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Instagram Hacks

30 Top Instagram Story Ideas To Engage Your Followers

November 28, 2021 12:55 pm

If you’re not making Stories on Instagram, you’re missing out. Over 500 million people use Instagram Stories to post their content every single day. The ever-increasing popularity of Instagram Stories has turned it into a must for those IG users (especially, brands and businesses) who want to engage their followers. But what exactly should you put on your Instagram Story? Luckily, we’re here to answer that question and help you in finding the best Instagram Story Ideas.

So, Instagram Stories should undoubtedly be a part of every account’s marketing because even in case you see a significant decline in engagement rate for regular posts, story engagement stays high. 

In this article, we will share 30 Instagram story ideas and introduce you to AiGrow, an Instagram marketing app, to help you wow your audience with astonishing content.

Sign up to AiGrow Now.


Use AIGrow Instagram growth service to boost your account

Are you sick and tired of thinking about how to post on Instagram Story? Don’t you have enough time to spend creating engaging Stories? Then you can ask our professional dedicated account managers on AiGrow for help. 

AiGrow is an all-in-one Instagram marketing service that centers around IG growth and management.

AiGrow has recently provided users with its PostMate program. This super beneficial feature offers users custom content and design plans plus a personal PostMate delivering weekly content creation.

What makes AiGrow distinctive from similar apps out there is that the whole process of creating your content, designing, and scheduling it is on your personal manager and our designers. All you need to do is to sit back and wait for your content to be published.

You also have the possibility of having live meetings with your dedicated account manager to clarify, examine, and analyze the type of content, design, theme, and other elements you’d like your dedicated account manager to generate and publish on a weekly or monthly basis.

Here is a feed design example by AiGrow’s professional designers:

AIGrow provides its users with wonderful Insta story Ideas

Try AiGrow for free 

Read more: 12 Top Instagram content creation services to use in 2021

30 Top Instagram Story Ideas

Now that you know the importance of Instagram Stories, let’s take a look at a list of Ig Story ideas Promowe’ve compiled here to boost engagement. Below we’ve included the 30 top Instagram Story ideas to help you get the most bang for your buck from the platform. Let’s jump in!

1# Answer Questions | Instagram Story Ideas

You can score engagement by asking your audience questions that relate to you or literally anything. The question is just asked to strike up a conversation. 

For example, you can make use of a question sticker to ask your questions or ask your followers to leave their questions as a comment on one of your photos so that you can answer them in your Stories.

It would be a good idea to take it one step further by creating a master video of answers and saving it to your Story highlights.

“ask me anything” feature in Instagram helps you to engage your followers

2# Promote Your Latest Blog Post Or Podcast Episode

One of the best Instagram Story ideas that can help you increase your content engagement is this. You can make a custom “New Post” or “New Episode” graphic that you may use for all of your posts. Simply write the appropriate title on top of the graphic to keep it updated.

Engage your follower and inform them by using IG story

3# Swipe Up Link

If you already have 10K followers on Instagram, grab this to direct users to a website. However, AiGrow embeds a link in bio tool that lets you add links to your stories without being verified. Try AiGrow for free 

4# Promote Your Latest Instagram Post

Are you looking for things to post on Instagram Story? Sharing your latest  Instagram post on your Instagram Stories is one of the most effective IG Story ideas to drive people back to your Instagram page and increase your reach a bit. 

Use a sticker or the marker tool to cover up the actual post. This way you can increase curiosity so that your followers click to see the actual post in our feed. It helps you boost your posts’ views, likes, and comments.

If you love one of your posts, you can repost your post on the story

AiGrow also embeds an Instagram scheduler that enables you to repost your scheduled post on the story as well.

Repost your post on the story with the help of AIGrow

Sign up to AiGrow.

5# Do A Tutorial |One of The Most Engaging Instagram Story Ideas

One of the cool Instagram Story ideas is to make a tutorial. Tutorials demonstrate how you do something. It can be walking your audience through how you cook your dinner, or whatever you think is worth sharing with your audience. Whatever it is, a tutorial is a fantastic way to showcase your expertise.

6# Promote A Product

Another Instagram Story inspiration that is highly recommended, especially for businesses is product demo. 

If you are a business, showcase your product and highlight its benefits. If not, you can show off a product that you use on a daily basis. Let your audience see what it is and how to use it. This is a specific form of behind-the-scenes content that your audience will find interesting and useful.

7# Do a Poll or a Quiz

One of the cool Instagram Story ideas that allow people to engage with your post with a simple click of a button is to use Instagram polls. Most people prefer to answer your questions fast rather than typing a response. 

Instagram quiz stickers are also cute IG Story ideas to engage with our audience.

