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ToggleMost people use Instagram to share personal photos and videos with their close friends and family. However, if you have a public account, your popularity can increase over time, resulting in a higher number of likes on your Instagram photos and posts.
Nevertheless, there are occasions when you may notice a decline in your Instagram engagement rate, experiencing a loss of followers or receive fewer Instagram impressions and likes on your posts.
If you have ever wondered, “Why am I suddenly getting less likes on Instagram?” or pondered “Why is everyone getting less likes on Instagram 2023?” then continue reading this blog.
Why Am I Not Getting Likes On Instagram With Hashtags?
Experiencing a decrease in IG likes can be a significant issue for users with public accounts. One crucial factor to consider is whether you are receiving any likes on your hashtags.
Hashtags serve as an effective way to make your content visible to new people, but only if used correctly. Here are a few reasons why your hashtags may not be yielding the desired results.
Also read: Top Instagram Likes Apps
The most important thing to consider while using hashtags is to make sure you’re using relevant hashtags. For instance, if your content is about traveling, use hashtags like #travelgram or #travelinfluencer. Using random hashtags that have no connection to your photos or videos will just confuse people, make them scroll down, and discourage engagement.
Another thing to keep in mind is not to use too many hashtags. A few relevant ones are all you need. Otherwise, your post will look spammy and potentially deters users from engaging with your content.
Why Did My Likes Suddenly Drop?
There can be various reasons for a decrease in likes or a decline in Instagram engagement.
Maybe you’re not posting as often, or your content isn’t as interesting as it used to be. It’s also possible that people are unfollowing you or that the algorithm is working against you.
Whatever the reason, it’s essential to discover how to get more likes on the Instagram app.
How Can I Get More Likes On Instagram In 2023?
When reflecting on the question, “Why am I suddenly getting less likes on Instagram?” it becomes important to contemplate ways of how we can improve our online presence and how to increase likes on Instagram.
Continue reading to explore various potential methods for getting likes on the platform.
1. How To Get More Likes On Instagram With New Algorithm?
Instagram has recently introduced a new algorithm, which considers the number of interactions and content relevance to determine the ranking of posts in a user’s feed. This update aims to present users with content that is relevant to their interests and likely to elicit engagement.
To leverage this new Instagram algorithm, it is essential to focus on posting content that is both relevant and engaging. Additionally, actively interacting with other users’ content can be highly beneficial.
These practices serve as some of the best ways to get more likes on Instagram.
2. How To Get More Likes On Instagram Reels?
If you’ve ever wondered, “Why do videos get less likes on Instagram?” and face this issue on your account, consider utilizing Instagram Reels instead.
If you’re looking for a way to boost Instagram impressions and likes on your Instagram Reels, there are a few things you can do. One effective approach is to incorporate popular and trending hashtags. This will enhance the visibility of your Reels, ensuring they reach a larger audience.
Additionally, try to create content that is creative and original, as this can capture viewers’ attention and encourage engagement.
Furthermore, actively encourage your friends and followers to like and share your Reels. Their support can significantly contribute to boosting the number of likes on your Instagram content.
3. How To Get More Likes On Instagram Business?
If you have an Instagram business account and ask yourself, “Why am I suddenly getting less likes on Instagram?” there are a few things you can do.
- Make sure you’re posting high-quality content that’s relevant to your audience.
- Use hashtags and location tags to reach a wider audience.
- Take advantage of Instagram’s advertising features to boost your posts.
4. How To Get More Likes On Instagram Post?
If you find yourself asking, “Why am I suddenly getting less likes on Instagram?” it may be due to receiving fewer likes on your recent posts. To increase likes on your Instagram posts, consider implementing the following strategies:
1. Utilize popular hashtags: Including relevant and trending hashtags in your posts can expand their reach and attract more engagement from users.
2. Post at peak times: Timing plays a crucial role in maximizing your post’s visibility. Identify the times when your target audience is most active on Instagram and schedule your posts accordingly.
3. Engage with other users: Actively interact with other Instagram users by liking and commenting on their photos. This can lead to reciprocal engagement on your own posts.
4. Explore the best Instagram growth services: Consider using platforms like Aigrow to enhance your Instagram growth. These services often provide tools and features to help you increase likes on your posts.

AiGrow is an all-in-one Instagram management platform that offers a comprehensive set of features to boost your likes on Instagram.
With its advanced automation tools, you can engage with targeted users, increasing the chances of receiving more likes on your posts and stories.
AiGrow’s analytics provide valuable insights into your Instagram performance, allowing you to optimize your content strategy. The platform also offers features like scheduled posting, content creation tools, and multi-account management, empowering you to curate an appealing feed and attract a wider audience.
By utilizing AiGrow’s robust capabilities, you can effectively enhance your Instagram presence and drive more likes to your content.
Sign up now and increase the number of your likes instantly using AiGrow.
5. How To Get 1K Likes On Instagram?
When you find yourself questioning, “Why am I suddenly getting less likes on Instagram?” discovering how to get 1K likes on your Instagram posts can be invaluable. One valuable tool in achieving this is Instagram analytics.
