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Instagram Hacks

11 Killer Instagram Business Tips to Grow Your Business

Are you looking for some Instagram business tips, or you are still wondering if it’s a suitable platform to grow your business?

Well, there are some theories out there about how using Instagram for business can be a game-changer in making more profits from your marketing strategies.

Many of us used Instagram as a tool to share our precious moments with our family and friends when it first launched in 2010.

But many years of rapid growth have led it to have more than one billion active users in 2021, including 25 million business profiles!

Don’t miss the opportunity to get more real followers for your Instagram page with AiGrow’s VIP growth service.

How Do Small Businesses Grow on Instagram?

Instagram can introduce your small business to the right audience. Each of us has discovered and followed many new brands over Instagram. Their compelling content convinced us to go to their websites and order a product or use their services.

Instagram has many features that allow businesses to reach their target audience, engage with them, convert them into customers, and even brand advocates.

If done right, your small business can build an engaged followers base by organic Instagram growth tools and methods, and then you can use it for whatever marketing goals you have.

Before going further and sharing some practical business Instagram tips with you, let’s look at some other mind-blowing facts that clearly show how beneficial Instagram is for expanding your business.

The latest official stats about this powerful visual app show that:

  • at least 90% of users follow a business on Instagram
  • About 30% of the most viewed Instagram stories belong to businesses.
  • 2/3 of shopping lovers turn to Instagram to discover products
  • With a 1.22% engagement rate, Instagram stands #1 among all the social media platforms.

 Now, you must be convinced enough about the power of marketing on Instagram. So let’s go over the tips:

11 Killer Instagram Business Tips to Grow Your Business

Here are 11 business Instagram tips that help you get the most out of Instagram potentials to promote your business.

Instagram Business Tips #1: Set Up a Business Account

 Set up a new business account or switch your personal account to a business one With some easy steps.

But if you don’t have an account and want to start from scratch, here is what you need to do:

  1. Get the Instagram application for IOS or android.
  2. On Android, tap on “sign up with email or phone number” or “create new account” on IOS.
  3. Enter the information that is required and tap next
  4. Generate the username and password of your account
  5. Complete your profile information and tap the next

 To switch a personal account to a business account:

  1. On your profile, tap the three-line icon at the top right corner.
  2. Go on the settings menu, then click the account tab.
  3. Tap on the “switch to professional account.”
  4. Select the business category
  5. Select business or creator account; public figures, content creators, and influencers can benefit from a creator account, whereas a business account is used for marketing.
  6. Fill out your contact information. You need to enter at least one means of contacting you; you can edit or remove them whenever you want.
  7. “Log in to Facebook” if you want to use features such as Shopping tools or ad promotions or skip this step.
  8. Select next after reviewing your contact info

Instagram Business Tips #2: Optimize Your Business Account

With a business account, you can access Instagram insights, follower demographics, and some other features related to marketing.

Another privilege over a personal account is that you can include more information like your address, phone number, and a website link in the Instagram bio description.

You’ve got only 150 characters to write your bio, so use it wisely! Write your niche keywords in your name and explain the products or services you offer clearly.

In general, it should be aligned with your brand personality. The goal is to grab visitors’ attention and convince them to follow you.

In addition, don’t forget when you consider using Instagram for business, give visitors a clear direction based on your marketing goals, whether it’s visiting your website, a landing page, or signing up for a newsletter.

According to Instagram statistics, 75% of Instagram users do what you want them to do if you present a call to action. So don’t underestimate the power of a CTA in your Instagram profile.

Instagram Business Tips #3: Choose the Best Profile Picture

Probably one of the first things that visitors pay attention to on your page is your profile picture. It tells them what you are all about.

To leave the best first impression, here are some tips for picking a profile picture:

  • A logo might be an excellent option for brands; it helps with the recognition and credibility of your business.
  • If you have a personal business or you are an influencer, use a headshot of yourself to introduce yourself to the visitors.
  • If you used a specific color palette for your Instagram feed, it’s better to apply it in your Instagram profile picture too.

