Instagram is no longer a simple photo-sharing app; with over 200 million brands and businesses, it plays a leading role in digital marketing. If you are using this platform professionally, you have probably heard of Instagram’s growth rate.
This article will tell you what is a good follower growth rate on Instagram and all the Instagram metrics to achieve it.
What Is Instagram Growth Rate?
Your Instagram follower growth rate is a metric that shows how quickly your account gains or loses followers. In other words, it shows the total number of your account’s new followers over a specific time period. The Instagram follower growth rate is a perfect way to find out how your content is performing, whether it is engaging for your audience, and plan a better content strategy to enhance it by learning more about the Instagram Algorithm.
If you are running an Instagram campaign, you can calculate the Instagram growth rate to determine whether your Instagram marketing campaigns are working.
To work out the right strategy, not only should you calculate your growth rate but you also have to keep tracking your growth and Instagram count followers.
How To Calculate Growth Rate on Instagram?
Growth rate is a monthly benchmark that you can find out with a simple calculation of the increase or decrease of your followers.
To measure it, you need to track the number of your followers at the beginning and the end of the month.
Knowing these two numbers, here’s how to calculate Instagram growth rate.
“Monthly Follow Growth Rate = (Followers on the last day of a month – Followers on the first day of a month) divided by Followers on the first day of the month *100.
Follower growth rate benchmark: The average Instagram follower growth rate in 2023 is 1.69%. If you calculate a number less than this, you can increase it with the tips we will tell you in the following parts.
You may also be interested to see:
10 Powerful Instagram Growth Strategy Tips
Why Is It Important To Track Growth Rate?
Keeping your eyes on the number of your followers and watching their ups and downs doesn’t tell you much about your performance.
On the other hand, tracking your followers’ growth rate gives you a better look at how quickly you gain followers.
By tracking your Instagram user growth rate, you check how your Instagram campaigns perform. Then you can decide to change your targeting options and content strategy.
Other Instagram Metrics To Track
In addition to average Instagram follower growth rate, there are other factors you need to track. To plan a perfect strategy for your page, you need to consider other metrics too.
Engagement Rate
Instagram engagement rate is a metric that shows what percentage of your followers interact with your content.
You can calculate engagement rate by knowing the number of likes, comments, and followers. But sometimes, you can also use the number of impressions, saves, and shares to estimate accurately. Here’s how to calculate your engagement rate:
Engagement Rate: (Likes+Comments)/Followers*100
Engagement rate benchmark: Average engagement rate for regular feed posts is 2.88%, 3.11% for Instagram carousel posts, and 2.60% for videos.
If your engagement rate is down, here are a few tricks to boost it.
Is Your Instagram Engagement Down?
Reach And Reach Rate
The next important Instagram metric you need to track, and monitor is your reach which is the number of people who have seen your content. Most people think impression and reach are the same, but impressions is the number of times your post has been viewed. You can access your content reach by following the below steps:
- Log into your Instagram account and go to your profile.
- Tap the “Professional dashboard” button on your profile.
- In front of the “Account insights” button, tap “See all”.
- Under the “Overview” section, you can see your account’s reach.
- By tapping “Accounts Reached,” you can view details such as impressions and profile views and each post’s reach.
After finding your post’s reach, here’s how to calculate your reach rate. , divide the total reach of a post by your total number of followers. For example, if you have 300 reach and 1000 followers, your reach rate is 30%.
Stories Engagement
More than 500 million active Instagrammers use stories every day, which makes it a perfect opportunity to grow your page depending on the story views you get.
To access your story insights, follow these steps:
- Log into your Instagram account and go to your profile.
- Under the bio section, tap on the “Insights” button.
- Scroll down to reach the “story” tab and tap “see all.”
Now you can see an overview of actions performed on your stories. So what metrics do you need to track?
- Completion Rate: It shows how much your total stories were watched by your followers based on the ones who watched all of them vs. those who dropped off. Here’s how to calculate your completion rate: (Reach of last slide/reach of the first slide)*100 = completion rate
- Engagement rate: Your story engagement rate shows how many users reached your stories vs. your total followers.
Also read:
30 Top Instagram Story Ideas To Engage Your Followers
Reels Shares
Instagram reels is one of the coolest features added to this platform that gained a lot of popularity in a short time. With this feature, you can share fun and creative videos set to soundtracks which is a copycat of TikTok videos. According to a study by Socialinsider, reel videos make the most engagement compared to other content types. Reel videos record an average 2.54% video rate on Instagram, while regular Instagram feed videos reach only a 1.74% rate.
There are different metrics for a reel video to track your performance such as reach, plays, engagement, etc. But shares are the most important since they maximize your reach. So make sure to keep an eye on your video share to find out what kind of content performs the best. Here’s how to access your reels insights:
- Log into your Instagram account and open the reels tab.
- Select the video you wish to monitor.
- At the bottom of the reel, tap on the “View Insights” button.
- In this tab, you can see the comments, likes, views, saves, and reached accounts.