By utilizing Instagram analytics, you gain insights into which of your posts receive the highest engagement and likes. This knowledge allows you to replicate the success by creating and posting similar content that resonates with your audience.
Additionally, consider leveraging growth services that can help you get real Instagram followers. Increasing your follower count can subsequently lead to receiving more likes on your posts.
By combining the use of Instagram analytics and growth services, you can optimize your Instagram strategy and enhance your chances of obtaining more likes.
6. Do Hashtags Help Get Likes On Instagram?
As previously mentioned, utilizing appropriate hashtags can increase the visibility of your photos, thereby increasing the likelihood of receiving likes. However, it is crucial to use hashtags correctly while adhering to Instagram rules and regulations. Here are some guidelines to follow:
1. Use relevant hashtags: Select hashtags that accurately describe the content of your photo. This helps ensure that your post reaches users who are genuinely interested in the topic.
2. Utilize a mix of popular and niche hashtags: Popular hashtags can expose your content to a larger audience, while niche hashtags cater to a more specific audience. Finding a balance between the two can help attract both broader and targeted engagement.
3. Avoid excessive hashtag usage: Using too many hashtags can make your post appear spammy and may turn users away. Focus on quality over quantity and limit the number of hashtags you use to maintain a clean and engaging caption.
7. How To Get Instagram Likes Without Hashtags?
After all, if you are wondering, “Why am I suddenly getting less likes on Instagram private account or public account?” and you’re looking for ways to get more likes without using hashtags, here are a few tips:
1. Set your profile to public: By making your profile public, anyone can see your photos, which can attract more potential followers and likes.
2. Ensure high-quality content: Share visually appealing and unique photos that captivate your followers’ interest and make your content stand out.
3. Engage with other users: Interact with other Instagram users by liking and commenting on their photos. This not only increases your visibility but also helps build relationships and encourages reciprocation.
4. Utilize Instagram Stories: Take advantage of Instagram Stories to share behind-the-scenes content or provide exclusive previews. This engages your followers and increases the likelihood of receiving likes on your photos.
By implementing these strategies, you can enhance your chances of obtaining more likes on your Instagram posts.
Conclusion
Are you still wondering ‘Why am I getting less likes on Instagram?’
In conclusion, there can be various reasons why individuals may experience receiving fewer likes on Instagram.
Factors such as the presence of ghost followers, the quality and relevance of the content, limited visibility, algorithm changes, and lack of active engagement can all contribute to this issue.
It is important for users to assess their content strategy, ensure it resonates with their audience, utilize effective hashtags, engage with their followers and the broader Instagram community, and consider the timing of their posts.
By addressing these factors and implementing appropriate adjustments, individuals can increase their chances of garnering more likes on their Instagram posts and fostering a thriving online presence.
FAQs
Now that we answered your questions regarding the central topic ‘Why am I getting less likes on Instagram?’, it’s time to take a look at some of the most frequently asked questions.
1. Why Is Instagram Hiding My Posts?
The decrease in likes on Instagram can be attributed to various reasons, such as a lack of engagement in terms of likes or comments on your posts, sharing content that violates Instagram’s community guidelines, and other potential factors.
2. Why Is Instagram Not Showing My Posts To My Followers?
It is important to pay attention to the Instagram algorithm. However, there can be various reasons why your content may not appear on others’ Instagram feeds. These reasons include your content not being interesting enough to your followers, being shadowbanned, or not being engaging enough to be shown.
3. Why Don’t I Get Any Likes On Instagram?
Posting at the wrong time, unengaging captions, lack of interesting content, and shadowbanning can contribute to receiving fewer likes on Instagram.
4. How Do People’s Interactions Contribute to the Growth of Likes & Overall Instagram Growth?
To start growing on Instagram, people’s posts play a crucial role. When people consistently share engaging and high-quality content, it attracts the attention of other users. This, in turn, leads to increased interactions such as likes, comments, and shares.
As more people engage with these posts, the likelihood of them being shown to a wider audience through algorithms and explore features also increases. Ultimately, the collective efforts of individuals in creating captivating content contribute to the overall growth of likes and, consequently, the expansion of Instagram itself.
5. Is Instagram Still Popular In 2023?
Absolutely yes. Instagram has experienced significant growth in popularity over time. Currently, its user base has surpassed two billion users and continues to expand rapidly.
6. How Do Real Followers Contribute to Generating More Likes and Overall Engagement?
Real followers on Instagram play a significant role in generating more likes and overall engagement. Unlike ghost followers, real followers are active and genuinely interested in your content. When you have a higher number of real followers, they are more likely to interact with your posts, leave comments, and give likes.
Their genuine engagement and support can lead to increased visibility, attracting even more users to engage with your content. As a result, having real followers can help boost the number of likes on your Instagram posts and contribute to overall engagement on the platform.
