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The Ultimate Guide to Instagram Reels for Business Growth 101

It’s 2020, you probably know by now that video marketing is really powerful for your business to grow online, and now with Instagram Reels growth has never been this easy.

And as a business owner or influencer, you might have understood that it can be cheap and sometimes even free.

But what if you have never been good at video marketing?
Or video Content has never really been your jam?
Maybe you’ve never gotten into making YouTube videos or TikTok videos.

Well, you are in luck because Instagram has revealed its new feature that is Instagram Reels.

Instagram Reels is the new feature that has made Growth using video marketing a lot easier.

In this article, we are going to give you a quick guide on how to use Instagram Reels as a business or just for growth.

Although, if you prefer a team of experts by your side to help you get the most of Instagram Reels, AiGrow is what you need.

AiGrow provides a team of human experts to help you with your Instagram management, content creation including Instagram Reels and even growth.

According to Instagram’s announcement, Reels are “a new way to create and discover short, entertaining videos on Instagram.”
With all the buzzing that TikTok has around the Internet, you have surely heard of it, Instagram Reels are essentially TikTok like videos.

Instagram Reels can be used to create engaging content and even growth.

Although, you must keep in mind that Reels are not fully launched.
In fact, According to Instagram’s announcement on Twitter, it has been launched in only 50 countries for now.

Where Can You Find Instagram Reels?

The best place to discover your Reels is right on your explore page.

If you go to your explore page, you see that they have filled almost 2/3 of this page.

Once you tap on the title Reels, you can scroll down for more and more Reels, just like how videos used to be.

Why Reels are Good For Instagram Growth And Business?

You might be wondering that Aren’t I busy enough with Instagram? I mean, I have the feed, Stories, DMs, etc.
It’s already a full-time job and that’s exactly why you should be spending time and energy on Reels.

As you already know Instagram is getting more competitive each year and using Instagram reels might be exactly what helps you stand out.

Why? It’s simple because there are dozens of your competitors that are not going to invest in Instagram reels for growth or even branding.

Last year, we all saw how TikTok exploded and went viral, and it’s no secret that Instagram is following its steps now.

Instagram is owned by Facebook and TikTok is owned by a company named ByteDance.

Facebook has already seen how popular TikTok has become and as usual wants to expand its market and go to TikTok’s.
The market for short video content has caused TikTok to become the most downloaded app in the first quarter of 2020.

It’s no surprise that Facebook wants a piece of this cake.

TikTok vs Reels

Although they may seem pretty much the same, they are different in three major fields that we are going to cover.

Origin

While Instagram and Facebook are located in the United States, TikTok comes from the other side of the world and to be exact China.
Both parties have legal cases in the court to prove the safety of their privacy and policy but TikTok is facing a rather bigger challenge.

If you have followed its news, you already know that President Donal Trump has signed executive orders against TikTok.

This means that soon, no American can use TikTok anymore, this is another strong reason for considering Instagram Reels.

Although their origin may seem their biggest difference, there are two other important aspects worth mentioning.

Time Limitation

Although TikTok has recently extended its duration limits to 60 seconds, Instagram has taken another path.
You are going to have 15-second video limits on Instagram Reels.

Although US residents can only use Instagram Reels for their business and growth (because of the ban), it may turn off many content producers all over the world.

Audience

The final difference is that most of TikTok users are teens and younger people but Instagram, on the other hand, is mostly used by millennials.

Although the Covid and the quarantine helped TikTok to attract so many millennials, still the age gap between the two platforms is high.

This is an important reason that can affect businesses using Instagram Reels for growth.

How To Use Instagram Reels For Business And Growth?

Instagram has already proven itself as an amazing tool for business and sale.

We know what you might be thinking, Instagram Reels are super new, but if you use them the right way, they surely are going to get you what you want.

Instagram Reels are an answer to growth, better engagement rate, sale, marketing, and even branding!
Here are a couple of ways that you can use Instagram Reels for your business and growth on Instagram.

Share Educational Content

The first way to use Instagram Reels for growth is to share educational content.

If you think this is the type of content that is suitable for your audience put yourself in their shoes.

Think about what kind of tips, how-to, hacks, and resources you can share in form of a 15-second video to benefit your audience.

As we have mentioned many times, Educational posts are a great way to improve your Instagram engagement.

