It’s no longer enough to just have a large number of followers on social media to be considered a credible creator. That is to say, the number of people who follow a certain creator on social media is highly dependent on the kind of interaction those creators have with the people who follow them. It’s easy to identify the level of interaction by the number of Instagram likes, comments, and shares a post gets. Well, tracking the likes, comments, and followers may not be enough, and we are here to guide you through the whole process of the question “How to calculate your Instagram engagement rate.”
Using these guides on how to calculate engagement rate on Instagram, you can find the proper creators to work with and get insight into their targeted Instagram followers’ interests. So let’s dive in to know more about Instagram engagement rate and everything about it!
What Does Engagement Mean on Instagram?
The short and complete answer to the question “What does engagement mean on Instagram.” is that it’s an indicator that shows the number of people interacting with your content. Mostly, it’s the number of likes, comments, and shares of your post that shows your engagement rate on Instagram. But if you’re experiencing a downhill in your Instagram engagement and your Instagram metrics have been low, make sure to check this article out.
What Is Engagement On Instagram?
In a word, a complete answer to “what is engagement rate” is a meaningful follow-up interaction. Likes, shares, story views, and comments are all taken into account engagement rates calculator. On the other hand, choosing the correct influencer is based on this measure. As a result, figuring out an influencer’s engagement rate may help you get a sense of how their followers are involved.
A low percentage of engagement is a sign that the contents are not appealing to the audience. Also, if the majority of an influencer’s followers are fake, the engagement rate will be exceedingly low.
According to statistics, the average Engagement Rate (ER) was 4.41 percent in 2020. Keep in mind that Instagram’s engagement rate is strongly linked to the number of followers it has. As a result, you must never compare the Instagram Engagement (ER) of an influencer with 10,000 followers with an influencer with 1 million followers.
Now that you know what Instagram engagement rate is and how important it is to check Instagram engagement, it’s time to go through learning how to calculate engagement rate on Instagram.
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Why Should You Track Your Instagram Engagement Rate?
Before getting to the bottom of it and answering how to calculate engagement rate on Instagram, you should first know how important it is to measure Instagram engagement rate.
In social media analytics, the growth you witness in your followers is essential, but so are your posts’ likes, comments, and shares.
Your Instagram engagement rate shows what’s off about your content, how you can improve it, and what needs to be done to get better results.
Having a high number of followers, which is believed to be one of the Instagram metrics, is necessary, but more important is whether they’re engaged with your content or not. But if you keep losing followers and your interactions with your followers are becoming less and less every day, you should start worrying and look at all the things you are doing wrong.
How To Calculate Engagement Rate On Instagram?
Your answer to the “How to check engagement on Instagram” is here. It’s not always easy to figure out your average Instagram engagement rate. That’s why most people use various approaches for figuring out post and account ER.
To do so, you can use the given engagement rate formula:
1- Basic Instagram Engagement Rate
Note: Please note that this calculation is based on the last 12 postings on a user’s profile.
2. Engagement Rate By Reach (ERR)
All the ERRs in the posts you wish to average should be added together, then divided by the number of posts:
Average ERR = Total ERR / Total posts
For the most part, ERR is the method used to determine how much a piece of content has engaged the audience. The first engagement rate formula is for a single post, and the second formula is to mature the average rate of each post.
Upsides
Reach is a much more correct measurement than follower count since not all of your followers will view all of your content. Non-followers also can see your content through sharing, hashtags, and other ways.
Downside
There are a number of reasons why reach might change, making it difficult to manage. Make sure to keep in mind that a low reach might result in an engagement rate that is abnormally high or vice versa.
3. Engagement Rate By Posts (ER Post)
Total the number of ER posts you wish to average and divide by the total number of posts to arrive at an average:
Average ER by post = Total ER by post / Total posts
The above engagement rate formula is used by the majority of Instagram influencers to measure their average engagement rate.
This engagement rate formula is used to calculate the number of times a post received interactions of followers. It’s similar to reach, except that it measures the rate at which your followers interact with your content rather than the number of people who have seen it.
Upsides
This method is a great answer on how to calculate engagement rate on Instagram. It’s best to measure interactions based on the number of people that saw your message, but this method substitutes reach with followers, which is typically a more useful measure.
Moreover, if your reach changes often, this strategy will provide a more accurate assessment of post-by-post engagement than the previous way.
Downsides
As previously said, although this may be a more constant approach on how to measure engagement on posts, it does not always present a complete picture since the viral reach isn’t considered. Additionally, when your number of followers grows, your level of interaction may decrease somewhat.
