Top Travel Influencers: How to Become One & Get Paid In 2022?

how to become a travel influencer and get paid

If you love traveling and are already sharing your trips on Instagram or YouTube, you might have considered being among the many successful travel influencers. 

We can help! this ultimate guide will show you everything you need to get started as a travel influencer, from choosing a niche, building your audience, and putting together an editorial calendar to creating content and introducing you to the top Instagram travel influencers.

Once we’ve covered the basics of how to become a travel influencer, we’ll move on to ways that you can make money from your account.

Hint: it doesn’t always involve working with brands—there’s much more to it!

Enjoy the world while we take care of your Instagram growth!

What Is An Instagram Influencer

An Instagram influencer is a person with a significant number of followers on the platform who has built a reputation around a specific niche. They are often considered an Instagram brand ambassador for businesses.

We can classify these influencers based on their followers count as below:

 influencers tiers on instagram

In terms of niches, the most popular ones are mostly categorized into photography, food, travel, pets, lifestyle, fashion, fitness, parenting, and music. Instagram influencers have large, engaged audiences and high levels of authenticity.

Brands often collaborate with these influencers to build awareness of their products and services, promote product launches, answer questions from potential customers, and generate content. They may also offer discounts or encourage sales directly through the influencers’ channels.

In January 2021, Influencer Marketing Hub reported that 62% of marketers worldwide intend to increase their influencer marketing budgets in 2022.

How to Become a Travel Influencer

Some travel influencers have made it seem easy to transform into social media travel influencers, but it takes a lot of hard work and dedication to become one.

The incredible growth of the travel blogger niche has needed to be met with increased numbers of new creators and globe trotters in recent years. The COVID-19 pandemic has provided an interesting look at the resilience of this industry, with the number of travel influencers increasing even during the travel bans of 2020!

Besides, more and more people are turning to social media platforms like Instagram and Youtube for their travel journals instead of traditional travel logs.

In fact, to become a travel influencer, you must first choose the right social media platform to post different types of content. Here are the steps you should follow when trying to become a successful travel influencer:

#1. Decide on The Social Media Platform You Want to Use

If you know your niche and audience well, you can pick a social media channel that best fits your business.

In the travel industry, several social media platforms have proven effective. The reason: you work in an industry that benefits from the marketing of great content, especially when tied to a strong visual.

As the chart below shows, the most popular platform among influencers is Instagram. In fact, it’s a hot trend right now to become an Instagram influencer—93% of influencers create content specifically for this photo- and video-sharing app.

Most important social media channels for influencer marketing
Most important social media channels for influencer marketing

However, research to determine where your ideal audience spends most of their time online. Instagram is not necessarily the best channel for everyone to use. Your niche-specific audience might be on other platforms like Facebook, Youtube, or Linkedin. 

But since Instagram is the most popular social media platform among influencers and is also a powerful marketing tool for the travel industry. In the following sections, we will discuss how to become a travel influencer and get paid on Instagram.

#2. Choose a camera

The type of camera you use is up to you. You don’t need a professional-grade DSLR to get started, but if you want to upgrade your equipment later on, that’s totally fine too! Many travel influencers start with their smartphone’s camera and end up swapping it out for something better as they improve their skills.

You should also consider how much zoom and stabilization features your new camera has (if any). If you’re going on an extended trip where there will be lots of wildlife or places without electricity, these features can come in handy!

#3.Grow Your Account & Build Your Audience

To be a travel influencer, you must first have people to influence! But not having millions of followers does not disqualify you from being an influencer. To build your audience, we’ve got a few pieces of advice:

  • Find Your Niche

If you want to know how to start a travel Instagram account, the first step is to find a niche that resonates with you. 

Whether that’s travel photography or food-based tourism guides, if you do this right, it will make all the difference in building an audience around your content and getting followers on Instagram. Here are the most popular travel niches to choose from:

Vanlife Travel

Vanlife is a term used to describe the lifestyle of people living or globe trotting in converted vans. The concept has been brought to the attention of the masses in recent years by the viral hashtag #vanlife, but this is not exactly a new idea. 

