For every Picasso, there are a thousand equally talented artists struggling to get there name out there.
With now over 800 million users, Instagram has emerged as one of the best ways to do that.
How to get more Instagram followers for artists, however, is a little more complicated than it is for a fitness guru or lifestyle brand.
We wanted to help, so we put together 30 tips, broken down into Hashtags, Captions, and Geotags, Content, and Engagement than any artist can use to gain more followers on Instagram.
How to get more Instagram followers for Artists – 39 Ways in 2019
How to Get More Instagram Followers for Artists – Hashtags, Captions, and Geotags
Include hashtags that are relevant to your channel and content:
Depending on what kind of artist you are, you’re going to want to target different hashtags. To find popular hashtags related to what you do, all you truly need is the search function on Instagram. As illustrated in the photo below, you can simply go to the Instagram app on your phone, search for a keyword related to your industry, choose a relevant hashtag, and then note any related hashtags with large followings.
If you were an artist, you would replace the above example of “marketing” with “photography” or “painting”, depending on what kind of artist you are.
Use at least 11 and at most 30 hashtags:
Research shows that engagement goes up after the use of 11 hashtags.
Put hashtags in your comments:
Placing your hashtags in a comment not only looks cleaner, but it also contributes to your post’s engagement rate.
Include as many popular hashtags (greater than 100,000) as possible:
Hashtags are your main form of distribution to potential new Instagram followers – the larger and more populated the hashtag, the more people can theoretically see your content. You can use tools like AiGrow to find popular hashtags in your niche.
Include smaller, more specialized hashtags:
Smaller, more niche hashtags contain less competition, which makes it easier for your own content to rank higher in the search results. This increases your chances of appearing in the “Top 9” grid results of a particular hashtag. If you were a photographer, for example, you may have better luck ranking as a Top Post for #travelphotography than a more general hashtag like #photography.
Geotag your posts:
When you geotag your posts, other people who post photos in your region will see your posts on the location’s page which increases content visibility. As an artist, this can help you connect with other local artists, and it allows other local artists to discover your work.
Create a branded hashtag:
Branded hashtags are an easy way for other people to share your art, build brand recognition, and get your name on as many different feeds as possible.
Include CTAs in your caption:
Do you have a website where people can see more of your art (and maybe even purchase some)? Include a link in your bio and direct people to it in your captions.
How to Get More Instagram Followers for Artists – Engagement
Take time out of every day to interact with other artists in your community:
Make yourself known and familiar throughout your community. Neil Patel found that for every 100 likes, he received roughly 6 followers. If you’re strapped for time, you can use tools like AIGrow to organically automate the process.
Develop a foundation of content (5-10 posts) before you begin seriously engaging with the community:
You don’t want to convince someone to make the effort to check out your channel only to find out you don’t have any content to show. An empty profile isn’t attracting a potential new follower.
Comment, like, and follow people who are interacting with your competitor’s channels and posts:
It makes sense that if people are already interested in a niche, as indicated by their interaction with another artist in your community, and your channel provides similar content, these people are more likely to interact (and hopefully follow) your channel as well.
Leave smart comments:
Writing something more than a spammy “Nice pic!” that conveys genuine interest in somebody’s post is more likely to make the owner of that post check out your channel. For example, if you are commenting on someone’s pencil sketch, compliment something specific about the piece. People in the community may also see this genuine comment and explore your channel, as well.
Hold contests where people have to like, follow, comment, or tag someone to enter:
If you are an artist, holding contests are a very effective way to quickly gain engaged followers. A simple contest may be to offer a piece of your art (canvas painting, signed print photo, vinyl LP, etc.) as a giveaway to people who comment and tag five friends.
Promote your Instagram on other platforms:
If you have established audiences on other platforms (subscribers, email lists, other social media platforms, website forums, etc.), these people are essentially already following you. Alert them to the presence of your Instagram and bring them over.
Tag people when relevant:
Tagging people in your posts, such as in a collaborative art piece, for example, increases your visibility by making your content show up in the feeds of the people you tag.
Use paid Instagram/Facebook advertising:
It costs you, but paid advertisements are a sure way how to get more Instagram followers for artists. You are much more likely to draw the exact type of followers you want to your channel. Target by key demographic information: gender, age, and location. As people begin to roll in, you can understand who your audience really is, where they’re coming from, and what they like content-wise. You can then adjust accordingly.
