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The Ultimate Guide To Create An Instagram Content Plan For Your Business

By Sara
November 19, 2021 8:41 pm

According to a study by Pew Research, in 2018, more than 71% of 18-24 years old use Instagram to share content with their friends and family. That made Instagram the second most popular social media platform after Facebook. The growing popularity of Instagram attracts marketers to use this platform for digital marketing. If you are using Instagram professionally to offer a service, you need an Instagram content plan to be ahead of your competitors. In this article, we’ll show you how to have a winning content strategy for Instagram and create Instagram content to attract followers. 

Looking for an Instagram content creation tool to share eye-catching posts? Try AiGrow for free now!

How To Create An Instagram Content Plan For Your Business?

If you want to use Instagram professionally to grow your business, having an Instagram content plan is essential. An Instagram content plan helps you be organized and share posts consistently so you can get more followers. Here are some tips you need to consider for better Instagram planning.

Create Your Own Content Theme

Instagram is all about visual sights, so sharing high-quality Instagram posts is essential to attract users. Here are some tips and Instagram content ideas:

  • Use ready templates: If you are not a pro-Photoshop user, don’t worry. There are plenty of platforms that provide you with ready-to-use templates. Some of them are Canva, Crello, and Adobe.
  • Find stock images: Using high-quality ready pictures can help you create an aesthetic feed page with few clicks. Some of the best platforms you can try are Unsplash,  Stocksnap.io, and  Stocksy.

Use AiGrow Content Creation Tool

If you have the time or energy to take your own photos for Instagram or check the resources, don’t worry. AiGrow has a solution for you to help you share unique, eye-catching posts. AiGrow is an Instagram management and growth service that helps you get more followers, boost engagement and grow your business on Instagram. This platform provides all the essential features with a professional user needs, such as content scheduler, growth engine service, automated DMs, post&reward tool, Instagram content creation, and content calendar Instagram tool. AiGrow guarantees your account’s safety and provides you with daily reports about its performance so you can observe your growth.

One of the latest features added to this platform is an Instagram content creation tool. After signing up on AiGrow’s website and purchasing your Postmate package, you can schedule a meeting with your dedicated account manager.

 In the meeting, you can tell your manager about your business, what content you want to share, and what audience you are searching for. After that, a team of AiGrow experts will take care of the rest and create fully custom content for you. Here are some examples of AiGrow’s Instagram content creation: 

Repost Content From Similar Accounts

One of the features that Instagram doesn’t provide for its users is the ability to repost content in the app. This tool can be helpful when you don’t have enough time to create your own content. Instead, you can repost posts from accounts in your niche. This way, not only do you have a high-quality post, but also the owner will receive followers from your page. Of course, you can take a screenshot and share the post again, but you’ll lose the quality. The article below will show you how to repost content easily without quality loss and with a few clicks. 

Read more: How to repost on Instagram on the desktop in 2021?

Schedule Your Posts In Advance

Scheduling Instagram posts and Stories in advance allows saving time publishing the posts and focusing on creating the content. No matter how many followers you have, this Instagram content strategy will help you focus on your main goal. You can find hundreds of Instagram content schedulers with a simple search, but do they work automatically? Are they safe to use? Can you schedule videos without quality loss? AiGrow’s Instagram scheduler has all of these options plus some essential features we’ll show you. Here’s how to use this tool:

  • Log into your AiGrow account and select “Manage”.
  • Open the “Posts&Scheduling” tab and click “Schedule”.
  • Choose “Feed” to schedule an Instagram post.

  • In the opened window, you can upload up to 10 photos and videos without quality loss or add the link of a video on YouTube to share it on your feed without downloading.
  • Write your caption, add hashtags and location, and tag users.
  • Scroll down to the scheduling tab and add your publishing date(s) or post it immediately.
  • Click “Submit”.

This way, you can schedule posts, Stories, and IGTV videos, and they’ll be published automatically even if you don’t have internet access. 

Use A Content Calendar Instagram Tool

If you want to grow your audience faster, you might want to consider sharing even posts as a part of your Instagram content plan. You can create special designs for different events or repost top content with the owner’s permission. AiGrow’s content calendar Instagram service made this much easier for you to view events of a year in a glance, search for the top posts, get ideas, and re-share the ones you like. Here’s how to use this  content calendar Instagram tool:

  • Log into your AiGrow account and select “Manage”.
  • Open the “Posts & Scheduling” tab and select “Social Calendar”.
  • In this tab, you can view events of every day of your month; also, you can scroll the months and view events for a whole year to have better Instagram planning.
  • To get Instagram content ideas for each day, click “Schedule Post”.

