Some go on Instagram to post adorable photos of their pet, a gourmet meal at a high-end cafe, or stunning pictures of their most recent trip’s tourist attractions. However, in recent years, particularly following the Covid-19 outbreak, social media platforms have displayed a high level of capability in commercial avenues and have changed the game.
It seems like people have found their way to make money no matter what products or services they offer. The mentioned theory is supported by data from Statista. Since 2018, Instagram has had over 1 billion monthly active users around the world. 60% of Instagram users use the platform to find new products, and 90% of them do tend to follow a brand, business, or influencer.
That’s good news for those who have been looking forward to selling art on Instagram for a long time. If you’ve ever wished to quit your day job and start a profitable art business from home, sit tight and get yourself ready. In this post, we’ll show you ways of selling art on Instagram from scratch and help you establish yourself as an independent artist all around.
How to Sell Art on Instagram?
Instagram was just named the “World’s Most Talked-About New Art Dealer” by Vogue magazine. However, despite all the love and attention that Instagram users pour on an artist, selling art on Instagram does not happen overnight, especially if you’re a newcomer on the market. As an artist, you must differentiate yourself from the crowd and get yourself noticed.
Get rid of your idealism!
Feed your followers with the reason they’ve added you to their list of people to follow. They wish to see and hear from you regularly. So be consistent, and do not let your idealism stop you from posting online. While you should set some standards for yourself and not let yourself fall behind, not everything you post needs to be a masterpiece.
People usually follow you because they want to enjoy the ride, so try to post a range of different aspects of your job. Share progress sketches, outtakes from a shot, or a wireframe for a character you’re working on, for example, if you’re a painter.
Make your feed aesthetically pleasing!
Your feed can provide a visual representation of your gallery, including sketches, works-in-progress, and a selection of your best work. You will never put your untidy and disorderly gallery in front of your audience, so don’t do it to your feed as well.
To make your feed look more coherent and aesthetically pleasing, you can create a theme for your Instagram feed. For this purpose, you can leverage a ton of editing tools and applications, enabling you to make edits and balance out the colors and lighting of your posts.
AiGrow’s all-in-one bio link tool is all you need. You can simply showcase your artworks using one single link and direct your followers to your website, youtube channel, or any other websites you wish.
Do not turn a blind eye to the art community!
From small engagements such as liking, commenting, and resharing to big moves like joint Instagram live sessions, a mutual piece of art, or a video you make in collaboration with another influential artist, all are options to gain a solid foothold in the art community and not getting swallowed up by the noisy art scene.
Collaborating with other influential people in your niche expands your reach by giving you access to their audience when they share the project on their account and vice versa.
Despite the common belief that hashtags are no longer beneficial, hashtags are still useful for getting you discovered and promoted on social media.
Although Instagram allows a maximum of 30 hashtags per post, don’t overuse hashtags in your captions to avoid looking spammy. The recommended number of hashtags per post is 3-5.
Remember that the quality of the hashtags is more important than their quantity. The thing that can help you have a chance at ranking in the top posts is doing Instagram hashtag research and making sure to use relevant hashtags with fewer than 300k posts at first. You might want to save a few hashtag groupings to your clipboard or notes app so you can copy and paste them into future posts.
Try to have your work shared on Instagram art sharing pages!
No matter what kind of art you’re sharing, there are surely some art-featuring pages dedicated to promoting your specific type of art form.
The decision to pay for this promotion is up to you. However, if you want to pay to get featured on these art-featuring accounts, make sure to look at their engagement on their posts in advance and see whether they include your target audience. It’s highly probable that they are buying followers or are not targeting your target audience and using their services will be a waste of money.
As mentioned before, the art world is a noisy place. And if you don’t know how to market yourself, you may find yourself lost in a haystack. So, keep going, and don’t give up if you haven’t noticed any progress in a while.
Diversity can improve your Content
The second point to remember is that diversity is important. By focusing on a particular type of content, you risk missing out on the extremely likely engagement from stories, reels, and carousels. They’re detours for increasing engagement, and when you track your analytics, you’ll see how effective they are.