It’s important to look at this figure in conjunction with follower growth data.
4. Engagement Rate By Impressions (ER Impressions)
The impression is another possible statistic to know how to calculate engagement rate on Instagram. Though reach monitors the number of people who view your post, impressions record the number of times that post appears on a screen.
Upside
If you’re running sponsored content and need to gauge its impact on impressions, this engagement rate formula may be beneficial for you.
Downsides
This engagement rate will help you on how to calculate engagement rate on Instagram but like others, it has some disadvantages. An engagement rate based on impressions will be lower than an engagement rate computed using ERR and ER post formulas. Also, reach and impression figures are not always constant. However, using this technique in combination with reach may be beneficial.
5. Daily Engagement Rate (Daily ER)
Although engagement rate by reach evaluates engagement in relation to maximum exposure, it’s still a good opinion to get an idea of how frequently your followers interact with your page daily.
Upsides
This method is a wonderful approach on how to calculate engagement rate Instagram and seeing how frequently your followers connect with your page daily instead of engaging with a specific post. As a consequence, both new and old post engagements are considered.
It is also possible to modify this engagement rate formula to meet the needs of certain applications. For example, if your company just wishes to track daily comments, you may change “total interactions” to reflect that.
Downsides
This approach will guide you on how to calculate engagement rate on Instagram but it has some drawbacks. The disadvantage of this approach is that it leaves a lot of leeway for mistakes. For example, the method doesn’t consider the fact that a single follower may interact ten times in a day, but ten other followers may engage once.
The number of posts you share each day may also impact the number of interactions you get each day. As a result, plotting daily engagement versus the number of postings may be beneficial.
6. Engagement Rate By Views (ER Views)
If video content is the leading goal of your company and you want to know how to calculate engagement rate on Instagram, you can use this formula. Also, this formula will help you in knowing how many people want to interact with your videos after they’ve seen them.
Upside
Tracking engagement may be a useful tool for video producers who are looking to see how to calculate engagement rate on Instagram and whether their content is being shared.
Downside
Repetitive viewing from a single person might affect the view count total (non-unique views). Even if a person watches a video numerous times, it doesn’t mean they’re paying attention each time.
7. Factored Engagement Rate
Some marketers utilize a “factored engagement rate” formula. As the name implies, factored engagement rates increase or decrease the relative importance of several variables and will help you on how to calculate your engagement rate on Instagram.
As an example, a marketer may want to get more comments than likes, giving each remark a value of two rather than one.
This method expands the resulting engagement rate and may be deceptive, particularly as factored engagement rates are not distributed widely.
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How to Calculate Instagram Engagement Rate Per Post on Instagram?
How to calculate your engagement rate on Instagram?
Calculating Instagram statistics may not be the easiest task, and there isn’t just one formula that you can use and see your engagement rate for your specific post.
However, this is how some prefer to calculate their engagement rate per post on Instagram:
They divide the number of likes+comments by the number of followers on the page. However, some say that dividing it by the number of followers on the page is not suitable and that we should divide it by the number of impressions.
Most social influencers calculate their specific post’s engagement this way:
Total engagements on a post / Total follower number * 100
If you are looking for ways to grow your engagement and have better results in your Instagram metrics and don’t know what Instagram growth services to use for this matter, be sure to check this article out.
How to Calculate Instagram Engagement Rate For Instagram Stories?
Now that we know how to calculate engagement rate on Instagram per post, let’s see how we can calculate Instagram stories’ engagement rate. Instagram stories can be a tool for you to use so you can interact more with your followers, and they would feel like they are much more involved in your daily life. This sense of belonging brings you good engagement rates.
Follow this instruction if you want to check out the Instagram story analytics.
- Go to your profile and head to the menu icon in the right-hand corner.
- Continue to the “Insights” section.
- To know the overall engagement rate, select “reach” to see how many people have seen your story.
The Instagram engagement rate formula is as follows:
Total reach / Total followers * 100 = Engagement rate
How do You Get Your Engagement Up on Instagram?
Social media influencers in social media marketing often look for ways to get their engagement up on Instagram. There are several ways to approach this matter, and we will cover some of those.
- Know Your Audience
One vital thing in social media marketing you need to know is that before you start making content, you need to know who you are making it for. With Instagram analytics, you can get more information about your account’s followers. When you answer the question of “How to calculate engagement rate on Instagram,” comes the time when you have to choose your target audience! Once you get familiar with your target audience, you will make better content and know when to publish each post.