  • After a few seconds, you can view the trend posts for that event. Click “Repost” to share one on your Instagram feed.
  • The next part is Instagram planning for your reposted content. In the opened tab, you can view the content and add other pics for creating a photo album if you like.
  • AiGrow keeps the original caption, so you are giving the owner credit; you can include other words if you like.
  • In the next parts, add your hashtags, location, and an external link.
  • Finally, you can add your publishing date to schedule the post or share it immediately.


Try AiGrow content calendar Instagram tool for free now!

Use Different Kinds Of Hashtags

Another content strategy for Instagram that helps you put your content in front of a new audience is using hashtags. You can add up to 30 hashtags on an Instagram post and 10 to an Instagram Story. This way, you have the chance to reach the users’ feed page, even if they don’t follow you. This Instagram content strategy requires you to find and use different kinds of hashtags to get the best results:

  • Trend and top hashtags: You can use a hashtag generator tool to find the viral tags.
  • Branded hashtags: Create your dedicated branded hashtags and use them under every post as a part of your Instagram plan.
  • Location hashtags: Add your business location.
  • Event hashtags

Tip: If you don’t want your caption to look messy, you can add hashtags in a comment; They work the same. 

Share Posts At Your Best Times

Based on the days you want to share your posts and your audience locations, there are hours when most of them are online. By posting or scheduling your content for these hours, you can get the highest reach and engagement. For business profiles, you can access some analytics about your followers’ region, age, and gender; But this is not enough. So you need to start experimenting by sharing at different hours of the day to see when you’ll receive the highest reach. 

You can also read our article about the best hours for sharing posts and Stories: When is the best time to post on Instagram in 2021?

Find Trend Hashtags

As we mentioned, another good content strategy for Instagram posts is using trending Instagram hashtags. But these hashtags are changing consistently, so you need to monitor them and find the top ones every time you want to share a post.  Fortunately, AiGrow has a useful tool for tracking, monitoring, and finding viral hashtags. Here’s how to use this tool:

  • Log into your AiGrow account and select “Manage”.
  • Open the “Posts & Scheduling” tab and then click “Listening & Repost”.
  • In the “Hashtag monitoring” tab, click “Search Hashtags”.

  • Write a keyword about your content and click “Search”.

After a few seconds, the AI engine provides you with a list of top-used hashtags. You can add the ones you want to use when you create Instagram content, and monitor their growth. It’s also good for Instagram content ideas to check the top posts every week. 

What To Post On Instagram For Business

If you are a business owner and want to create Instagram content to increase your customers, Here are some content strategies for Instagram posts. Try to use these Instagram content ideas to get the best result in your Instagram content plan. 

Show Your Products

If you are offering a service or selling a product on Instagram, the easiest way to increase your customers is by sharing pictures and videos of your products. If you are eligible for having an Instagram shop, you can also add product tags for driving your followers to your website directly. These tags make it easier for your followers to find the product on your website and buy it. 

Read more: The ultimate guide to setting up an Instagram shop in 2021

Share User-Generated Content

Another Instagram content strategy to increase your brand awareness and build trust for your business is sharing user-generated content. You can encourage your followers by running campaigns and asking them to share pictures with your product for a giveaway or discount. Next, you can repost it on your feed or Instagram story. It’s also a good idea to ask them to use your branded hashtags to show off your business. 

Read more: 12 Killer ways to promote your business on Instagram

Run Contests & Giveaways

For businesses, brands, and influencers, hosting Instagram contests and giveaways can boost engagement in a short time and increase your followers. You can set some of your products or service as the prize and set conditions for your giveaway. If you are too busy to check the participants and find qualified users, you can use AiGrow’s post & reward tool to do it automatically. Here is how to use this tool:

  • Log into your AiGrow account and select “Manage”.
  • Open the “Posts & Scheduling” tab and select “Posts & Reward”.
  • Click “Schedule a Contest”.

  • In the opened window, upload your content or share one directly from YouTube without downloading, write your caption, hashtags, location, etc.
  • Set your conditions for the participants and schedule your post.

After that, your post will be shared automatically based on your Instagram planning. The AI engine checks all the rules and when the giveaway is over, select a random winner for you. 


Based on the latest Instagram algorithm, the key to gaining more followers on Instagram is sharing content consistently. This Instagram content strategy helps you increase your followers, reach Instagram explore page, and boost your visibility. In this article, we showed you how to create Instagram content for your business to grow your customers. Also, we introduced you to the best Instagram content creation tool to design unique feed posts, AiGrow.

Signup on AiGrow for free now!

This post was last modified on November 19, 2021 8:41 pm