How to use Instagram hashtags to grow your audience in 2022?

Instagram hashtags

Instagram is a great way to share your pictures with millions of people, and for this reason, many businesses are trying to find the best Instagram hashtags to grow their audience. The great thing about an Instagram account is that it can help you gain many followers while keeping them engaged. As a business, you should know that engaging your audience is one of the most important things for running a successful business. If you want to make your Instagram account the best possible, you need to find the best ways to use hashtags. In this article, I will show you exactly how to find the best and most popular hashtags so you can begin to engage your audience and grow your brand.

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Why Do You Need Instagram Hashtags? 

The use of an Instagram hashtag is very beneficial for businesses. It is not a new thing for them to gain more audience through hashtags on their sites, but with the latest features added by Instagram, they can do many things to gain more audience and make their site grow. If you also have an Instagram account, you will find this article helpful as it might teach you some information about how you can take advantage of the hashtag to increase your page views and reach more users. This article explains some of the things that you need to know about using the hashtag on your page so that you will be able to grow your audience and gain more profits from your business.

How to use hashtags on Instagram?

Now that you know how important hashtags are, it’s time to use them and grow your page. But, how can you find the best hashtags?

  • Research trends.

Once in a while, something becomes a trend on social media and explodes hashtags. To have a successful business on Instagram, you need to know the current market research trends to increase your page’s engagement and visibility. One of the easiest ways to do this is to tap into the folks’ tools at Instagram. Research trends help to determine which hashtags attract the most attention. By following up with users who are more likely to be interested in what you have to offer, you can start to increase engagement and click-through rates.
Read more: Is your Instagram engagement down? Top solutions in 2022

  • Use related hashtags

If you want to use Instagram for business purposes, you should keep in mind that hashtags must be related to your providing; This means that you should use the same hashtags you would use for Twitter when promoting your business. The problem with many companies is that they try to promote their Instagram service as much as possible without paying attention to what other users are doing on the social media platform. This means that many businesses forget to link their hashtags based on their specific service, leading to a severe loss of followers on an increasingly popular site. 

To find related hashtags, you can start typing your product on Instagram’s hashtag search bar and use the suggestions. Also, you can use AiGrow’s hashtag search tool.

Let’s see how it works:

  • First, you need to signup on AiGrow via your Email address for free.
  • Log in to your account and connect your Instagram account(s) from Dashboard.
  • Select ‘’Manage account’’ to start growing your page.
  • From the post and scheduling icon, choose ‘’Feed’’.
  • Upload your content here( photo or video), add a caption, location, etc.
  • In the hashtags’ tab, you can type a topic and video all top hashtags and use them.
  • Build your branded hashtags

If you want to grow your business on Instagram, you need to understand the importance of branded hashtags. The most effective way to build a brand name on an online community such as Instagram is to leverage the power of a successful campaign to boost visibility and encourage interaction on the platform. There are many social media networks on the internet today, and there are no better platforms to advertise on than Instagram. A recent study showed more paid advertisers on Instagram than on Facebook, Google, and Twitter combined. You can create your brand’s unique hashtags, use them under your posts and stories, and ask your customers to use them too. 

  • Use Instagram hashtags on Stories.

The advent of smartphones and Instagram has caused many users to use hashtags in their profile names, instead of the more familiar monikers like #food, #trending, and #life. Besides, because users often search for trending topics while browsing, having a hashtagged profile is a surefire way to show up in search results, especially when users search for images, videos, or photos of the items you are selling on your site. However, the use of hashtags on Instagram is not without danger, and if you are not careful, you could be banned from the service or lose followers in the process. Here are some simple steps to help you grow your hashtags on the Instagram story so you can enjoy the benefits of having a strong visual identity while marketing your business on this social networking platform.

  • View what your competitors use

As an entrepreneur, you must know how to check competitors’ hashtags on Instagram and get an idea from their posts. Most popular entrepreneurs have their Instagram accounts for those unaware of where they showcase their daily posts from work. While others would just post whatever comes into their mind-which is predominantly random musing about the weather, and unexpected entertainment tips-I’m going to show you how you can get a lot from your competitors’ hashtags. Once you notice the essential clues in their posts, you can easily use them to check competitors’ hashtags on Instagram.

  • Search for Instagram hashtags before using

There are some banned or broken hashtags on Instagram that using them may cause a shadowban for your account. Try to check the hashtags before adding them, and if you saw texts like the below pictures, don’t use them. 

How many hashtags should you use on Instagram?

The question of the day is: How many hashtags should you use on Instagram? The short answer is: It all depends. The long answer is a little more involved and technical, but well worth it. According to a study, using 11 hashtags can increase your reach up to 50%. It’s better not to overuse hashtags and keep its number around 11, but you can use more if you are running campaigns or contests.


It was a helpful, short, and easy to understand article on using hashtags on Instagram. In this article, we looked at the benefits of hashtags, why you might want to use them, and how to find out when an Instagram user has posted for the first time. If you’re an Instagram user, then the chances are that you have come across the term” hashtags” at one point or another, but have you ever wondered just how to use them? This article will show you a quick, easy, and effective Pro Tip that should make using hashtags on Instagram a cinch!

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Zahra Zakipoor
Zahra Zakipoor
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