Over 48M Follower Growth Delivered 😊

✔️ 7-Day Follower Growth Trial

✔️ Visual Instagram Planner

(Even for Longer Videos & Stories)

✔️ Mass Delete Instagram Posts

✔️ Advanced DM tool

(Bulk DM, Auto Reply, DM to Email)

Test all features for free!
Instagram Hacks

Is your Instagram engagement down? Top solutions in 2021

Instagram is no longer all about pretty pictures as it was long ago. It is one of the most popular social media platforms in the world, with around 1 billion active users every single month. Instagram has turned into a goldmine for marketers, businesses, and entrepreneurs alike. 

That’s why having your Instagram engagement down can be a nightmare.

A sudden drop in Instagram reach 2021 can be frustrating since it can translate into an engagement drop. So, if you are having your Instagram engagement down, you won’t be able to build a community on Instagram. Simply put, having Instagram reach down/Instagram engagement down decreases your chance of reaching new audience, brand awareness, etc.

There are two possible scenarios why is engagement down on Instagram:

  • The recent Instagram algorithm changes affected you
  • Your activity on Instagram is not on the right track

Do you wonder why has my engagement dropped on Instagram 2021?/why are my likes going down on Instagram 2021? And similar questions? If so, you have two choices:

  1. Accept it as a sign of the times.
  2. Diagnose it and try to find a way to get rid of declining Instagram account engagement.

It is of prime importance to ask yourself, “Why is my engagement on Instagram so low?” and then find the reasons and solutions. In this article, we will talk about why engagement is down on Instagram in addition to top solutions to help you get rid of Instagram engagement drop.

Pro tip: If you are looking for a quick solution for engagement gone down on Instagram, the best choice would be using AiGrow. Its dedicated account managers will grow your Instagram account organically, based on your account’s niche and goals.

Its free trial helps you check the way it works. We have provided more information about AiGrow, at the end of the article.

Guarantee your Instagram organic growth with AiGrow!

What is an Instagram engagement rate?

Instagram engagement means commenting, liking, saving, and messaging on Instagram. Your Instagram engagement rate is the sum of the likes and comments you receive per post, divided by the number of followers that you have.

Here’s how you can measure Instagram engagement:


Do you wonder how to increase engagement on Instagram organically? Sign up on AiGrow for free!

Why does Instagram engagement actually matter?

Instagram engagement matters for a couple of reasons: First, it is vital to show you whether you are following the right social media strategy or not. Your Instagram engagement shows you how people are reacting to your content. The more your audience relates to your content, the higher your engagement will be. 

Secondly, the Instagram algorithm considers engagement an important ranking factor. Instagram loads its feed based on what you are most likely to interact with. Instagram algorithms change the order of your feed and surface the posts from accounts and topics you regularly engage with at the top of your feed.

Generally speaking, the more engagement your content gets, the more likely your followers are to see it. So, when you know how to increase your Instagram reach and engagement, you have the chance to see how to increase Instagram followers.

Why Has my Engagement dropped on Instagram 2021?

If you have faced a sudden drop in Instagram reach 2021, you wonder why your engagement gone down Instagram, and wonder why your Instagram likes have dropped, read on to figure out whether it is because of Instagram algorithm changes or there might be other reasons.

As you know, Instagram is one of the most popular social media platforms in 2021. This means that they should always look for new rooms to evolve and upgrade. That can cause new updates, and Instagram algorithm changes every once in a while.

Before we talk about the new changes, let’s talk about Instagram CEO Adam Moseri’s statement about facing the recent Instagram engagement down.

Instagram’s CEO Adam Mosseri’s Statement

It was a few days ago that he did an Instagram Q/A and he addressed this huge Instagram engagement drop. As an answer to the question, “Why has my Instagram engagement dropped?” He said that Instagram had a bug in Instagram’s code that caused posts not showing up in people’s feeds.

The bug caused your Instagram reach to drop down in the first four hours that you publish a post of any kind. So, sometimes the answer to the question “why is engagement down on Instagram”, can be Instagram bugs.

He also said that they started working on it as soon as they found out about it, and it’s fixed now. This is again one of the first times ever that somebody from the higher-ups of Instagram admitted to having some bugs in their code. A bug that could result in declining account engagement

We are almost sure that this is not the first time that something like this has happened, but still, nonetheless, he said it’s fixed. Although we think that’s not true, my friends.

Let us address what we think because of the big picture, to understand why these Instagram engagement down issues are happening, especially in the past few weeks. And to understand it, you got to know what the Instagram algorithm is and how it works at the moment.

Instagram Algorithm

If you have faced a sudden drop in Instagram reach 2021, let’s start with a very short recap of what the algorithm is. There’s a bunch of different values that all come together and what the algorithm looks at.

For example:

The first 30 minutes of a post going live, it tracks different values.

For example:

  • Number of likes that you get
  • Shares that you receive
  • DMs that you get from this post
  • And of course the Comments

They look at all the values, track the velocity and then, they try to put all of these things together into some sort of Net that all connects them.

