Instagram, with more than one billion active users in a month, is one of the most popular social media platforms in the world. To protect its community, Instagram has established daily limits in 2023 regarding different activities on the platform. But there are some unwritten rules concerning Instagram limits that most people don’t know about such as ‘Instagram like limits’ and ‘Instagram follow unfollow limit.’
If you’ve ever encountered an Instagram error, faced account limits, or experienced problems with buying followers or using auto features, you’re in the right place.
In this article, we will show you all Instagram limits and how to beat them in 2023.
What Are Instagram Limits?
Have you ever asked yourself about Instagram follow/unfollow limit before getting action blocked? How many people can you unfollow on Instagram? What is the Instagram follow limit or Instagram like limit per hour/per day in 2023?
A few years ago, there was no such thing as an Instagram follow and unfollow limit and users made bulk actions every day to increase their followers. But today, Instagram’s AI engine detects spammy actions and starts action-blocking, shadowbanning, and banning accounts.
Moreover, when users violate Instagram’s community guidelines, they may receive an Instagram warning message as a notification.
Well, the idea might seem a little ridiculous to you, but Instagram has its own reasons for such limitations, and if you think about them, they quite make sense.
In the following, we will update you about the latest restrictions and follow/unfollow Instagram 2023 limits.
Instagram Limits in 2024
Instagram like limit in addition to Instagram follow/unfollow limit are two important factors you need to pay careful attention to if you don’t want to have your Instagram account banned. Here, we are going to let you know the Instagram limits per day or hour in 2023 for each of these actions below for both established and new accounts. Let’s start with Instagram post limit and continue with the rest.
1. Instagram Post Limit
Have you ever thought about ‘How many times can you post on Instagram?’ Actually, there are no Instagram post limits on the number of photos and videos you can share. Whether you consider an Instagram post limit per day or per hour, you can share as much content as you want without getting action blocked.
2. Instagram Story Limits
Apparently, unlike Instagram like limit and similar to Instagram post limit per hour, there is no Instagram story limit either for posting or for adding to your highlight.
3. Instagram Maximum Following Limit
Now, let’s see what Instagram follow/unfollow limit in 2023 is. Actually, these two are considered as one action by Instagram. Now, let’s take a look at some of the frequently asked questions regarding the max following limit on Instagram in the next paragraphs.
- What is Instagram’s daily follow limit in 2023?
The Instagram follow/unfollow limit per day in 2023 for old accounts is between 150 to 200. For new Instagram users, this figure might be around 100. Also, remember to keep things natural for Instagram.
- How many accounts can you follow on Instagram per hour?
It is best to follow or unfollow ten accounts per hour. The good news is, there is no limit on the number of accounts that follow you. That’s how celebrities get so many followers only after a brief time of setting up their accounts.
To avoid spamming on Instagram, you should be moderate on following or unfollowing accounts at the beginning. Try to increase the numbers by week. For example:
- 50 follow/unfollow per day on week 1
- 100 follow/unfollow per day on week 2
- 150 follow/unfollow per day on week 3
4. Instagram Maximum Unfollowing Limit
How many accounts can you unfollow on Instagram per day? As we mentioned above, Instagram follow and unfollow actions use the same limits.
However, let’s take a look at some other popular questions regarding IG limits.
- So, what is max unfollow limit per day on Instagram?
The maximum unfollow on Instagram per day limit is 200 for established accounts.
- What about per hour? How many unfollows are allowed per hour on Instagram?
Instagram unfollow limit is 60 per hour. If you have followed too many accounts in the past and you want to clean your following list now, here is your solution. There is a new feature on Instagram known as ‘Least Interacted With.’
This is a list of 50 people whom you had least interacted with and if you unfollow all of them without passing Instagram unfollow limit per day, you can refresh your home page for another list of 50.
We suggest that if you are going to unfollow a lot of people, it’s better to start with this list which is literally made for unfollowing purposes.
5. Instagram Like Limit
Is there a limit even to liking content on Instagram? Yes, Here is Instagram like limit in 2023: the highest number of photos that you can like on Instagram is up to 1000 posts per day. But as mentioned, it is not a constant number for different users.
In some cases, IG users get blocked even after liking 700 posts. If you want to prevent Instagram from blocking your account, consider a lower number for Instagram like limit per day.