All in all, try to make the most of all the fields that Instagram provides you in your bio. Here is a good example of it:

Instagram Bio

Instagram Business Tips #4: Understand Your Target Audience

Having a great knowledge of your target audience on Instagram is an integral part of any successful Instagram marketing strategy.

Knowing your target audience is crucial to creating the right content and hence getting more engagement. So, find out what they want and how you can reach and interact with them most effectively.

Here are some points to remember:

  • If the user/buyer personas in your niche are already defined, use them to identify your target audience on Instagram.
  • Analyze your competitor’s audience. After all, they are potentially yours too. See What they say in the comments and their most engaging content.
  • Use Instagram analytics to figure out a lot about your audience. It gives you statistics on your follower’s age, gender, location, and most active times on Instagram. Tapping the “insights” tab on top of your profile, then “audience,” you’ll have access to these statistics.
  • Why not ask your followers directly what they expect from you? Instagram polls are what you need for this. Go ahead and ask whatever you want to know about them, their interests, preferences, likes, and dislikes.

Instagram Business Tips #5: Define and Set Your Goals of Using Instagram for Business

To identify your goals, you need to know your market and your position in it, your competitors, your user persona, assets and potentials, and where exactly you want to be in the short and long run.

On the other hand, don’t start Instagram marketing without knowing what’s going on in your market.

See if you are looking to raise your brand awareness, grow followers, generate sales or web traffic, and set your goals based on them.

Instagram Business Tips #6: Don’t Overlook the Importance of Instagram Aesthetic

You’ve got to convince a visitor to follow you in only a few seconds.

Since we are dealing with a highly visual platform, the Instagram aesthetic plays a huge role here.

Choose a consistent theme for your Instagram grid layout that matches your brand, a visually appealing and specific theme that makes you recognizable to your audience.

According to Some research, colors can increase brand recognition and customer buying decisions significantly. Pick your brand’s colors thoughtfully and incorporate them into your content.

Here is an excellent example of Instagram aesthetics for you to be inspired:

Instagram Business Tips #7: Providing Valuable Content is a Crucial Part of Marketing on Instagram

Don’t focus too much on product promotion and sales. Otherwise, it can be overwhelming for your audience. Instead, try to give more content that is inspiring, entertaining, convincing, and educational.

Add value to your audience by creating high-quality content that answers their questions, addresses their needs and problems, and gains their trust; then engagement and more sales come in!

Many types of content are available that help you never run out of ideas:

  • Comparison: It’s a great way to create compelling content regardless of your niche.
  • Reviews: if you promote a product or service, post honest reviews to show how they helped the customers.
  • Quotes: you can teach them something or just entertain them using tons of quotes or text-based images out there.
  • User-generated content: Whether you are a small or big business, always ask your followers to share their content over your products and services with you to share them on your page.

Customers view UGC as more authentic than content created by you. This kind of content boosts your credibility and will lead to more sales.

  • Infographics: If you want more engagement, consider posting infographics. Including infographics in your Instagram marketing strategy will make you stand out from your competitors.

Keep in mind to use different formats available on Instagram to share your content, like stories, live, IGTV video, carousel posts, reels, etc. Whichever works best for your business and increases the engagement rate.

Pro Tip: to create unique content for your audience, you need to be equipped with an Instagram content creation tool like Aigrow’s; it’s called postmate plan and is a full suite of tools, from planning a content calendar, designing professional post templates to fully Custom content.

Sign up for Postmate plans here and choose the one that works best for you.

Instagram Business Tips #8: Write Well-drafted Captions to Boost Your Engagement Rate

Alongside your graphics, the words you put in your captions are key elements of building your brand on social media.

Instagram is indeed a visual platform, but you shouldn’t neglect the importance of your Instagram captions.

It’s also another way to express your brand’s voice, providing valuable information and entertaining your audience.

