Over 48M Follower Growth Delivered 😊

✔️ 7-Day Follower Growth Trial

✔️ Visual Instagram Planner

(Even for Longer Videos & Stories)

✔️ Mass Delete Instagram Posts

✔️ Advanced DM tool

(Bulk DM, Auto Reply, DM to Email)

Test all features for free!
Instagram Contest

The complete guide to run an Instagram giveaway + tool

By Andie
July 16, 2021 9:22 am

Today, Instagram has more than 1 billion active users and is one of the most popular social media platforms. As its users are increasing every day, it plays a main role in digital marketing. One of the best ways to grow your audience and promote your brand is by running an Instagram giveaway. In this article, we’ll show you how to run an Instagram giveaway with AiGrow’s Post&Reward tool.

If you are looking for a tool to automate your Instagram giveaway, AiGrow is all you need.  

Why do you need Instagram giveaways?

If you are using Instagram professionally, whether you are an influencer, a business owner, or want to grow your account, running Instagram giveaways can help you. 

  • Gain more followers

Running giveaways can instantly grow your followers and engagement rate; This can happen by setting good conditions such as tagging other users. 

  • Engage your current followers

Whether you have lots of followers or just starting to grow your page by running giveaways, you can engage your followers and draw their attention to your content.  

  • Build trust for your brand

When you give away one of your products or service to your audience, not only are you advertising your service, but also you are building a strong relationship with your audience.

Read more: The Essential Dos and Don’ts to Increase Your Instagram Followers.

Steps to run an Instagram giveaway

To run an engaging Instagram giveaway, here are few tips you need to consider:

Create a giveaway post

If you create an eye-catching Instagram post, you can stop scrollers and draw their attention to your content. If other brands sponsor the giveaway, don’t forget to tag them in the post.

Choose the prize

Obviously, the bigger prize you choose, the more users you’ll attract. But if you are just starting your business, you can give away small prizes from your products. Another good gift for your Instagram giveaway is discount codes. Another good gift for your Instagram giveaway could be discount codes, branded swag bags for your ultimate fans, etc.

Set a time limit

By putting a time limit on your giveaway, you create a sense of urgency and attract your visitors’ attention. Tell your audience how much time they have to complete giveaway entering steps. 

Set conditions for your giveaway

Setting good conditions is one of the most important parts of running an Instagram giveaway. Here are a few examples you can ask your follower in the next giveaway to attract more users:

  • Tag 3 friends in the comments (or more).
  • Like 10 recent posts.
  • Share one of your posts in their stories and tag your account.
  • Send you a photo of themselves using your products or service.

Write a good caption.

If you want to run a successful Instagram giveaway, you need to give your followers clear guidelines on how to enter. If your followers have to take multiple steps to enter the giveaway, make sure to write all of them as simple as you can.

Share your post and run the giveaway.

Now it’s time to announce the giveaway to your audience. After sharing the post, you need to start checking if participants followed the rules, but manually needs tons of time and energy. That’s why we suggest you use AiGrow’s Post&Reward feature to run your Instagram giveaway.

Here is how to use this service:

  • Signup on AiGrow’s website for free with your email address and log into your account.
  • From Dashboard, Select Add Instagram Account. Now, you need to add your Instagram account’s information.

After connecting your Instagram to AiGrow, select Manage Account.

  • Click on the Post&Scheduling tab.
  • In the opened tab, select Post&Reward.
  • Click Schedule a Contest
  • You can upload your photo in this window, set the conditions, choose the publishing date, etc.
  • When you are done with the details, you can post them immediately or schedule them for later.

Choose the winner

After sharing the post on AiGrow, this platform will check every participant’s conditions. Then, when the giveaway time is over, it picks a random winner from qualified users.  

Read more: The ultimate guide to running an Instagram contest in 2021

Instagram giveaway picker of AiGrow

AiGrow is an all-in-one app that provides you with all the features you may need in the process of managing your account. When using its Post and Reward feature to manage your Instagram giveaway contests, all participants need to be checked to make sure if they have followed all the rules of the contest or not.

Once AiGrow checks all the giveaway entrants to make sure if they are all qualified to have the chance to win, here comes AiGrow’s giveaway picker to pick the lucky winner of the contest randomly without needing you to use other apps to pick the winner.

Try AiGrow’s giveaway picker.


Running an Instagram giveaway is one of the best ways to instantly attract more users and increase your engagement rate. This article showed you some tips to use in your next giveaway and maximize your reach. Also, we introduced you to AiGrow for automating your giveaway. So, if you are ready to run your Instagram giveaway and grow your account, signup on AiGrow for free. 

This post was last modified on July 16, 2021 9:22 am