Organizing Instagram giveaways is an excellent way to increase your reach and engage with your followers. If you have never run a giveaway before, don’t worry – now more than ever, it’s easy to make one happen. They help you create a buzz around your brand, boost audience engagement, and drive traffic to your website.
Creating the perfect Instagram giveaway template is key to ensuring your promotion runs smoothly.
This article will show you top Instagram giveaway ideas and the best templates to run a successful contest.
How To Run An Instagram Giveaway?
Instagram contests and giveaways can bring instant attention to your page and boost your engagement rate in a short time.
Decide Your Goals
Are you looking to run a successful Instagram giveaway? Setting the right goals for your giveaway is essential for ensuring its success. A good way to start is by creating an Instagram giveaway template. This can help you define what needs to be done, when it needs to be done, and who will be responsible for carrying out these tasks.
Consider the objectives of your campaign. Do you want more followers? Increase engagement? Grow website traffic? It’s important to narrow down specific goals that are achievable and measurable so that you can measure the results of your promotion. Additionally, determine which metrics will best help you evaluate how successful your campaign was – likes, comments or reach?
Setting and understanding the goals you want to achieve helps you know what to track after running the giveaway to check its success. You can have one or multiple goals; Here are some examples:
- Boost engagement on your posts/stories/reel videos
- Increase your Instagram followers
- Maximize profile reach
- Collect user-generated content (UGC)
- Drive traffic to your website
- Show affinity with another brand
- General awareness for your business or new product
- Generating activity around your branded hashtag
Plan Ahead
Make sure to have a timeline planned out before starting your giveaway, so that you know what posts to make and when. This will help keep things organized and save you time during the giveaway itself.
Design Your Giveaway Post
To increase your giveaway participants and increase your engagement rate, you need a visually appealing giveaway post. You can use an Instagram giveaway post template to design a high-quality post that stands out and attracts attention. Keep in mind that the post must include:
- Giveaway prize
- Brand Logo
- Giveaway ending date
Set Your Giveaway Entry Criteria
If you’re planning an Instagram giveaway, it’s important to set the criteria for entry beforehand. Creating a clear list of Instagram giveaway rules and parameters can help make sure that your giveaway is fair and effective. Here are some tips on setting up an Instagram giveaway template:
First, determine who can enter the giveaway. Make sure you specify any age or geographic restrictions that may apply. You should also decide whether participants must have a public account in order to be eligible, or if there are other requirements such as following your account or tagging friends.
Next, decide how people can enter the competition – for example by liking a post, commenting on a post, or reposting something from your page with specific hashtags or captions. Lastly, set the timeline for entries – when will the competition open and close? How often will winners be announced?
Choose The Prize
The next step is choosing a prize that your audience like. The price should be something relevant to your business that stands for your brand’s name. For example, if you are using Instagram to sell products, you can set some best-selling items as gifts. Or, in case you are offering a service, free trials or discount codes can be good prizes.
Whatever you set as the prize, make sure it aligns with what you want to achieve from your Instagram contest.
Analyze Your Performance
The last step of your giveaway is measuring the success of your campaign. Tracking your performance helps you understand your audience and decide better for your next campaigns. Based on your goals, there are different metrics to keep your eyes on:
- Instagram engagement rate and its change over the giveaway days
- The number of entrants
- Hashtag volume change
- Followers growth rate
- Website clicks and reach
- Profile reach
- User-Generated Content Submissions
Instagram Giveaways Ideas- Entry
Running a successful Instagram giveaway is simple if you have the right Instagram giveaway ideas, strategies, and Instagram giveaway tools at your disposal. Here are some tips to set your entry conditions.
#1. Challenge
This one is one of the common giveaway ideas. It gives the participants a challenge to fill out. Despite the fact these challenges may vary, they are all very effective.
Remember that the funnier your specific challenge is, the more engaging it will be for your followers, whether to participate or invite others to join your challenge.
#2. Like, Comment, And Share
One of the most straightforward Instagram giveaway ideas is to encourage participants to like your post, comment, or even share it on their profile.
By getting your post shared, you can quickly increase your brand awareness and consequently get flooded daily with follow requests from new visitors.
#3. Follow To Win
Some people might keep track of your Instagram account without hitting the follow button. Why don’t you start a follow-to-win giveaway to encourage them to hit that button?
#4. Tag A Friend
Believe it or not, some people don’t think about sharing their favorite posts unless they have a reason to do so or are asked.