- Have Creativity in Your Visual Content
Creating images that will make you stand out among others is very important, as Instagram is an entirely visual medium. If your social media account follows a pattern and is aesthetic, people will almost go crazy for it!
- Have Creativity in Writing Captions
Writing good captions that are well-written that showcase your brand’s personality is a vital part of owning an Instagram page. Sure, taking and posting good pictures will catch people’s attention, but nothing works the way magical words work!
- Respond to Comments and Directs
Knowing how to calculate engagement rate on Instagram is important, but what’s more important is keeping up with your audience. Posting pictures and good captions regularly are important, but you know what brings a sense of being in a community where you are appreciated? Responding to the questions and confusion of your audience.
When you answer the questions and engage in your audience’s conversation, they feel heard and valued. What’s better than keeping your audience by simply answering their comments and questions?
- Be Active on Instagram Stories
The majority of people check out stories every day rather than posts with long, boring captions.
When you post stories and ask questions, use polls, and other things, you are triggering a chance to start an open conversation with your audience. This will be an excellent opportunity to connect with your followers and bring in the sense of familiarity. This way, when you come across the question of “How to calculate engagement rate on Instagram,” you will know what to do to increase the engagement rate.
How do You Calculate Organic Reach on Instagram?
The question of “How to calculate engagement rate on Instagram” is general. We need to know how to calculate Instagram reach on Instagram.
Firstly, “what’s an organic reach”? The organic reach rate on Instagram is the percentage of the audience on Instagram that view your posts without spending a dime on ads. However, by Instagram algorithm and its new updates, your audience would see the right content and enjoy what they see. You will see organic and paid reach if you share published posts with ads. Your organic reach on Instagram is the best indicator of what genuine percentage of your community sees your content and engages with it.
Things to Consider When Calculating Engagement Rate on Instagram
As someone who follows social media influencer marketing, how to calculate engagement rate on Instagram is one question, and the things to consider when calculating it is another.
You should know that your actual engagement rate will be evaluated with the help of both quantitative and qualitative data. These two types of data will better portray your engagement rate on your social media page.
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For every post you share on your page, you need to set some goals that are called Instagram KPIs and see if you reach them.
What are Instagram KPIs? They are some metrics that show your Instagram performance over time.
For example, if you have posted something and you aimed to see your post being shared by others, you should check to see if you’ve done everything right and the number of your post shares has increased. So knowing how to calculate engagement rate on Instagram is not enough.
For example, lately, bots have been taking hold of Instagram pages. You need to check for spammers and bots, then see how much growth you’ve had. If you want to get more views on Instagram, you can always check how to get more views on Instagram articles.
Instagram Engagement Rate Benchmarks
Depending on the business field, specific industry audiences can be responsive on social media platforms. Some business fields generally respond better to their communities than others.
The brands and business fields that post carousels on Instagram generally get better results, especially from those audiences who don’t engage for the first time.
Instagram engagement rates are way higher than Facebook and Twitter, but there is still room for growth compared to a platform like TikTok, which has mind-blowing engagement rate benchmarks compared to the other platforms. Getting less likes on Instagram can directly impact Instagram engagement rate, so it’s very important to avoid this.
Once you know how to calculate engagement rate on Instagram, you need to know how to calculate the rate of engagement per person reached.
Rate of Engagement Per Person Reached
This formula is the common way to calculate the engagement rate per person that reached your content. This formula shows the number of people who choose to interact with your content when exposed to it. How is reach calculated on Instagram?
ERR (Engagement Rate per Reach)= total engagements per post
/ reach per post *100
If you want to know the average, you need to add up all the ERRs from the certain posts you want to know the average of and divide by the number of posts. Surely reach can be a vital measurement to know if your followers are really your followers!
You may have a high count of followers, but they may only be exposed to your content and not interact with it. Now we’ve covered how to calculate engagement rate on Instagram, let’s see which types of Instagram posts work better. But, Before getting into this, we should remind that you can easily boost your Instagram engagement rate with Aigrow.
The Best Types of Instagram Posts for Engagement: Carousel, Image, or Video?
What type of Instagram post works better when it comes to engagement rate? Are you also worried about getting less and less interaction day by day?
Only a fine-tuned type of content strategy can beat a low engagement and reach.
- Carousels
Carousels are believed to bring more engagement rates on your social media than the traditional picture with a caption.
What needs to be done in posting carousels is that you should try to capture your audience’s attention by posting something juicy in the first few slides.
