This video ad by Adobe is the prime example of B2B social media marketing done right.
[ Related: Instagram video Marketing: Secret weapon to get more clients ]
Retarget with paid social media ads
Social media companies are businesses and want you to shell out money for a broad reach. The organic reach of most social media channels is low. Paid ads provide an excellent opportunity to retarget the audience who interacted with your brands or post and get them interested in more.
Know when to post and schedule accordingly
There is no fixed posting time for social media, as no one size fits for all. Posting content at the right time of the day increases the digital engagement rate.
Most social media platforms show your post only to a small number of followers before spreading it out to other followers. You can use analytics tools such as Hootsuite and HubSpot social, to know the best time for posting. The analytics helps you see when the majority of your audience is online to time your post accordingly.
You might have heard “Consistency is the key” many times in your life, and the same applies to social media marketing strategy. All that hard work will go into the drain if you are regularly posted one week than crickets over the next two months.
The content on social media has a short shelf life meaning it becomes useless quickly. If you do not post consistently, chances are your audience will not get much exposure to your brand, and it is much more likely that it won’t make any impact.
On the other hand, do not confuse consistency with redundancy. (Yes! They are different). Posting too much can further become a nuisance for your audience, and they are likely to unfollow or, worse, block you.
Finally, after creating and executing your social media strategy, it’s time to analyze the results.
Did you reach your KPIs? Did the strategy generate leads for your business?
It is great about social media that nothing is set in stone; it is continuously changing. You can always optimize your strategies and post after it is posted.
You can analyze your KPIs by looking at the conversion rates, likes, shares, reach, and comments. Discard the ones with lower conversions or tweak them to make them work. After evaluating these metrics, you should use conversion optimization strategies to refine them.
Times have changed. With almost half the world population on social media, it is an excellent opportunity for B2B brands to capture attention by having a well-documented social media marketing strategy.
These strategies will help you boost sales, lead, and ensure your company’s success for years to come.