The popularity of Instagram has grown, and so has the number of people and brands on the platform. However, Instagram recently redesigned its user interface and added new features to combat spamming, which has led to an Instagram engagement down across the platform as a whole.
If you too are experiencing a drop in engagement and want to know how to increase engagement on Instagram, keep reading!
There are many reasons why you have a low engagement on Instagram but don’t worry, we’ll cover them all. And by the end of this post, you’ll have a few tricks up your sleeve to increase Instagram engagement.
What Is The Instagram Engagement Rate?
Instagram engagement rate is a measurement that shows how much your audience interacts with your content. You can calculate it by having the number of your followers, likes, and comments or using a free Instagram engagement rate calculator. If you have an Instagram engagement down issue, you need to be careful since you may lose many followers and customers.
How To Calculate Engagement Rate On Instagram?
How to calculate Instagram engagement rate in 2022 to see if it’s increasing or dropping? As we mentioned in the last part, you can use free Instagram engagement rate calculators by searching on google. However, you can measure it yourself with simple math. There are two main ways to do it:
or, if you have a business profile, you can try this:
(Likes+Comments)/ Instagram Impressions * 100
Read this blog post on how to calculate Instagram engagement rate in more detail.
What Is A Good Engagement Rate On Instagram in 2022?
Now that you know the importance of your engagement rate and monitoring it, do you know what a good engagement rate on Instagram is? Here is the answer:
- less than 1%: Low IG engagement rate
- 1-3%: average engagement rate
- 3-5%: high engagement rate
- more than 5: very high
Why Does Instagram Engagement Matter?
Instagram engagement matters for a couple of reasons: First, it is vital to show you whether you are following the right social media strategy or not. Your Instagram engagement shows you how people are reacting to your content. The more your audience relates to your content, the higher your engagement.
Secondly, the Instagram algorithm considers engagement an essential ranking factor.
Instagram loads its feed based on what you are most likely to interact with. Instagram algorithms change the order of your feed and surface the posts from accounts and topics you regularly engage with at the top of your feed.
Generally speaking, the more engagement your content gets, your followers are likely to see it. So, when you know how to increase engagement on Instagram, you have the chance to increase Instagram followers. We’ll get to how to get engagement on Instagram more efficiently in the following sections.
Why Has My Engagement Dropped On Instagram 2022?
Suppose you have faced low engagement on Instagram, and are wondering why has my Instagram engagement dropped. Read on to figure out whether it is because of Instagram algorithm changes or if there might be other reasons.
As you know, Instagram is one of the most popular social media platforms in 2022. This means that they should always look for new rooms to evolve and upgrade. Every once in a while, the Instagram algorithm changes due to these factors.
Before we talk about the new changes, let’s talk about Instagram CEO Adam Moseri’s statement about facing the recent Instagram engagement down issue.
Instagram’s CEO Adam Mosseri’s Statement
A few days ago, he did an Instagram Q/A, and he addressed this huge Instagram engagement drop. As an answer to the question, “Why has my Instagram engagement dropped?” He said that Instagram had a bug in Instagram’s code that caused posts not to show up in people’s feeds.
The bug caused your Instagram reach to drop down in the first four hours that you publish a post of any kind. So, sometimes the answer to the question “why is engagement down on Instagram” can be Instagram bugs, or any other Instagram down issues ( You can use real-time problems or an outage detector to see if Instagram is down on a specific day and to see if Is everyone’s Instagram engagement down; such as Downdetector website.
He also said they started working on it as soon as they found out about it, which is now fixed. This is again one of the first times ever that somebody from the higher-ups of Instagram admitted to having some bugs in their code. A bug that could result in an Instagram low engagement.
Besides, The Wall Street Journal recently reported that Instagram engagement is declining, with Instagram Reels seeing a significant drop-off in user engagement of late.
Let’s address what we think because of the big picture to understand why these Instagram engagement down issues are happening, especially in the past few weeks. And to understand it, you got to know what the Instagram algorithm is and how it works at the moment.
