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7 powerful Instagram marketing tips you should know in 2021

Instagram, with more than 500 million active users, is one of the fastest-growing social media platforms. If you are starting a business or you are a business owner, Instagram can help your brand’s growth and attract more customers for you. In this article, we’ll show some Instagram marketing tips to grow your business quickly on Instagram.

Are you looking for a platform to enhance your Instagram marketing? AiGrow is what you need.

Tips for an Instagram marketing

Instagram is full of potential followers who might be interested in your service. So if you are starting a business, you need to consider running an Instagram page. Follow these tips for a better Instagram marketing strategy:

1.Use a business account

Instagram introduced a business profile in 2016 for the first time. Since then, many marketers change their accounts to business. By making your account a business account on Instagram, you’ll access more tools to enhance your Instagram marketing. Here are some of its main features:

  • Access to Instagram insights
  • Add links to Instagram stories
  • Show your industry on your profile
  • Advertise on Instagram and make promoted posts
  • Add a contact button

So, if you want to use Instagram professionally, you need to change your account to the business.

How to create a business profile on Instagram?

If you have a personal account on Instagram, to change it to business, follow these steps:

  • Go to your profile and tap Setting.
  • Tap Account.
  • Scroll down and select Switch to Professional Account.
  • Fill in the information.
  • Tap Ok.

Note: If your account is private, it will be changed to the public automatically.

2.Optimize your bio

 Your Instagram Bio is where you can make a good first impression for your account and introduce yourself. You can write 150 characters there plus some other features:

  • Your name; This will appear on the search. (30 characters)
  • A clickable URL to your website, blog, YouTube channel, etc.
  • A business category.
  • Contact info like a phone number or email address.
  • Call to action buttons such as Book now, Order food, etc.

As you may notice, you can add only one clickable link to your bio. But what should you do if you a website and YouTube channel or more? To enhance your Instagram marketing strategy, you can use AiGrow’s bio-link tool to share all your links with your followers. 

With this tool, you’ll be able to design a landing page filled with all your links. You can put the URL in your bio; So when followers tap on that, they’ll be redirected to your landing page. 

Read more: How to share a link in Instagram bio?

3.Create High-quality Content

Instagram is all about visual insights. To stop users from scrolling your posts and engage with your content, you need to make eye-catching content. Platforms like Canva and Pixlr can help you design your posts and stories. Also, try to use all kinds of Instagram features like Stories, Live videos, IGTVs, etc.

Instagram stories

More than 400 million Instagram users use Instagram stories every day. You can engage your audience with many tools on Stories to enhance your Instagram marketing. Here are some of the fun tools you can use in your stories:

Try to share at least one story a day, so your followers will remember your page, or you can schedule them for weeks ahead.

Instagram Live

Another way on Instagram marketing to build your brand’s transparency is by using Instagram live videos. Let’s see why we say it’s important:

  • Your followers get a notification every time you go live.
  • Followers can ask questions in the live’s comment.
  • You can save the video for 24h or delete it after it’s done.

IGTVs

This feature allows you to share videos that are up to 1 hour long. Here are some of its advantages:

  • IGTV videos are available on both Instagram and IGTV apps.
  • More than 1 million weekly installs after IGTV has been introduced.
  • 53% of Instagram marketers see videos are more important than other content.

Reel videos

Reel videos are the newest Instagram feature that allows you to create 15-30 second videos set to soundtracks. This feature is similar to TikTok videos that went viral in a short time.

Read more: The Ultimate Guide to Instagram Reels for Business Growth.

 

4.Post consistently

Based on the latest Instagram algorithm, the more active you are on Instagram and engage with your followers, the more post reaches you’ll get. To keep posting every day, you can use Instagram schedulers such as AiGrow to upload your post automatically. 

This feature is fully automatic, so you don’t have to worry about your network connection.

Read more: Everything You Need to Schedule Instagram Posts.

Repost content from similar accounts.

Reposting is one of the features that Instagram doesn’t provide for its users. When you don’t have enough time to create your content, you can repost from pages with a similar theme using AiGrow. With AiGrow’s reposting feature, you can find your content by searching hashtags, locations, URLs, and usernames. 

Note: Don’t forget to ask the owners for their permission.

5.Use Hashtags strategically

Hashtags play a leading role in Instagram marketing. By using the right hashtags, you can increase your account’s visibility and discoverability. You can use up to 30 hashtags in a post, but according to a study, the optimum number of using hashtags is 11; Because overusing hashtags makes your post spammy.

Instagram hashtag strategy

6.Run contests and giveaways

Instagram contests are a fun way to attract more users and increase your engagement rate. You can give away your product or service to improve your brand awareness. Also, you can set conditions like tagging friends in the comment to reach more users. 

Read more: The ultimate guide to running an Instagram contest in 2021.

 

7.Use an Instagram growth service

Starting a page from the beginning and finding followers need tons of time and attention. But, by using an Instagram growth service, it’s a piece of cake!

AiGrow is an Instagram management and growth platform with a dedicated account manager for each user. This service can gain up to 300 new followers for you. These followers are entirely organic, so you don’t need to worry about your engagement rate.

Read more: What is the best organic Instagram growth service in 2021?

Conclusion

If you are starting a business and you are looking for a way to grow it and gain more customers, you need to start marketing on Instagram. This article showed you some tips for Instagram marketing to grow your page fast and quickly. Also, we introduced you to AiGrow, which is the best Instagram management and growth platform you need for Instagram marketing. 

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