Want to know how to go viral on Instagram? With over 1 billion monthly users, Instagram is one of the most popular social media. Going viral and noticed on Instagram is everybody’s dream. Just over a night, your business might turn around entirely. More likes, more comments, more everything! But it seems quite hard to be heard or be seen in this ocean of images. Your posts and stories might simply be lost among this huge volume of content. But don’t feel disappointed just yet.
The good news is there are ways to go viral on Instagram, and you don’t have to be a celebrity or a well-known brand to do it. Actually, you can go viral only by doing some really easy steps. Stay tuned to find out how to go viral on Instagram.
What does it Mean to Go Viral?
Going viral on Instagram simply means your content shows up on the “Instagram Explore” section on different feeds or be on “top results” when searching a hashtag. If you pay attention, you’ll see these posts are not always from popular pages. Sometimes, they belong to pages that have only around 1k followers. But ever wonder how Instagram chooses these feeds?
Well, there is no clear answer to this question. But we can have some good guesses, and the well-known fact is that a high engagement rate will eventually lead to going viral. Apparently, the Instagram mysterious algorithm chooses the most engaging feeds and stories as its showcases.
But how to be Instagram’s chosen one? Well, it’s not really rocket science. You only have to boost your engagement. Use These 7 Simple Ways to Go Viral on Instagram in 2021:
How to Go Viral on Instagram in 7 Simple Ways
1- Take Care of Your Account
First thing first, if you don’t have proper settings, how do you expect to go viral? You need to take care of your Instagram account first. You can start by switching to the business account. There is a good chance for business accounts to be chosen by Instagram to pop up on the explore page.
Then go through every detail about your account. If there is a problem, fix it. For example, is your bio satisfying? Does it well-structured and explains enough about your profile? How about that “about me” section that you left empty? You have to stop being lazy and start taking care of your account is you want to go viral. Any detail counts, even the ones that you don’t take seriously!
2- Only Publish High-quality Content
The second important thing to consider for go viral on Instagram is the contents itself. Your posts or stories have to be interesting, appealing, and informative to be engaging; otherwise, people just scrolling it up without paying much attention to it.
There are many ways to generate high-quality content. You can use funny photos, creative captions, and even using emoji. Try to have a unique style for your page. You don’t have to be a graphic designer to make attractive designs. You can use tools such as Canva to make everything you want. Having a special style and color theme can greatly help you to stand out. Pages that use color patterns in their feed have more engagement than the one that doesn’t.
The hashtag is another crucial factor in high-quality content. Use relative hashtags (long and short) to be easily found by Instagrammers.
3- Run Contests
What a better idea than running contests to engage people with your Instagram? Especially when you have a reward! People love competitions, and they, even more, love rewards. So, design contests and ask your followers to participate. This will help you a lot to go viral on Instagram. You can even set rules. For example, you can say that to taking part in this competition, the followers have to like the photo and mention three of their friends on the post. Imagine how much engagement you’ll get if it works!
4- Choose Best Time to Publish
You have to select the best times to publish your posts and stories. By publishing content in the internet rush hours, your chances to be seen by your followers and more engagement are much higher. So, the next time you want to hit that publish button, make sure it’s the right time.
5- Use Instagram Stories
Publishing stories is one of the greatest ways to increase engagement. Stories are fun and give you a wide range of tools to be creative with, from poll, question, and countdown to mention and emoji. With the right use of stories, your content is more likely to go viral on Instagram.
6- Use Influencers
This option might be your quickest way! So, don’t underestimate the power of influencers. After all, these people are pros in gaining the trust of their followers. Sometimes, only a mention of your page on their story or even reposting one of your feeds by them can flood in thousands of new followers on your page, increase your engagement, and eventually shows Instagram that you have something to say!
You don’t have to only work with a macro-influencer to go viral. Many micro-influencers can help you to achieve your goal.