If you are wondering why did my engagement suddenly drop on Instagram? let’s start with a concise recap of the algorithm. The Instagram algorithm considers many different values together.
The first 30 minutes of a post going live tracks different values.
- Number of likes that you get
- Shares that you receive
- DMs that you get from this post
- And the Comments
They look at all the values, track the velocity, and then try to put all of these things together into some sort of net that all connects them.
At last, they try to find similar accounts with similar people performing similar actions and compare all these things together. Now they can decide which post is better, “A” with a matching net of people or post “B” with a similar net of people.
If you are wondering ‘why no one sees my Instagram posts’, you need to know that Instagram has added several new features over the years that enable users to filter out unwanted posts and ads from their feeds.
These features, such as muting accounts or turning off suggestions, could be influencing more users to clean up their feeds in order to see only the content they want the most.
These new features could potentially be the reason for your Instagram engagement down.
Providing Users With Low-Quality Content
Instagram is also reducing its visibility of low-quality content, which includes unoriginal material from other sources with little to no additional value.
The more original, high-quality content you share on Instagram, the more you can expect to boost Instagram engagement.
Instagram has been going through some changes in the past couple of years. One of those changes is that they’ve been removing bots and other accounts they believe are spamming their platform. And that might be one of the reasons why is Instagram engagement down in 2022.
If your account was followed by or frequently engaged with spam accounts, you may notice a drop in your follower count.
Instagram has asked some users that it believes are spamming to verify their identities—and those that don’t might find that their accounts get limited visibility in the home feed or are disabled.
Buying Engagement & Followers
Buying followers and likes to grow your Instagram account can negatively impact your engagement. As mentioned above, Instagram not only deletes fake accounts but also penalizes users who purchase followers and likes to get more engagement on Instagram.
Best Instagram Engagement Hacks: Fix Instagram Engagement Drop in 2022
Have you ever asked yourself questions like: “Why am I suddenly getting fewer likes on Instagram?”, ” why is my Instagram engagement so low?” or “How do I increase my engagement on Instagram in 2022?”, Did you find the reason and solution? If not, then you are at the right place.
We are here to help you if you want to know ‘why my Instagram engagement has dropped’. Here are some quick tips to help you if your Instagram engagement is down or needs improvement.
1. Do an Instagram Audit
One of the first steps is to audit your Instagram account and content, and use the Instagram analytics data to find out which content pieces are bringing you lesser engagement. This will help you create a better content strategy for your Instagram account.
2. Get Help From An Instagram Engagement Service
If you don’t have enough time and energy, or you simply like to focus on other parts of your business, Instagram Engagement Services is just what you need to see how to get more Instagram engagement.
They are experts in Instagram management and growth and can be a real boost to your growth. There are hundreds of services on the internet, but if you are looking for the best Instagram management service, there are some essential factors to consider.
The service we recommend is AiGrow, and it’s for a good reason.
AiGrow Instagram Engagement Service
AiGrow is among the best services because it’s an all-in-one package of everything you may ever need. In addition to answering all the questions mentioned above, you can find solutions to them through the service.
Here are all the features that AiGrow provides you with:
- A Dedicated Account Manager
- Post/Story/IGTV Scheduler
- Manual Growth Activities
- Multiple Link In Bio Tool
- AI-generated hashtag/location research
- Weekly and Monthly analysis of your growth
- Mass delete Instagram posts
- Instagram giveaway and contest management
- Account monitoring
- Repost content on Instagram
- Bulk Dm
- Automated DM
- Mass unfollow accounts safely
What makes AiGrow’s growth service distinctive from similar Instagram engagement services out there is that there is no bot activity on AiGrow.
A group of professional managers working on your account to grow your account safely without exceeding Instagram limits and putting your account at risk of being banned.