Vanlifers live out of their vehicles for months or years and use social media to share their experiences with others interested in this way of life.

Family/couple Travel

The benefits of family travel are well documented, but taking a vacation with family members is easier said than done, especially if your life is busy. 

The key to making family travel a reality is to plan and use technology to make it easier for everyone in the family to be involved in planning and enjoying the trip.

Travel For Fashion

Fashion tourism is a great career choice for people who want to travel and work in the fashion industry. If you’re looking to gain experience while working abroad, learning more about this field will help you decide if a fashion design career is right for you.

Budget Travel

Budget travel is a practice of finding affordable prices for travel. A budget traveler is a person who finds low-cost accommodations, eats at inexpensive restaurants, and seeks out free or cheap tourist attractions to visit while on vacation.

Adventure Travel

Adventure travel, also called adventure tourism, is a leisure activity in an unusual or exotic location, often far from civilization. 

It tends to involve high levels of physical activity and various risks. Adventure influencers seek new experiences and personal challenges in remote locations that are not easily accessible by other means of transportation.

Luxury Travel

Luxury means different things to different people. For some luxury travel influencers, it’s a five-star hotel and fine dining; for others, it’s enjoying the simpler things in life at a price that won’t break the bank! You can find excellent deals on luxury vacations if you know where to look.

Food & wine travel

Food travelers are eager to learn about local culinary cultures and customs and love to hear stories of the people who bring these cuisines to life. They travel near and far in pursuit of authentic food and beverage products and experiences.

In addition to the above niches, you can specialize in a particular country or continent. If you want to be a travel influencer, it is important to find a niche that you love and one that your audience is interested in. 

#4. Set Up A Business Account & optimize it

It’s time to set up your travel business account and use Instagram for travel businesses! You can access Instagram insights, demographics of your followers, and other marketing features when you have a business account.

  • Choose a Good Name For Your Instagram Account

Your account handle is an important part of your brand as a content creator. It identifies you and makes it easier for people to find you. There are several things to consider when choosing a name.

Your name should be unique and easy to remember. We also recommend including a word related to travel in your name. Then it’s obvious you create travel content. In that case, users will be more likely to follow you.

Consider using the first part of your name and words such as travels, explores, or journeys. Here are some traveling names for Instagram accounts you can get inspired by:

  • My Northern Compass
  • The Freedom Traveler
  • Voyaging Across Vineyards
  • Out of Continent
  • Exploring Unseen
  • Travel Freak
  • Magical Adventures
  • Family on the trip
  • Hidden beauties
  • Paradises on earth
  • Bag Packing
  • Off Track views
  • Exploring nature
  • Surrounded By Nature
  • The Waterfall Hikes
  • The Stunning Cliffside
  • Desired spots
  • Traveling Fluency
  • Travel and Taste
  • Family on Airplane
  • Vacation Travelling
  • Fast pace Travel
  • Beach Holiday
  • Sunshine Adventures.
  • Unusual Traveler
  • Worthy Go
  • The Trip Hacker
  • Choose The Best Profile Picture

Visitors pay attention to your Instagram profile picture as one of the first things they see on your page. It tells them what you are all about. To leave the best impression, show visitors a headshot of yourself as a travel influencer. 

A professional-looking photo of yourself in front of an interesting view!

professional profile pictures of travel influencers
Professional Profile Pictures of Travel Influencers
  •  Have an Aesthetic Travel Account

When dealing with a highly visual platform like Instagram, you must consider your travel Instagram aesthetic. These tips will help:

Make Your Instagram Feed Consistent

Select a theme for your Instagram feed design that is consistent with the branding of your business and visually appealing, so your followers can easily recognize you. 

A cohesive travel aesthetic feed on Instagram
A cohesive travel aesthetic feed on Instagram

To create harmony, you can apply the same effects or Instagram filters to all your photos.

