Being a part of a massive Instagram community is not only about having fun. It is also hard work that requires time and attention. To grow on Instagram as a writer, you must experiment with different formats, engage with your followers, and adapt your content based on their feedback and preferences. Some tools show better results than others.
However, to find the right combination of these tools, you must analyze the goals you want to reach or use the help of an Instagram expert. If your account is consistent and active, you will receive many benefits from working on its performance.
Whether you are one of the paper writers who create academic content or belong to the community of modern writers who create fictional content, you must use all the Instagram tools effectively. Even if you help students with their assignments and can’t share the pieces you wrote with your audience, you can still find a way to attract the attention of Instagram users.
In this article, we will explore the ways you can grow on Instagram as a writer. Let’s dive in!
Tips to Grow on Instagram as a Writer
In order to grow on Instagram as a writer, you must put time and consistent effort. Consider these tips to reach your goals effectively and without too much stress.
#1 Define your niche
Identify your target audience and concentrate on a particular writing genre or topic. Your goal is to attract like-minded followers genuinely interested in your content. Rely on the content you create and topics that you enjoy discussing.
Considering only your audience’s interests is ineffective, as your content will not sound genuine. Write about something you are passionate about and have expertise in as a writer.
On top of that, do a research study to learn more about those who grow on Instagram as a writer and define their niches. Is it possible to create a new niche that reflects your type of writing?
#2 Optimize your profile
Create a compelling bio that showcases your identity as a writer. Use relevant keywords and include a link to your website or blog.
If you are hesitant about the information you want to include in the bio section, you can turn to an expert who will help you create an engaging description of your work and grow on Instagram as a writer.
If you are unaware of the logic behind Instagram’s algorithms, deciding what to write about in your profile might be challenging. Therefore, the assistance of an experienced specialist might come in handy.
#3 Consistent branding
Develop a cohesive visual style for your account using consistent colors, fonts, and filters. It is an essential part of your promotional strategy that creates a recognizable brand and makes your profile visually appealing. No matter how surprising it may be, written content is only a part of your brand image.
#4 Engaging content
Without a doubt, appealing writing is the core of your profile. Share original content that resonates with your audience.
For instance, you can include excerpts from your writing, quotes, behind-the-scenes peeks at your writing process, writing tips, or book recommendations. Nobody knows what an ordinary day for a modern writer looks like.
You can show your audience different stages of your work: where you find inspiration, what your writing process looks like, etc.
#5 Use Hashtags
Utilize relevant hashtags to expand your reach and make your content discoverable. Research popular writing-related hashtags and include a mix of broad and niche-specific ones in your posts.
Again, this part of promoting your account is tricky, even though it seems quite simple. You can learn more about hashtags and their effectiveness while doing a research study.
Alternatively, you can turn to Instagram experts to do everything properly.
#6 Engage with the writing community
Interact with other writers and writing-related accounts by liking, commenting, and sharing their content. Doing so will help you build connections, increase visibility, and attract potential followers.
As you already understand, your presence on Instagram should be consistent. Naturally, you might lack time to check all the updates and comment on different accounts.
Writing should still remain your main focus. That is why you might consider using various tools to create a lasting impression on Instagram.
#7 Collaborate with others
This point is a logical consequence of the previous tip. You can partner with fellow writers for collaborations: joint giveaways, guest posts, or shoutouts.
This type of cross-promotion exposes your account to new audiences. Collaborating with influencers is a popular tool for promoting your account. Choose your business partners wisely and discuss all the nuances of collaboration in advance.
#8 Take the most out of Instagram Stories
Use the Stories feature to share behind-the-scenes glimpses, writing updates, or interactive content like polls or Q&A sessions. Stories allow for more casual and authentic engagement with your audience.
You can ask your followers to define the topic of your next post/article/book. The more types of engagement you come up with, the better.
#9 Utilize Instagram Reels and IGTV
Take advantage of these video features to create engaging and shareable content. You can share writing tips, book reviews, author interviews, or even do short readings of your work.
It is an easy approach to letting your audience see the real you and build a stronger connection with your followers.
#10 Engage with your followers actively
Needless to say that you must be active in your account. Reply to comments promptly to create a friendly community and make your followers feel valued.