Ask question from your follower and receive their answers

8# Spotlight Clients Or Team Members

One of the best things to post on Instagram Story to connect with your audience (especially if you have a business) is showing them the people involved with your brand. 

If you are a solopreneur, showcase your clients. In case you work with a team, spotlight your employees. There are countless topics you can discuss in employee spotlights such as company/team culture, employee engagement, accomplishment and success story, employer testimonial, and etc.

Plus, there are different ways companies can highlight their top employees including asking the right question, conducting mini/in-depth interviews, sharing your employee’s career path, giving insight into their day-to-day, and etc.

show your daily life on Instagram to get more followers

9# Feature Other Accounts

By shouting out other accounts, you and your audience are both set to win big. Your audience learns about another great product and a new brand, and they’ll promote your business on their social media accounts.

Bear in mind that you don’t need to limit shares to individuals, brands, and businesses you personally know. You can cross-promote accounts you love, influencers, or other leaders in your industry. It helps you build a relationship with that influencer.

10# Share Quotes | Instagram Story Ideas

One of the simplest Instagram Story ideas is sharing a quote to your Instagram Story. It can be inspirational, thought-provoking, humorous, or a combination of all three!

You don’t need to worry about what quote to post on your IG story. As long as it fits your account’s niche and you think your followers will appreciate it, any quote can be used in your story.

Tip: One of the cool Instagram Story ideas you can use to your advantage is posting a motivational quote in the morning with an incredibly popular hashtag like #morningmotivation. Such popular hashtags help you increase your discoverability and your reach.

Use meaningful quotes on your Instagram story to delight your followers

11# Share User-Generated Content (UGC)

If you’re looking for things to post on Instagram Story, sharing User-Generated Content can be one of the cute Instagram Story ideas you need. Instagram makes this easy for you so you can add as many UGC Stories as you want to your Story. 

If your customers have a public profile and tag you in a Story, you can share their Story with yours by a single click!

User-Generated Content establishes greater trust between customers and brands so that potential customers are more likely to trust businesses.

Use meaningful Instagram story ideas and gain more followers

It is worth mentioning that the scheduler of AiGrow is capable of scheduling Instagram stories and you can mention any user on your dashboard. Have a look.

AIGrow provides you with a mention feature for IG Story

This feature helps you mention the user whose content you are reposting.

Sign up to AiGrow.

12# Instagram Story Ideas With Showing Your Favorites

Sometimes sharing something personal that your audience might find valuable can be one of the cute Instagram Story ideas to build a strong sense of rapport. 

You don’t have to limit yourself to work-related favorites. You can share your favorite drink that you can’t get enough or a favorite book that you read from time to time, etc.

put swipe up on your Instagram story and boost view

13# Icebreaker Games & Questions

Another Instagram Story inspiration you might be familiar with is icebreakers, such as Two Truths and a Lie and Would You Rather. Asking your audience the same icebreaker questions and even doing the same icebreakers yourself gives you the opportunity to know your audience.

You can either do it on your own, or you can ask your audience to share their answers in their Stories. Don’t forget to ask them to tag you in their Story.

14# Countdowns Are Among The Most-used Instagram Story Ideas

Everyone loves a countdown. Using a countdown sticker over your video helps you rapidly level up the sense of excitement in your audience for an event such as a launch, a sale, New Year’s Eve, Christmas, and etc.

Countdown stickers help you to encourage your followers to see your posts

15# Promote A Live Event

A great Instagram Story inspiration that can be considered free publicity for driving views to your Instagram live is to upload a promo to your Instagram Story. It’s an excellent way to keep your followers up to date for upcoming lives.

16# Host A Contest | Instagram Story Ideas

If you are looking for things to post on Instagram Story that literally drive engagement to your Instagram profile, contests are a great way. Request your followers leave a comment on your story, post their own story using your account’s hashtag, or like your most recent post. They all translate into more engagement.

Your followers will enjoy being awarded

Instagram giveaways are mostly about reaching out to more users and adding hashtags is one way to go about it. Instagram lets you add 10 hashtags but I suggest you add at least a hashtag or two. AiGrow allows its users to add hashtags to their Story before scheduling them. Sign up to AiGrow.

17# Behind The Scenes

Put the social in social media. Everyone enjoys seeing what’s going on behind the scenes. It is one of the cool Instagram Story ideas that give you the chance to connect with your community on a personal level. Depending on your business, you can post different behind-the-scenes photos/videos on your Stories. For example, if you run a restaurant or bar, is it a smart idea to show your audience how you make things? What’s your restaurant space like? And what’s your special dish, recipe, etc.

show everything behind the scene to entertain your followers

18# Story Takeover

If you are wondering what new things to post on Instagram Story to boost your engagement, give Story takeover a try. It means letting someone who doesn’t typically have access to your IG account post on it for a special period of time. This can be a member of your staff, coworker, or even an influencer you’ve hired to promote your IG account and ultimately your brand.