The process may seem a little bit painstaking and requires some digital marketing expertise. If you find yourself too busy to get your head around, growth services are there to help you get more organic Instagram followers by liking photos shared by people in your target audience, following users in your target audience, auto-commenting, or sending automatic direct messages.
AiGrow’s VIP-managed Instagram service matches your needs. It is a popular growth service that employs a team of human Instagram experts to boost your page’s engagement and growth. The fact that AiGrow finds the right people for your page gives it an advantage over its counterparts, there are no bots or fake followers here; this is the real deal!
AiGrow also never keeps you in the dark. You’ll get automated daily activity reports so you can keep track of what’s going on with your account. You’ll also receive a weekly growth report.
AiGrow has set up a trial package for a limited period with lower pricing to see if a growth service is right for you.
Are you still on the fence about using AiGrow to help you increase your account? Leave your doubts behind the door and sign up on AiGrow now to see the results.
How to Make Money as an Artist on Instagram?
Have you ever thought of saving your time and energy in order to do what you like and make money at the same time on Instagram?
Produce your content and let AiGrow’s all-in-one bio link direct your followers to your website, your youtube channel, or any other social media you would like to present or sell your art on.
You can also do art commissions and put them on your website. It engages your followers in artistic creation and encourages them to buy your art more simply.
How to Promote Your Art on Instagram?
Once you build up a significant audience and therefore expand your engagement, you’ll draw more eyes to your work and consequently more potential customers. The more feeds you’ll be seen in and the more often you appear in feeds, the quicker your artwork may get sold.
To increase your chances of turning your followers into customers, you only need a solid art promotional strategy to present the art you want to market. There are various ways to do this, but we’ll focus on only a few of the most practical art promotions that will ensure your success.
Promotions in Progress
As the marketing guru, Seth Godin, says, “people do not buy goods and services. People buy relations, stories, and magic.”
You’re always dealing with people who are more interested in the stories behind the product and even the artist than the product itself, no matter what you sell or what type of business you’re in. Stories can give context to your work, and depict your journey into being an artist and the work you put into making a piece of art. In this way, you can showcase the value of your art and persuade your potential customers that it’s worth buying.
How to accomplish these progress promotions? Just leverage the power of stories to share sneak peeks of the beginning, middle, and final stages of your artwork. Moreover, you can utilize question boxes and live sessions to talk about the story behind a piece of art you created, which helps build a human connection between your audience, you, and your art.
Promotions for New Art
Once you’re done with a new work of art that you’re proud of, promote it in every possible way, such as posting it, resharing it in a story, and even running a giveaway for those who mention their friends in comments.
Curating occasion-based art, which is tied to events or even trends, is another technique to help your artwork reach more users. It will excite your customer base and increase their desire to share or purchase your artwork.
Promotion for Sales
If you think of promotion as a sales funnel, this third stage is the narrowest section at the very bottom of the funnel. You’ll be more direct about letting people know that your art is for sale at this point. All you need to do is add a call to action (CTA) in your caption saying, “DM to purchase” or “This art is for sale.” “Feel free to contact me if you want to buy!”
On the other hand, if you want to send traffic directly from your page to your website, switch your account to a business account. Aside from the analytics that Instagram provides when you have a business account, you can improve the user experience by directing customers from your Instagram account to your website or by uploading your product catalog to the Instagram shop and allowing them to select and purchase products directly from the app. To do so, you only need to add CTAs like “Buy this piece of art now! Link in bio.” To your captions.
How to Sell Art on Instagram? The bigger your Instagram audience, the more buyers will be fighting for your artwork. Following the steps above to get more art fans on Instagram can help you turn the social media platform into a profitable tool for your art company.
But no matter how many followers you have and how much you’ve tried to make a difference in your artistic career, you can always trust AiGrow and simply sign up for its unique services to grow more than ever. Although you’ve just been given a step-by-step guide for selling art on Instagram, you must adapt the information you’ve gained from this post to your individual goals. You may also get more information on how to increase your Instagram engagement and pave the way for the ultimate next step forward in your career as an artist.