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Instagram Hacks

18 Engaging Instagram Post Ideas To Use In 2022

December 19, 2021 9:48 am

Nowadays, there are 100 million photos and videos posted on Instagram every day. So running a successful Instagram page is not always an easy task since it’s pretty challenging and competing to stand out in the sea of Instagram pages. What can help you end up winning the competition is to come up with enticing Instagram post ideas that can make your engagement rate soar.

What To Post On Instagram?

Having appealing daily Instagram post ideas is of prime importance since it allows you to create and nurture relationships with your target audience.

To save your time and energy, we’ve come up with a list of creative Instagram ideas for creating engaging Instagram posts. So if you’re looking for fresh Instagram post ideas, don’t miss this post since it’s packed with them.

1# Create Recurring Content Series

If you are one of those who struggle to decide what to post on Instagram, you can take advantage of recurring content series and stick to themes that you can fall back on.

This way, you can consistently share content, have recognizable themes, and build a stronger connection with your audience.

Tip: If you have always been struggling to come up with Instagram content ideas and create stunning Instagram content, AiGrow can help you with all your Instagram content creation difficulties. Wonder how? Let’s dive in!


AIGrow is an all-in-one Instagram growth service

AiGrow is an all-in-one Instagram third-party app that centers around Instagram growth and management, providing you with professional features to achieve explosive growth on the platform.

One of the most recently released features of AiGrow is Content Creation. No matter if you already have had Instagram page ideas or not. You can either implement your Instagram content ideas or even come up with thousands of creative Instagram ideas thanks to AiGrow’s content creation service.

AiGrow- A Unique Instagram Content Creation Service

You can access thousands of Instagram post ideas with AiGrow. This feature offers you Instagram design plans, post creation, custom content, templates, and themes.

What is of great importance is that AiGrow assigns a dedicated account manager to take action on your behalf. So you don’t need to even lift a finger. All you need to do is to take part in a live walkthrough with your manager to review and analyze your targets. 

Then leave the rest to our professional team to not only create engaging Instagram posts for your account but also schedule them to be published whenever you desire.

AiGrow- A Unique Instagram Tool For Content Calendar Creation

Consistency and quality are key for your content to stand out. So if you want to post solid content on a regular basis, you definitely need a content calendar. A content calendar is a resource that unites the planning, organization, and scheduling of monthly content.

AiGrow is a great tool for content calendar creation. All you need to do is to gather information, decide on the main themes and categories of your content and leave the rest to AiGrow. Our team has creative Instagram ideas to create and design engaging Instagram posts for you and schedule your content (feed, Story, IGTV) on your behalf.

Plus, you can even repost others’ content. This feature is especially needed when you want to repost UGCs (User-Generated Content), the latest industry stats, and etc. 

Moreover, AiGrow can give you a hand in the process of running your Instagram giveaway contests from suggesting your Instagram posts ideas to giving you Instagram giveaway templates, setting the rules of the contest, and picking the winner.

Sign up for AiGrow and create your killer Instagram content calendar.

2# Share an Inspirational Quote

All people would admire meaningful quote

One of the creative Instagram ideas that you can take advantage of when thinking about creating an Instagram post can be inspiring others with a quote.

Sometimes a good inspiring quote motivates and gives you a pair of new wings when you need it. So everyone does like and need such quotes since it injects some positivity into your followers and creates a sense of rapport with them as a result. 

Tip: A great quote needs to be visually appealing and aesthetic as well to grab the attention of your followers.

3# Make People Laugh

Make people laugh and gain their trust

Adding a sense of humor to your Instagram post is one of the best daily Instagram post ideas that can make your Instagram account memorable. The more you can make people laugh, the more likely your post is to be shared and even become a viral hit.

Make use of updated material such as the types of humor that are being shared the most and are likely to be loved by your audience.

4# Post a Tutorial/DIY

Teach people an see how they engage with your post

One of the top daily Instagram post ideas that your followers will definitely enjoy is tutorials/DIY since they learn new tips and tricks and they get advice on certain situations to solve their problem through  DIY or How-To videos.

No matter what your account niche is. Sharing 30-second videos showing your audience how to do something can provide real value and engagement for your account.

Tip: Although videos work best here, you can use pictures with written instructions.

5# Go Along With A Seasonal Post

Include some seasonal posts and get your followers in the holiday mood

One of the best Instagram content ideas that you benefit is to get your followers in the holiday mood with relevant posts. 

It doesn’t matter what time of year it is or wheather it is holiday. All that matters, in this case, is to celebrate an occasion. You can create posts about official holidays like Christmas or unofficial ones like World Smile Day, Popcorn Day, and etc. Alternatively, you can post about the season itself.

Tip: Don’t forget to use relevant hashtags for best results.

6# Memes

Memes are funny videos and pictures that people send to each other

If you’re looking for Instagram page ideas that can drive engagement and establish a fun brand voice, don’t forget to use Memes. Memes are funny videos, pictures, or phrases that a lot of people send to each other on the Internet. They are the best Instagram post ideas if you want to keep adding a sense of fun and humor to your IG account.