2. Increase Your Followers With Potential Users
Many users have asked themselves why is my engagement so low on Instagram and are looking for a way to fix it. When you have a low engagement on Instagram, there is a possibility that you are losing followers on Instagram.
The first thing we recommend when you are asking yourself ‘why is my Instagram engagement decreasing’ is to increase and get more followers who are engaged with your content. But how to find and target users and make them follow you? AiGrow, with a dedicated team of Instagram experts, is here for you.
The VIP growth service of AiGrow assigns a dedicated account manager to perform every action (like, comment, follow, etc.) on your behalf to help you with your declining account engagement and grow your account organically. Let’s see how to get more engagement on Instagram using this service.
How Does AiGrow Work?
Pick A Plan
AiGrow offers a variety of plans to fit your needs and budget. Whether you want to grow your following, schedule posts in advance, or boosting engagement on Instagram, there’s an AiGrow plan for you. See all plans here.
Meet Your Dedicated Account Manager
Signing up for a service plan; you need to fill out a questionnaire about your goals, then schedule a strategy session with AiGrow. In this meeting, they will build an expert plan for your page to improve Instagram engagement.
AiGrow Team Gets To Work Right Away
AiGrow’s content strategists start planning your Instagram engagement increase plan immediately, and they have your first plan up and running by the end of the day!
You Will Be Informed Every Step Of The Way
AiGrow team sends you daily activity reports to keep you updated on what’s happening on your account. You’ll also receive a weekly report with more detailed Instagram analytics.
If you have any questions, you can always send them a WhatsApp message – at any time!
How To Get Started With AiGrow
Simply follow these three easy steps to get started with AiGrow:
- Sign up for AiGrow by providing your name, email address, a password, and click “Create my account.”
- From your dashboard, click “Add Instagram Account”. You can add as many Instagram accounts as you’d like!
- Click “Save & Continue” after selecting your targeting options
- Set up a live meeting with your account manager so you can review and analyze your target list. You’ll need to be onboard before they can begin any activities.
- After your walk-through, your account manager will generate activities following your Instagram growth strategy. The process will be documented in daily and weekly activity reports. Watch the video below on how AiGrow can help you increase Instagram engagement:
3. Instagram SEO
A drop in your engagement might mean that your discoverability is lower. Users need to find your profile when they search for a keyword related to your account.
To do this, you should optimize your profile for search.
By including keywords in your profile, you increase the likelihood that people will find you on Instagram.
An Instagram SEO strategy will help your account be more discoverable, which in turn can lead to increased engagement over time.
4. Create Shareable Content
One of the best ways for increasing engagement on Instagram is to optimize your content.
Different types of content are shareable and can save you if you have an Instagram engagement down issue.
Here are some of the best examples:
One of the ways to see how to increase engagement on Instagram is to share more funny posts. What type of content was shared the most during the Lockdown? Exactly! Funny posts.
We ask you to create relevant posts about your field of work that are funny. Memes are a great example of this category. If it’s funny and your audience can relate to it, sooner or later, your content is going to go viral. And this means you have a great type of engagement that is shared.
Is your Instagram engagement down? then, educational posts can be a great help.
They are types of content that get the most saves and are excellent in case of shareability. The more users share and save your content, the more likely you will Increase Instagram engagement.
How many times has it happened for you to save educational content? And by academic, I don’t mean a full breakdown of Quantum Physics! It can be anything relevant to your field that solves a problem or answers a question that your audience might have.
Who doesn’t enjoy a little bit of positivity? Especially in these times!
User-generated content is your best solution to increase Instagram engagement if you’ve recently asked yourself ‘why my engagement on Instagram is so low’.
The User Generated Content or UGC is any type of content published on their social media pages in your name. It can be for a prize or simply because it’s fun. If you follow Karenxcheng on Instagram, you will learn a lot because she is good at creating UGC content.
Bonus tip: There is no doubt how essential influencer marketing is these days and how it can impact your business. Maybe it’s not a bad idea to explore influencers suitable for your niche and partner with them.
