Are you looking to expand your reach and grow your business? If so, then you should strongly consider using Instagram marketing.
With over 2 billion active monthly users, Instagram is a powerful platform that can help you connect with a large and engaged audience.
But why is Instagram good for marketing? In this blog post, I’ll explore the many benefits of using Instagram to promote your business and how you can get started.
Why Is Instagram Good For Marketing (Statistics)
Social media is like the bread and butter for businesses nowadays, and Instagram? It’s the VIP section. This is what the numbers suggest:
- Instagram has a whopping 2.4 billion monthly active users worldwide in 2024, up a billion from last year (Source: DemandSage)
- Instagram’s engagement rate is second only to TikTok, with 0.70% compared to TikTok’s 2.65% (Source: Socialinsider).
- Brands see an average conversion rate of 1% which means 1 out of every 100 visitors from Instagram ends up making a purchase.
- There are more than 200 million business accounts on Instagram (Source: Instagram).
Why Is Instagram A Good Marketing Tool?
Want to market your business on IG? Let’s find out why Instagram is a good marketing tool:
#1. Instagram Centers Around Storytelling
People are naturally drawn to stories. That’s why Instagram, a platform built around visual storytelling, is a perfect fit for marketing.
By crafting compelling narratives that showcase your brand’s personality, values, and products, you can build a strong connection with your audience and stand out from the crowd.
#2. The Power of Visual Content on Instagram
Instagram isn’t just about selfies and food pics (although those can be fun too!). It’s a powerful marketing tool that allows you to captivate your audience with stunning visuals.
Unlike text-heavy platforms, Instagram lets you tell your brand story through eye-catching photos and videos. This is a game-changer, especially for businesses that offer visual products or services like design, fashion, or travel.
Think about it: a picture (or video) truly is worth a thousand words. With Instagram, you can showcase your products in action, highlight the beauty of your craftsmanship, or give potential customers a glimpse behind the scenes of your creative process.
#3. You can make money on Instagram
The good news is, you can turn your creativity and audience reach into real income on this platform. Here are just a few ways to monetize your Instagram account:
Shoppable Storefront:
Gone are the days of directing followers to click clunky links in your bio. Instagram Shopping allows businesses and creators to tag products directly in their posts, making the buying journey seamless for customers.
In fact, 70% of people use Instagram to explore and discover new products. By creating high-quality content that showcases your products in an engaging way, you can convert those browsing viewers into paying customers.
Paid Partnerships and Brand Collaborations:
Partnering with established brands is a fantastic way to leverage their audience and reach while earning money.
You can create branded content, become an Instagram brand ambassador, or promote affiliate links, all while maintaining your unique brand voice.
One of the best ways to find and collaborate with brands is through an advanced influencer marketing platform such as Ainfluencer. This AI-powered marketplace allows brands and influencers from different niches to connect and build meaningful relationships.
Ainfluencer is a completely free end-to-end platform. With advanced features, an extensive database of campaigns, and a user-friendly interface, it is the best choice for influencers and brands looking to maximize their revenue from social media.
Note: 30% of marketers in the HubSpot survey say that they get the biggest ROI for influencer marketing through the platform.
Direct Sales:
Instagram has made it easier than ever to sell directly through the platform. With Instagram Shops, you can create a virtual storefront, complete with product descriptions and pricing.
This allows customers to discover, browse, and purchase your products entirely within the Instagram app.
#4. You Can Reach New Customers Through Instagram Ads
Wondering if Instagram ads worth it? The answer is Yes. Because:
Instagram’s ad reach grew by 12.2% compared to last year, and it’s expected to contribute 30% of Facebook’s total ad revenue.
Source: Oberlo
Benefits of Instagram Advertising
Laser Targeting (vs Scatter Shot):
Unlike traditional advertising, Instagram lets you target users with pinpoint accuracy based on demographics, interests, behavior, and even lookalike audiences. This ensures your message reaches the most likely customers, not a random spray of people who might not care.
Driving Targeted Traffic:
Need more website visitors? Instagram Ads can drive qualified traffic to your landing pages or online store, increasing the chances of conversions.
Measurable Results:
Instagram Ads provide clear data on impressions, clicks, and conversions. Track your campaign performance and optimize your strategy for better results.
