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Growth. It’s a buzzword in the social media world, especially when it comes to Instagram. Instagram growth has been a hot topic pretty much since the platform’s mainstream adoption. It’s no surprise– the iconic photo sharing app is at the top of its game, and has become one of the most popular social networks in the world with over 1 billion active monthly users and growing (TechCrunch, 2018). So what is Instagram growth, and why is it so important?
For the uninitiated, Instagram growth essentially refers to increasing traffic to a given Instagram account. There are a number of KPIs that can be used to measure growth, but the most common are follows, likes and comments. Ultimately, the goal is to generate additional traffic that will (among other things) increase engagement, establish your brand, get your content seen, enable you to reach new audiences and help you stay a step ahead of the competition.
Now that we know what Instagram growth is, why does it matter?
Getting your content seen on Instagram is the central focus of most IG hacks, courses and services. Why? Because it’s worth it. Instagrammers are interested in what brands have to say. 50% of users follow at least one business, and more than 200 million visit at least one business profile every single day (Mention, 2018; Instagram, 2020).
“50% of users follow at least one business”
This is valuable traffic that could be yours with the right growth strategy. By increasing your active followers, you up the odds of fans seeing and engaging with your content.
Instagrammers are consumers, and brands like yours are making sales through Instagram. 60% of users say they discover new products on Instagram, and 80% report that Instagram influences their decision to buy a product or service (Instagram, 2020; Facebook, 2019). Combined with the 130 million Instagram users who tap shopping posts every month, this amounts to a huge pool of potential consumers (Instagram, 2019). Instagram growth can help you grow your traffic and access this pool of leads waiting to be converted. Additionally, more followers demonstrates a level of social proof that you can leverage to gain audience trust and negotiate deals on Instagram.
Your target audience is on Instagram. The platform’s user base is not only huge, it’s pretty diverse. This means that growth efforts are critical for brands wanting to market, sell, connect, perform market research, and otherwise make the most of a prime audience. Sounds like you, right?
Instagram’s position as the platform of choice makes it an ideal opportunity to define your brand and connect with your target audience. The right growth strategy can give you a quality audience to connect with, and the authority to do it effectively. More followers means greater trust and authority on Instagram. A bigger, more engaged follower base can also result in more user generated content and organic word of mouth marketing. Additionally, it offers a greater pool from which to draw insights and perform market research.
So what’s next if you want to grow your page?
Knowing all this, why doesn’t everyone just grow their Instagram? The thing is, Instagram growth isn’t easy, and it isn’t always quick.
It can take a lot of time, energy and resources to make it happen. That’s why we developed AiGrow. Our Pro and VIP Managed plans provide fully managed growth, letting you focus your efforts on what matters most.
Upgrade today and grow your Instagram the right way with AiGrow.
We’re so confident that you’ll love our service, we’re giving you your first week of our managed program FREE. That’s a 7 day risk-free trial of a dedicated account manager at no cost to you.
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This post was last modified on February 25, 2021 2:35 pm