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The Complete Guide to Advertise on Instagram

There are many ways to work on your Instagram marketing nowadays. However, many Instagram marketers are just tired of ordinary tips. That’s maybe one of the reasons they want to advertise on Instagram with the aid of Instagram. 

The idea is that if you lean on Instagram, you’ll probably get better results. So, why not? Instagram has all the data of your potential customers. It knows their interests, gender, local, and their explore selection. 

So, many questions will arise when you want to advertise on Instagram. For example, what’s an Instagram ad? How can you make an ad? How much does it cost? And what’s the best way to advertise on Instagram?

These are some of the questions that we’re trying to answer in this article. 

What’s Instagram Ad? What Does Advertise on Instagram Mean?

An Instagram ad is a feed post, story, or IGTV that will help promote your post or include some special features. Some of these features are there to direct your audience to your marketing funnel deeper. They are mostly buttons like shopping straight or viewing your catalog or store.

Now, it’s important to know how Instagram can promote your content. After creating an Instagram ad, Instagram treats it differently. Firstly, you will see the sponsored tag on your post. Secondly, your posts will have a higher chance to be seen by your target audience from explore, your followers feed. There is even a chance that your content can get reach through the scroll-down when someone exceeds the last unseen post of its feed. 

So, let’s see how you can create an Instagram ad using only Instagram. 

How to Advertise on Instagram

The first thing to do is to turn your account into a business account. Secondly, connect your Facebook account to your Instagram account. After that, the option to promote your content will be available for you. 

How Does the Instagram Promotion Work?

You can see a blue button on the low left of each post. To start making it ad, select it, and then you will see this. 

The first thing you need to identify is your goal. You should choose between the “more profile visit,” “more website visit,” and “more messages” choices. After choosing one, you should select your target audience. 

Let’s say you want to try the most complicated one, which is creating your audience. This is a section that you can determine the age and gender of your targets. 

Besides, you should set your location and interests, and after that, you’re all set in audience targeting. 

How Much Does It Cost to Advertise on Instagram?

The next thing to do is show how much money you would like to spend on this ad post. This is where you can find your answer about the cost to advertise on Instagram. 

Two parameters can change the price you need to pay for an advertisement. You can determine your daily budget from 1$ to 1000$. You can also set the duration that this promotion runs by selecting from 1 day to 30 days. However, these two parameters may cause in various reach estimation. 

For example, you can see how varying budgets can change your ad’s cost in one day in the following pictures. The fee ranges between 1$ to 1000$ with a reach between 100 to 97000 accounts.  

You can see how varying days may affect your ad’s cost if you choose only 1$ per day in these pictures below. The cost ranges between 1$ to 30$ with a reach between 100 to 3100 accounts. 

The ultimate price for ad content happens when you choose 1000$ during 30 days. The cost will be 30000$, and the reach estimation will be between 280000 and 620000 accounts. 

After setting these parameters, you should choose your payment method. To do that, you have to first identify your currency and location.

Tap on the create promotion button, and after approval, your promotion starts running. The good news is that you can pause the payment at any time you want. 

Best Way to Advertise on Instagram

All in all, are Instagram ads the best way in Instagram marketing? In other words, are Instagram ads your best tool to advertise on Instagram? The answer is definitely yes if we don’t consider the important element of cost. So, are there cheaper ways?

The general solution is outsourcing your Instagram marketing. But, who can you trust? Trustpilot may come up with an answer. 

The Best Tool for Instagram Marketing: AiGrow

AiGrow is one of the best tools you can find in the market. It’s a safe, reliable, relatively cheap, easy-to-use tool that will help you in so many ways. You don’t have to worry about installing anything or your device OS because it’s a web-based app.

In fact, AiGrow is an Instagram growth agency focusing on making Instagram marketing an easy job. 

Growth & Advertisement

The good news is that AiGrow is not a bot or something that sells likes or followers to you. The growth in AiGrow happens organically. To be clear, AiGrow helps you with a dedicated account manager (a real person) who will control some specific aspects of your account. 

  • They will do growth and engagement actions such as likes, follows, etc. (with your permission).
  • You can count on them to decorate or design your content to be eye-catching and gorgeous.
  • Content creating can be their duty if you want so.

These are some of the tasks they do regarding new updates about Instagram regulations and rules. And the follow-for-follow processing will happen based on location, hashtags, and influencer targeting. 

Another way to advertise on Instagram very easily is to have a nice all-in-one bio link. And AiGrow is the master of it. After signing up in AiGrow for free, you can add your Instagram account. Then, simply you can add any link you want by drag and drop. 

To see how it works, you can watch the following video. 

AiGrow can help in so many other ways, such as:

  1. Scheduling your content (feed post, story, and IGTV)
  2. Hashtag and account monitoring
  3. Sending, replying, and archiving automated DM
  4. Auditing your account in general
  5. Monthly analytics
  6. Running giveaways, contests posts, and awarding

AiGrow Packs & Prices

AiGrow is one of the cheapest tools around the world, considering the services it provides. First of all, it has a free plan besides its 1$-free-trial that will last for seven days. Nonetheless, it has many different packs with different purposes. 

You can see all the packs below. 

Finally

Instagram ads are probably the best way to advertise on Instagram. However, the good question is about its worth. It’s about the cost and the profit. This is where AiGrow can come in and create new ways of advertising. 

If you know better ways, comment below.  

 

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