Flexible Budgeting:
Plus, you can set a daily or total budget for your ad campaign, allowing you to control your spending.
Shoppable Convenience (vs Website Hassle):
You can showcase products directly within Instagram ads. Viewers can tap and buy instantly without leaving the app. This removes friction from the buying journey and makes it easier for them to convert from interest to purchase.
#5. Instagram is good for any size business
The beauty of Instagram marketing is its accessibility. It doesn’t matter if you’re a one-person operation or a multinational corporation – you can leverage Instagram to connect with your target audience and achieve your marketing goals.
Here’s what makes Instagram perfect for businesses of all sizes:
- Targeted Reach: Instagram’s powerful targeting tools allow you to reach the exact audience you want to see your content, whether it’s based on location, demographics, or interests.
This laser focus ensures that your message resonates with the people most likely to convert into customers.
- Scalability: As your business grows, your Instagram strategy can grow with you.
You can experiment with different types of content, utilize paid advertising to reach more people on IG, and leverage influencer partnerships to tap into new audiences.
#6. You can partner with influencers
As I mentioned earlier, 30% of marketers find Instagram the best for influencer marketing ROI.
Partnering with relevant Instagram influencers can be a powerful way to amplify your reach and achieve your marketing goals.
However, the key to successful influencer marketing is partnering with individuals who align with your brand values and resonate with your target audience.
#7. Instagram Insights power up your marketing
Everyone knows how important it is in social media marketing to understand your audience.
By knowing who they are, where they are from, how old they are, and their interests you can create the perfect content to receive more engagement.
Luckily Instagram analytics allows professional users to access this data to consider in their content strategy for higher engagement.
Tracking your Instagram growth and monitoring your insights is a great way to make better posting decisions and grow your audience.
To collect users’ feedback, you can use Q&A boxes on stories or Instagram DMs to find out if they are satisfied with the service or not.
#8. It’s An Ideal Platform To Engage With Your Community
Another reason why is Instagram good for social media marketing is because of the high engagement rate on this platform.
The average engagement rates for Twitter and Facebook are 0.05% and 0.15% respectively
while Instagram is beating them with 0.70%. This high engagement rate allows brands to engage with their audience more and increase their sales.
Instagram has added new tools and features to Instagram stories such as question boxes, poll stickers, etc to help you engage with your audience easily. Other than that, here are some other ways to engage with audiences:
- Comment section
- Instagram DMs
- Live events
- UGC content
- Instagram contests and giveaways
#9. You Can Reach A Lot Of People Through Instagram Marketing
Every month more than two billion active users use Instagram which is a perfect opportunity for brands to face a large audience. And that’s why is Instagram good for marketing.
To reach your potential audience, Instagram hashtags can help you. They will help you to make your content appear in front of interested audiences and reach the explore page. Other than that, running targeted ads is another great way to reach a large number of potential users.
#10. Hashtags Can Increase Your Business’s Visibility On Instagram
Another reason why is Instagram best for marketing compared to other platforms is because of the power of hashtags.
Hashtags in social media platforms work similarly to keywords for a search engine; meaning it helps your content to reach your target audience, get a higher reach, and boost your engagement rate.
But what makes Instagram one of the best Marketing trends for 2024, is that users can follow hashtags to view the posts on their feed page (without following the creator).
That’s why having a strong hashtags strategy and using your top niche hashtags is essential to growing your page.
But how to find the best niche Instagram hashtags? Use AiGrow’s free hashtag generator!
#11. Instagram Helps You Effectively Engage With Customers
There are multiple creative ways on Instagram, compared to other social media platforms, to engage your customers which is why is Instagram good for marketing.
For example, you can share users’ feedback and opinions using the Q&A boxes in stories.
Another good way to engage and contact your followers is through your DM inbox.
You can use manual Instagram DM tools such as AiGrow to welcome new followers, collect users’ feedback, answer their questions, and get their orders with the help of an account manager to save time and boost engagement.
#12. You Can Leverage The Power Of Mobile Through Instagram Marketing
Instagram started its work in 2010 as a mobile app and since then, it’s been one of the most popular apps for Android and iOS.
You can create content that is perfect and optimized for mobile size. According to a study by eMarketer, mobile users spend 88% of their spare time using mobile apps which makes Instagram a perfect place to create content designed for smartphones.