There are different innovations that to increase engagement rate through Instagram Reels. Read the following blog.
5 Instagram Reels ideas to attract more followers
How To Increase Instagram Growth Rate?
If your Instagram growth rate is less than the average mark, don’t worry. With a few simple strategies, you can increase your rate over time.
Run Instagram Ads
If your average follower growth rate Instagram is less than 1.69%, running Instagram ads and promotions is also a great way to boost it. Instagram ads are posts that brands and businesses can pay to serve their targeted users. This feature was added to Instagram in 2015 and allowed you to target your audience based on interests, gender, age, and location. There are four different types of Instagram ads:
- Story Ads: These types of ads will appear between users’ stories and in full screen. You can add a call to action using the link sticker.
- Explore Ads: Explore ads don’t appear on the explore page, they only display after someone opens a photo/video on their explore.
- Collection Ads: When a user clicks on an item within a collection, Instagram redirects them to Instant Experience, an e-commerce storefront within the app.
- Shopping Ads: with this feature, you can promote shoppable posts as ads.
- Facebook Ads: Promote your ads on Instagram and Facebook at the same time and use the powerful targeting options Facebook provides.
Contests And Giveaways
Contests and giveaways can drive instant traffic to your Instagram page and boost your average Instagram growth rate. If you use Instagram products, you can set some of your products as a freebie, And if you are offering a service, giving discount codes and trials is perfect for the prize. Next, you need to set the conditions that can help your growth. Here are examples of the conditions you can set to increase your average monthly Instagram growth rate.
- Like recent posts and leave a comment on the giveaway posts
- Tag three friends in the comments
- Use your branded hashtags on their posts
- Send you user-generated content using your products/service
Note that there many promotional giveaway ideas to boost your engagement on Instagram and you can always think outside the box to come up with your own idea of using this great and popular strategy in your marketing.
Use Growth Third-Party Tools
If you are one of those thousands of users who don’t have time to spend on Instagram, create eye-catching posts, and work on growing followers, using a trusted third-party tool can be helpful.
AiGrow is an Instagram management and growth service with multiple features to help you get a good Instagram growth rate and increase it over time organically. AiGrow doesn’t use any bits or automation tools or bots that can put your account in danger of getting banned, shadowbanned, or action blocked. Instead, you will be connected to a dedicated growth team (content creators, designers, and growth managers) who plan a winning strategy for your page. Here is a summary of AiGrow features:
- Dedicated Growth Team (content creators, designers, growth managers)
- Live strategy & onboarding meeting
- Score card and growth hacks
- Organic and real followers: 300-500 monthly new followers
- User targeting – Hashtags, locations, competitor accounts
- Analytical report (daily and weekly)
- 14-day money-back guarantee
- Cancel Anytime
- Premium Bio-link tool
- Content Scheduler (Posts, stories, IGTV videos)
- Premium DM Marketing
- Advanced Content Creation
- Safe and Secure (Risk-free)
- Priority 24*7 Support
- Advanced Influencer/Brand Promotion
Use Top Hashtags
Using your top niche Instagram hashtags can put your content in front of a wider audience and increase your reach. If you are unfamiliar with the power of Instagram hashtags and the importance of targeting, you are missing a huge opportunity to reach your potential audience on the platform. Since 2018, users can follow as many hashtags as they want without following th creator. So by finding top hashtags in your niche and including them in your caption, you can reach users’ feed pages, and Instagram explores pages to boost your growth rate.
But how to find top hashtags? AiGrow’s growth team not only can help you with creating and designing your content(know more about AiGrow’s content creation service), but also they will help you with your hashtags, caption, and monitoring your growth.
Book Your Meeting With AiGrow Team Now!
Need more strategies to use hashtags for growth? Read this.
How To Use Hashtags For Instagram Growth + Top Niche Hashtags
Conclusion
There are thousands of brands, businesses, and influencers using Instagram every day to grow their followers and increase brand awareness. For professional users, there are different metrics you need to track to make sure your content strategy is working your not. This article showed you everything you need to know about the follower growth rate Instagram metric and how to increase over time.
If you want to increase your average growth rate Instagram metric, you can get help from AiGrow’s growth team now!
FAQs:
What Is A Good Growth Rate For Instagram?
The average instagram growth rate in 2023 is 1.69%; but if your growth rate is over 1% ,it’s considered good. You can increase it in a couple of weeks by changing your content strategy.
What affects the Instagram Growth Rate?
Your growth on Instagram is calculated by the number of followers you gained or lost over a specific time period. So everything that can affect your followers, affects your growth rate too.
How has the Instagram Growth Rate changed over time?
In a study by Social Status, they tracked hundreds of Instagram accounts over a year to calculate their growth rate in different months. This is the chart showing the results from Dec 2021 to Nov 2022.
As you can see there is no definite Instagram Growth Rate Benchmark since it’s changing every month. That’s why we recommend you focus on growing your account’s rate over time with organic strategies.
