5 Ways to Improve Your Social Media Strategy in 2022

 So now 2022 is here, and you are thinking of ways to improve your social media strategy? 

In the past years, the competition in the market has only been increasing and shows no sign of going down. A social media strategy that worked five years ago won’t work today because different social media platforms uprise. For example, ten years ago, Facebook was the trending social media platform, but that isn’t the case anymore. 

Furthermore, that is why today we will show you the most important steps you can undertake to improve your social media strategy for this year – 2022. 

5 ways to improve your social media strategy 

1. Set your goals and use KPIs

Ask yourself what you want to achieve from your social media strategy? 

Social media strategies can’t ever be organized if you don’t start with a plan. An essential part of this is to set realistic goals. Here are some examples of realistic goals you can set: 

• Increasing brand awareness: getting your name in public and building more trust between you and your audience over time. The more people who trust you, the better it’ll be for you. 
• Generating leads: an important part of your social media strategy is to generate leads. You can set a goal of what you want to achieve by the end of the year. 
• Increasing traffic to your site: social media is an excellent way of doing this, so you can maybe write down realistic numbers you want to achieve at the end of the year. Additionally, don’t forget that leads and website traffic go together. 
• Increasing community engagement: if you want to set a worthy goal, increase community engagement. This is one of the roots of a great social strategy.

Furthermore, it is always good to use key performance indicators (KPIs) for your social media strategy that will help you determine if something is working and if you are required to make any adjustments along the way. Goals show you which direction you are heading, while KPIs tell you if you need to adjust. 

Include a regular interval of when you will be checking your results. Try doing this every week or every month, depending on what works best for you. 

2. Define your target audience with market research tools 

You can never improve your social media strategy if you only seek to assume what you think. You need the data actually to prove what you are trying to achieve. 

According to a study, 83% of marketers use social data to understand their target audience better. Furthermore, it would help if you used the proper market research tools to find the correct social data about your target audience. 

Here are our top three market research tools that we recommend for you. 

Attest

Attest assists marketers in accessing market insights at impressive speeds. Moreover, you can do many kinds of market research- including social media ads and more. Attest has an audience of more than 100 million consumers globally and gives you real-time insights. 

Furthermore, you can use their built-in audience feature to quickly find reliable information about your target audience. Information such as what they trust and know, their buying patterns, and what they think. 

Google Trends

If you want to find out what is trending worldwide, Google Trends has got your back. All you have to do is define the location and the industry; after, Google Trends will show you what is trending in each country around the globe. Whichever term you enter, the platform shows you how trending it is with a score out of 100.

Social mention 

Social Mention is considered as a social media scanner that works just like a search engine and shows you examples of whichever searches you conduct. What is interesting about Social Mention is that it will give you estimates every minute. 

For example, if you type in a term, it’ll show you how people feel about it, whether it is negative or positive. We would say it’s pretty similar to Google Trends but differently. 

3. Include user-generated content 

User-generated content includes any post, image, or comment regarding your customer giving positive reviews of your product, service, or even brand. According to research, User-generated content is 42% more effective than brand-generated content. The main reason behind this is that your customers will feel more involved with your brand and pay more attention to it. 

What is excellent about User-generated content is the organic growth you receive from it. There is no need to pay for ads or anything to set it up. These types of reviews can also be considered as shoutouts from your followers. After all, people will always credit a company they admire, and this is where you build long-term relationships. 

4. Focus on the social platforms that suit your business

Now, this is the part where most businesses fail to understand. You have many social media channels on the market, from LinkedIn to Facebook, Pinterest, Instagram, and much more. You need to fully understand where you belong and which social media channel reflects your company’s image.  

Here are some key takeaways from the most used social media platforms: 

• YouTube and TikTok are focused on video marketing, so if you don’t make videos, then these platforms won’t suit your business 
• Facebook has the most active users globally and is suitable for posting links in descriptions. However, if you are targeting a younger generation (Gen Z), then Facebook isn’t the right platform for you. The average age of a Facebook user is about 41 years old. 
• Instagram is used more by the younger generation and is an excellent choice to share stories and share content regarding your business. So, if you want to target youngsters, then Instagram is the platform to go with. Additionally, Instagram can be a great choice for partnering with influencers. 
• LinkedIn is all about business, so it is B2B focused and suitable for you if you are concerned about contacting other professionals in your industry or sharing business-related content. However, engagement rates on LinkedIn won’t be as good as they are on other social platforms. 

5. Partner up with influencers 

Next, partnering up with influencers is an excellent idea. There are different types of influencers on the market. Here are the three main types of influencers:

• Micro-influencers: have incredible engagement rates but not a huge follower base. If you have a good relationship with them, they can really help redirect their audience to your profile. Micro-influencers will usually have anywhere from 10,000 to 100,000 followers. 
• Macro-influencers: have a larger fanbase, more than 100,000 followers that usually even go up to one million! However, because these influencers have so many followers, they will usually also have “dead” followers, meaning that they aren’t very active. In many cases, micro-influencers will have better engagement rates than macro ones. 
• Mega- influencers (celebrities): these are the big players in the market. Mega influencers are the most famous people in the industry, and if you ask random people about them, most of them will know about them. It isn’t easy to set up a partnership with mega influencers; however, they will charge you expensive rates that can cost you up to hundreds of thousands of dollars even if you do so. Unless you have high-income streams, it is worth going with a mega influencer. 

The trending platform with the most influencers is Instagram which has over 130 million sponsored posts every single month! Moreover, in many cases, companies will prefer working with an influencer to setting up paid ads for their social media campaigns.

Not every influencer is a good choice to start your collaboration with. If you want to get the desired result, it is of great importance to find influencers who are niche-related and qualified. There are different ways to find and connect with these influencers. One of the fastest and easiest ways is making use of an influencer marketplace like Ainfluencer. 

Ainfluencers lets brands use its AI-powered search engine and its custom search filters such as location, category, hashtags, language, gender, etc. to explore, find, and invite qualified influencers for free.

Furthermore, here are some sites on which you can find influencers: 

• Insense
• Upfluencer
• AspireIQ
• Influence.co
• Google
• Instagram 
• LinkedIn 

Wrapping it up

That’s about it for this article. Hopefully, it has presented you with new ways on how you can use these tips to improve your social media strategy in 2022. Remember, it is vital you provide a good first impression for your audience and ensure you include them in your content from time to time. 

This article grazes the surface of improving your social media strategy in 2022. If there’s an area that caught your attention, then we would recommend you spend time reading through it and checking on how you could apply it to your social strategy in order to enrich your content. 

Use your financial and human resources to take advantage of improving your social media strategy. Write good content, use user-generated content, seek to set up partnerships with influencers, and do the best you can to design an engaging environment. Moreover, your social media channels will be interesting enough that your audience won’t want to wait too long for your next post!