#13. Instagram Marketing Is Great For Keeping An Eye On Your Competitors
Another reason why is Instagram the best social media platform for business is that no matter what service you offer, you will find your top competitors on Instagram for sure.
Monitor their activity to see what new products they offer, how they interact with their customers, etc.
AiGrow offers a feature that helps you monitor your competitors, their followers, content, etc. You can keep an eye on their growth and analyze it with the help of your account manager and AiGrow experts in your meetings.
#14. Instagram Offers Many Ways To Be Creative
As you know, Instagram started its work as a simple photo-sharing app but with the increase in its users, more tools and features were added to this platform.
Now there are different types of content you can share on the platform to create eye-catching and creative posts which is why is Instagram good for advertising.
- Feed posts: You can share photo albums, single photos, and short videos. The more likes and comments you receive, your post will be shown to more users.
- Stories: These types of content will disappear after 24 hours unless you highlight them.
- IGTV videos: Share videos up to 1 hour long.
- Reels: Similar to TikTok, share videos set to soundtracks.
- Giveaways: Another great way to increase your engagement in a short time.
- Live events: Go live once in a while to chat with your followers and answer their questions.
- Shoppable posts: Instagram shop is now available for professionals!
- Polls: Use poll stickers on your stories to know what content your audience likes more.
Read more: Top Instagram Promotion Strategies
#15. Instagram Can Make Your Business More Relatable
If you want to run a successful business page on Instagram, it would be great to show your audience some brand personality. Here are Instagram features that can help you with that:
Instagram live: By having a live event once in a while to show your workspace, new products, or the way to use your products, people can see the more human side of your business which helps build credibility and trust for your brand.
Instagram Stories: You can be more creative with stories! Use stories to show behind-the-scenes videos, tips and tricks, and user feedback.
User-Generated Content: By sharing and posting photos of your customers who are using your product, you can increase your brand trust and loyalty. Running campaigns and giveaways are great ways to ask your customers for UGC content and collect them.
‘Professional marketers can use stories to appear at the top of their followers’ feed page. Tools and features such as music stickers, chat boxes, on stories can help you create eye-catching and creative content that can increase your engagement and profile reach.
Read more: How to get more Instagram story views in steps?
What Is Instagram Marketing Strategy?
Instagram marketing translates into all the actions and practices of using Instagram to gain customers, boost brand awareness, and increase leads and sales. Different types of Instagram marketing include content strategy, ads and paid partnerships, influencer marketing, and shopping tools.
According to a study by Statista, 45% of Instagram users are between 18-45 years old which makes Instagram a highly effective platform for marketing.
FAQs
Why Is Instagram Good for Businesses?
Instagram is a goldmine for businesses because it lets you showcase your brand visually, directly connecting with a massive audience. With stunning photos and videos, you can tell your story, engage customers, and even sell products – all within the app.
Is Instagram A Successful Marketing Tool?
Yes, Instagram can be a highly successful marketing tool. It allows businesses to connect with a massive audience visually, using eye-catching photos and videos.
This fosters engagement, brand awareness, and even direct sales through features like shoppable posts. The key is creating high-quality content and targeting the right audience.
What Are Instagram Marketing Tips for 2024?
- Share content consistently
- Use high-quality photos and videos
- Find the best times for sharing content
- Work with Instagram influencers
- Monitor your competitors
- Run contests and giveaways
How Does Instagram Help Small Businesses?
Instagram is a perfect way for businesses of all sizes and there are multiple ways to grow your small business with Instagram. But to make it short, Instagram is all about having high-quality visual content and hashtags!
By considering these two main factors you can increase your followers over time to get more customers. But if you want to speed up the process, try other ways to promote your brand such as:
- Running contests and giveaways
- Working with influencers
- Analyzing your growth
- Running campaigns
What Is The Best Posting Strategy on Instagram?
To make your Instagram posts receive a higher reach and get more likes and comments, make sure to create high-quality content. Besides that, find the best times for sharing it and use the right hashtags.
Which One Is Good for Marketing, Instagram or Facebook?
Both are great for marketing. Instagram shines for visual content and brand awareness, ideal for fashion, food, and design businesses. Facebook is better for reaching a broad audience with detailed info and targeted ads, making it a good fit for most industries. Consider using both for a well-rounded strategy.