6. Instagram Commenting Limit
In the last parts, we talked about Instagram follow limit per day and how many accounts to follow without passing limits. But did you know that there is also an Instagram comment limit per day? The number of comments a user is allowed to write on the platform is between 180 to 200. The older your Instagram page is, the more comments you can write. Instagram commenting limit per hour is 12-14 for those who always leave many comments every day.
Note: Make sure not to post the same comment multiple times; Instagram will mark it as spam regardless of your account’s age.
7. Instagram DM Limit
Similar to the Instagram unfollowing limit and Instagram daily follow limit, there are also limits on the number of direct messages you can send each day. So, how many DMs can you send on Instagram? For trusted accounts (active and more than 3 months old), Instagram DM/message limit in 2023 is 50-100 per day.
Read more: Instagram DM limit – The best tool to unlock it
8. Instagram Tagging Limit
You can tag a maximum of 20 people in a single post. However, in the comment section, the tagging limit is reduced to a maximum of 10 tags.
9. Instagram Hashtag Limit
Instagram has a limit of 30 hashtags per post for its users. If you exceed this limit, your account on Instagram may be flagged as spam as a result.
10. Instagram Bio and Username Limits
Regarding the Bio section, you have a limited space of 150 characters to provide a description of your personality, skills, interests, and other relevant information.
Moreover, Instagram enforces a restriction of 30 characters for your Display Name.
11. Instagram Caption Limits
The character limit for an Instagram caption refers to the maximum number of characters you can include in the text accompanying your Instagram post. It typically includes letters, numbers, punctuation, and spaces. This limit helps ensure that captions remain concise and manageable.
Instagram character limits are currently 2,200 characters.
12. Instagram API Limits
First, let’s see what API means. API stands for Application Programming Interface. It is a set of rules and tools that allows software applications to communicate with each other, enabling them to share data and functionality.
APIs facilitate integration between different systems, services, or platforms, enhancing the capabilities of software applications without requiring developers to build everything from scratch.
the rate limits for the Instagram API are as follows:
- Basic (unauthenticated) rate limits:
- 200 requests per hour per IP: This means that a single IP address (the identifier of a device or network) could make up to 200 API requests per hour.
- 5000 requests per day per IP: This limit allowed a maximum of 5000 API requests per day from a single IP address.
- User-based rate limits (authenticated with a user token):
- 60 requests per hour per user token: When developers authenticate their API requests with a user token (obtained through user authorization), they were allowed to make up to 60 API requests per hour using that token.
- 5000 requests per day per user token: The user-based rate limit allowed a maximum of 5000 API requests per day using a specific user token.
These rate limits were put in place to ensure fair usage, protect the stability of the Instagram API, and prevent any potential misuse that could impact the platform or its users.
Why There Are Instagram Restrictions
If you’re wondering, ‘Why is Instagram limiting me?’ you’re in the right place. Think about it; there are over one billion active monthly users on Instagram.
These users upload more than 500 million stories in a single day. It already looks enough like a crowded community; now, imagine everyone could do anything. For example, exceeding follow unfollow Instagram limit or Instagram like limit.
That’s why Instagram is so serious about spammy actions and using bots. Actually, Instagram limits accounts to prevent spam, misuse, and excessive activity, ensuring a safer and more engaging platform for its users.
The second Instagram detects these types of actions, your account will get a temporary ban and if you continue spamming, you might get banned for over a year.
So, if you want to promote your Instagram account to its full potential while making sure it is a risk-free process, you can rely on a top Instagram growth service like AiGrow.
How To Use AiGrow For A Risk-Free Growth And Not Worry About Instagram Limits?
If you are looking for the best way to beat Instagram limits without getting banned on the platform, AiGrow is your solution.
With AiGrow, you can perform Instagram mass follow, unfollow, and like actions with the help of an expert growth team. They will also help you to grow your audience with targeted users (based on hashtags, locations, and competitors) for organic and active followers.
All the actions on your account will be done manually by an experienced account manager under the supervision of a dedicated growth team. Here’s how to use AiGrow’s growth tool:
- Log into your AiGrow account and select “Access.”
- In the “Growth” tab, you can start targeting users by “Hashtags,” “Locations,” and “Competitors’ Accounts.”
- Click “Start & Continue.”
- After a few seconds, the AI engine generates a list of targeted users for you that are interested in your niche.
- The next step is booking a Whatsapp meeting with your dedicated account manager. Your manager will review the list and starts planning a growth strategy for your page.
- For growth packages, AiGrow content planners, designers, and growth managers immediately get to work on your account the same day.