Instagram allows you to put 2,200 characters and at most 30 hashtags in your captions. 

The best strategy for the length of a caption is the one that’s the most effective for you. Keep testing different strategies to find out what works for your brand.

Using lengthy captions is essential to grab attention, especially in the first two lines, and convince them to tap ” see more” and read the whole of it. But regardless of the length, never forget to pair even your strong visuals with a caption.

Instagram Business Tips #9: Use Hashtags the Right Way to Get More Reach

Hashtags are what make your posts researchable, boost your visibility, and get you more reach. As I mentioned above, up to 30 hashtags are allowed in a post and 1 0 hashtags in a story, but practically you shouldn’t use all of them.

The best recommendation for using Instagram hashtags is something between 5-11. More than this can be annoying for your followers and, even worse, getting red flags by the Instagram algorithm, especially if you use repetitive and irrelevant hashtags.

Use AiGrow’s growth plans to generate AI-powered hashtags for your Instagram posts.

Instagram Business Tips #10: Post-high-quality Content regularly

After creating your account, You can’t just sit back and wait for your followers base to grow, so one of the critical business Instagram tips you need to know is: 

To gain more followers, you need to have an active presence on Instagram.

Even though the best frequency of posting on Instagram still isn’t that clear!

You may read an article that recommends posting once a day at a specific time and another one twice a day.

There are successful brands, posting 30 times per day to a few times per week! Showing what works for a brand doesn’t mean it will work for you too.

Different industries react differently to the number of posts. That’s why instead of looking for an ultimate formula for it, you should be focusing on these facts:

  • The consistency of posting is more important than the frequency of it.
  • The quality of the content is more important than the quantity.
  • Without knowing your objectives on Instagram, you don’t know if your posts are enough or not.

The key here is to keep a balance; most brands post 1-2 posts per weekday.

I recommend you identify your own follower’s habits with the help of Instagram insights statistics, see when they are most active, schedule posting based on it, and evaluate the results.

Instagram Business Tips #11: Interact With Your Followers and Other Instagrammers

I talked about posting quality content consistently, now let’s go on another Instagram marketing tip for business; it’s the importance of interaction with followers and other Instagrammers.

This is of great importance, particularly if you have just started promoting your business on Instagram.

Sure, brands don’t follow back their followers, but as a small business looking for recognition and expansion, it should be considered; Follow their business accounts to show you care about them.

Keep in mind building an engaged community is not all about providing high-quality content for your audience; you also need to interact with them in comment and DM sections, answer their questions and thank them for getting any feedback.

Try to target other Instagrammers as well, especially the ones who share the same audience. Like their good content or leave them an informative and positive comment.

Though don’t overdo that if you don’t want to look like a bot!

Pro Tip: would you like to get more targeted followers to your Instagram page in a short period? Don’t forget to check out our posts on Instagram growth service and how to get Instagram followers fast; you’ll get more super helpful information!

Best Instagram Marketing Strategy

Any businesses need to have a practical marketing strategy and a handful of Instagram marketing tips for business right from the beginning; Why?

Because you can’t post haphazardly what you want, whenever you want, without knowing your audience and analyzing your competitors, and expect to go far in your business!

You can see it as a road map to navigate you towards achieving your goals on Instagram.

The best marketing strategy sets a direction for your business to achieve the desired goals in the future. Its objective is to maximize your brand’s strengths; in another world, it’s a bridge between “where we are now” and “where we want to be in the future.”

Conclusion

With the help of a fast-growing platform like Instagram, an Instagram growth agency like AiGrow, and of course, the Instagram marketing tips for business I gave you here, you can connect with people and build an engaging community for your brand, promote products and services and increase revenue as a result.

I hope that these Instagram business tips have introduced you to some ways to grow your business and include it in your Instagram marketing strategy.

Give AiGrow’s VIP growth service a try now and see the results!

This post was last modified on November 23, 2021 9:09 am