The tagged users can also order their friends to participate in the giveaway; this process will continue and leads to a huge social awareness of your account and its growth.
#5. Photo Contest
You can ask your audience to post selfies, pictures, and videos (typically with a specific hashtag and tagging your brand) showcasing your product or brand for your benefit.
This kind of Instagram giveaway idea is very popular since it allows your audience to generate whatever they desire and provides you with user-generated content.
#6. Create A Caption
If you have a funny photo, don’t lose the chance to post it, and ask your followers to create captions and leave them in the comments.
Being humorous and fun is unquestionably essential to grab your audience’s attention sometimes. This will not only help increase engagement, but some of your followers might tag their friends to share the fun with them.
Best Instagram Giveaway Ideas – Post
After setting your conditions, it’s time to design your giveaway post. Here are the best tips to make your content shine.
1. Choose An Instagram Giveaway Template
Running Instagram giveaways, checking all the participants, and picking random winners is time-consuming. Other than you need to design a photo for the giveaway post that stands out.
You can speed up this process by using free Instagram giveaway templates. An Instagram giveaway template includes all of the necessary elements, so you can easily create and manage your giveaways quickly and easily.
2. Set Time Limit For the Giveaway
Setting a time limit for the giveaway is essential for success. It helps to create a sense of urgency and ensures that all participants understand when the contest ends.
Creating an effective time limit doesn’t have to be difficult. A great strategy is using an Instagram giveaway template which allows you to set up your giveaway in minutes. This template will help you easily define the duration of your contest and make sure it fits within your social media strategy. You can also add additional rules, such as no purchase necessary and age restrictions, so that everyone can join in on the fun!
Note: You should also specify what time zone your start and end times are in.
3. Create A Slogan For Your Campaign
Every great and successful business requires a bit of creativity to stand out. To add a bit of creativity to your campaign and makes it engaging for your audience to join, you can create a slogan for it. This advertising slogan may change as your products change or through different advertising campaigns.
4. Ask Your Followers What They Want As The Prize Using Stories Q&A Box
Everything that can bring you engagement can help your Instagram giveaway. There are different options that Instagram story provides for users such as question boxes, poll stickers, live chat, etc. One of the best Instagram giveaway ideas you can try to attract and engage your followers is asking them what they want for the prize.
Then, you can run a poll between the most requested items
5. Cross-Promote Your Giveaway On Multiple Platforms
If you use multiple social media platforms to grow your business, you can announce your giveaway on all of them. Don’t forget to link the posts to your campaign page on Instagram and track it to see how many entries you get from each platform.
6. Repost On Stories
Instagram allows users to repost feed posts of public accounts on their stories without using any third-party tools. If you are working with other brands and influencers, you can share their giveaway post instead of yours on the stories. Here’s how to share a feed post on your stories:
7. Use Branded Hashtag
A branded hashtag is a hashtag that’s unique to your business or brand. It can range from simple tags such as your company name, tagline, or the name of one of your products to campaign names and slogans. To build your brand awareness and identity, use these hashtags on all your posts including the giveaway ones. You can also encourage your customers to use your branded hashtags on their posts.
8. Do Hashtag Research For Trend Tags
Branded hashtags don’t have a high search but can help your customers find your page easier. On the other hand, to reach new users and increase your giveaway participants, you can get help from trends and top giveaway hashtags. To find these hashtags you have three options:
- Search on google for your top niche hashtgs+ top giveaway hashtags
- Use the Instagram hashtag suggestion feature
- Try free hashtag generator tools
9. Schedule Your Giveaway
You can find the best times for sharing your giveaway post using Instagram insights to maximize your engagement rate. After that, use Instagram content scheduler tools to automatically upload your giveaway post and story at your best hours.
Instagram Giveaway Ideas – Top Tips
Now let’s see some of the best giveaway tips for those who want to host their competition like a pro-Instagrammer.
1. Update Profile Pic
Your profile picture appears next to your giveaway post and in the stories section. If you are running a campaign or giveaway contest, one of the best giveaway ideas is updating your profile pic with an eye-catching photo related to your campaign.
For example, you can hold prizes and shoot some fun photos with simple backgrounds.
2. Add Website Link To Your Profile
By running Instagram giveaways, the number of your profile visitors increases. Some users want to see what your page is about and take a look at your previous posts and some of them keep monitoring your account to see if you say anything new about the giveaway.
