Instagram, with more than one billion active users in a month, is one of the most popular social media platforms these days. With this popularity, Instagram is playing a leading role in digital marketing. If you have a lash business and want to know how to start a lash business on Instagram, you came to the right place.
In this article, we will show you how to grow your lash business on Instagram and increase your number of customers.
Are you looking for a safe Instagram management and growth tool to increase your audience? AiGrow is what you need.
How to Grow Your Lash Business on Instagram
Instagram is one of the best places for artists to showcase their art and get customers. Whatever service you offer, you can find your targeted and potential audience on it. But how to grow your lash business on Instagram?
Here are some Instagram post ideas for your lash business to grow your audience with engaging content:
- Post before and afters of your lash service
- Photos of your lash sets
- Share videos of customers reviewing your service/lash sets
- Introduce different types of lashes: Volume/Classic/Hybrid/…
- Post your policies and pricing
Tips To Growing Your Lash Business with Instagram
If you want to know how to advertise lash business on Instagram and increase your audience, you came to the right place. Here are some practices for your long-term Instagram growth strategies that can help you to boost your engagement and Instagram name for lash business.
Share Posts More Often
Based on the latest Instagram algorithm, if you want to increase your visibility on Instagram and boost your engagement rate, sharing content consistently is the key. By sharing more posts, your followers and customers will remember your name, your posts will appear on their feed page, and your content has the chance to appear on the explore page.
That’s why we recommend you share at least one post every day if you want to be successful on Instagram. To make sure you have content for every day and you are not missing one, you can schedule your posts and stories using a trusted Instagram content scheduler.
Use Top Lash Hashtags
Almost all professional users know about the importance of using hashtags on Instagram posts to increase Instagram engagement. Hashtags on social media platforms work similarly to keywords for a search engine.
By using your top niche lash extension hashtags, you can reach out to your potential audience, increase your posts’ reach, and get more followers. Also, Instagram rolled out a new update in 2018 that allows users to follow hashtags and view the posts on their feed page. This way, your content can appear on the feed page of users who are not following you.
Share More Video Content
Are you asking yourself how to grow your lash business? If you are only sharing lash photos on Instagram and not focusing on video content, you are missing a lot. In the new Instagram updates in 2021, the time a user spends viewing a post also counts as engagement and helps to post its reach. So if you are asking yourself how to promote your lash business recently, we highly recommend you start sharing video content. Instagram IGTV videos are perfect for introducing your products while with reel videos you can create creative and fun videos.
Share High-Quality Content
Have you ever asked yourself How do lash artists stand out? Instagram is all about visual content and nowadays sharing high-quality content is more important than before. If you want to grow your business and boost your lash Instagram posts reach, sharing high-quality content is the first step.
So while taking photos of your artwork and sharing your lash post ideas, make sure you are using good lighting with high contrast and edit them before uploading. Also, crop them in the best size for Instagram pos which is 1080*1080 and 1:1 aspect ratio.
Complete Your Lash Artist Bio
Your Instagram bio for lash artist is the first place your page visitors check and if they find it interesting, they will start following you. So if you want to attract users and convert your page visitors to followers, make sure to complete your Instagram bio for lash asrtist. Here are some practices about your bio:
- You can use 150 characters to write a bio and describe your lash business.
- Use 30 characters to create a searchable username related to your service.
- Use buttons such as “Contact Use”, and “Email”, etc to help your customers contact you easier.
- Add a clickable link in your bio to redirect your Instagram traffic to your website, YouTube channel, etc.
- You can use a safe and trusted Instagram link in the bio tool to design your landing page and include unlimited links in your bio.
Read more: Instagram bio examples for artists
How To Schedule Instagram Content
Up to here, we talked about how to promote lashes on Instagram and increase your followers organically with a few practices. Now let’s see how to schedule your posts in advance and save tons of time.
AiGrow is an Instagram growth service with multiple features that every professional Instagrammer needs. Here are some of the main features that AiGrow provides for its users:
- Post, story, and IGTV scheduler
- Dedicated account manager
- Organic growth tool with more than 300 new followers in a month
- Multiple links in the bio tool
- Hashtag generator
- Contest and giveaway tool
In the next parts, we’ll show you how to schedule your content with AiGrow in less than a minute.
Schedule Instagram Posts using AiGrow
Let’s start with Instagram posts and show you how to schedule them step-by-step.
- First signup on to the AiGrow website for free and log into your account.
- Click “Add Instagram Account” to connect your Instagram page to AiGrow. You can add multiple accounts here and manage them together.
- Select “Access.”
- Open the “Posts&Sceduling” tab and click “Schedule.”
- Choose “Feed.”
- In the opened tab, you can upload up to ten photos and videos or paste the link of a YouTube video to share it as a post without downloading.
- Add your caption, lash extension Instagram hashtags, and tag users.
- When you are done, scroll down to the “Scheduled Dates” box and choose “Post in future.”
- Set your publishing dates and click “Submit.”
Schedule Instagram Stories using AiGrow
If you have a connected business Facebook page to your Instagram account, you can us it to schedule posts. The process is complicated and not user-friendly at all and only works for Instagram posts. But how to schedule Instagram stories?
Here is how to schedule lash posts for Instagram using AiGrow:
- Log into your AiGrow account and click “Access.”
- Open the “Posts&Scheduling” tab and click “Schedule.”
- Choose “Story.”
- In the opened tab, you can upload more than 20 photos and short videos, add stickers, and use simple editing tools to edit your photo.
- When you finished editing, scroll down to the “Scheduled Dates” box and set your publishing dates, and click “Submit.”
Top Instagram Lash Artists
Up to here, we told you everything you need how to grow your lash business on Instagram and how to schedule your posts and stories to save time. Now let’s take a look at top Instagram artists for lashes to get ideas from their content.
1.@Mybrandlashes – Hilaree Brand
2.@xtremelashes – Jo Mosusselli
3.@livelovelash – Amy Dickerson
4.@thelashlounge – Anna Philips
5.@lashoutloudlashstudio – Angela Chandler
Conclusion
Instagram is one of the most popular social media platforms globally and many brands and businesses use it to increase their customers. No matter what product and service you offer, you can find your potential audience on Instagram for sure.
In this article, we showed you how to grow your lash business on Instagram and increase your audience with some simple tips. Also, we introduced you to AiGrow, which is a trusted and safe Instagram management tool to save tons of time and energy.
FAQs
How Do You Get More Lash Clients on Instagram?
If you are using Instagram to increase your customers and are looking for a way on how to grow your lash business on Instagram, here are some tips for you:
- Share posts more often
- Use top lash hashtags
- Share more video content
- Share high-quality content
- Complete your lash artist bio
How Do Lash Techs Get Followers?
The best way to promote your lash service on Instagram and get more customers is by sharing high-quality and engaging posts. Here are some post ideas for lash techs:
- Post before and afters of your lash service
- Photos of showcasing lash sets
- Videos of customers reviewing your service/lash sets
- Different types of lashes: Volume/Classic/Hybrid/…
- Post your policies and pricing