The good news for all the businesses worrying about their social media marketing is that almost 75% of brands post only single images. Knowing this, you have a huge opportunity to post carousels that showcase your business in the best way.
- Stories
Instagram story metrics give you an opportunity to post constantly and be in touch with your audience. One good thing about stories is that they are entirely interactive. For example, using features like polls can let you know what your target audience desires and wants.
The “this or that” type of polls can help you guide your business toward how your audience wants it. These social marketing strategies will help your business grow and shine! And your question might be, “how to calculate engagement rate on Instagram story”? Well, you should pay attention to your story views and the amount of replies you receive, or you can use the average story views Instagram calculator.
- Reels
Short-form videos you post on social media with the media strategy of engaging your audience so they won’t feel time passing or bored has a significant role in your social media account’s growth. Many brands use this feature to show off their products, and people cannot get enough of Instagram Reels! The best time to post on the Instagram calculator is also important.
How to calculate reels engagement rate? You can always check the views, comments, and times that reel has been shared.
- Under 5K followers: 18.944 Instagram Reels
- accounts between 5-10K followers: 15.845 Instagram Reels
- accounts range between 10-50K followers: 68.135 Instagram Reels
- if accounts between 50-100K followers: 44.522 Instagram Reels
- accounts over 100K followers: 205.170 Instagram Reels
What If I Don’t Have The Time To Make The Calculations?
If a business wants attention on Instagram and is considering using influencers to advertise their services, using an engagement rate calculator Instagram like Phlanx is helpful. These calculators will help them on how to calculate engagement rate on Instagram and let them gain an estimate of how many people will interact with the paid ad as well as how much money they will make from that paid ad.
Anyone interested in knowing their own or another account’s engagement rate can use this handy calculator. Not only do some sites give an engagement rate, but they also provide the average amount of likes and comments a profile receives on each of its postings.
What Are User Engagement Metrics?
Right now, you know how to calculate engagement rate on Instagram. But, in this section, you’ll get a comprehensive list of all interaction metrics with your social media postings that we deem to be “engagement.” You have the option to check if your Instagram engagement is down with these metrics.
Engagement Per Follower
Always keep in mind to compare the number of followers with the level of interaction. No matter how inactive their Instagram account is, a well-known celebrity’s posts with 100 comments and 1,000 followers would yet have a high level of raw engagement. However, this would be terrible for the well-known influencer with 1 million followers.
Engagement On Reach
Engagement per Follower is a variant of Engagement per Reach. This addresses the fact that some users who view your content are not already following you. It’s especially true if you’re fortunate enough to have a post appear on Instagram Explore.
Also, the same is correct for those who find your posts by searching for them or using hashtags. So when you want to know how to calculate engagement rate on Instagram, pay attention to reach.
Website Traffic
Instagram has become a popular tool for marketers and influencers to increase traffic to their websites. There are several ways you can tell whether your Instagram campaign is working or not by looking at how many people are visiting your website as a result of the social media engagement. So if you know how to calculate engagement rate on Instagram, you can boost your engagement and bring traffic to your website.
Comments Per Post
Instagram likes have some value, but they are rarely considered engagement since they are so simple to get. Most of the time, clicking the “Like” button doesn’t need much thinking.
Commenting, on the other hand, needs thinking and effort. As a result, comments are a much more useful form of engagement. Insofar as they do not just state “great post,” they indicate that the user is linked to your post.
However, when you are looking for a way on how to calculate engagement rate on Instagram, you should use the formula which contains comments.
Most Engaged Hashtags
Using hashtags on Instagram is critical. But how well have you been using hashtags? You’re allowed to use up to 30 hashtags per post. Remember that you should avoid using the same 30 hashtags several times. As a result, Instagram has been known to prohibit users who engage in this kind of activity.
How to find Instagram engagement rate? The following are some other user Instagram engagement metrics:
- Reactions
- Likes
- Shares
- Saves
- Comments
- View
- Direct messages
- Mentions (tagged or untagged)
- Clicks
- Profile visits
- Replies
- Link clicks
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Instagram Stories Metrics
The most difficult aspect of analyzing Instagram Stories statistics is that these posts are deleted after 24 hours, along with any interaction resulting from seeing them. However, those with a business profile can access certain information via Instagram Insights.
Reach and Exits will give you a complete guide on how to calculate engagement rate on Instagram for your stories. According to your Instagram Story’s reach, you’ll know exactly how many people watched your post. So as you get more followers, this number is expected to rise. Moreover, you can use the Instagram poll to get more engagement on Instagram.