In both cases, you can use your profile bio to increase your website traffic. You can add only one clickable link to boost your website visitors, YouTube subscribers, and more. If you need to add more than one link, you can try using free bio link tools available in the market.
3. Offer Discount Codes To All The Participants
If you have a small Instagram page without many followers, you can offer 10% discount codes to all the participants. This way you can also encourage them to buy products and increase sales.
4. Contact Participants On DMs Using The New Auto Message Tool
Instagram DMs are not calculated as engagement, but it makes bonding between you and your followers. The new Quick-reply feature can help you create a message and send it easily to users with a few taps.
5. Partnership With Influencers
Instagram influencers are users who have built a reputation around a certain niche and have a unique ability to influence others with well-established credibility.
Collaborating with Instagram influencers and hosting the giveaway on both pages is one of the best giveaway ideas that can increase your entries with potential users. If don’t have much budget, you can work with micro and nano influencers.
6. Use Eye-catching Colors For The Background
Don’t underestimate the power of colors to make your content stand out. Even if you have a color theme for your regular posts, you can switch to an eye-catching color to drive attention.
For example, Red is the color of power. It gets people’s attention and it holds it, which is why it’s the most popular color for marketing campaigns.
7. Use Instagram Giveaway Tools To Automate The Process
Many brands, businesses, and influencers don’t have enough time to spend on social media and running a giveaway. They rather spend their time creating high-quality content.
If you are one of these users, you can automate the process using Instagram giveaway picker tools.
8. Announce The Winner In A separate Post
In some countries, it’s a legal requirement that as a condition of running giveaways, you have to announce your winners publicly. These winner announcements are valuable social proof for your brand and can boost your brand’s reputation.
9. Collect User Generated Content
Whether you are running a photo or text contest, it’s a perfect opportunity to collect user-generated content. You can collect lots of unique content to post on your page later and photography ideas.
Simply ask the participants to send you a photo/video of your products and choose the best photographer as the winner.
10. Avoid Loop Giveaways
Instagram loop giveaways involve multiple brands/influencers’ accounts that are looking to reach a new audience and grow their followers. Users who want to enter the giveaway have to follow all those accounts. The number the accounts can vary, but in most cases, it’s 40-70 different accounts. Even though the prizes are higher and more people can see the giveaway post, it seems like the engagement rate is much lower than normal giveaways.
11. Encourage Your Followers To Design And Suggest Logos For Your Brand
If you are selling art products or art services, it’s not hard for you to contact an Instagram artist. As a challenge, you can ask the artists on your page to suggest and design logos for your brand. Then pick the best one as your brand’s logo and send the prize to the designer.
Top Instagram Giveaway Templates
Different platforms provide free giveaway template Instagram for users to help them design their posts quickly and easily. After finding the template, you can change the background, text, fonts, and even the photos to customize it based on your needs. Some of the best platforms to search for Instagram giveaway templates are:
- Canva
- Pinterest (You can’t edit the photos, but there are many eye-catching and cool designs to get inspired)
- Adobe
- Poster My Wall
- PhotoADKing
Instagram Giveaway Template For Posts
Now let’s start by looking at some downloadable Instagram giveaway template for your posts to use at different events.
Basic Giveaway Templates
Let’s start with basic giveaway templates that you can use for all events. In these examples, you can include the rules of your giveaway with an attention-grabbing design.
You can change the text and conditions on the picture. Also, make sure to include the giveaway deadline so the participants know how much time they have.
Holidays
If there are any special occasions or holidays on the way, it’s a perfect opportunity to run giveaways and design your post with its theme.
Instagram Giveaway Winner Templates
After checking the qualified users and picking a random winner, it’s time to announce it to everyone. A high-quality post with a picture of the winner(s) can build brand trust and loyalty.
You can add your website URL in the photo so the viewers can see your products/services. Also, you can encourage your followers to check your profile for a clickable link on the bio.
Instagram Giveaway Template For Stories
More than 500 million Instagrammers use Stories every day to contact each other and engage with new content. To boost your giveaway reach and increase your entries, you can promote it on your stories. So let’s see some of the best Instagram story giveaway template to use.
The giveaway story can include all the details of your conditions or just be a simple image of the prize.
Instagram Giveaway Caption Template
Every Instagram post needs an engaging caption and giveaway posts are no different. Here are some caption templates to copy and paste into your content.
- It’s your time to shine! Show us what you got and win exciting prizes for being the superstar you are.