Moreover, you will receive daily activity reports so that you can see what’s been done to your account. Each week, you’ll also receive an analytical growth report too.
How To Mass Unfollow On Instagram With AiGrow?
We are going to provide you with a full guide on using AiGrow’s Instagram unfollow feature to figure out how to unfollow everyone on Instagram safely. Let’s dive in!
- Sign up on AiGrow for free using your email address, and connect as many accounts as you want to its dashboard by clicking “Add Instagram Account”.
- Click “Access” to start using different features.
- From your dashboard, click on the “Packages” button in the upper left corner.
- Choose “Unfollow plans” and purchase your package.
- Next, you even have the chance to book a Whatsapp meeting with your dedicated account manager. In the meeting, you can your manager about your Instagram page and what users you need to remove from your following list.
How Instagram Crunch Numbers For Like And Follow/Unfollow Limit?
Unfortunately, there is no official statement about Instagram unfollow/follow limit in 2023 or Instagram like limits. For its own sake, Instagram won’t share this information with users. But that does not mean we are unable to estimate these figures.
Using the trial run, we found the newest Instagram like and Instagram follow/unfollow limit in 2023. Yes, that means someone manually tried all these features and came out with some numbers.
In the last part, we told you about different Instagram limitations for established accounts. But what about new accounts that are less than 3 months old?
Bear in mind that these numbers are unofficial and based on personal experience to let you know Instagram limits in 2023.
Daily Limits For New Instagram Accounts
Up to here, we talked about limit unfollow Instagram actions and other restrictions for trusted and old accounts. Now let’s take a look at follow limit on Instagram per day for new accounts:
- In the first 20 days of using the app, make sure to wait 36-48 seconds between your actions.
- For the new accounts ( less than 3 months old), you can only make 500 actions every day.
- New accounts can’t send more than 50 DMs per day; otherwise, Instagram marks your page as a bot.
- To keep your account safe, new accounts can follow 7-13 accounts per hour or 100-150 users per day.
- New accounts can write 2-5 comments per hour and 20-30 comments each day.
When it comes to follow and unfollow limit on Instagram or other Instagram limitations, there is no absolute answer.
In order to find a more precise number tailored for your account, you should remember that each user has its own limitations and it depends on some factors.
What Are The Main Factors In Determining Instagram Like Limit And Other Restrictions?
While the exact details are not known, here are some potential factors of unfollow/ likes/ comments limit on Instagram in 2023 that could influence like limits and other restrictions:
1. Your Account Activity
The more you spend time on Instagram, the more activities you can do on the platform.
So, if you want to transcend the limitations of Instagram, you have to be more active on the platform.
Actions such as ‘liking photos and videos,’ ‘leaving comments,’ viewing Instagram stories,’ ‘sharing posts’ and even ‘the time you spend reading captions’ can help the Instagram algorithm to know you as an active account.
2. Your Account Age
If your account is more than three months old, it is considered an old account.
Old accounts can go over Instagram limits, to some extent of course, without getting penalized, so they can perform more actions such as unfollow, follow, likes, comments, etc.
As you use your account, it becomes older day by day; naturally, your activity will increase too. Remember not to expect to gain a tremendous number of followers or be allowed to like tons of photos just on the first day.
3. Your Account Reputation
Instagram may assess the reputation of an account based on factors such as reported content, violations of community guidelines, or previous instances of spamming. Accounts with a negative reputation could face stricter limitations.
4. Your Account Engagement
Instagram engagement is a vital metric to estimate the number of actions that you take on Instagram. Instagram engagement depends on many things, but it can be summarized in these factors: likes, comments, shares, and saves. If you want to have a clearer picture of your Instagram engagement, it is a good idea to calculate this rate. You can simply calculate Instagram engagement rate using this formula.
Based on this factor, if you perform hundreds of follow/unfollow on Instagram every day, Instagram won’t flag your account for spammy actions. But, if you RARELY share a post, like content, or leave comments but suddenly decide to like hundreds of posts, your page will be at risk.
5. Anti-Spam Measures
Instagram likely employs various anti-spam mechanisms and algorithms to detect and prevent automated or manipulative behavior, such as using bots or engagement pods to artificially inflate likes.
It’s important to note that Instagram’s algorithms and restrictions are continually evolving to maintain a safe and authentic user experience.
The platform aims to balance user engagement while preventing misuse and spam. Therefore, the specific factors and thresholds for like limits and other restrictions may vary over time as Instagram refines its algorithms and policies.
