Unlock the Potential of Instagram Advertising for Small Businesses

Unlock the Potential of Instagram Advertising for Small Businesses

Nowadays, with this neck-to-neck competition among all companies, it’s rather challenging to be at the top. Even the biggest companies in the world need creative and brilliant ads which help them expand their businesses and raise their customers. But what do small business need? small business advertising on Instagram is the solution.

As if they’re new, they need a complete guide to advertising on Instagram and discovering their role. Small business advertising on Instagram is what we call the key to our success.

We will cover a number of small business advertising methods on Instagram in this article. Then we want to give you some small business Instagram tips that help you have a professional activity. 

Can small businesses advertise on Instagram?

It seems impossible to believe that even small businesses can advertise on Instagram and be successful in it. But we should tell you that even the impossible says I’m possible!

Even small businesses with few customers can advertise on Instagram and raise their Instagram accounts quickly.

Advertising on Instagram for small business could not be so hard, but learning how to do it correctly is the matter. But first, you may wonder how to advertise a small business on Instagram. 

You may have heard that this platform is a new marketing frontier for small businesses. Instagram for small business is a great place to advertise and be recognized. The small business owner’s goal is to get their content to a targeted audience and showcase their brand.

The reasons why as a small business, you need to advertise on Instagram:

  • Reaching a specific target audience group
  • Getting the brand visibility you want.
  • Increasing your Instagram engagement 
  • Boosting your sales

Do Instagram ads work for small business?

small business advertising on instagram

A small business advertising on Instagram requires some tricky methods. But most Instagram users that followed business accounts claimed Instagram is a great platform for those who have a small business. 

Using ads give your audiences a glimpse into your performance, how your products work, and so on. Also, to drive more sales and attract new customers, Instagram ads are the key to your success. 

But using ads for small businesses doesn’t mean that they can always grab new audiences or that their content is targeted. It depends on many factors, including your content, the time you post on Instagram, your target audiences, and also considering some Instagram business tips.

How do I promote my small business on Instagram?

When it comes to small business advertising on Instagram, we can definitely say that promoting small business is everyone’s desire. Picture yourself running your own business and promoting it over time; It’s kinda joyful. Because it means you’re going to achieve success and get the prize that you were striving for.

But to do this, you should consider some points we’ll tell you.

Set up your account

First, setting up your business Instagram account is the first step to get the maximum marketing impact. If you’re constantly asking yourself how do I promote my small business on Instagram or how to promote local business on Instagram, this is your first movement.

The only thing you need to do is to switch your personal account to a business one.

Then you’ll see how many items are available for your account, such as lead generation tools, audience insights, etc.

What is very important is that your marketing strategies for Instagram should be consistent with your brand.

Instagram Tags and Hashtags

Using hashtags and tags for each of your posts and stories could be more effective.

When you tag some business accounts on your post, it helps make a connection with them, their followers, and your followers. So, in this case, more people, including business accounts and other users, will see your content. 

It’s also the same for hashtags; generating the most relevant hashtags makes your content more discoverable. As hashtags are clickable, users, by clicking on them, will be redirected to the content which includes those hashtags.

However, if you don’t know how to use hashtags for Instagram growth, we can help you.

By using AiGrow’s hashtag generator, you can find the best Instagram hashtags for growth in a blink. 

Provide the correct information

The goal of small business advertising on Instagram is to bring customers into your business. But the customers have the right to get the correct information about your business. In this case, you need to build their trust by giving them information about how to contact you, how your business works, your commitment, and so more.

Besides, you can include a professional bio for those customers that stumble onto your Instagram account. So they can get the entire information about your company.  

You cannot attract customers at all costs; the thing is, your honesty is the vital element to grabbing more of them.

How to advertise on Instagram for free?

This part is related to how to grow your small business on Instagram. As we’ve mentioned above, one of the greatest ways after negotiating to grow your small business is advertising.

If you’re managing your business accounts, you should know another way to promote them is to advertise on Instagram cleverly. 

But what is your impression of small business advertising on Instagram?

If you plan to do influencer marketing or want the best results, you should know that Instagram can be costly. But if you’re not looking for paid marketing for Instagram, let’s try to promote your Instagram account for free!

Meaningful posts on Instagram

This is the first and the basic rule to promote your Instagram account through meaningful posts.

The more you create useful posts on Instagram more followers you gain.

The attractive and useful content you make based on your follower’s interests can help you grow your account rapidly.

If you have no idea how to improve your activities on Instagram or enhance your posts, here you can learn 34 Instagram best practices for all your posts.

Engagement through Story

Instagram story stickers

The majority of people use Instagram story every day, so here is what you need to engage through this tool. Some features like stickers, mention, gifs, poll, question boxes, quiz, countdown, and many more items can be interesting for users. 

This could be a nice way to encourage your followers to engage with you and share their comments. You should know that it’ll lead to a loyal following and then cause them to stay connected to your brand.

Virtual competition for collaboration

Another solution to the question of how to make your small business grow on Instagram is this section. Almost all business owners use this method to promote their performance and business. All you need to do is to cooperate with them for a collaborative competition. 

This is a common tactic to put your Instagram competition where new users follow your account and tag a few friends in the comment. If you want your small business advertising on Instagram to be perfect or ahead of your competitors, you need to follow those steps.

