Instagram is a platform for selling any type of product. Here, you will learn how to sell on Instagram to succeed over your competitors and achieve higher Instagram revenues. In addition, We will introduce 7 effective ways to increase your sales and make more money on Instagram.
However, if you’re too busy to build a substantial following, create engaging content, and establish a strong brand presence on Instagram, we will introduce you to AiGrow. It is one of the best Instagram growth services that can take a lot of burden off your shoulders and bring sustainable growth and revenue to your Instagram page. Throughout this blog, we’ll discuss its key features. So, stay tuned.
How to Sell on Instagram (4 Easy Steps)
Before we discuss how to sell products on Instagram, let’s go over the basics of setting up an Instagram shop. So, let’s buckle up and get started.
1. Switch to Professional Account on Instagram
The first step to start selling on Instagram is to create an Instagram business profile. Follow the steps below to start an Instagram business account:
- Go to your Instagram profile and tap the three lines in the top right corner.
- Next, tap on ‘Settings.’
3. Choose ‘Account,’ and then select ‘Switch to professional Account.’
4. Click on a Category that best describes your Business.
5. Finally, turn on the toggle for business.
2- Set Up Your Instagram Shop
- Once you have switched to the Instagram business account, go to Meta’s Commerce Manager. It is a desktop-friendly tool that manages Instagram and Facebook shopping.
- Now, go to Meta’s Commerce Manager and select ‘Create a Shop.’
- Answer some general questions like the name of your shop or your company’s website.
- The next step is optional. If you use a third-party e-commerce platform like Shopify, BigCommerce, Feedonomics, or Magneto, you can connect it to your Instagram shop. If not, simply click ‘I don’t use these platforms.’
- After that, you need to decide how customers will check out. You have two options for that. First, customers can check out via another website (usually your website). The second option is to check out directly on Instagram or Facebook. This simplifies the process but is only available to U.S. businesses that qualify.
- Finally, select the countries you will ship to. Note that Instagram Shops aren’t available everywhere. Check the list of supported countries. With that, you’re ready to set up your product catalog.
3- Add Products to Your Catalog
You can do this manually, with a data-filled spreadsheet, or through Meta Pixel.
In the next step, fill in each field on the Commerce Manager’s product catalog page to add a product. You should include a product title, description, website link, price, and photo. Provide detailed product information in Instagram Shops. The more details you share, the more confident customers will feel about their purchase. This way, you can boost your sales.
After entering this information, click ‘Upload items.’
After setting up your Instagram shop and adding products to your catalog, you can tag those products in your posts, stories, or reels.
4- Market Your Products
So once your products are available on the Instagram shop, it’s important to use effective Instagram marketing strategies to increase sales. So, read on to learn how to sell on Instagram more effectively.
How to Sell More on Instagram (7 Effective Ways for Instagram Sellers)
Now that you know how to set up your Instagram shop, let’s explore 7 Effective ways to increase your sales and make more money.
#1 Publish Engaging Reels
The most effective way to engage Instagram users is through video marketing. The impact of a compelling video or reel lasts longer than that of a photo. By creating engaging and impactful reels, you can attract many people to your products or services while building their trust.
You can also tag products in your reels. In this way, viewers can easily access the products or collections mentioned.
If you need help creating engaging reels, AiGrow’s content curation service can help. They provide comprehensive Instagram services including design, post creation, and scheduling to boost your engagement with high-quality, appealing content.
AiGrow offers custom content and design plans, along with a personal account manager who handles weekly content updates and scheduling directly on your Instagram page, keeping your feed relevant and dynamic.
Are you looking for engaging reels to sell more on Instagram?
Tips for Publishing Your Content
- Experiment with various content types on Instagram (videos, stories, pictures, Instagram live, UGC content, etc.) and focus on those that receive the highest engagement from your followers.
- To reach your customers when they’re active on Instagram, use scheduling tools like AiGrow to post at the best times.
- Try to Organize your Instagram shop by using Instagram collections and categories. In this way, Instagram shoppers can find what they are looking for very easily and quickly.
- You can sell more items on Instagram by creating engaging content and captions. This will increase your engagement rate and make your posts more likely to appear on the Explore page.
#2 Invest in Instagram Ads
Businesses pay for Instagram ads to display their desired content to specific groups of people. In other words, paying for Instagram ads increases the visibility of your content. Instagram ads have product tags, letting people click to learn more or buy directly.
Note: Tag your products in your ads so Instagram users can find them easily.
#3 Collaborate with Influencers
To increase Instagram sales, partner with influencers who align with your brand. Influencers act as Instagram brand ambassadors, enhancing your visibility. While big names charge high fees, nano and micro-influencers offer high engagement and affordability. These influencers often accept products as payment and can significantly influence the buying habits of their audiences.
💡Ainfluencer is a great platform to help you connect with over 500,000 influencers on Instagram and TikTok. You can find influencers, create campaigns, and access a vast database without any upfront fees using Ainfluencer. Negotiate directly with influencers and use advanced search filters to find the best influencers by location, followers, engagement, etc.
#4 Make the Most of Instagram’s DM Marketing Service
When it comes to how to sell products on Instagram, you shouldn’t miss the power of Instagram DM marketing. You can leverage the power of DM marketing to boost sales by building direct customer relationships, enhancing brand loyalty, and generating leads. Engaging with followers through DMs can turn them into loyal Instagram customers. This affordable method offers a personalized customer experience, converting genuine conversations into sales.
