Is your Instagram engagement down? Top solutions in 2022

Instagram is no longer all about pretty pictures as it was long ago. It is one of the most popular social media platforms globally, with around 1 billion active users every single month. Instagram has turned into a goldmine for marketers, businesses, and entrepreneurs alike. 

That’s why having your Instagram engagement down can be a nightmare.

Boost your Instagram engagement now with AiGrow. 

What Is The Instagram Engagement Rate?

Instagram engagement rate is a measurement that shows how much your audience interacts with your content. You can calculate it by having the number of your followers, likes, and comments or using a free Instagram engagement rate calculator. If your engagement rate is dropping, you need to be careful since you may lose many followers and customers. 

How To Calculate Engagement Rate on Instagram?

How to measure your page’s engagement rate to see if it’s increasing or dropping? As we mentioned in the last part, you can use free Instagram engagement rate calculators by searching on google. However, you can measure it yourself with simple math. There are two main ways to do it:

(Likes+Comments)/ Followers*100

or, if you have a business profile, you can try this:

(Likes+Comments)/ Impressions*100

What Is A Good Engagement Rate on Instagram?

Now that you know the importance of your engagement rate and monitoring it, this question might cross your mind what a good engagement rate on Instagram is? Here is the answer:

  • less than 1%: Low IG engagement rate
  • 1-3%: average engagement rate 
  • 3-5%: high engagement rate
  • more than 5: very high

Why Does Instagram Engagement Matter?

Instagram engagement matters for a couple of reasons: First, it is vital to show you whether you are following the right social media strategy or not. Your Instagram engagement shows you how people are reacting to your content. The more your audience relates to your content, the higher your engagement. 

Secondly, the Instagram algorithm considers engagement an essential ranking factor. Instagram loads its feed based on what you are most likely to interact with. Instagram algorithms change the order of your feed and surface the posts from accounts and topics you regularly engage with at the top of your feed.

Generally speaking, the more engagement your content gets, your followers are likely to see it. So, when you know how to increase your Instagram reach and engagement, you have the chance to see how to increase Instagram followers.

Why Has My Engagement Dropped On Instagram 2022?

Suppose you have faced a sudden drop in Instagram reach 2022. In that case, you wonder why your engagement went down Instagram and wonder why your Instagram likes have dropped. Read on to figure out whether it is because of Instagram algorithm changes or if there might be other reasons.

As you know, Instagram is one of the most popular social media platforms in 2022. This means that they should always look for new rooms to evolve and upgrade. That can cause new updates, and the Instagram algorithm changes every once.

Before we talk about the new changes, let’s talk about Instagram CEO Adam Moseri’s statement about facing the recent Instagram engagement down issue.

Instagram’s CEO Adam Mosseri’s Statement

A few days ago, he did an Instagram Q/A, and he addressed this huge Instagram engagement drop. As an answer to the question, “Why has my Instagram engagement dropped?” He said that Instagram had a bug in Instagram’s code that caused posts not to show up in people’s feeds.

The bug caused your Instagram reach to drop down in the first four hours that you publish a post of any kind. So, sometimes the answer to the question “why is engagement down on Instagram” can be Instagram bugs.

He also said they started working on it as soon as they found out about it, which is now fixed. This is again one of the first times ever that somebody from the higher-ups of Instagram admitted to having some bugs in their code. A bug that could result in declining account engagement. 

We are almost sure that this is not the first time something has happened, but still, he said it’s fixed. Although we think that’s not true, my friends.

Let us address what we think because of the big picture to understand why these Instagram engagement down issues are happening, especially in the past few weeks. And to understand it, you got to know what the Instagram algorithm is and how it works at the moment.

Instagram Algorithm

If you have faced a sudden drop in Instagram reach 2022, let’s start with a concise recap of the algorithm. Many different values all come together and what the algorithm looks at.

For example:

The first 30 minutes of a post going live tracks different values.

For example:

  • Number of likes that you get
  • Shares that you receive
  • DMs that you get from this post
  • And the Comments

They look at all the values, track the velocity, and then try to put all of these things together into some sort of net that all connects them.