7. How Can I Get 15 Likes On Instagram?
To get more genuine likes on Instagram, it is crucial to enhance the quality of your content and prioritize what you post. Paying attention to your audience’s interests is vital in achieving this goal.
8. How To Enable Story Likes On Instagram?
To enable story likes on Instagram, follow these steps:
1. Open the Instagram app on your mobile device.
2. Tap on your profile icon in the bottom right corner to access your profile.
3. Tap on the three horizontal lines in the top right corner to open the menu.
4. Select “Settings” at the bottom of the menu.
5. From the settings menu, tap on “Privacy.”
6. In the “Privacy” menu, select “Story.”
7. Under “Story Controls,” ensure that the toggle switch for “Allow Message Replies” is enabled.
8. Close the settings menu.
By enabling message replies for your Instagram stories, users will be able to like and react to your stories.
9. How to Beat the Instagram Algorithm 2023?
Beating the Instagram algorithm requires understanding its mechanisms and adapting your strategies accordingly.
To increase your visibility and reach on the platform, focus on creating quality content that resonates with your target audience. Engage with your followers by responding to comments, initiating conversations, and actively participating in the community.
Consistency in posting is also essential, as it signals to the algorithm that you are an active and relevant user. Utilize relevant hashtags strategically to reach a wider audience, and consider collaborating with other users or influencers in your niche.
Finally, analyze your performance using Instagram Insights to gain insights into what works best for your audience and adjust your content accordingly.
10. How Do I Stop Unwanted Likes on Instagram?
To get fewer unwanted likes on Instagram, you can take several steps. First, ensure your account is set to private, so only approved followers can see and engage with your posts.
Secondly, review and adjust your hashtag usage. Using specific and targeted hashtags relevant to your content can attract a more relevant audience, reducing the chances of random or unwanted likes.
Additionally, engaging with your existing followers and building genuine connections can help attract more meaningful interactions while discouraging spam-like behavior.
Lastly, consider blocking or removing followers who consistently engage in unwanted or inappropriate ways.
11. Why Do Reels Get Less Likes Than Posts?
There are several reasons why Reels often get fewer likes compared to regular posts on Instagram.
First, the algorithm may prioritize different types of content, favoring traditional posts over Reels in terms of visibility.
Second, Reels are relatively new, so users may still be adapting to this format and may not engage with them as frequently as they do with regular posts.
Additionally, Reels tend to have a shorter lifespan on users’ feeds compared to posts, which can limit their reach and potential for engagement.
Lastly, the content and style of Reels may differ from traditional posts, attracting a different audience that may have varying preferences when it comes to liking and interacting with content.
12. Why Do I Have So Many Followers But No Likes on Instagram?
Having a large number of followers but receiving less Instagram likes can occur due to several reasons. One possibility is the presence of ghost followers, which are inactive or fake accounts that do not engage with your content. These ghost followers can artificially inflate your follower count but contribute very little to your actual engagement.
Additionally, the quality and relevance of your content might not align with the interests of your followers, leading to less interaction and fewer likes. It’s essential to evaluate the type of content you are sharing and ensure it resonates with your audience.
Another factor could be changes in the Instagram algorithm, which can impact the visibility of your posts to your followers’ feeds. To improve your engagement and receive more likes, consider creating compelling and engaging content, understanding your target audience’s preferences, and fostering genuine connections with your followers.
13. Why Are My Instagram Posts Not Getting Likes?
Have you ever wondered ‘Why are my IG posts getting less likes?’ One possibility is that your content may not be appealing or engaging enough to capture the attention of your audience. It’s important to create visually attractive and interesting posts that resonate with your followers.
Another reason could be a lack of visibility. If your account has a small number of followers or you are not using relevant hashtags, your posts may not reach a wide audience, resulting in fewer likes.
Additionally, changes in the Instagram algorithm can affect the visibility of your posts to your followers’ feeds. It’s also worth considering the timing of your posts. Posting when your audience is most active on the platform can increase the likelihood of receiving likes.
Finally, engaging with your followers and the Instagram community by interacting with their posts, responding to comments, and participating in conversations can help increase engagement on your own posts.
14. How Do Ghost Followers Impact the Number of Likes on Instagram?
Ghost followers can significantly impact the number of likes on Instagram. These ghost followers are inactive or fake accounts that do not engage with your posts. Since they don’t interact with your content, they do not contribute to the likes you receive. Consequently, having a higher number of ghost followers can result in fewer likes on your Instagram posts.
We have a blog on how to remove ghost followers on Instagram, don’t miss reading it!
15. Are Fewer Likes on Instagram Discouraging Users from Staying Active on the Platform Anymore?
Yes, fewer likes on Instagram are discouraging some users from staying active on the platform anymore. The decline in likes can make users feel less motivated to post content and engage with the platform.
The importance placed on likes as a measure of social validation and popularity has led to a decrease in user activity when they receive fewer likes. However, it’s worth noting that individual motivations and preferences may vary, and not all users are affected in the same way by the decrease in likes.



