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Instagram Like and Follow/Unfollow Limit in 2021

NOTE: If you are interested in Unlocking the limits of follow/unfollow on Instagram, You can Use AiGrow to unlock follow/unfollow limitations and get it done fast.

To protect its community, Instagram has established some rules regarding different activities on the platform. You can find them under the title of “Term of Use” on their website. But there are some unwritten rules that most people don’t know about. One of them is Instagram like limits.

Has it ever occurred to you that you might only allow to like a certain number of accounts per day? Or follow a certain amount of accounts? Well, the idea might seem a little ridiculous to you, but Instagram has its own reasons, and if you think about them, they quite make sense.

In this article, we’re going to update you about some of the latest restrictions that Instagram has imposed to run things smoothly on this popular platform. So, stay with us and read this article carefully to prevent facing any “Action Block” from Instagram.

Why Instagram Uses Restrictions Such as Like Limit?

Think about it; there are over one billion active monthly users on Instagram. Also, these users upload more than 500 million stories on a single day. It already looks enough like a crowded community, now imagine everyone could do anything; unlimited likes, comments, follow/unfollow. It would turn the situation into chaos.

On the other hand, if every action were unlimited on Instagram, many business and individual users the opportunity to excessively promoting their account. That’s why Instagram has set some rules about these actions without actually announcing them.

How Instagram Crunch Numbers for Like and Follow/Unfollow Limit?

Unfortunately, there is no official statement about these limitations. For its own sake, Instagram won’t share this information with users. But that does not mean we are unable to estimate these figures.

Using the trial run, we found the newest Instagram like and follow/unfollow limit. Yes, that means someone manually tried all these features and came out with some numbers. Bear in mind that these numbers are unofficial and based on personal experience.

What are the Main Factors in Determining Instagram Like Limit and other Restrictions?

When it comes to Instagram Like and Follow/Unfollow Limit in 2021, each user has its own limitation. This number depends on some factors; here are some of the most important ones:

Your Account’s Activity

The more you are active on Instagram, it allows you to do more activities on the platform. So, if you want to use more features on Instagram, you have to be more active on Instagram.

Age of Instagram Account

If your account is more than three months old, it is considered as an old account. When you use your account is getting older; naturally, your activity will be increased too. Do not expect that gain a tremendous number of followers or like tons of photos just on the first day.

Size: Number of Followers

Those who have a higher number of followers are allowed to do more activities on their Instagram. It shows your account is older, and your engagement rate is higher than other users.

Your Account’s Engagement

Instagram engagement is a vital metric to estimate the number of actions that you take on Instagram. Instagram engagement depends on many things, but it can be summarized in these factors: likes, comments, shares, and saves.

If you want to have a clearer picture of your Instagram engagement, it is a good idea to calculate this rate. You can simply calculate it using this formula:

Instagram Like Limit and Other Limitations


In 2021, the highest number of photos that you can like on Instagram is 300 to 400 per day. But as mentioned, it is not a constant number for different users. If you want to prevent Instagram from blocking your account, consider using 200 likes per day.



These two are considered as one action by Instagram. You can follow or unfollow up to 150 accounts per day. For new Instagram users, this figure might be around 100. Also, remember to keep things to look natural for Instagram, it is best to follow or unfollow ten accounts per hour. The good news is, there is no limit on the number of accounts that follow you. That’s how celebrities get so many followers only after a brief time of setting up their account.

To avoid spamming on Instagram, you should be moderate on following or unfollowing accounts at the beginning. Try to increase the numbers by week. For example:

  • 50 follow/unfollow per day on week 1
  • 100 follow/unfollow per day on week 2
  • 150 follow/unfollow per day on week 3

Update 2021:

There is a new feature on Instagram known as “Least Interacted With”.
this is a list of 50 people who you had least interacted with and if you unfollow all of them, you can refresh your home page for another list of 50.
we suggest that if you are going to unfollow a lot of people.

it’s better to start with this list which is literally made for unfollowing purposes.


Apparently, unlike Instagram like limit, there is no restriction on the number of stories that you can post and add in your highlight.

How to be Over Instagram’s Limits?

Although the restrictions, such as Instagram like limit, seem hard to get around, there are ways to escape them. All you have to do is use automation tools to assist you in this process. These tools regularly keep an eye on the Instagram algorithm and do all the necessary things to keep your account safe.

There is nothing to worry about; these tools use the kind of Instagram bots, unlike traditional bots, won’t damage your account. Let’s read about one of them to grasp a better understanding.


AiGrow is an Instagram marketing platform that helps you to promote your Instagram account properly. You might face some difficulty because of Instagram like limit, but this is not the case with AiGrow.

2020 August Update: AiGrow is now offering you to buy any package only for 1$. However, this is a service only for a week, and after that, you should buy the real package. To see all prices, see this

Conclusion on Instagram Like Limit

To keep your account safe of being suspended by Instagram, you need to know about the restrictions that Instagram put on accounts, such as like limit. This fact might slow down your activities, but in the long-term, it’s for the best. Also, using some tools, you can go beyond these types of limitations.

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