Make Use of Story Highlights

As you probably know, stories disappear after 24 hours, even if you would rather keep them around for a longer time! However,  Instagram has another feature, Highlights, allowing users to save their Instagram Stories. Unlike Stories, Highlights are permanent on your profile!

travel Instagram highlight covers for travel influencers
travel Instagram highlight covers for travel influencers

You can organize them the way you want; for example, you can make a Stories Highlight with pictures of Paris, Italy, Greece, etc.

You can also add customized travel images (using travel icons for Instagram highlights)  to your Stories highlights by choosing a font and colors that match your account’s travel aesthetic.

 Instagram highlight cover for travel influencers
Instagram highlight cover for travel influencers

The Dreamstime website offers these and other travel icons. Alternatively, you can make your own custom stories highlights covers with Canva or Visme.

  • Create an Engaging Bio
 travel Instagram account bio

Your Instagram bio should be well-written and interesting to the reader. It is a chance for you to inform people about your Instagram account or give some information about yourself.

In addition, this is a great place to share contact information with potential brands who may want to connect with you. You can include as many links as possible using a link in the bio tool since Instagram doesn’t allow you to include multiple links without it.

#5. Find Other Travel Influencers & engage with them

This helps us get into another important point: We’ve found travel influencers who can provide valuable insight into how they grew their accounts so large and how they keep them there! (A list of the top travel Instagram influencers is at the end of the article).

Start by choosing three to six accounts that are at most 40% larger than your own and active on the platform. When it comes to how to build followers for a travel Instagram account, this is a great tip to follow.

You can engage with them and make friends. Follow them, like their photos, leave comments and ask questions! Most travel influencers will be happy to answer any questions you have about their work or the industry in general.

Linking your account to larger ones in the algorithm might make it easier for people who follow those accounts also to follow you.

You may also want to share each other’s posts on your social media accounts. Just make sure you tag each other, so they know who sent it out! 

Another privilege is that if you’re friends with someone participating in a travel campaign, they might invite you to participate too.

Besides, by engaging with these people on Instagram, you can learn from their experiences firsthand – something no book or blog post will ever be able to teach you about properly!

#6. Don’t buy followers

One of the top things influencers do to gain followers is post photos, stories, and videos that are interesting, and engaging with their followers. You can do this too!

No one has time for fake accounts or people trying too hard to sell themselves. The best way to attract followers is by being yourself! 

Don’t try too hard—this will only backfire on you in the long run when people don’t trust how much of what they see is real and how much is just constructed for likes and follows.

So rather than paying unauthentic tools to increase your number of followers and likes artificially, put more effort into creating content that people want to engage with, so they can see how amazing you are!

Note: The travel business itself is the issue here! Traveling the world while posting regularly on your Instagram account and maintaining relationships with followers is a lot of work!

An Instagram growth service can help with this, but it’s important to understand why you should use one in the first place.

There are many benefits of using an Instagram growth service for travel influencers. The most obvious is that it will help grow your follower count faster than doing it yourself would allow for. 

It also saves time and energy to focus on creating content rather than searching for followers. This can lead to more free time during which you can make money from other sources like affiliate marketing or brand advertising sales.

Many people hope to become travel influencers in the first place because they want more freedom and flexibility in their lives!

#7. Use A Growth Service to Build Targeted Audience

Building an audience takes time, persistence, and an understanding that the results won’t happen overnight. However, It’s not the size of your audience, but the depth of its engagement that matters which comes from a targeted audience.

Traveling and creating content while earning an income can be challenging. It’s even harder in the early days before the content you create is profitable. This is where an organic Instagram growth can be useful.

However, many Instagram growth services only hurt your account and make it harder to grow your account organically.

Instagram growth hacking is quick, easy, and fast- but the best growth hack is one that doesn’t hurt your account. You need a safe and organic growth service that has your back.

aigrow homepage

With AiGrow, you can grow your Instagram safely and organically. We are one of the few services with a high success rate, tested and trusted by many Instagram influencers. 