- It’s time to uncross your fingers! As promised, we will be hosting our biggest giveaway yet where you can win prizes that you’ve been eyeing for a while. Just tap the like button and tag 3 friends in the comment section. Your blessing is on its way!
- Watch out! Let your eyes be the weapon of truth. Look closely into the reality of our time and capture how you can make a difference.
- Santa heard your wishes! Get ready to wake up to candy-filled socks and amazing surprises as we present you with our holiday giveaway!
- Are a few weeks free from work stress and pressure? Sign me up! After all the hard work and hustle, it’s time to pamper yourself with a relaxing vacation. Great news! We’re hosting a giveaway event where you can win an all-expense paid trip to your chosen destination. Just give this post a thumbs up, share it on your wall, and let all your friends know you’ll have a great weekend awaiting this fall!
- Good news, fellow gym rats! Holidays are about to come but the grind never stops. As we celebrate whatever we’re grateful for, we’re hosting a huge giveaway event where 5 lucky winners may enjoy 3 months’ worth of premium membership for free! Yes, FREE! Simply share your “Before” and “After” photo and caption them with your growth journey. Don’t forget to tag us!
- Show some love to this post and we’ll give you back the greatest gift in this holiday season.
- It’s not too late to enjoy this year’s Stitch-tober! Tell us about your favorite pattern in the comment section and win a chance to receive our Winter 2022 Quilt collection.
Why Should I Host An Instagram Giveaway?
There are several reasons why Instagram giveaways are vitally important; the impact of running them is undeniable in the process of your business’ growth.
The biggest upside of doing Instagram giveaways is that they build brand awareness and potentially generate more followers. Accounts that run Instagram giveaways can grow their following about 70% faster over three months than accounts that don’t do giveaways.
Another major advantage of running giveaways is that they simply increase engagement. If you think your posts haven’t been performing well and you’re looking for a way to inject some engagement back into your posts, all you need is definitely host a giveaway.
What’s more is that when you reward the winners of giveaways with samples of your products, they’ll get drawn to your brand. If they enjoy using your products, they might turn into your loyal customers. Apart from this, they may recommend your brand to others.
Conclusion
To sum up, making use of an Instagram giveaway template that suits your contest is highly recommended due to the fact that it increases your brand awareness, followers, leads, etc. This article showed you how to run Instagram giveaways, giveaway ideas, and the best templates to make the process easier for you.
FAQs:
How Do You Format A Giveaway On Instagram?
Creating and designing the giveaway post is an essential step you need to pay attention to. Here are some pro tips for your Instagram giveaway post:
- The size of the photo/gif video should be adapted to Instagram format: 1080*1080 pixels
- Make sure your prizes are clearly shown in the picture
- Use giveaways related to your contests, such as “win,” “Prize,” “Giveaway,” etc.
- In the first parts of your caption, add a call-to-action to encourage readers to participate.
- Be clear about the requirements in the caption so the participants know what you expect them to do.
Note: You can try a free Instagram giveaway template to quickly design your giveaway post.
How Do You Caption A Giveaway?
Start your giveaway caption with a strong call to action that catches users’ attention to keep reading and knowing the benefits of participating in your contest. Continue the caption with information about
- How to enter the contests
- what the prizes are
- when you announce the winners.
In the end, make sure to include hashtags to expand your reach.
Is it legal to do giveaways on Instagram?
Whenever you had doubts about something being legal on Instagram, you can always read the Instagram promotion guidelines. Here is what it says:
- If you use Instagram to communicate or administer a promotion, you are responsible for the lawful operation of that promotion, including The official rules, Offer terms and eligibility requirements, and, compliance with applicable rules.
- You must not inaccurately tag content or encourage users to inaccurately tag content (for example: don’t encourage people to tag themselves in photos if they aren’t in the photo).
- Promotions on Instagram must include A complete release of Instagram by each entrant or participant. And the acknowledgment that the promotion is in no way sponsored, endorsed or administered by, or associated with, Instagram.
- We will not assist you in the administration of your promotion and cannot advise you on whether consent is required for use of user content or on how to obtain any necessary consent.
- You agree that if you use our service to administer your promotion, you do so at your own risk.
How Do You Pick A Winner On Instagram Giveaway?
When the giveaway ending date comes, you need to check all the participants and mark all the qualified users. Then you need to pick random winners from them. This process is not easy and needs tons of time and attention, especially if you have a large following. That’s why we recommend using Instagram giveaway third-party tools to automate this process and save time.