At last, they try to find similar accounts with similar people performing similar actions and compare all these things together. Now they can decide which post is better, “A” with a matching net of people or post “B” with a similar net of people.

Best Instagram Engagement Hacks To Get Rid Of Instagram Reach Dropped 2022

Have you ever asked yourself questions like: “Why am I suddenly getting fewer likes on Instagram?” or ” why is my Instagram engagement so low?” Did you find the reason and solution? If not, then you are at the right place. We are here to help you if your Instagram reach dropped. Here are some quick tips to help you if your Instagram engagement is down or needs improvement.

1. Get Help From An Instagram Management Service

If you don’t have enough time and energy, or you simply like to focus on other parts of your business, Instagram Management Services is just what you need to see how to get more views on Instagram.

They are experts in Instagram management and growth and can be a real boost to your growth. There are hundreds of services on the internet, but if you are looking for the best Instagram management service, there are essential things to look for.

The service we recommend is AiGrow, and it’s for a good reason.

AiGrow homepage

. AiGrow is among the best services because it’s an all-in-one package of everything you may ever need. It lets you find answers and solutions to all the questions mentioned above. 

Here are all the features that AiGrow provides you with:

  • A Dedicated Account Manager
  • Post/Story/IGTV Scheduler
  • Manual Growth Activities
  • Multiple Link In Bio Tool
  • AI-generated hashtag/location research
  • Weekly and Monthly analysis of your growth
  • Mass delete Instagram posts
  • Instagram giveaway and contest management
  • Account monitoring
  • Repost content on Instagram
  • Bulk Dm
  • Automated DM

What makes AiGrow’s growth service distinctive from similar apps out there is no bot on AiGrow. A group of professional managers working on your account to grow your account safely without exceeding Instagram limits and putting your account at the risk of being banned.

2. Increase Your Followers With Potential Users

Many users have asked themselves why is my engagement so low on Instagram and are looking for a way to fix it. When you have a low engagement, your audience is not interested in your content. The first thing we recommend you is to increase and get more followers who are engaged with your content. But how to find and target users and make them follow you? AiGrow, with a powerful and trusted AI engine, is here for you. 

The VIP growth service of AiGrow assigns a dedicated account manager to perform every action (like, comment, follow, etc.) on your behalf to help you with your declining account engagement and grow your account organically. Let’s see how to use this service:

  1. Sign up on AiGrow’s website for free using your email address.
  2. When you access the dashboard, click on “Add Instagram Account” to connect as many accounts as you want to the dashboard.
  3. Click “Manage.”
Manage instagram accounts

4. In the “Growth” tab, you can specify hashtags, locations, and competitor accounts to target your audience.

5. Just right there below, you can toggle on the activities (Likes, Follows, and Unfollows) that you’d like our assigned managers to perform on your behalf to solve your Instagram reach down issue and grow your account.

target users with AiGrow

Note: You can search and select a category for your business from here. 

6. Once you are done happy, click on Start Growth. 

You can also schedule a meeting with your account manager to review and analyze your target list. Your growth team is always available to connect with you. 

3. Create Shareable Content

he best way to improve your engagement rate on Instagram is to optimize your content. Different types of content are shareable and can save you if your Instagram engagement is down.

Here are some of the best examples.

Funny Posts

One of the ways to see how to increase engagement on Instagram is to share funny posts. What type of content was shared the most during the Lockdown? Exactly! Funny posts.

We ask you to create relevant posts about your field of work that are funny. Memes are a great example of this category. If it’s funny and your audience can relate to it, sooner or later, your content is going to go viral. And this means you have a great type of engagement that is shared.

Educational Posts

Is your Instagram engagement down? Then, educational posts are types of content that get the most saves and are excellent in case of shareability. The more users share and save your content, the more likely you will improve your Instagram reach and engagement. 

How many times has it happened for you to save educational content? And by academic, I don’t mean a full breakdown of Quantum Physics! It can be anything relevant to your field that solves a problem or answers a question that your audience might have.

Motivational Content

Who doesn’t enjoy a little bit of positivity? Especially in these times, everyone should follow the social distancing protocols. 