7# Boost Engagement With Carousel Posts

Carousel posts will help you to categorize your post

A study of 22 million Instagram posts developed last year found that carousels are one of the most engaging Instagram posts. Using carousel posts, you can share several related photos or videos all in one go. Also, you can categorize them or even share one photo in small pieces to pique your followers’ curiosity to slide and see what it’s about.

8# Create Your Own IG Game & Challenge

Challenges and games are the best ways to make your followers love you

One of the greatest Instagram content ideas to make your Instagram engagement rate soar is using Instagram games. The easier to implement and more interesting your game is, the more likely you are to engage more people. This engagement will definitely translate to more followers.

9# Use Stories To Your Benefit

Stories are a fantastic opportunity to capture your followers’ attention

One of the daily Instagram post ideas you don’t have to miss is sharing as many Instagram stories as you want throughout the day- with as much creativity as you can.

We are here to tell you to focus on your Stories as much as you do on your feed. Stories are a fantastic opportunity to capture your followers’ attention and redirect them to your website, previous posts, or other social pages. 

Top Business Instagram Post Ideas

Since 80% of accounts on Instagram follow a business, this platform is full of potential customers. So having creative business Instagram post ideas can help you achieve Instagram success. Read on to learn about 9 Instagram page ideas from successful brands.

1# Take Followers Behind The Scenes

Take your followers behind the scene and develop connections.

One of the best business Instagram post ideas is to do whatever is within your power to humanize your business. By going behind the scenes of the product creating process, your special event, working day, workplace, etc. you have the chance to develop a genuine personal connection with your audience. 

Make sure your pictures/videos are honest and transparent. Don’t be afraid to show off your workplace all in mess, your untidy table with lots of notes and a cup of coffee, an employee deep in their work, etc.

2# Create Instagram Giveaway & Contest

Show your products with Giveaway and contest

One of the Instagram post ideas that can put your products or brand in front of new shoppers is hosting a contest or giveaway on the platform. There are some tips you need to pay attention to when creating your giveaway post. First of all, make sure to flag the event by including a Giveaway at the top of the post. Then you’d better choose the rules that help you increase your engagement and followers (tagging others, leaving a comment, following the giveaway runner’s account, like a photo, etc.). At the end offer a prize that is relevant to your audience.

Tip: You can also add the contest link in your bio to simplify participation.

3# Create Shoppable Posts

Encourage people to buy from you with shoppable posts

Creating shoppable posts on Instagram is one of the most effective business Instagram posts ideas that can turn followers into customers on Instagram. With Instagram shoppable posts, businesses can tag listed products in their Instagram shop catalog directly on feed posts, Stories, IGTV videos, live broadcasts, Reels, etc.

It simply puts your products in front of thousands of eyes and makes it much easier to access the details about the product and the process of buying. 

4# Arrange A Q&A | Instagram Post Ideas

There are different ways to answer your followers’ questions. You can make a post asking your followers to ask you questions in the comment section and start answering them if you have time. 

Note that besides hosting a Q&A session on your feed, you can also do that in your Instagram Stories, using the question sticker or go live.

5# Strike With Before & After Posts

Advertising your brand with before and after posts

One of the overly famous business Instagram post ideas in the advertising industry is before and after posts. Think about the value, services, and features you offer to your customers to get some ideas. 

These Instagram post ideas work great for beauty salons, health and fitness brands, repair shops, cosmetic products. 

6# Repost User-Generated Content(UGC)

Share user-generated content and prove yourself

If you are looking for Instagram post ideas that are ideal for social proof, you can take advantage of sharing user-generated content. 

Gathering it is pretty simple. All you need to do is to tell your audience what you’d like to see and what hashtag they have to include in their post. After some time, search for the hashtag, choose the outstanding user-generated content, and post it on your Instagram feed. Just don’t forget to get the post owners’ permission first.

7# Share Community & Employee Spotlights

Motivate your Followers and give them hope

One of the best Instagram post ideas that can give your employees and community members a chance to shine is definitely sharing spotlights. 

Sharing mini-interviews and quotes from inspirational members of the community is a great way to return your audience’s favor and show that you care for them.

Moreover, sharing employee spotlights (selfies, pictures of them engaged in their craft, short video interviews) not only shows your gratitude and appreciation but also relates your consumers to the brand on a more personal level.

8# Embrace A Trend

Join trends and never ignore them

Creating relatable content for joining the modern hilarious trends and challenges can be one of the useful business Instagram post ideas since it can put a face to your brand and help your audience connect with you.

Tip: Don’t forget to add the necessary hashtags and tags as well.

9# Partner With Influencers

Influencers creats srong bond between

Influencers have weights because there is a strong bond between them and their followers. Their followers are interested in their thoughts and opinions. So influencer marketing is one of the greatest business Instagram post ideas. Also, it can bring a lot of exposure to your brand. Consider your budget and your niche when deciding who you want to work with. You’d better work with those whose target industry is related to yours. Depending on your budget, you can either work with micro-influencers (with up to 100,000) or nano-influencers (with up to 1,000 followers).


Coming up with fresh and outstanding Instagram post ideas will no longer be a difficulty. We shared 18 engaging Instagram post ideas, and a top Instagram content creation service, AiGrow to give your creativity a push.

Create killer Instagram content with AiGrow!

This post was last modified on December 19, 2021 9:48 am