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Instagram Hacks

The ultimate guide to Instagram image size in 2021

By Andie
February 25, 2021 5:52 pm

In 2021 Instagram will finally have an option for the new and optimal image sizes that it sorely lacks currently. Currently, Instagram has a six hundred and forty-two image size limit for pictures uploaded to the site, regardless of dimensions. Suppose Instagram wants to compete with websites like Facebook, Google, and Pinterest for the next ample social networking opportunity. In that case, it needs to find a better way to let users upload pictures to its website with the optimal dimensions they want. The six hundred and sixty image size limit should break down into something much more manageable. Right now, Instagram is better off not competing with such large websites as Facebook and Pinterest for the next generation of social networking.
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Why does using the correct Instagram photo sizes matter?

If you are one of the many people who use Instagram for business purposes, knowing how to use the correct size of photos to draw attention to specific images can be very important. The problem with digital images is that they are often too small to get the desired impact on someone’s mind when used in advertising. This means that if you want to use digital photos for marketing or promotions, you need to know how to cut off certain parts of images, and how to use an Instagram photo size calculator. So that you will be able to make sure that your photos look the way you want them to.

What’s the difference between size and aspect ratio on Instagram?

The main difference between size and aspect ratio on Instagram pictures is how images display in the user interface. Smaller images will fill up the entire screen, while larger prints will be cut-out and will not fill the whole view. On Instagram, there is also a feature known as the double-width button that will make the image fill the entire picture. It is possible to see the effect of this in action by clicking the “size” option in the upper right-hand corner of the screen. The difference between the size and aspect ratio on Instagram can help photographers with their choice of images. This information is often essential for those who are new to Instagram and want to get the best results from their pictures.

What’s the best Instagram image size?

“What is the best Instagram picture size?” This is a question that my clients asked quite often, and I can provide an answer for you. The first thing you need to understand is that Instagram is different from any other social networking site. When you build a profile on Instagram, it’s not all about a picture; it’s about how you portray yourself as well. There are various dimensions for photos based on the place you want to use. (Story, feed post, profile picture, etc.)

Instagram Feed Posts

The most important rule when it comes to Instagram is to know your Instagram feed post size. This post size dictates how visible your images will be and how visible your business will appear on the social network. If you don’t know your Instagram feed post size, all you have to do is go into settings, click ‘advanced settings,’ and then under post size, you will see a range of different dimensions. You can then make adjustments to length. If you are unsure about your Instagram feed post size, simply look at your profile image to see how it looks when posting with the chosen size. But, the best size for an Instagram feed post in 2021 is 1080*1350. Try not to use smaller photos, but if it’s larger, don’t worry. Instagram will reduce it for you. 

You might be interested in How to never run out of ideas for Instagram posts.


Instagram stories

Instagram story dimensions are a significant part of the overall Instagram design. Many users have asked Instagram how big the pictures are so they can post them on their page. The official answer is Instagram story size. Instagram story dimensions are a pixel for your image or video; This means your photo or video should be at least 1080 pixels wide by 1920 pixels tall. This dimension refers to as an aspect ratio of 9:10.

Read more: Feed Design and Instagram Stories

Instagram IGTV

Instagram recently switched their aspect ratio on their videos from 60 frames to 1080p and changed the screen’s size from 800 pixels wide by 576 pixels tall. So how will Instagram users know if they have enough space to upload their photos or videos to their page? The short answer is, Instagram has an Instagram IGI measurement, which stands for Instagram Global Imagery Day measurement. The long answer is that you need to measure your Instagram IGTV dimension against the official Instagram apps’ dimensions. Then use your screen size as a ratio of those two numbers to make sure you have enough space to upload your images videos onto your page.

Instagram profile photo

Instagram profile photo dimensions are used to determine how large the images you upload will be for Instagram to make the most of them. The visible size on Instagram is 110 x 110 pixels on mobile and 180x 180 pixels on the internet. That’s the standard size of the image as displayed in your profile. In the instream feed, it is scaled down even further, to only 40 x 40 pixels. When uploading a photo from Instagram to your friends on Facebook, they can see the full image size as displayed on Instagram. You must keep this aspect in mind, especially when uploading images to your friends on Facebook.

Read more: How to use your Profile and Bio Link to Drive More Clicks and Sales.

Instagram Reels

The new size of the Instagram Reels is an improvement over its predecessors and provides users with a unique flexibility level. Unlike before, users had limits to uploading only their introductory videos and images onto the new Instagram accounts. However, to make use of the new size, users will need to have at least one video that is a specific size, at the very least, in their profile. Reel videos can be up to 30 seconds, and the best ratio for them are 9:16. 

Read more: The Ultimate Guide to Instagram Reels for Business Growth.


One of the most important things to remember when marketing on Instagram is: choosing suitable Instagram image sizes for different uses. When designing your Instagram page, keep these three things in mind: image size, number of users viewing your page, and how much time users spend viewing images. Each of these factors has a different impact on your ability to gain brand visibility on the social network. Many small Instagram businesses struggle because they use large images but do not have enough followers to make any money off the resulting traffic. It is essential to know how many users view your page at any given time to ensure you take advantage of the best opportunities available on Instagram.

This post was last modified on February 25, 2021 5:52 pm