Try AiGrow’s content creation plans now!

User-Generated Content

User-generated content is your best solution to boost your engagement rate if you’ve recently asked yourself why my engagement on Instagram is so low. The User Generated Content or UGC is any type of content published on their social media pages in your name. It can be for a prize or simply because it’s fun. If you follow Karenxcheng on Instagram, you will learn a lot because she is good at creating UGC content.

Bonus tip: There is no doubt how essential influencers are these days and how they can impact your business. Maybe it’s not a bad idea to explore influencers suitable for your niche and partner with them.

4. Longer Engagement=More Reach=More Engagement

This is an exciting hack that you should keep in mind while you want to create your content. Instagram is a great company, and they earn money by users being on the platform and showing them ads.

It’s logical to reward the types of accounts that make users stay longer and see more ads. So just like YouTube, it would be fantastic if you keep people remaining on your page, or at least on the platform itself.

Quick Tip: Create content that people interact with more and longer such as videos, IGTV posts, or even gallery posts (Posts that people will swipe through and through).

Just be careful; not all your posts have to be like this; instead, try to find the sweet spot and a balance.

5. Be Consistent

One of the effective ways to increase engagement on Instagram is to have a consistent presence. No matter how large your audience is, if you don’t post consistently, Instagram lowers your reach, leading your engagement to drop down. Try your best always to keep your account running.

One great thing you can do is plan your content and schedule them to be published at the right time. AiGrow offers an Instagram post and Story scheduler that you can use.

It’s practical, easy to use, and even has a free package with a scheduler and other amazing tools.

Use AiGrows’s scheduler plan now!

Let’s watch the YouTube video below to see how you can simply schedule your feed, Story, and IGTV in advance using AiGrow’s scheduler feature.

6. Take Advantage Of Instagram Stories

Even though statistics from your Instagram Stories aren’t included in the engagement calculation, they are key factors to boost your low engagement on Instagram. More than 500 million users.

Every story has a shelf life for the audience and the Instagram algorithm itself. Not using your stories correctly might be why your Instagram engagement is down.

After some research, we found out that if you constantly have stories (every day), your reach will go down. This could be the main reason why your Instagram story engagement is down.

7. Discover The Best Time To Post

Is your Instagram engagement down 2022? Then, bear in mind that although it’s essential to post regularly enough on the platform, the time you post your content matters. 

One of the quickest wins to get rid of the Instagram reach down issue is to discover the best time to post means when your audience is most active. 

8. Use Hashtags Properly

Hashtags are essential on Instagram since they are searchable and can be followed. By using trendy niche-specific hashtags, you have the chance to increase your engagement rate.

Instagram Hashtags can help you get more likes and Instagram followers and assist you in reaching a broader audience.

Note: Not all hashtags work! Banned hashtags put your account at the risk of being blocked.

Use AiGrow’s hashtag generator now!

9. Interact with your followers

Let me be honest with you guys; if you want your followers to be engaged with your content, you have to do the same. Like their posts, leave comments, answer their DMs fast, and things like these. This is a great tactic that people often forget to use.


Why has my Instagram engagement gone down? Or so many people are dealing with Instagram engagement drops right now. If your Instagram engagement has suddenly dropped down, it’s probably because of the new algorithm update.

You can do nothing about it, so you have to give the algorithm time to adapt itself to everything.

There are also so many new factors that you should be careful about, and you can read them on Instagram community guidelines.

But if this hasn’t happened to you suddenly, then there is a good chance that your Instagram management needs a boost.

Try to use the tactics mentioned here, and this will probably make your engagement a lot better.

But, If you don’t have the time to invest in analyzing Instagram’s algorithm frequently or spend more time on your account management tactics, there is an ultimate solution.

Find an Instagram management service like AiGrow; they are experts and know everything about Instagram.

They can help you with your content and Instagram account management and even engage with your audience.

What do you think? Has your Instagram engagement dropped? What is the best strategy to keep it from going down?

Sign up for AiGrows’s VIP Growth service and boost your engagement.

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Zahra Zakipoor
Zahra Zakipoor
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