19# Offer Deals & Discounts

You may also take advantage of Instagram Stories’ 24-hour lifespan by promoting special, limited-time offers on your Instagram Story. People won’t want to miss out on bargains they can’t get somewhere else, therefore this will drive views and boost your follower count. 

Discount on Story is one of the Instagram story ideas

20# Use IGTV | Instagram Story Ideas

As you know, Instagram TV (IGTV) is Instagram’s standalone video app that allows users to create long-form videos. By connecting IGTV profiles to normal Instagram profiles, creators can give their audience a one-minute preview of their channel on Instagram Story. This way, they can share longer-form video content with their audience and promote their IGTV channels as well.

21# Share Follower DMs

To share responses from followers, you don’t necessarily need to utilize the question sticker. Simply take a screenshot of their direct messages to you and post it on your Instagram Story. This is one of the cute Instagram Story ideas to connect with your audience.

22# Before & After

One of the best things to post on Instagram Story to encourage users to use your product or service (if you are a brand) is to share before and after IG posts. A before and after Instagram post displays what something appears like before and after a change.

It doesn’t necessarily need to reveal how your product/service changed your client over time. It can cover a wide range of other reveals.

Using Before/after on your story influence your followers

23# Ask For Suggestions

If you have a problem you’re struggling with and you need an opinion, You can utilize Instagram Stories to get feedback and suggestions from your followers. 

There are a variety of possible ways to easily collect their responses. You can ask them to respond to your Story and share their suggestions via direct messages, in a comment on a recent photo, or even use Instagram Stoy’s poll.

24# Unboxing | Instagram Story Ideas

Unboxing new things shipped to you is exciting, isn’t it? 

If you’re enthusiastic, your audience will be as well. So make a video of you unboxing something you ordered. 

25# Start A Series

Due to the fact that people like predictability, consistency is crucial on Instagram. Scheduling your content can be so beneficial since it helps you stick to your schedule and post on your Story on a daily or weekly basis. You may give your followers something specific to connect with your Instagram account by sharing a story series on a regular basis.

Tip: Remember to keep the content relevant.

26# Show Your Mood

This is one of the easiest Instagram Story ideas to share. This type of Story can be raw and human and it doesn’t need to be perfect. Not all days are alike. If you don’t feel like sharing your cool routine content on your Story, it’s perfectly ok.

On the other hand, it depends on your niche. For instance, in case you are a fitness coach, you are not supposed to come off lazy and moody.

27# Promote Your Hashtag

One of the most beneficial Instagram Story ideas for brands is using Instagram Stories to develop their own hashtag.

Take, for example, @chriskubby, who has acquired a sizable Instagram following. Chris is pushing #kubbyklub is an exclusive club open to all of his fans. Using this hashtag will undoubtedly catch his eye, and you’ll also be eligible to win a Kubby cup.

These hashtags are typically used in post comments, but Stories are a great method to promote the hashtag and the campaign linked with it.

28# Promote Your Other Channels

Although Instagram is a popular social media platform, it is not the only one out there. So, if you haven’t started building a presence on other channels, then you’re missing out. It would be a great idea to diversify even if you are not super active, mention your other accounts on different platforms from time to time.

29# Share Your Location

Using a location sticker on Instagram, you can be located. These stories will be shared in the feeds of those in the area, bringing in fresh viewers you wouldn’t have gotten otherwise. Basically, this not only informs your followers about your location, but also increases engagement. Posts with a location tag have a 79 percent higher engagement rate than posts without one.

Show where you are by using tagged location on story

AiGrow enables you to add a location to your Story as well. Sign up now.

30# Show Your Work Space

Your followers definitely would like to see where you work. Don’t try to be someone you’re not. If your desk is messy and sloppy or rather on the clean side, let it be the way it is.


There’s no better time than now to start using Instagram Stories to promote your business. Stories allow you to be extremely creative while also engaging your audience. They allow you to show a more human and authentic aspect of your brand, which is exactly what people want. Instagram Stories, when used correctly, may help you increase engagement and create more meaningful connections with your followers. Use the Instagram ideas and AiGrow to your advantage and make your Instagram Story a great success.

Are you short of fresh Instagram Story ideas to boost your engagement? Here are the top ideas and the PostMate program of AiGrow to help you out.

Here are top ideas and an amazing tool to help you create stunning stories.

This post was last modified on November 28, 2021 12:55 pm