To determine how far individuals have gone through your Story, you may utilize the Exits statistic. If you look at the bottom of the screen, you can see the slide they were on when they ended up watching your Instagram story.
Still, if you want to boost your followers and engagement, Instagram engagement pods are suitable for you.
Instagram View Vs. Like
An Instagram account’s current level of engagement is critical to its future growth. So, do people’s views or likes really matter?
There are several reports that claim the good answer for how to calculate engagement rate on Instagram is fully based on individuals’ views. Also, in comparison to posts and videos that get more Instagram likes but fewer views, those with a larger number of views get more virality.
Moreover, in order to get your post to the top of the Instagram feed and the Explore area, you need a lot of free Instagram views on your content. Also, increased exposure may lead to a higher engagement rate.
Even though there is no definitive answer on the matter, logically, Instagram views indicate that the audience has invested time watching your post and digesting your content. On the other hand, Instagram likes indicate that the users are engaged and interacting with the post.
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What Is A Good Engagement Rate On Instagram?
According to most social media marketing experts, a good engagement rate on Instagram ranges from 1 to 5 percent. However, more followers make it more difficult to achieve.
An engagement rate of 3% or greater indicates that their followers have a high level of interest in their post. On the other hand, an engagement rate below 1% indicates that their followers are less interested in their content. So keep in mind to consider these percentages when searching for a good answer to how to calculate engagement rate on Instagram.
Also, some of Instagram metrics are listed below:
- Time of each post
- Frequency of posts
- Amount of followers
- Content and message
- Instagram algorithm
Make sure to take into account the engagement rate when choosing which influencer to work with or when comparing a group of influencers. Choose influencers for your campaign wisely, and don’t forget about this crucial factor!
Here is a list of 2023’s average engagement rate on Instagram:
- 1K to 5K followers= Avg. ER is 8.11%
- 5K to 20K followers= Avg. ER is 4.11%
- 20K to 100K followers= Avg. ER is 3.65%
- 100K to 500K follower= Avg. ER is 3.27%
- 500K to 1M followers= Avg. ER is 3,26%
- 1M to + ∞ followers= Avg. ER is 2.89%
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Boost Your Instagram Engagement Rate With AiGrow
After knowing how to calculate engagement rate on Instagram, it’s time to introduce you to the best app that helps you get to increase your engagement rate calculation.
Growth on Instagram for smaller companies might be challenging. So, use AiGrow if you are one of the many entrepreneurs seeking the most secure technique to get your first 1,000 followers quickly.
As an Instagram third-party app, AiGrow provides a comprehensive all-in-one solution that is focused on generating real Instagram followers. The growth service of AiGrow allows you to have a personal account manager who will take a stand on your behalf (such as likes, follows, and unfollows) in order to increase your engagement and get 300-500 more real followers each month.
Additionally, you may provide a list of hashtags, geotags, and rival accounts to your personal account manager in order to narrow your target audience down to the most relevant users. Also, AiGrow doesn’t use any bots or gimmicks. As a result, there is no need to be concerned about creating fake accounts or getting blocked.
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AiGrow Features
- A Dedicated account manager
- Post/Story/IGTV scheduler
- Manual growth activities
- Multiple links in bio
- AI-generated hashtag/location research
- Monthly analysis of your growth
- Mass delete Instagram posts
- Instagram giveaway and contest management
- Account monitoring
- Repost content on Instagram
- Bulk Dm
- Automated DM
Conclusion
What is engagement and how to calculate Instagram engagement rate? A significant post-interaction is engagement. In the above post, we’ve talked about how to calculate engagement rate on Instagram. In fact, once you have a better understanding of how engagement rates work, you can utilize this information to continuously upgrade the effectiveness of your influencer campaigns.
Here’s the major answer to your problem. If you want to grow your engagement rate, you need to start now. But, how? At this precise moment, AiGrow will appear.
AiGrow is an all-in-one Instagram growth service that provides you with a personal account manager to get more engagement rate and develop your followers. Your account manager will handle your account in the most efficient manner possible, which will ultimately result in a high engagement rate.
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FAQ
Is a 5% engagement rate on Instagram good?
According to social media marketing experts, keeping your engagement rate between 1% to 5% is acceptable.
What is a good follower growth rate on Instagram?
First and foremost, it’s necessary to set a goal to work. But the range between 1.5% to 2.5% per month is appropriate for a good follower growth rate on Instagram.
Is Instagram growing in 2023?
Instagram has become one of the most popular social media platforms worldwide, growing rapidly. As you can see, Instagram growth never settles, though!