5. Longer Engagement = More Reach = More Engagement
This is an exciting hack that you should keep in mind while you want to create your content.
It’s logical to reward the types of accounts that make users stay longer and see more ads. So just like YouTube, it would be fantastic if you keep people remaining on your page, or at least on the platform itself.
Quick Tip: To have better interaction on Instagram, create content that people interact with more and longer such as videos, IGTV posts, or even gallery posts (Posts that people will swipe through and through).
Just be careful; not all your posts have to be like this; instead, try to find the sweet spot and a balance.
Also read: How to get more followers on IG
6. Be Consistent
One of the effective ways to increase engagement on Instagram is to have a consistent presence. No matter how large your audience is, if you don’t post consistently, Instagram lowers your reach, leading your engagement to drop down. Try your best always to keep your account running. But how to improve Instagram engagement by being consistent?
One great thing you can do is plan your content and schedule them to be published at the right time. AiGrow offers an Instagram post and Story scheduler that you can use.
It’s practical, easy to use, and even has a free package with a scheduler and other amazing tools.
Let’s watch the YouTube video below to see how you can simply schedule your feed, Story, and IGTV in advance using AiGrow’s scheduler feature.
7. Take Advantage Of Instagram Stories
Even though statistics from your Instagram Stories aren’t included in the engagement calculation, they are key factors to increase Instagram engagement especially due to their strong storytelling characteristics.
Every story has a shelf life for the audience and the Instagram algorithm itself. Not using your stories correctly might be why you have an Instagram engagement down issue.
8. Discover The Best Time To Post
Is your Instagram engagement down in 2022 and you are wondering When should I post on Instagram? Then, bear in mind that although it’s essential to post regularly enough on the platform, the time you post your content matters.
One of the quickest wins to get rid of the Instagram engagement down issue is to discover the best time to post means when your audience is most active. Additionally, knowing the worst days to post on Instagram can be helpful. Although many studies have looked into the matter and reached somewhat different conclusions, some trends stand out:
- During the weekend, Instagram is usually pretty slow.
- If you must post on a weekend, early morning is the worst time.
- It’s worst on weekday afternoons.
9. Use Hashtags Properly
Hashtags are essential on Instagram since they are searchable keywords and can be followed. By using trendy niche-specific hashtags, you have the chance to increase your engagement rate.
Instagram Hashtags can help you get more likes and Instagram followers and assist you in reaching a broader audience.
10. Interact With Your Followers
Let me be honest with you guys; if you want to know how to get more interaction on Instagram, you have to do the same. But how to engage with Instagram followers?
Like their posts, leave comments, answer their DMs fast, and things like these. This is a great tactic that people often forget to help them increase Instagram engagement.
Why Has My Instagram Reach Suddenly Dopped in 2022
Maybe you have been experiencing an Instagram reach down lately and are looking for reasons and solutions. There are several possible reasons why your Instagram reach has gone down in 2022:
1. There is more competition
Instagram is more popular than ever before. With over 1 billion monthly users, it’s vital that you stand out if you are facing a sudden drop in Instagram reach in 2022.
2. Seasonal Changes
One factor in the drop in reach is the season. Winter is a time when people are indoors more, so they spend more time on their phones.
3. “Original content” now gets a higher reach on Instagram
An Instagram algorithm change in 2022 caused many users’ reach to drop. The algorithm now favors posts that are unique and original to Instagram.
4. You’re using the wrong hashtags
Make sure to use a mix of popular and niche-specific hashtags to reach the widest, but most targeted audience possible.
5. There’s a problem with your posting schedule
You should try posting at times when your target audience is most active on Instagram to increase your reach on Instagram.
6. You’re not consistent
If you don’t post regularly, your reach will likely decrease over time. Consistent doesn’t have to mean multiple posts per day, every day. Start with something you know is 100% manageable for you. If you can do three posts a week, then start there!
