Instagram, with more than 500 million active users, is one of the most popular social media platforms globally. As its users are increasing every day, it has a leading role in digital marketing; so if you are thinking about starting a business there, you have the right choice. In the following, we’ll show you how to grow your small business on Instagram and increase your sales.
If you are looking for an Instagram management and growth tool to grow your small business on Instagram, AiGrow is what you need.
8 Hacks To Grow Your Small Business On Instagram
Growing an Instagram page doesn’t happen in one night. To build a trusted audience and increase your followers organically, you need some long-term strategies for your account. In the following, we’ll show top hacks to use and grow your small business on Instagram over time.
1. Use AiGrow
AiGrow is an Instagram management and growth service with different features to help you grow your small business on Instagram fast and easily. With this platform, you can:
- Get more than 300 new followers in a month: With a powerful AI engine, you can target users and find those who are interested in your small business on Instagram. After that, your dedicated account manager starts following and unfollowing them safely to increase your followers.
- Schedule your content: AiGrow has an automated scheduling tool that allows you to schedule and publish posts, Stories, and IGTV videos.Â
- Find top hashtags: You can find top and trend hashtags related to your content to increase your reach.
- Run contests and giveaways: Instead of checking participants and choosing one manually, you can automate them with a few clicks.
2. Repost From Other Users
If you have a small business on Instagram and want to increase your audience, you can try reposting content from other users; this is very helpful when you don’t have enough time to create your content. You can also use this feature to share user-generated content with your followers.
Based on Instagram’s term of use, make sure to ask the owners for their permission in the comments or direct message.
After sharing the post, tag the owner to give them credit and mention their name in the caption.
Read more: How to repost on Instagram on the desktop in 2021?
3. Use Hashtags
Hashtags can help your posts get discovered by more like-minded users, increase your viewers, and maximize your reach. So, if you want to grow your small business on Instagram, try to use hashtags on all of your posts. You can add up to 30 hashtags on each Instagram post but try to use between 10 to 15 on each post so you won’t look spammy.
Tip: If you don’t want your caption to look messy, you can add your hashtags in a comment since Instagram doesn’t distinguish comment and caption hashtags.
Read more: Why are Instagram hashtags not working? + List of banned hashtags
4. Host A Giveaway
Running Instagram contests and giveaways is one of the most effective ways to grow your small business on Instagram. You can choose one of your products or services as the reward, set conditions for entry, and ask users to enter the contest.
The most important part is setting the conditions; By choosing the right ones, you can instantly increase your engagement rate and followers. Here are some examples of Instagram giveaway rules:
- Like the post and tag 3 friends in the comments
- Like 10 recent posts and leave comments
- Share one of your posts in their stories.
Read more: The ultimate guide to running an Instagram contest in 2021
5. Work With Influencers
Instagram influencers are users who have a large audience with a unique ability to influence others, advertise products, etc. One of the best ways to grow your small business on Instagram, build trust for your brand, and increase your customers, is through influencer marketing. If you can’t afford to work with popular influencers, you can start with micro influencers.
If you find the process of finding and connecting with influencers time-consuming and tedious, you can take advantage of an influencer marketplace like Ainfluencer. This marketplace’s AI-powered search engine allows brands to search through thousands of qualified influencers and filter them by location, category, hashtag, language, etc., for free. Brands and influencers can find, connect, and close deals on Ainfluencer fast and easily.
Read more: How to become an Instagram influencer and earn money?
6. Track Your Analytics
Tracking your Instagram analytics is the best way to find out who your audience is, what time most of them are active, and what type of content they are looking for. If you have a business profile on Instagram, you can access little details about your audience, such as each post’s reach, insights, audience age, gender, region, etc. Here is how to see your Instagram insights:
- Log into your Instagram account and go to your profile.
- Tap the Insights action button.
- Tap the metrics under the Overview section or your specific content for a more detailed breakdown.
7. Optimize Your Bio
Your Instagram bio is the first place your visitors check; So if you want them to follow you and attract them, you need to customize your bio. You can write 150 characters there to introduce yourself and your small business on Instagram. If you have a logo for your brand, you can use it as your profile picture.
Also, you can add one clickable link on your Instagram bio to drive your traffic to other social media platforms, blogs, YouTube channels, etc.
8. Share More Videos
Videos get more views than regular posts, and users engage more with video content. There are different types of videos you can share:
IGTV: You can share videos for up to 10 minutes or up to one hour if you have more than 10k followers or a verified account.
Reel videos: This is a new feature added to Instagram that allows you to create short videos set to soundtracks.
Stories: You can use different tools on Instagram stories to engage your followers such, as running Q&As, music stickers, etc.
Successful Businesses On Instagram
Now that you know some hacks to grow your small business on Instagram, let’s take a look at the top Instagram business accounts to get inspired.
- Entrepreneur Magazine: @entrepreneur
- Sharpie: @sharpie
- WeWork: @wework
- Netflix: @netflix
- Gary Vaynerchuk: @garyvee
- The Honest Company: @honest
- Oreo: @oreo
- Richard Branson: @richardbranson
- FedEx: @fedex
- Warby Parker: @warbyparker
Conclusion
If you want to play a role in digital marketing and increase your customers, Instagram is one of the best places to start. With more than 1 billion potential users, you can easily find the ones interested in your service. In this article, we showed you some hacks to grow your small business on Instagram and gain followers. So, if you are ready to boost your sales, try AiGrow for free today.