By creating educational Instagram Reels, you make sure that you are using one of the most shared types of content for your growth.

Share Inspiration

Many people are following accounts to feel Inspired.

This is an amazing way to keep your followers and stop them from unfollowing your page.

This is also a type of Instagram Reels that is going to be highly shareable and good for your growth.

So, as a business, how can you help your audience feel inspired about their health, physical goals, dreams, and maybe even wealth.

You can also use Instagram Reels to help your audience find out how they want their business to grow or the growth of their personal finances.

In what way do you help people get a little bit more of what they want?

That’s what we want you to showcase in 15-second video clips on Reels.

The key here is to really focus on the after, right?

Your audience is probably in the before phase of how you help them in whatever way that is, So when you’re creating an inspirational video, you really want to illustrate the after.

Showcase your product

By showcasing your product, we mean absolutely everything about your product.

Try to use the following types of content in your Instagram Reels videos for maximum growth:

  • Demos
  • Customer experiences
  • Unboxing
  • Tutorials
  • All angels and aspects of your product
  • The process of creation
  • Using products in action
  • Product features

These are all interesting Instagram Reels ideas that are good for both your growth and creating more awareness.

Showcase your community

This is an amazing way to make everything all about your audience, not yourself.

Here are a couple of ideas on how to use these types of Instagram Reels ideas for your growth:

  • What client can you feature?
  • Which customer reviews can you showcase?
  • Whose business can you shout out?
  • Which Facebook group members can you highlight?

You see where we are going with this right?

Reels are a great way to shout out other businesses or customers, which also helps people know that your product or service works for other people too.

Aside from the different strategies we showed you to use Instagram Reels for your business growth, there are already famous brands using Reels.

How Famous Brands Are Using Instagram Reels For Business And Growth

Although Instagram Reels are new, famous brands have already found great potential in them and have started using them.

Here are a couple of famous brands in different industries using Instagram Reels

Louis Vuitton

Instagram Reels are literally made for growth, and it is because they are located on the explore page.
In other words, each time that you create content using Reels, hundreds and thousands of people are going to see them.

Louis Vuitton has used this opportunity to promote its new collections creatively.

There is one amazing fact that we would like to share here:

If you take a closer look, you probably will understand that this is a creative way to promote your product.

It’s also high-quality but the most important thing here is that it costs almost nothing!

Walmart

If you have noticed, Walmart is among companies that have to take influencer marketing more seriously than other brands.

Their page is usually filled with influencers and their business heavily depends on paid partnerships.

in this Instagram Reels, we can get a quick look at more of these associates.

ASOS

ASOS is a British online retailer and they have become famous these days.

One of the most important reasons behind their online success is Creating TikTok videos and reposting them on their Instagram.

If you already have a TikTok account, this would be an amazing way to use them for growth and share them on Instagram Reels as well.

How To Make The Most Of Instagram Reels

If you don’t know what to do and where to start, or if you need Reels ideas to use for your Instagram account, or even if you are too busy to research for growth hacks by Reels, you don’t need to worry, AiGrow can save you the day.

AiGrow

AiGrow is an Instagram management service that offers dozens of amazing features for managing and growing your Instagram account.

One of the most amazing features they offer is a Dedicated account manager and a team of experts that are always at your side.

The combination of AI-powered information and growth tools and a team of human experts can make you unbeatable.

Conclusion

Instagram Reels are a sure way for growth on Instagram.

You should be considering Instagram Reels because it can help you stand out among your competitors in the beginning.

There are many Instagram Reels ideas for growth:

  • Sharing educational content
  • Sharing inspiration
  • Showcasing your products
  • Showcasing your community
  • Resharing your TikTok videos on Instagram
  • Promoting new products

Instagram reels are going to be everywhere by storm, it may be a positive factor now but we are pretty sure that it will be a MUST in near future.

Although, you never need to worry about your Instagram growth or management by having AiGrow at your side.

Start your journey for free and use the coupon code “SAVE10B” for an amazing discount on your first managed plan.

What do you think of Instagram Reels? Do you have any ideas on how to use it for Growth and business?
Share your Idea in the comment section.
By the way, do you like another article on Instagram Reels Ideas for growth?

What other things do you like to be included in that article?

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