What is A Good Reach Rate on Instagram
If your brand has a large following, aim for an average Reach Rate of 12% for Instagram posts and 2% for Instagram Stories. If you have a smaller following, try for 32% of your audience through posts and 8% through Stories
How to Increase Reach on Instagram
Here are the best tips to improve your Instagram reach:
1. Be patient
A few weeks of low Instagram reach may not be a cause for alarm in the long run. If you look at your 30-day and 90-day overall insights, however, you can see that the drop in reach is a continual trend. Here’s what you can do next.
2. Review your current engagement strategy
What are you doing to improve your account reach right now? Are you engaging with more users? Are you posting more? What content is performing the best? Make a list of what you’re currently doing and then make a list of what you could be doing. Circle everything on both lists that’s relevant for the next three months (at least).
Why Are My Likes Going Down on Instagram in 2022
If you have noticed an Instagram likes down in 2022 and are asking ’Why am I getting less likes on Instagram?’, you will want to figure out why. There are many possible reasons for this, depending on your type of account. Instagram can also make algorithm changes. The most common ones are as follows:
- Your engagement with followers isn’t enough
- Posting irregularly
- You don’t use any other social networks
- Captions aren’t part of your social media strategy
- You’re not using Insta’s new features
- You don’t make good use of hashtags
- You haven’t been creative with your posts
- Algorithm changes
Identifying the reasons why your likes drop can lead to improvements in your following.
Why is my engagement on Instagram so low? Has this issue been bothering you lately as well?
If you are facing an Instagram engagement down, it’s probably because of the new algorithm update.
You can do nothing about it, so you have to give the algorithm time to adapt itself to everything.
There are also so many new factors that you should be careful about, and you can read them on Instagram community guidelines.
But if this hasn’t happened to you suddenly, then there is a good chance that your Instagram management needs a boost.
Try to use the tactics mentioned in this article, and this will probably increase Instagram engagement.
But, If you don’t have the time to invest in analyzing Instagram’s algorithm frequently or spend more time on your account management tactics, there is an ultimate solution.
Find an Instagram engagement service like AiGrow; they are experts and know everything about Instagram.
FAQs On Instagram Engagement Down
Here are a few questions you might have regarding Instagram engagement going down in 2022:
What Does Accounts Engaged Mean On Instagram?
According to Instagram, the total of accounts that interacted with your content in a given time period is called ” Account Engaged.”
How To Get More Exposure On Instagram?
Here are some tips to make you stand out and get more views on Instagram:
- Create a captivating bio
- Use hashtags
- Post regularly
- Use the explore page
- Use stories feature
- Use the location feature
- Post at the best times
- Have a unique style
- Be relatable, funny, and entertaining
- Engage with followers regularly
What Does Account Reached Mean On Instagram?
The number of people who saw your Instagram post or story on any given day is called ” Account Reached.”
What Will Happen to Instagram in 2022?
Are Instagram users declining? There are 1.3 billion Instagram users worldwide in 2022; emarketers predict the number in the US will continue to rise.
From a functional perspective, Instagram is always trying to improve the user experience by making changes every year. Here are four important updates to expect in 2022, each with its own impact on your Instagram marketing strategies:
- The user experience
- Intensified focus on Instagram videos
- Content creators and influencers can monetize their content
- The security and control of information
Why Does My Following Count Keep Changing on Instagram in 2022?
Your Instagram follower count may fluctuate for a number of reasons. Most commonly, Instagram is removing spam followers from the platform.
it might also happen when Instagram systems take a long time to update your account followers count, or as a result of the ‘follow/unfollow’ game that many accounts foolishly choose to play.
How to Find Live Videos on Instagram 2022?
To find random live videos on Instagram, you need access to two different Instagram accounts on your phone. Here are the steps:
- On your phone, tap the Live button
- As you go Live, tap on the airplane icon and send it to the other account
- End and discard the video, then go to the second account to your DMs
- On the message, tap on watch more Live videos