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How to never run out of ideas for Instagram posts

Getting ideas for Instagram posts can be a little tricky sometimes, especially if you have to do it regularly. After all, Instagram is a fast-paced platform, and you need to post regularly if you want to stay relevant. So it goes without saying that waiting for the occasional inspiration is not an option.

So what should you do then? This is exactly what we’re here to discuss today. Even though it might seem bleak at times, you’re never really out of options when it comes to getting ideas for your Instagram posts. In fact, there are plenty of ways to get inspiration, and some of them can carry you throughout the year.

Eight Ways to never run out of ideas for Instagram posts

1- Use AiGrow’s Content Calendar

Do you know about the important trends that are going on in Instagram every day? Do you want to stay updated on them? Well, look no further, because AiGrow’s unique Content Calendar is designed for that exact purpose. 

It doesn’t matter what day it is. Important hashtags are trending on Instagram every moment, and it’s up to you to use them to create engagement for your account. Maybe it’s April 19th and you’re fresh out of ideas for your next post. No problem! By visiting the Content Calendar you will see that it’s the global Silence Day and the #LGBTQ hashtag and its family are trending on Instagram. Or maybe it’s the World’s Star Wars Day and you want to get inspiration for your post. Take a quick look at Content Calendar to find relevant post ideas and hashtags. 

How to use the Content Calendar

In order to access this feature, you need to have an AiGrow account first. Don’t have an account yet? No worries – it’s completely free and won’t take you longer than a few minutes. Create your account here.

Now log in to your account to access your dashboard. First, select your Instagram account (or connect one) and click on the Manage Account button. Next, click on the Social Calendar button. That’s it! Browse to your desired date to get inspiration flowing to you.

2- Hold Contests and Giveaways

A wise man once said that you have to give in order to take. This is true for every aspect of life, but especially for Instagram. One of the quickest ways to boost your account’s engagement and gain new followers is holding contests and giveaways. Do you have no idea where to start? We will help you in a few simple steps.

  • 1. Find or create a relevant photo to your contest/giveaway. Make sure it’s minimal and isn’t too flashy. Additionally, make sure to include your account’s name + giveaway/contest, e.g. AiGrow’s Monthly Giveaway.
  • 2. Decide on the criteria to choose the winner. In order to be eligible, people might have to follow your account, tag their friends under your post, or post a specific hashtag (e.g. #yourpagename) in the comments section. Alternatively, if you use an automated contest/giveaway organizer like AiGrow’s Post and Reward, the criteria are already set, and you just have to specify the details.
  • 3. Decide on the reward. Some examples include a discount code for your own products, gift cards, a free product, or store credits. Your options are limited, so choose something that is convenient for you.
  • 4. Select your winners. If the number of participants is less than 100, you can probably get away with selecting the winners manually. Otherwise, we strongly recommend that you use an automated contest/giveaway manager. One example is AiGrow’s Post and Reward. To get started, click here to sign up.

3- Follow Trending Hashtags

The important tip here is to make these hashtags relevant to your brand. Even though It’s not easy to keep track of trending hashtags all the time, but if you followed our tip #1, you will be at an advantage. Find trending hashtags, look at what other people are posting, get ideas for your own Instagram post, then choose a caption and photo that is in line with your page’s identity.

4- Post Memes

It’s not surprising that memes have become an essential way for connecting with younger generation. Moreover, memes are a fantastic marketing tool because they are very share-worthy. It’s not unlikely for your meme to go trending if it’s a good one. Just make sure that the meme is relevant to your brand/business and is in harmony with your page’s identity. Other than that, the next time you’re looking for ideas for Instagram posts, keep memes in mind.

5- Add in some GIFs

You don’t always have to look for inspiration in photos. GIFs are also a great way for creating engaging Instagram content. They can also be very share-worthy. The downside, however, is that creating GIFs can be a little too time-consuming and requires some technical savvy. This is why we recommend using a GIF service like GIPHY.

6- Run Q&As

Q&As are a really underrated method for improving your Instagram page’s engagement. They are useful in three ways. Firstly, Q&As will help you to connect with your Instagram followers on a deeper level. They add a personal touch to your business/brand, which is a fantastic way for fostering trust. Secondly, Q&As give your followers  insight into your business. This will help establishing your brand. Finally, Q&As don’t need much inspiration, and they’re a great solution for the next time your out of ideas for Instagram posts.


As you can see, there are multiple ways for posting engaging content on your Instagram account. Do you have anything to add to this list? What do you do when you run out of ideas for your Instagram posts?

Read more: How to never run out of Instagram post ideas

This post was last modified on February 22, 2021 6:48 am