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How To Create Branded Content On Instagram in 2022

By Sara
January 20, 2022 11:16 pm

Over 500 million users use Instagram every day to share content with friends, grow their business, and earn money. If you are a professional user, sharing branded content Instagram posts can help you reach a new audience, monetize your content, and boost engagement. In this article, we’ll show you how to work with Instagram branded content tools and run Instagram partnerships to grow your business.

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What Is Branded Content On Instagram?

If you want to run Instagram sponsorship campaigns and share branded content Instagram posts, first you need to know what is branded content. Instagram introduces branded content as” a creator or publisher’s content that features or is influenced by a business partner for an exchange of value.

for example, where the business partner has paid the creator or publisher. So, this feature allows you to label your business partner on posts and Stories, get more engagement, and view its insights in detail. 

However, if you want to learn more about branding but not by reading blog posts, you can check out these reliable branding agencies as they can help your online presence and take your brand to the next level.

How To Create Branded Content On Instagram?

Running Instagram partnerships help you get discovered by more users, advertise for brands, and monetize your content. If you don’t know how to work with Instagram branded content tools, in the following, we’ll show you how to do it step by step. Here is how to set up Instagram branded content tools and share an Instagram sponsorship post:

1. Request Instagram Branded Content Partnership

Instagram business accounts by default need to approve manually any branded content requests. So, if you want to run Instagram partnerships, make sure to give them access or change the manual approval option to automatic. But, it’s a good idea to keep the approval manually so you can keep an eye on the posts you are labeled as Instagram sponsorship. However, if you want to speed up the process for the content creator or give them access, follow these steps: 

  • Log into your Instagram account and go to your profile.
  • Tap on the three-line icon at the upper right corner and tap “Settings”.
  • Select “Creator”.
  • Next, tap on “Branded Content”.

Here, you can disable the “Manually Approve Content Creators” so everyone can tag you. But if you want to leave this option enabled, you can tap on “Approve Content Creators” and permit the ones you want. 

  • As a creator, you can tap “Request Approval From Brand Partners” and send requests to the brands you want to share paid partnership Instagram posts.

2. Be Eligible For Branded Content Partnership

Before getting started with Instagram branded content tools, you need to check some requirements to be eligible for branded content Instagram posts. 

  • Content creators should have a business or creator account. Also, business partners need Instagram business accounts.
  • You need to be in an eligible country where the product or feature is available.
  • Creators and publishers should share accurate information;
  • posting content flagged as misinformation and false news may be ineligible or may lose their eligibility to monetize. Read more about this.
  • Make sure to comply with Instagram community guidelines, including rules against hate speech, calls for violence, and sexualized content.
  • Content creators/publishers cannot be government official who is subject to government rules or ethics. Read more about Instagram’s stance on this here.

3. Set Up Your Brand Collabs Manager

After sharing branded content in Instagram posts, both sides are able to see the post’s insight and monitor its performance. The tagged account can use Brand Collabs Manager to view insights for the tagged content. Here is how to set up your Brand Collabs Manager:

  • Open the Facebook Collabs Manager and log into your account. Make sure you connected Your Instagram page to the Facebook page you are logging in to.
  • Click “Join as an Advertiser” at the top right corner of the screen.
  • Next, you can see a list of Facebook page accounts eligible for Brand Collabs Manager. Select the Facebook page that is connected to your Instagram account, enter your email address, and accept the terms of service.

After a few seconds, your application will be reviewed and you’ll be brought to the Dashboard. 

Note: If your Instagram business account is not linked to your Facebook page, you can still share branded content Instagram posts. However, you are not able to view insights.  

4. Start Tagging Brands In Your Content

If you are eligible for branded content on Instagram, as a creator, you can add the “Paid partnership” label to your posts, even without having a brand partner. To do this, follow these steps:

  • Go to your account “Settings” and select “Creator”.
  • Tap “Branded Content”.
  • In the “Status” section, select “Set Up Branded Content Tools”.
  • Select “Enable”.

Now you can share the post like normally you do and enable the “Paid partnership label”. If you don’t see this option, follow these three easy steps: 

  • Tap on “Advanced Settings”.
  • Here, in the last part, turn on “Add Paid Partnership Label”.
  • You can add no brands and use them independently or tag your brand partner.

5. Review Branded Contents You Are Tagged In

If you are a business partner, when a content creator tags your account on Instagram partnerships, you’ll receive a notification. After going to your notification tab, you view them under the “Branded Content” section. After opening the post, you can report it, copy its link to share with others, or remove your tag by tapping the three-dot icon at the upper right corner.

6. Create Branded Content On Instagram Stories

Instagram Stories have more than 500 million daily visitors which makes a perfect opportunity to showcase your service. Instagram branded content Stories are similar to Instagram sponsorship posts and allow you to tag brands as your partners. To create your paid partnership Instagram Story, follow these steps:

  • Upload the Story as you normally do or capture one.
  • Add your texts, stickers, filters, etc.
  • Tap on the chain link icon at the upper right corner to add your branded content partner.
  • Tap on “Tag Business Partner”.
  • Search for the username (you can only view accounts you are eligible to tag) and share your Story.

7. Use AiGrow Content Creation Tool

Now that you know everything about paid partnership Instagram posts and Stories and know how to set branded content on Instagram, we want to introduce you to an easy solution to speed up this progress. AiGrow is an Instagram management and growth tool with many features such as content scheduler, organic growth tool, content creation service, mass delete Instagram posts tool, automated DMs, etc. For creating branded content Instagram posts, AiGrow’s Postmate tool can get a professional design for your content, save time growing your business, and boost your engagement. All you need to do is check AiGrow’s website and purchase your wanted package. Next, you can schedule a meeting with your dedicated account manager and explain to them about your followers, what Instagram partnerships you want to run, and what audience you are looking for. AiGrow’s experts would take care of the rest, design your post and share it at the best time to get the highest engagement.

Try AiGrow for free now!

How Does Branded Content On Instagram Make Money?

One of the most popular ways to make money on Instagram is to become an influencer and share Instagram sponsorships posts. Based on the number of your followers, average likes, and views, you can start working with small and large brands and share branded content Instagram posts. You can also grow your audience and get more followers so you can partner with famous brands. Here you can read everything you need to know about how to earn money as an Instagram influencer: How to become an Instagram influencer and earn money?


Create branded content Instagram posts help creators and influencers monetize their content and earn money on this platform. On the other hand, brands and businesses can run Instagram sponsorships as a part of their marketing strategy to attract new users, grow their followers, increase engagement, and boost their brand awareness. In this article, we showed you how to step by step use paid partnership Instagram tools to get more views. Also, we introduced you to a content creation tool, AiGrow, that helps you save time and creates unique designs for you. 

Signup on AiGrow for free now!

This post was last modified on January 20, 2022 11:16 pm