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Ask every business owner how to get more customers around and the most probable answer you’ll hear is “ads.” But what if you’re using Instagram for craft businesses and not a fully budgeted company?
In that case, we have the answer for you. If used correctly, Instagram can generate as much customers and profit for your craft business on Instagram as professional advertisements.
A Shortcut for Your Craft Business on Instagram: Becoming successful in using Instagram for craft business is not a button to push; it includes harmony and efficiency in many fields (like targeting your audience, focusing on the right hashtags, having schedule etc.); AiGrow, as a professional, offers packages that can give you all in one.
Small and craft businesses, however, are not budgeted enough to go into such depths; so the Instagram craft business owners need to make the most of the tools they have.
So what other better tool than using Instagram for craft businesses? In this article, I have prepared a guide for you and also have tried to be as thorough as possible.
When you publish posts in Instagram for craft business you own, the first impression on your audience is made by how attractive and beautiful your photos and videos are.
So the thing you should ABSOLUTELY AVOID doing is taking a quick photo of your product and publish it instantly.
Not a professional user of visual editing tools? Don’t worry; Most craft business owners who start Instagram marketing are just like you.
You hardly need to be a master graphic designer or photoshop expert to edit your photos and videos now; more and more user-friendly software types are available now that will make graphics an easy and, what’s more, pleasurable part of using Instagram for craft businesses.
Here’s a list of some beginner photo editing apps that can help you become more attractive in using Instagram for craft business of yours:
This attitude towards your page and followers will be known soon to all and will definitely drive every potential customer away. The trick to be a professional salesperson on Instagram is to be able to create and also promote a life style with prestigious or customized themes and touches.
If people wanted only to shop, they wouldn’t have used Instagram; instead, they could easily search the Google and go directly into an online shop.
All that said, the question is: How to inspire people to buy from you?
First of all, you should show them that you spend real time on your business and this is what you love; how can you show such emotions through Instagram only? Well, through publishing valuable posts.
Style isn’t just uploading stock or high quality photos with certain filters; it’s finding the fine line between different types of posts and trying to appeal to as many followers as you can by this variety.
Sometimes you need to post professional posts that are practical and some other times, you might choose to post more entertaining ones.
Professional entrepreneurs that are using Instagram for craft businesses do not just publish ANY content they have; on the contrary, there’s a pattern behind the genius and success.
The genius lies and differentiating between three types of contents that makes your audience see how balanced and also informative you are:
1. Branded Content
In creating branded content for your craft business, you don’t directly promote any products or services. Instead, you share the behind-the-scenes or stories of your crafts.
In general, you might include the following in your branded content:
2. Sales Content
This is where you start selling or promoting your products and services directly. One of the common mistakes most business owners make is that they fully focus on this type of content while missing out much on others.
You can use your sales content to show:
3. Personal Content
It’s proven fact that customers get closer to businesses which have a human touch. What do I mean?
Well, people don’t JUST want to do business and take off; they want to be assured that they are doing business with a human being that can listen and understand and compensate, if need be.
You can create this feeling by adding personal content to your craft business Instagram page. Let’s see what can be published as personal content:
In the picture below, I’ve summarized the three types of content mentioned above in just one picture; you can save it for offline use:
In fact, the answer doesn’t lie in the numbers of hashtags you use, but what hashtags you choose and what audience you target. Got a bit complicated? Let’s break it down.
Some users claim that if the ‘Gram has made available 30 hashtags, we should use each and every one. NOT TRUE!
Some others say we should use as few as possible to stay optimized. Again, NOT TRUE!
When it comes to using hashtags, there are two main questions you should answer before publishing: 1) are these hashtags related to my post and 2) who am I targeting by these hashtags.
Now that we’re discussing hashtags and how to use them in an optimized way, it’s worth mentioning that AiGrow let’s you monitor certain tags and hashtags to always stay on top of the game; it also lets you stay focused on a target. All you need to do is sign up in AiGrow for free.
So the Instagram bio for craft businesses is your first chance to show who you really are and what you do, and don’t forget that you have only 150 characters of space to do all this!
There are a few ways to make the most of bio for Instagram for craft businesses. One great way is to start cross linking: if you have a website or you’re using other platforms, you can add links to your Instagram bio with AiGrow to connect all your accounts and get a lot of followers.
Making all this happen takes only four steps, but just take a look at the advantages you get:
Another practical way to look attractive in your bio for Instagram for craft business is to use related emojis and not use plain text only. This adds character and color to your page, something that is actually the first identity of Instagram in general.
You might think the bio part of an Instagram page is only partially important and it’s the content of the page itself that speaks, but I insist otherwise. Let’s look at two examples.
Here’s a profile that literally speaks for itself:
You get the idea now? Posting more on Instagram doesn’t mean you’re positively active; it just grows your audience tired.
There’s also another side to this coin; imagine you publish a post today and the next one you publish is a few weeks ahead. This way, too, your audience will take a distance and maybe even unfollow you.
AiGrow offers a package that not only schedules your posts but also rewards your users and sends them direct messages so that you gain followers even when you’re not using the app. Just get started with AiGrow and you’ll see the magic.
Instagram is a simple and most importantly, inexpensive, platform to use for craft businesses; however, you should be able to use all it has to offer (hashtags, tags, bio, optimized posts etc.) to get the best results.
In this ultimate guide, we talked about the ways in which we can use Instagram for craft businesses.
If you have any questions and any experiences that might be useful for other users, please leave us a comment and we’ll respond ASAP.
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