Speaking of how to sell on Instagram DM, you can use AiGrow’s DM managed service to get more leads and sales. AiGrow’s DM managed service helps Instagram sellers reach targeted audiences to promote campaigns, products, or other needs.
Here are some key features of AiGrow DM Managed service:
- Includes a dedicated account manager who knows Instagram rules and daily limits very well.
- Offers a 14-day money-back guarantee
- It is 100% safe and secure
- Provides highly targeted manual service
- No software setup required
- Features a dedicated support team
- Cost-effective plans
- Regular reporting and support
- Customizable strategies based on clients’ needs
Try AiGrow to Sell More on Instagram
#5 Choose the Right Hashtags
Also important in how to sell products on Instagram is to use the right hashtags. Relevant Instagram hashtags are an excellent way to make your shoppable content discoverable and reach more people.
Simply put, adding relevant hashtags signals to Instagram what your post is about. They help Instagram show your content to users interested in similar topics. Use effective hashtags for your brand, whether broad like #style or specific like #goldenearrings. By doing this, you ensure the right people see your posts.
#6 Host Contests or Giveaways
Hosting successful giveaways or contests can help you connect with your audience, gain followers, and collaborate with other brands in your industry. In turn, this will grow your follower count and introduce more people to your brand, likely leading to increased sales over time through Instagram.
#7 Use All-in-One Bio Link in Your Profile
If you’re not using Instagram Shops to sell products, you can direct your customers to your website or other social media channels via the link in your bio. This way, Instagram will allow you to sell more things.
You can use the AiGrow bio link tool to add as many external links as you want to your feed and bio. This tool can also be useful if you want to sell things on Instagram without a website.
For More Information on AiGrow Bio link tool, you can watch the video below:
Try AiGrow Bio link Tool For Free
What to Sell on Instagram
Instagram provides endless opportunities for sellers to offer trendy products and grow their online presence. Here are some popular product ideas for selling on Instagram:
- Beauty and Skincare Products: Share tips and tutorials to engage your audience.
- Clothing and Shoes: Showcase stylish look books, with a focus on sustainable fashion.
- Eco-Friendly Home Products: Offer items like reusable bags and natural cleaners.
- Artwork: Instagram is a great visual platform to sell your art and share your talents with people who admire what you do.
- Accessories and Jewelry: Appeal to shoppers looking for unique style pieces.
- Food and Drinks: Post enticing images of homemade treats to attract food lovers.
💡Note: Studying successful businesses on Instagram can provide valuable insights into how to sell things on Instagram. By analyzing their strategies and adapting them to your own marketing strategies, you can refine your approach and sell more on Instagram.
Final Note
In conclusion, transforming your Instagram account into a professional one and setting up your shop is the first step towards increasing your sales on the platform. By carefully marketing your products, publishing engaging reels, and running targeted Instagram ads, you can boost your revenue effectively. Remember to harness the power of influencers and DM marketing to increase sales significantly.
Additionally, incorporating hashtags, giveaways, and a powerful bio-link tool will give you an edge over competitors. Implementing these strategies will expand your customer base and drive more sales to your Instagram store.
In case you have any questions about how to sell on Instagram, let us know in the comments. For your questions and concerns, we will do our best to provide you with the best answers and solutions.
FAQs
Now let’s answer some of your frequently asked questions on how to sell products on Instagram.
Q1. Can You Sell Directly on Instagram?
Yes. With Instagram shopping, you can sell directly on the platform. Tag products in posts, Reels, and Stories. Convert your profile to a shop with product pages and collections. US businesses can also enable direct checkout on Instagram.
Q2. What Are the Essential Requirements for Selling on Instagram?
To sell stuff on Instagram, you need to meet these requirements:
- Instagram Business Account: Your account must be a business account linked to a Facebook business page.
- Compliance: Follow Instagram’s Terms of Use and Community Guidelines.
- Product Listings: Only list products available on your own website.
- No Third-Party Listings: Listings on third-party sites like Amazon are not permitted.
- Supported Location: Be in a country where Instagram shops are supported.
- Trustworthiness: Maintain an active, authentic, and established Instagram presence.
- Accuracy: Provide accurate information about your products and pricing.
Clear Policies: Have transparent refund and return policies.
Q3. How Much Does It Cost to Sell on Instagram?
In case you’re wondering how to sell on Instagram for free, the good answer is that posting and promoting your products on Instagram is free. To use Instagram Shopping, you’ll need an online store, which you can set up through various e-commerce platforms with different pricing plans. You can also consider Instagram Ads to achieve faster results, but it’s optional.
Q4. How Many Followers Should I Have to Sell on Instagram?
You don’t need a minimum number of followers to sell on Instagram. The ‘Swipe Up’ feature in Stories requires 10,000 followers or a verified account. With this feature, you can link directly to your website or product page. However, you can make a good sale on Instagram even with 1,000 followers or less.
Q5. What Are the Benefits of Selling on Instagram?
Now, Instagram has over 2 billion active users. On average, each user spends an average of 12 hours on the app every month. This is a significant opportunity for your brand that you should not ignore.
Another benefit of selling on Instagram is the option for eligible US businesses to use checkout on the platform. It allows you to advertise and sell products directly on Instagram, so customers can purchase without leaving the app.
Last but not least, Instagram’s visual nature makes it an excellent platform for selling products. Over 90% of what our brains process is visual. As a result, Instagram is a great platform for showcasing products. Fashion, food, travel, beauty, home decor, gardening, and the event industries benefit greatly from Instagram marketing. The platform attracts and engages customers with stunning visuals.