We will never post spammy content on your behalf or exceed Instagram daily action limits, so you can relax while we do all the heavy lifting.

The following video gives a quick overview of AiGrow’s growth service interface:

AiGrow focuses on organic interaction with targeted audiences to get you real and relevant followers.

You can sign up and schedule a meeting with your account manager to begin attracting your target audience on Instagram. Your growth team is always available to assist. 

#7. Start Creating Compelling content 

As a travel influencer, you’re most likely going to be creating content around your adventures and travels. This can include anything from photos of your trip to videos or even written blog posts that points your followers to your website.

Your Instagram content creation must be relevant to the audience, brand, niche, and platform where you are sharing it. 

So it might not make sense for someone who is known for posting pictures about their trips in Australia to start posting about their travels through Europe if they don’t have a large following already established there. To create better content, follow these tips:

  • Videos

Getting used to shooting videos on the road can be a challenge for travel influencers, but once you get the hang of it, you’ll see how effective they can be.

Instagram has two features that allow users to make short videos: IGTV and Reels. Travel Influencers can make the most of these features by adding music, or other creative effects, to their videos.

Video editing apps such as Adobe Premiere Pro and Videorama are user-friendly and easy to use, so consider trying them out.

You can do many things to make your Instagram travel pages stand out from the crowd. For example, drones and professional cameras can capture quality videos, and iPhones for video stories.

  • Make Interesting Stories

One of the most useful features on Instagram is Instagram Stories, so use it to your advantage if you want to become a travel influencer!

Stories can be both photos and videos. People like to feel connected to the people they follow, so they like stories that give them a behind-the-scenes look at your life.

Moreover, What’s great is that you can add many interactive elements to stories, such as Instagram polls and quizzes, which allow you to better connect with your audience as a travel influencer.

Use this feature to let people get a sneak peek at your new posts as you publish them. If you have 10,000 followers or a verified account on Instagram, you can also add a link to a Story. This way you can share other things on the internet with your followers.

Note: AiGrow’s content creation service (Postmate plan) enables you to create and maintain a wide variety of content for your Instagram account without being constrained by time or resources.

Once signed up, you get access to an Instagram manager who will design, create and schedule all the posts on your behalf to amplify engagement with your audience.

  • Write Well-Drafted Captions 

Alongside your best travel images, the words you put in your Instagram captions are critical to building your brand on social media. Instagram is a visual platform, but don’t neglect the importance of capturing your brand’s voice in captions.

Adding captions to your photos is a great way to attract people to your post. You want them to tap “See More” and read the whole thing. Instagram allows you to put 2,200 characters and at most 30 hashtags in your captions. 

But don’t forget to include a caption with even your best visuals, regardless of their length.

  • Use Hashtags To Get More Reach

What’s great about Instagram hashtags is that people can search for them or follow them. When people look for a hashtag, they can find the most popular or recent posts that use the hashtag. It’s here where they may see your post and follow your account.

New travel influencers who want to start an Instagram account should know how important it is to use hashtags. Hashtags help people find content on Instagram, and travel influencers can attract followers this way by using popular relevant hashtags in their posts.

  • Make Instagram Guides

One of Instagram’s newest features is called Instagram Guides. If you want to become a travel influencer, we recommend also checking out this feature.

The Instagram Guides feature allows you to share a post with text. It’s a great way to let followers know more about your photos!

Instagram guide feature for travel influencers
Instagram guide feature for travel influencers

This feature is great because you can share information about the places you have visited. Travel influencers are sure to love this feature on Instagram!

  • Plan Ahead & post regularly

Here is another helpful tip for you! Planning in advance is another important thing for becoming a travel influencer.

It’s best to think of what you want to post on your account ahead of time—that way, you can ensure that your posts’ quality is high. That’s why it’s helpful to have a stockpile of content so you won’t run out of ideas.

Besides, you can’t plan your Instagram feed if you don’t know what will be in it. You need to see your photos before you post them to Instagram so that you can organize them into a coherent sequence.