How To Beat Instagram’s Limits in 2023?
Although the restrictions, such as Instagram like limit, seem hard to get around, there are ways to escape them. One way is to use AiGrow, as we mentioned above, to assist you in this process.
With AiGrow you can keep an eye on the Instagram algorithm and do all the necessary things to keep your account safe.
Best Instagram Unfollow App
AiGrow is an Instagram marketing platform that helps you to promote your Instagram account properly. You might face some difficulties because of Instagram terms and conditions in 2023, but this is not the case with AiGrow.
If you want to know how to unfollow everyone on Instagram (mass unfollow on Instagram) without getting blocked and overstepping Instagram limits in 2023, you definitely need a reliable Instagram mass unfollow tool.
There are so many Instagram third-party apps out there, but the best Instagram unfollow app you can take advantage of is AiGrow.
AiGrow doesn’t use any bots or automation. Why? Because we care for your IG account security. Therefore, we avoid any kinds of activities that might put your account in danger. Instead, you will be connected to a professional account manager that performs actions on your behalf.
You may also wonder how to mass unfollow on Instagram via AiGrow. All you need to do is to select activities (unfollow/follow and like) that you would like our dedicated account managers to perform for you.
There is no need to worry about having your account blocked or banned while you unfollow everyone on Instagram via AiGrow. All this process is done by an expert team working manually on your account with paying close attention to Instagram rules and regulations in 2023.
Conclusion
By being aware of the Instagram errors that can arise, such as message restrictions or account breaks, you can proactively address them and find effective solutions.
To keep your account safe from being suspended by Instagram, you need to know about the Instagram restrictions that Instagram puts on accounts, such as limits. This fact might slow down your activities, but in the long term, it’s for the best.
However, with the help of the right tools, you can go beyond the Instagram maximum following limit. In this article, we told you everything you need to know about Instagram limitations and how to beat them without getting banned from the platform. To sum up, for using all Instagram features without limits, we recommend you use AiGrow and grow your followers easily.
What are you waiting for? Sign up on AiGrow in less than a minute.
FAQs
Now that we answered your most important questions regarding IG limitations, it’s time to take a look at other remaining frequently asked questions concerning our topic.
1. How Long Do Instagram Limits Last?
If you perform bulk actions on Instagram in a short time, you might get a temporary ban. However, you don’t need to be worried since it will most probably last up to 24 hours.
2. Why Is Instagram Limiting What I Can Do?
To keep the platform safe and stop people from using automation and bots, Instagram is limiting the actions you can do per hour and day. This number is different for each account based on multiple factors such as the age of a page, engagement patterns, etc.
3. Can Instagram Ban Me Permanently?
Instagram never bans an account permanently for the first time. However, if you get temporarily banned multiple times and keep spamming actions, your Instagram page can get a permanent ban.
4. How Long Does Like Limit Last On Instagram?
It depends on factors like account history and user behavior. The like limit typically lasts for approximately 24 hours and is usually imposed when you violate Instagram’s terms of service.
But if you want to perform bulk actions, we recommend waiting 30-40 seconds between each like so you won’t pass the Instagram like limit per day.
5. How Do I Fix My Like Limit On Instagram?
If you interact with many posts without considering like limit on Instagram, you will probably face a temporary action block. Unfortunately, there is no way to fix this limit; All you need to do is wait for the limit to finish.
6. What to Do If Instagram Limits Your Account?
If Instagram limits your account, follow these steps:
1. Read the Instagram limit message.
2. Review Instagram’s guidelines.
3. Adjust your activity.
4. Report or appeal if needed.
5. Wait for the restriction to be lifted.
6. Maintain compliance in the future.
7. What Does It Mean When Instagram Limits You?
When Instagram limits you, it means that certain actions or features on your account have been restricted or temporarily disabled by Instagram.
This restriction can be a result of violating Instagram’s terms of service, community guidelines, or engaging in behavior that is deemed suspicious or spam-like.
The specific limitations can vary, but common restrictions include reduced actions such as likes, comments, or follows, or temporary suspensions from certain features. Instagram imposes these limits to maintain a safe and authentic user experience on their platform.
8. How Many Stories Can You Post on Instagram?
On Instagram, you can post multiple stories throughout the day. There isn’t a specific limit to the number of stories you can post in a day. However, each individual story has a time limit of 24 hours before it disappears unless you save it as a highlight on your profile. Feel free to share as many stories as you’d like to engage with your followers and share content throughout the day.