At last, they try to find similar accounts, with similar people, performing similar actions, and compare all these things together. Now they can decide which post is better, “A” with a similar net of people or post “B” with a similar net of people.

Instagram Engagement down Issue Explained By The Latest Instagram Algorithm Update

If you have followed the news, there has been a major update on the Instagram algorithm recently.The new upgrade introduced many more data points, not just the likes, save stamps, and comments.

We did some digging and found a new page inside the Instagram community guidelines that we call content that is not shareable!

Does the Instagram algorithm change the cause?

We don’t want to confuse you here, so we will make things short and understandable. As we said, there are tons of new factors, and we honestly believe the Instagram algorithm is still confused.

Because we’re pretty sure that everybody is guilty of at least doing three of these things that they portray in the “content that is not shareable” page.

We believe that the case is right now, and it will get fixed within the next few weeks or months. There are all these data points and the algorithm is confused to see that everybody is doing some of them.

So it thinks that everybody needs to be hit with some sort of engagement drop, that’s all because the algorithm is not tuned in. So if you’re hit pretty heavily, don’t throw away your nerves! First of all, it’s probably affecting almost everybody.

Second of all, it’s something that you can’t change anyway because Instagram probably messed up as the CEO said. So keep your calm and just continue.

Nobody can do anything, so stop worrying about it and start worrying about the things that you can do or change.

Best Instagram Engagement Hacks to get rid of Instagram reach dropped 2021

Have you ever asked yourself questions like: “Why am I suddenly getting less likes on Instagram?” Did you find the reason and solution? If not, then you are at the right place. We are here to help you if your Instagram reach dropped. Here are some quick tips to help you if your Instagram engagement is down or just needs improvement.

  • Use an Instagram Management Service

Well, if you don’t have enough time and energy, or you simply like to focus on other parts of your business, Instagram Management Services is just what you need to see how to get more views on Instagram.

They are experts in Instagram management and growth and can be a real boost to your growth.There are hundreds of services on the internet, but if you are looking for the best Instagram management service, there are important things to look for.

The service we recommend is AiGrow, and it’s for a good reason.

AiGrow – The best solution to get high engagement rate

If you have been wondering why my Instagram engagement has dropped?, why is my reach so slow on Instagram 2021? and many more questions like that. Don’t worry! Because we are going to introduce you to one of the best Instagram management and growth services. AiGrow is among the best services out there because it’s an all in one package of everything you may ever need. It lets you find answers and solutions to all the above-mentioned questions. 

Here are all the features that AiGrow provides you with:

  • A Dedicated Account Manager
  • Post/Story/IGTV Scheduler
  • Manual Growth Activities
  • Multiple Link In Bio Tool
  • AI-generated hashtag/location research
  • Monthly analysis of your growth
  • Mass delete Instagram posts
  • Instagram giveaway and contest management
  • Account monitoring
  • Repost content on Instagram
  • Bulk Dm
  • Automated DM

How to increase your Instagram reach? Enjoy AiGrow’s free trial to see how you can do so!

Is your Instagram engagement down 2021? # Use AiGrow’s growth service

The VIP growth service of AiGrow assigns a dedicated account manager to perform every action (like, comment, follow, etc.) on your behalf to help you with your declining account engagement and grow your account organically.

What makes AiGrow’s growth service distinctive from similar apps out there is that there is no bot on AiGrow. There are a group of professional managers working on your account to grow your account safely without exceeding Instagram limits and putting your account at the risk of being banned.

Let’s see how the VIP growth service of AiGrow works in detail below:

  1. Sign up on AiGrow’s website for free using your email address.
  2. When you access the dashboard, click on Add Instagram Account to connect as many accounts as you want to the dashboard.
  3. From the left sidebar menu, click on Instagram Growth>the desired account>Growth Engine.

4. From the opened window, you can specify hashtags, locations, and competitor accounts in order to target your audience.

5. Just right there below, you can toggle on the activities (Likes, Follows, and Unfollows) that you’d like our assigned managers to perform on your behalf to solve your Instagram reach down issue and grow your account.

Note: You can search and select a category for your business from here. 

6. Once you are happy, click on Start Growth

You can also schedule a meeting with your account manager to review and analyze your target list. Your growth team is always available to connect with you. 

Watch the YouTube video below to see how the growth feature works in detail.

Is your Instagram engagement down 2021? Do you keep asking yourself the question “why is my reach so slow on Instagram 2021?”. The reason might be not using different Instagram features.

We already talked about the Instagram algorithm but here is an addition to that to make it complete. Instagram doesn’t show your post instantly to everyone. Instead, it shows it to a small group of people, if it gets a good score, it shows it to more people, and so on.

With things being said we can get to the conclusion that not everyone always sees your posts. It’s essential to use all features. (Posts, Stories, IGTV, and even Instagram reels). This is super important because this is the only way to make sure that anyone of your followers has seen at least one type of your content. This way, you can easily see how to get more views on Instagram.

  • Create Shareable Content

Why has my Instagram reach dropped? Why have my Instagram likes dropped 2021? It’s all because you’re having your Instagram engagement down and should try to find a solution for your Instagram engagement drop.