Furthermore, to grow your following on Instagram, stick to a regular posting schedule. Posting every day, every two days, or any other regular time will help you get more people to see your profile.

Tip: AiGrow’s Instagram scheduler is a fantastic tool for scheduling posts and stories in advance. Its numerous features allow you to create a content calendar for your business. 

aigrow scheduler tool

The scheduler will automatically push your Instagram scheduled posts directly to your Instagram account on the date and time you select.

Sign up and get instant access to the AiGrow scheduling tool!

Instagram Monetization Model for Travel Influencers

It’s essential to create a monetization plan tailored to your brand, audience, and content. Besides, when you choose a monetization model early, you can set micro-goals that will help ensure that you can make a full-time income as a travel influencer.

There are a few ways to make money on Instagram as a travel influencer. You might be able to collaborate with brands on sponsored posts or paid partnerships. 

You can also collaborate with them on product reviews and Instagram giveaways. Additionally, some brands will offer travel influencers affiliate links for their audience’s attention. So if you are wondering how do travel influencers make money, there are several possibilities you can explore:

Paid In-Feed Posts

The first way to make money as a travel influencer is to receive payment for posting pictures and videos to your Instagram feed. For example, you might share a photo of yourself using a beauty product or just take a photo of a hotel and say how great it is and tag the brand!

It is important to be clear that these kinds of posts in your feed are advertisements. This is the law in many countries.

Paid Stories

You can also earn money through paid Instagram Stories as a travel influencer. We have already mentioned in this guide that Stories are a great way to engage your audience. And that’s something brands value a lot!

One of the best things about this type of promotion is that it can be completely different from your usual content. As a result, you and the brand have a lot of flexibility to work together.

Affiliate Links

If you’ve ever clicked on an affiliate link and bought something from it, then you know how they work. Affiliate links are links to products or services where the reviewer earns a commission when someone clicks on the link and makes a purchase. 

This is also called “paid advertising” because it pays for exposure for brands who want more people to see their stuff! 

For example: if you write about your favorite pair of sneakers shoes and include your Amazon Associate ID in those posts (affiliate links), then if someone buys them after clicking through one of those posts from you—you would earn some money back from Amazon!

In one of the previous sections, we mentioned that you can include links in your Instagram bio to take people to other sites where you can promote these affiliate links. Using a link in the bio tool is the best way to do it!

Product Photography and Videography

Want to know more about how to become a travel influencer that gets paid? Keep reading for another great way!

Travel influencers can also earn money through product photography and videography.  To do this you’ll create content for brands to use on their own business accounts.

 Start Your Travel Hub Account: 

If you are just starting in the world of travel and have not yet been around many places, you can start your Instagram account as a travel hub where you repost pictures from many other explorers and influencers.

Rasmus Peter Kristensen, one of the most famous travel influencers on Instagram, says, “On my page, I share my experiences and help people map out the best hotels, resorts, and other beautiful places on earth. This actually can be very helpful for people who are just beginning as travel influencers and starting their Instagram account to gather great travel stories and content on their platform,” 

Many Instagram travel pages repost other people’s travel photos and videos, giving them credit and linking to the original post. It’s a great way to build your following if you don’t have many travel-related pictures or videos yet.

To make this process more convenient, you can again use our AiGrow all-in-one Instagram tool to repost the best travel posts on your feed and give credits to them. The whole process is automatic, safe, and secure.

The following Instagram travel hubs are worth checking:

Tips on How to Make Money As a Travel Influencer

Travel is one of the fastest-growing segments of influencer marketing. Just by being in the travel niche, your brand has already set itself up for success! but you need to consider these other aspects of travel influencer marketing:

Build Your Brand & market yourself

Now you’ve got an Instagram following. When does it pay off? Do you just wait for brands to reach out and offer sponsorship deals? Do you sit around hoping for businesses to notice what you’re doing and ask for your help?