How do small businesses go viral on Instagram?

Viral marketing refers to sales techniques. It involves any promotion and organic information about your services and products to be shared by the public. 

There are some simples things to make your small businesses and brands go viral.

Target the right audience

It’s necessary to determine your target audience and know their interests. You should create content that relates to your audience and make them follow your content regularly. Before you create viral content, you first need to know them as well as you know your friends. For instance, what kind of content they like or how to build strong communications through my content.

Choose the best time to post

AiGrow infographic

You have to figure out the best times to post on your social media platform. It means during time that your followers are more active. But the ideal time will depend upon your target audience’s preferences. 

Choose the right social media

The last solution we want to discuss, which is related to small business advertising on Instagram, is picking the right platform.

As you can see, most viral marketing tactics are progressing on social sites.

Therefore, you should finalize the social media platforms that you will work on.

For instance, Twitter, Instagram, Facebook, LinkedIn, and youtube could be the best platforms to start your viral marketing campaign. 

How to use Instagram for small business?

If you’re using Instagram as a marketing outlet, you need the best Instagram marketing strategy. 

You can realize why is Instagram good for marketing and even helps small businesses get the best results they want.

As this platform offers various services and tools for business accounts, you should use it correctly to run your own business. 

Here are some ways to use Instagram for small businesses. 

Optimize your link in bio

Obviously, the most important part of the Instagram business account is the link in bio or URL. You can take full advantage of this link if you be a little more creative. By using the link in bio feature, you can serve up a landing page with a combination of your content. Then you can easily link to all your services, packages, and other important things.

Here your customers can quickly access all the links you set in your bio.

Aigrow allows you to have a full free link in bio tool for your Instagram account. So you don’t need to trouble yourself looking for a trustable link in bio service.

Use the tag product feature

Instagram shopping tags

If you’re posting content which is about your products, the best way to introduce it directly is to use the Instagram product tag feature.

In other words, tagging helps people learn more about your product or buy. This could be a great way to encourage your customers to buy your products. 

Make Instagram highlights

Instagram Story Highlights

Honestly, no one wants to ask about your business, like how it works, whether it’s small or famous. People would prefer to get more information about your company at once.

Creating highlights about your company would make it much easier to know your price and how your business works.

In addition to this, creating compelling content can also be effective.

Related captions

The first line of your captions is the most important part to attract users and make them read on.

Not only must you pay attention to the first line, but you also need to check the rest of it. 

Make sure to write a relevant caption for each of your posts. Using some keyword searches on Instagram can help you realize which content is more appropriate for users.

Use Instagram live

Instagram marketing for small business needs some basic techniques, like how you use tools to grow your business on Instagram. For instance, Instagram live is one of those useful tools that help accounts reach more audiences. Whenever you use this option, it notices your followers, and they can also set the alarm for your live whenever it starts. 

Using live constantly can also build up your instant communications with other users even if they’re not following you. 

But remember to use any golden opportunity to showcase your products and give information about them to viewers. 

Is Instagram worth it for small business?

Let us put it this way, using Instagram is a powerful way to expand your small business.

If you’re new to this work, don’t worry, Instagram can help you promote your company. It means you can turn it into a top one. The first business’s primary goal is to engage the audience.

Small business advertising on Instagram was the first step to developing your company. But what is the next step?

We’ve already explained that every detail which helps you grow your account matters.

It could be advertising, which is the important one, negotiating, using marketing strategies, and using the best Instagram growth service

So yes, with this platform, you’re able to engage clients daily and have them share their opinions.

How successful are Instagram ads?

Honestly, we cannot underestimate the benefits of Instagram ads, especially for small businesses. Small business advertising on Instagram acts like basic elements. In other words, if you plan to develop your business successfully, you’ll certainly need ads. 

As you can see, most creative ads were successful in driving lots of followers. 

Instagram ads are less likely to annoy the audiences you target. 

However, as most people use Instagram for any reason, you can make a large profit by using advertisements on Instagram.


Small business advertising on Instagram is what we call “to strike gold.” Everyone might be amateur at first, but after using some beneficial marketing strategies, they can be professional over time. The only first step to making progress and keeping up with that is adverting on Instagram. It helps gain more followers and engagement, drive more sales, and so more.However, in addition to advertising, you can get real followers on Instagram without troubling yourself. Our dedicated team will grow your account safely and drive more target audiences to your account. So, here you can enjoy your big growth with AiGrow’s growth services.


Do followers matter on Instagram for business?

The number of your followers may be important, but even the lower-level influencer with a few followers may earn more than a high-level influencer. But those followers that engage more will probably purchase as soon. 

How many Instagram followers is good for a small business?

Although with a huge number of followers that engage, you’re likely to succeed in your business, having almost 1000 followers is necessary.

How to get a small business verified on Instagram?

To get verified on Instagram, you need to request. To do this, you should navigate to your Instagram Settings, tap Account, and then tap Request verification. After filling out the form, click Submit and wait for the Instagram response. 

Get a small business verified on Instagram
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Shadi Valanejad
Shadi Valanejad
Shadi is an enthusiastic content writer who writes about technology and digital marketing. She is proficient in content SEO and readability and writes highly-optimized articles. You can reach her on LinkedIn or via Email.
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