The best way to improve your engagement rate on Instagram is to optimize your content for this purpose. Different types of content are shareable and can save you if your Instagram engagement is down.

Here are some of the best examples.

  • Funny Posts

One of the ways to see how to increase engagement on Instagram is to share funny posts. What type of content was shared the most during the Lockdown? Exactly! Funny posts.

What we ask you to do is to create relevant posts about your field of work that are funny. Memes are a great example of this category. If it’s funny and your audience can relate to it, sooner or later your content is going to go viral. And this means you have a great type of engagement which is shared.

  • Educational Posts

Is your Instagram engagement down? Then, educational posts are types of content that gets the most saves, and also is great in case of shareability. The more users share and save your content, the more likely you are to improve your Instagram reach and engagement. 

How many times has it happened for you to save educational content? And by educational I don’t mean a full breakdown of Quantum Physics! It can be anything relevant to your field that solves a problem or answers a question that your audience might have.

  • Motivational Content

Who doesn’t enjoy a little bit of positivity? Especially in these times that everyone should follow the social distancing protocols. 

  • User-Generated Content

User-generated content is your best solution to boost your engagement rate if you’ve recently been asking yourself why is my engagement on Instagram so low. The User Generated Content or UGC is any type of content that is being published on their social media pages in your name. It can be for a prize or simply because it’s fun to do. If you follow Karenxcheng on Instagram, You are going to learn a lot because she is good at creating UGC content.

Bonus tip: There is no doubt how important influencers are these days and how they can impact your business. Maybe it’s not a bad idea to explore influencers that are suitable for your niche and partner with them.

  • Longer Engagement=More Reach=More Engagement

This is a really interesting hack that you should keep in mind while you want to create your content. Instagram is a great company, and they earn money by users being on the platform and by showing them ads.

It’s completely logical to reward the type of accounts that make users stay longer and see more ads. So just like YouTube, it would be amazing if you keep people staying on your page, or at least on the platform itself.

Quick Tip: Create content that people interact with more and longer such as videos, IGTV posts, or even gallery posts (Posts that people will swipe through and through).

Just be careful, not all your posts have to be like this, instead, try to find the sweet spot and a balance.

  • Be Consistent

One of the effective ways to see how to increase engagement on Instagram is to have a consistent presence. No matter how large your audience is, if you don’t post consistently, Instagram lowers your reach and that leads your engagement to drop down as well. Try your best to always keep your account running.

One great thing you can do is to plan your content in advance and schedule them to be published at the right time. AiGrow offers an Instagram post and Story scheduler that you can use for this purpose.

It’s effective, easy to use and even has a free package that has a scheduler and other amazing tools in it.

Let’s watch the YouTube video below to see how you can simply schedule your feed, Story, and IGTV in advance using AiGrow’s scheduler feature.

There is only one more thing that you should keep in mind.

  • Take advantage of Instagram Stories

Even though statistics from your Instagram Stories aren’t included in the engagement calculation, they are key factors to boost your Instagram engagement. Because IG Stories have more than 500 million users.

Every story has a shelf life, for both the audience and the Instagram algorithm itself. Not using your stories correctly might be a reason why your Instagram engagement is down.

After some research, we found out that if you constantly have stories (every day) your reach is going to go down. This could be a main reason why your instagram story engagement is down.

  • Discover the best time to post

Is your Instagram engagement down 2021? Then, bear in mind that although it’s important to post regularly enough on the platform, the time you post your content really matters. 

One of the quickest wins to get rid of the Instagram reach down issue is to discover the best time to post means when your audience is most active. 

  • Use hashtags properly

Hashtags are of great importance on Instagram since they are searchable and they can be followed. By using trendy niche-specific hashtags you have the chance to increase your engagement rate.

Instagram Hashtags can help you get more likes, Instagram followers, and assist you reach a broader audience.

Note: Not all hashtags work! Banned hashtags put your account at the risk of being blocked.

  • Be engaged with their content

Let me be honest with you guys, if you want your followers to be engaged with your content, you have to do the same. like their posts, leave comments, answer their DMs fast, and things like these. This is an amazing tactic that people often forget to use.

Final thought

Why has my Instagram engagement gone down? or so many people are dealing with Instagram engagement drops right now. If your Instagram engagement has suddenly dropped down, it’s probably because of the new algorithm update.

There is nothing you can do about it, so you have to give the algorithm some time to adapt itself to everything.

There are also so many new factors that you should be careful about and you can read them on Instagram community guidelines.

But if this hasn’t happened to you all of a sudden, then there is a good chance that your Instagram management needs a boost.

Try to use the tactics mentioned here, and this will probably make your engagement a lot better.

But, If you don’t have the time to invest in analyzing Instagram’s algorithm frequently, or spend more time on your account management tactics there is an ultimate solution.

Find an Instagram management service like AiGrow, they are experts and know everything about Instagram.

They can help you with your content, your Instagram account management, and they even can engage with your audience.

What do you think? Has your Instagram engagement dropped? What do you think is the best strategy to keep it from going down?


This post was last modified on September 20, 2021 8:27 pm