9. Does Action Block Expire on Instagram?
Yes, action blocks on Instagram typically have an expiration period. The exact duration of an action block can vary depending on the severity of the violation and the frequency of past violations.
In most cases, action blocks last for a temporary period, typically ranging from a few hours to a few days.
Once the action block expires, you should regain full access to the restricted actions, such as liking, commenting, or following, on your Instagram account.
It’s important to note that repeatedly violating Instagram’s guidelines can result in longer or more severe action blocks, and in some cases, could lead to a permanent suspension of your account.
10. How to Remove Action Blocked on Instagram?
To remove an action block on Instagram:
- Wait for the block to expire.
- Report the issue to Instagram.
- Follow Instagram’s guidelines to prevent future blocks.
- Reduce account activity temporarily.
11. Can You Get Banned for Following Too Fast on Instagram?
Yes, it is possible to get banned or face restrictions on Instagram for following accounts too quickly. So, if you excessively follow accounts at a rapid pace, it can be flagged as suspicious activity and may result in temporary or permanent restrictions on your account.
12. How Long Does the Unfollow Limit Last on Instagram?
The specific duration of the unfollow limit on Instagram is not publicly disclosed. Instagram implements various algorithms and systems to regulate user activity and prevent misuse.
Unfollow limits can be dynamic and may vary based on factors such as account history, engagement patterns, and overall user behavior.
13. How Long Does Instagram Follow Limit Last?
Unfortunately, the duration of the following limit on Instagram is not also publicly specified. It can vary depending on factors such as previous violations and adherence to Instagram’s guidelines.
14. How Many People Can I Unfollow on Instagram?
Like other actions on the platform, there are certain restrictions in place to prevent spammy or automated behavior.
If you excessively unfollow accounts within a short period of time, it may trigger Instagram’s algorithms and result in temporary restrictions or limitations on your account. It is recommended to unfollow accounts in a reasonable and organic manner to avoid any potential issues.
15. How to Bypass Instagram Unfollow Limit?
There is no way to bypass Instagram’s restrictions or engage in any activities that violate their terms of service or community guidelines.
Remember that it is important to use social media platforms responsibly and adhere to their policies to ensure a positive and safe experience for all users.
16. What Does ‘We Restrict Certain Activities to Protect Our Community’ on Instagram?
The statement “We restrict certain activities to protect our community” on Instagram means that Instagram takes measures to enforce their policies and guidelines in order to maintain a safe and positive environment for users.
These restrictions aim to prevent abusive, spam-like, or harmful behavior that could harm the user experience or violate Instagram’s terms of service.
17. Why Does Instagram Limit Message Keeps Popping Up?
The Instagram limit message keeps popping up because Instagram restricts certain actions to maintain the integrity of the platform and prevent spam or misuse.
These Instagram limits are in place to regulate how often certain activities can be performed within a specific time frame.
When you exceed the allowed frequency or engage in suspicious behavior, such as excessive liking, commenting, or following, Instagram’s system detects this and triggers the limit message to inform you about the restriction.
The purpose is to ensure a fair and authentic user experience while preventing spam and maintaining the overall quality of content on Instagram.
18. What Is Maximum Follow Request on Instagram Per Day?
Instagram does not specify a daily limit on the maximum number of follow requests. However, based on IG users’ experiences, Instagram limits for sending follow requests are around 200 per day.
19. What Is Considered Forbidden Content According to Instagram Rules?
According to Instagram’s rules, the following types of content are generally considered forbidden content:
1. Nudity and sexual content.
2. Hate speech and harassment.
3. Violence and graphic content.
4. Bullying and intimidation.
5. Illegal activities.
6. Intellectual property infringement.
7. Spam and fake accounts.
8. Misinformation and false news.
20. How Can I Track My Daily Time Spent on Direct Messages?
To track your daily time spent on direct messages on Instagram, you can follow these steps:
1. First, open the Instagram app on your mobile device.
2. Go to your profile by tapping on the profile icon at the bottom right corner.
3. Tap on the three horizontal lines at the top right corner to open the menu.
4. Then, scroll down and select “Settings”.
5. Within the settings menu, tap on “Your Activity”.
Here, you can view your daily time spent on Instagram and see a breakdown of the time spent on different activities, including direct messages.
By following these steps, you’ll be able to track and monitor your daily time spent on direct messages on Instagram.