Make your profile public (at least at the beginning):
If you’re a smaller channel, potential new Instagram followers are less likely to make the effort to follow you just to see your content. At least wait until you have established yourself as an influential artist in the community before making your channel private.
Use Instagram engagement pods:
Instagram engagement pods (or Instagram engagement groups) are groups of people on Instagram, typically with similarly-sized pages and followings, who help each out by commenting, Liking, and generally engaging with each other’s content. These pods are also a great way to connect with more experienced artists on Instagram and learn more ways how to get more Instagram followers for artists. Use a platform like AiGrow to join 200+ active Instagram engagement pods.
Update August 2020:
A great thing about AiGrow is that it is using an AI which can adapt to Instagram’s algorithm fast.
And because of the recent changes in the Instagram algorithm, we have decided to disable our PODs for a while.
The main reason behind it is to keep your accounts protected and safe.
How to Get More Instagram Followers for Artists – Content
Post 1-2 times a day. Posting daily grows followers four times faster than posting less than once a week according to Tailwind.
Post portrait over the landscape:
Portrait images appear bigger in feeds, drawing more attention and potentially leading to more engagement. This is especially important if you create paintings or drawings.
Don’t post low-resolution photos:
There are way too many incredible photos on Instagram for you to be posting grainy, low-resolution photos.
Even if your photo shows up on someone’s feed, without a competing quality, people will probably ignore it.
As an artist, you are doing yourself no justice by posting poor quality images or videos of your work
Use partnerships and/or collaborations:
creating content with another person/channel not only forces you to go outside of your own creative perspective, but partnerships also provide the opportunity to introduce your channel to another channel’s audience. When people see that an artist they are already following collaborated with another artist (you), these people can trust that you also must be worth following.
Ditch the phone:
Phones have certainly come a long way, but they’re still nowhere near the quality of professional cameras. If you are a photographer, the benefit is obvious – higher quality images. If you are a painter, using a professional camera to document your art makes sure that the quality of your painting translates when posting online (no grainy or blurry images, for example). even If you’re worried about the hassle of having to transfer files to your phone to upload them to Instagram, make your life easier with a desktop scheduler like AiGrow instead.
Even if they’re just GIFs, 52% of marketing professionals rank video as the type of content with the best ROI. To you, that means more Instagram followers.
Combine multiple images into a collage:
Instead of uploading multiple photos into a single post, requiring the viewer to open up the post and scroll through them all individually, when possible combine all your images into one using tools like Photoshop or Canva. This way, potential followers can view all images with ease while scrolling your feed. This is particularly beneficial for photographers wanting all of their photos to receive equal exposure.
Post behind-the-scenes photos:
People want to see your creative process. Posting behind-the-scenes content is also a great way to produce daily content between posts of the actual finished product. This doesn’t just apply to visual artists: musicians in the studio, photographers on location, etc.
Make sure your images have a minimum dimension of 1080×1080:
A minimum dimension of 1080×1080 helps to avoid pixelation and unwanted cropping/scaling. Anything that improves the overall quality of your art is worth considering.
Use Instagram Stories:
Stories are a great place to tease your fans about new creations you’re working on. It also doesn’t hurt that nearly one in five stories results in a direct message.
Use split images:
Don’t want to confine your beautiful artwork to a single post? Use “split” images to create a unified picture on your Instagram grid. This is especially useful if you want to direct the attention of potential followers to a particular piece of content.
It can be a new album, product line, a piece of art, or even an interview.
Use tools like Planoly to make a split image of your own.
Adapt or die:
Instagram is constantly rolling out updates affecting everything from content relevancy, to feed visibility to post-editing features. Stay up-to-date on the Instagram landscape.
This helps you ensure two things:
- You create your content in the best way possible
- Instagram shows it to as many people as possible
Adspresso has a great blog explaining new Instagram updates on a rolling basis.
So there you have it! Do you know of any other way rather than the ones we mentioned? Please share in the comments below!
Creating attractive, engaging content is by far the most influential factor in gaining more Instagram followers as an artist. Consistently creating incredible art however takes a lot of time and energy. Taking away from this time are supporting factors such as engaging in the community, responding to DMs, and tracking down potential new followers.
This is why we created AiGrow– to allow you to hand off the hard work of Instagram networking so that you can devote more time to the production of engaging content. Many of the most effective methods mentioned above, namely creating an editorial calendar, scheduling your posts, and genuinely engaging with your community, can be completely handed off to AiGrow.
Gain more followers, connect with more artists in your community, and get your name out there as an artist by signing for AiGrow VIP Service today.