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The larger your audience grows, the more opportunities you have to engage with users and create unique experiences for them. But sometimes take the easy way out when trying to get more Instagram followers. Pay for likes and follower sites are everywhere, but we’ll be the first to tell you organically building an audience will drive much better results. Here we have some tips on How to get real American Instagram followers Organically and grow your account:
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Branded Instagram hashtags are a great way to help spread the word about your business, find content created about you by your followers, create a community around your business, and attract new followers. In fact, according to a study by Simply Measured, 70% of the most-used hashtags on Instagram have branded hashtags created by businesses.
A branded hashtag is a hashtag that’s unique to your business. It can be as simple as your company name, tagline, or the name of one of your products or campaigns. Or it can be a hashtag that has nothing to do with your brand name but has everything to do with your brand identity.
So if you’re looking to grow your business (especially within younger demographics) UGC can seriously help skyrocket your sales and build true brand loyalty. In fact, UGC is so important when it comes to successfully marketing your business online.
Brands have realized the power of clever Instagram memes, especially when it comes to building brand identity, driving product interest, and getting more followers. While most of us will immediately recognize a meme when we see one, nailing down a definition is surprisingly difficult to do.
In the broadest sense possible, a meme is any piece of media that passes from person-to-person on the internet. They usually have some kind of cultural relevance, they’re often funny or clever, and they typically feature a combination of text and imagery (this can be a photo, a GIF, or even a video).
But while they may be difficult to define, there’s one thing that’s for certain: memes are really popular on Instagram — like really, really popular. There’s still the challenge of integrating memes into your grid without compromising your aesthetic. Just by injecting a little element of fun into your day-to-day content can do wonders in converting your audience into loyal followers!
While you’re trying to figure out how to gain followers on Instagram, one of the most important steps is to have your account fully optimized. Think of your brand’s Instagram bio as the “homepage” to your account.
Without a bio, image captions, a proper username or profile image, how will people know the account belongs to your brand? It might seem silly, but many companies don’t fill out their bios or use a link to a landing page. This is your one spot to drive Instagram traffic to your site, so optimizing your account is essential.
If you’re uncertain where to link, try marketing or product pages that relate to specific keywords, hashtags or campaigns on your Instagram account. Linking to your homepage is OK–but why not give users a cohesive experience when moving from your bio to a site? Additionally, keep your username as search-friendly as possible. If your business name is longer, shorten it to something your audience would recognize. Don’t add numbers or special characters to your username.
The worst thing you can do when trying to get followers on Instagram is to irregularly post content. If you’re lucky enough to get users following you in the beginning, the last thing you want to do is make them forget they followed you in the first place.
To combat this, keep to a regular posting schedule. Typically, brands shouldn’t post more than a few times a day, but whatever your cadence, keep it consistent. Approximately 200 million Instagram users log on daily, so to cast your net even wider, try publishing a few times throughout the entire day.
Sticking to a schedule will help you build a consistent experience for your followers and keep them in the know of your brand. But if you’re wondering how you’re going to remember to publish at these different times in the day, we’ve got you covered.
If you want to get more Instagram followers, it’s time to think about your Instagram strategy as a part of your wider marketing efforts and look at how you can grow outside of the Instagram app.
Instead, think about how your other marketing channels — like your website, email newsletter, Twitter, Facebook, YouTube, and Pinterest — can lead your audience to your Instagram page.
Cross-promoting your Instagram content on other channels is a really easy way to guide your existing followers to your Instagram page (where they’re likely to tap follow as they already know your brand!) or introduce yourself to new audiences if they’ve found you from a different platform.
There’s no denying that Instagram is still a very social place. And people want to follow accounts that they can relate to, regardless of whether that’s a brand, influencers, or person they went to high school with.
So it’s important to make your Instagram account as personable and relatable as possible, and really show off what your business and brand is all about if you want to get more Instagram followers. This all tied back to 2020’s biggest trend — authentic content! Plus, did you know that photos with faces get 38% more likes on Instagram?
One of the easiest ways to introduce new audiences to your brand is through video. You can immediately set the tone, share some behind-the-scenes footage, and show off what sets your brand apart.
In 2020, people want to know the people behind the brand, just as much as the business and products. Plus, there’s no better spokesperson for your business than your employees! Why not ask your team to post and share content about your business plans, launches or special campaigns this year?
If you can get your team involved in creating company content for your brand, it adds more personality and behind-the-scenes insights for your followers. You may find your page will be seen by new audiences that already have connections with your employees and have an interest in your brand!
So next time you’re crafting an Instagram story, or planning an IGTV video, think about including more face-to-face screen time and introducing your followers (both old and new) to your brand.
While the Instagram algorithm has changed to show users more content they like, posting at the right times can still give your posts more visibility.
There’s a lot your brand can do, and now with AiGrow, scheduling Instagram content is one of them. With our newest tools, we can help your brand schedule content through an easy process.
By scheduling content in advance, your entire team can see campaigns and schedules more efficiently. It’s always smart to build out content in advance and with our Instagram scheduling tools, you can reach your audience and maintain a consistent flow of content at the same time.
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While this is easier said than done, it’s smart to learn what content your followers want to see. You’ll quickly find on Instagram that some content performs better than others. This is why testing is so important.
Whether it’s filters, captions, content types or post times, the smallest detail can make all the difference. Keep your ear to the ground with new Instagram trends so you know you’re posting popular content.
To take your analysis a step further, your brand should invest in Instagram analytics tools. This will make it easier to track, benchmark and analyze Instagram content across accounts. Be confident in your content strategy by analyzing different filters, captions and more to see what works best with your audience. If you’re unsure where to start, try analyzing your competitors.
You shouldn’t directly copy your competitors, but it’s smart to take notes on what they’re doing or posting that drives engagement. A little competitive research can go a long way.
Build great audiences and get more eyes on your content because social media can be a very powerful marketing driver. Do you have any tips on how to get Instagram followers? Let us know in the comment section!
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