As the influencer market becomes more saturated, you’ll have to be more proactive in finding the right opportunities. The best deals won’t just appear in front of you; you’ll have to go after them; at least at the beginning of your journey.

It may feel scary or awkward at first, but if there’s a relevant brand that you’re interested in working with, go ahead and reach out! Make sure to include what types of content would be useful for their audience and how often you could produce this content.

A resume is also helpful here so that they can see your experience with other brands/travelers/etc. You can also mention any other information about yourself or why they should work with you that might make it easier for them

Just remember that the results of your work may not happen right away. This goes for everything you’re doing though. 🙂

Be Yourself

One of the worst things about influencer culture is how fake it can get. People use Photoshop to morph their bodies and faces into unrealistic forms, create stories that are exaggerated or completely fabricated, and promote lifestyles that are unattainable.

Some people try to portray themselves as having a more luxurious or exciting lifestyle on social media than they actually live. You might create a false persona rather than just being yourself which is not necessary to be among successful travel influencers.

What Kind of Brands Work With Travel Influencers

Many travel brands work with travel influencers. Tourism boards, train companies, hotels, and others are a few examples of travel companies that work with influencers. However, many other brands want to collaborate with you as well. For Example, clothing brands, laptop brands, soda brands, apps, jewelry brands, cameras, camping equipment, etc.

Here are some of the biggest travel brands that work with influencers: 

  • Tourism Whistler
  • Jet2holidays
  • eDreams
  • Sail Croatia
  • Tourism & Events Queensland
  • Naviglo
  • Tropic Air Belize

And here is an example of one of these companies’ application requirements:

“Would you love to experience Whistler? Do you have a social media audience of 15k+ followers? And do you also have engagement rates of 1.7%-2.4%? If that’s you, then Tourism Whistler could be your next exciting collab. Send through your social media links, metrics, proposed content, the estimated value of content, and what you are most interested in these destinations”.

When you are ready, don’t forget to reach out, you might be one of the travel influencers they are looking for. 🙂

How to Get in Touch With Brands

When you want to work with brands, you first have to get in touch with them. There are  a few main ways to do so!

Get a Media Kit

A media kit can be a valuable tool for travel influencers. With it, you can show brands a summary of your work and the services you offer. You can also add any brands you’ve worked with in the past.

Get a Portfolio

A portfolio can be a great way to show off your previous work. Include it in your media kit, or create one separately!

Send Emails

A great way to get in touch with brands is by emailing them. You can approach companies through email by sending them a proposal, in which you can tell them about your work and your offers.

A Brand May Approach You

Sometimes a brand approaches you to work together and you don’t have to do anything. This is great! It means they’ve seen your work and like it enough to ask if you want to collaborate.

Note:  By teaming up with a travel influencer agency (influencer marketplace), brands can get help with securing a partnership with their desired travel influencers. 

10 Top Instagram Travel Influencers

Here is our list of the best travel influencers on Instagram you can follow, learn from, and be a part of their network in the future!

@travelbabbo

Followers: 329K

Bio:

Eric Stoen

Writer

World’s #4 Most Influential Traveler – Forbes

Take your kids everywhere!®

Ambassador: Unbound Merino, G1G, AFAR

Next: Italy 🇮🇹 Uganda 🦍 CR 🇨🇷

@Calsnape

Followers: 798K

Bio:

Callum Snape

callum@callumsnapephoto.com

Vancouver 🇨🇦 Stay Wild🌲⛺️🏔

#CalSnapeCreate

@ournextflight

Followers: 154K

Bio: 

Danilo & Anna

🇮🇹 Italian Travel couple | Content Creators

📷 Founders of @living_destinations & @living_hotels

📩 business.ournextflight@gmail.com

@takemyhearteverywhere

Followers: 541K

Bio:

Francesca & Tommaso 🇮🇹

Digital creator

🇮🇹 Travel Creators from Milan, Italy

🌍 Founders of @travellingthroughtheworld

✈️ Travel, Food & Lifestyle

📩 Collab: hello@takemyhearteverywhere.com

takemyhearteverywhere.com

@danielkordan 

Followers: 1.8 M

Bio:

Daniel Kordan

Artist

Happy dreamer. Landscape photographer based in Bali, work with @nikoneurope , @gitzoinspires Sumba, and Komodo workshop:

danielkordan.com/portfolio-item

@nobackhome

Followers:  43.9K

Bio: 

Karilyn | Adventure Travel she/her

Blogger

📸 Nature • Adventure • Luxury

👩‍👧 Solo Parent Travel Expert

🌎 Exploring epic places around the world

👱🏻‍♀️ Mom + Son Outdoor Explorers

@chrisburkard

Followers: 3.8M

Bio: 

Chris Burkard

Photographer

Have a Camera, Will Travel.

Photographer•Speaker•Filmmaker•LDS

@burkgnar

@melissa

Followers: 197K

Bio:

Melissa – Travel 🌎🌍🌏

Currently on a 6-year honeymoon! 💎🙌

Next 🔜 UAE, Seychelles, Spain, Portugal, Greece

Founder & CEO of @BestVacations

📧 ig.melly@gmail.com

@funforlouis

Followers: 1.1M

Bio: 

Louis Cole

Public figure

Travel vlogger sharing my adventures & hoping to inspire social change. plant powered 🌱

Check out our vanlife course 🚐👇🏼

brighttrip.com/louis/igs

@taramilktea

Followers: 1.3M

Bio:

Tara Milk Tea

Traveller & Creative · girl from Sydney ☁️

hello@taramilktea.co

Conclusion

You’ve come a long way, and now you know exactly what it takes to be one of the successful travel influencers! From the early stages of building your Instagram account with great content and community engagement, all the way through collaborating with brands, making money from your passion for traveling is within reach. 

With more experience and a growing Instagram following, opportunities will continue to come your way. Keep in mind that as you build your brand as an influencer, you need to remain true to yourself first. Let your authenticity shine in all of your posts and interactions with others. 

Your passion for traveling is what sets you apart from others and what will help build lasting relationships with fans and brands alike. And when you see those paychecks rolling in, we want to hear about them!

Get your mind off your Instagram account worries.

FAQs on Travel Influencers

Here are some frequently asked questions on travel influencers:

Q1. How Much Do Travel Influencers Make?

Hopper has released a report stating the average salary of travel bloggers and the amount of money they make per sponsored post.

 travel influencers' salary
Travel influencers’ salary

Travel Influencers with 1 million to 4 million followers can earn up to $31,000 per post. If they post just one sponsored photo weekly, they can make $1.6 million a year. 

In May 2022, the employment website Ziprecruiter stated that the average annual travel blogger salary in the United States is $63,173 a year.

As with many fields, travel blogger salaries fluctuate greatly, with some earning as little as $16,500 annually and others topping out at $126,500. However, the majority of travel bloggers earn between $34,500 and $90,500 annually.

Promoting products or services can be a big money-maker for travel influencers!

Q2. How Do Travel brands Work With Influencers?

Travel brands work with the best travel Instagram accounts to advertise their products, but they don’t just give them money and content. Brands provide travel influencers with a mutually beneficial relationship. 

This is why you need to understand what travel brands want from you before you start working with them!

The following are the main 3 things that travel brands want from working with top travel Instagram accounts:

  • Exposure to their product or service (examples include: hotels, tours, and activities)
  • Brand awareness (examples include: logos/text on images)
  • Social media amplification of their campaigns/products

Every travel company should consider these elements in their tourism marketing strategies.

Q3. What Does a Travel Influencer Do?

What is a travel influencer and what do they do? Travel influencers can be travel bloggers, photographers, or videographers (travel influencers jobs) who share their photos and videos from around the world. 

They inspire others by sharing their favorite trips, dream destinations, and travel strategies. Travel influencers need to be able to engage with large numbers of people in order to build a following.

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Sarah Jamshidi
Sarah Jamshidi
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