You can also inspire discussions and ask questions in your captions to spark engagement. Your followers need to feel your presence behind the photos and texts in your account.
#11 Cross-promote on other platforms
Use other social media platforms to inform users about your Instagram account, your website, or your email newsletter. Encourage your existing audience to follow you on Instagram for exclusive content.
Note that it should be exclusive content. It is an important rule for managing your social media accounts: do not post the same content on all the platforms.
#12 Participate in writing challenges or prompts
Engage in popular writing challenges or daily prompts by using the designated hashtags. Doing so will help you demonstrate your work to a bigger audience and grow the number of followers.
For instance, many students look for a cheap essay writing company when they need to write something outstanding. You can participate in challenges that provide tips on how to write an engaging introduction.
The important thing to keep in mind is that you should not make yourself take part in as many challenges as possible. Just have fun and do the things that inspire you.
#13 Analyze and adapt
Use Instagram’s analytics or third-party tools to track your growth, understand your audience demographics, and analyze your most engaging posts. You can then adjust your content strategy based on these insights.
If you don’t want to take part in this process, get professional help from social media experts. It is crucial to stay inspired and motivated while you promote your account.
Tools You Can Use to Showcase Your Writing Talent on Instagram
● Captions. Craft compelling captions for your posts. Use them to demonstrate your style, share parts of your work, or provide thought-provoking insights.
● Microfiction. Instagram’s visual nature doesn’t mean that text has no significance. Consider sharing microfiction stories with your audience. You can use Stories to create appealing images that support the main idea of your piece.
● Quotes. Share impactful quotes from your writing to give your audience a taste of your creativity. Design visually appealing graphics using free tools like Canva to make your quotes stand out.
● Writing tips. Provide valuable writing advice, tips, or prompts. This approach shows your expertise and offers value to aspiring writers who follow you.
● Excerpts from your work. Share captivating excerpts from your pieces. Again, you can use visually appealing images to create eye-catching posts.
● Visual artists. If you want to concentrate on writing and have no interest in creating visuals, you can partner with artists or graphic designers. They will help you create visually stunning posts that combine your writing with their artwork.
● Writing prompts. Engage your followers by posting writing prompts and motivating them to respond in the comments. It is one of the ways to build a community and discuss various ideas on this social media platform.
● Collaborative writing projects. Initiate collaborative writing projects where your followers can contribute to a story or plot of your new book. This interactive approach works great because you let your audience participate in the creative writing process and motivate them to follow your account.
Mistakes to Avoid
Even though mistakes are an essential part of any process, it is better to avoid some of them. After all, you can learn from the mistakes others make.
Here are some common errors that can spoil the impression of your Instagram account.
● Lack of consistency. Inconsistency in posting can slow down your progress and block your path to grow on Instagram as a writer. Maintaining a regular posting schedule is important to stay engaged with your audience and remain visible in their feeds. Instagram algorithms are cruel in this way.
● Poor engagement. Neglecting to engage with your audience by responding to comments, messages, or conversations can negatively affect your account. Building relationships and cultivating a sense of community is critical.
● Irrelevant content. Sharing content unrelated to your writing can confuse your followers. Focus on providing value when creating your posts. Also, stick to your niche to attract the right audience and maintain their interest.
● Neglecting hashtags. Underestimating the role of hashtags can limit your posts’ discoverability. Research relevant and popular hashtags in the writing community and use them strategically in your posts.
● Overlooking visual appeal. Instagram is a visual platform, and paying attention to the aesthetics of your posts can make them more appealing. Invest time in creating visually attractive content, or hire someone with experience to guide you through the process.
● Lack of originality. Relying solely on generic quotes or clichéd content will not help your account stand out. Aim to bring your unique voice, perspectives, and original content to communicate an original message that characterizes your personality.
There is nothing bad about learning from others and borrowing some of their ideas. The key point here is, though, to add your personal touch to every idea you decide to use.
● Ignoring the writing community. Instagram offers a vibrant writing community. Failing to engage with other writers, participate in challenges, or support fellow creators can limit your exposure and growth potential.
Even if you consider yourself to have an introverted personality, try to make your presence visible on Instagram. Otherwise, people will forget about your account or simply will not pay attention to it.
● Over-promotion. Constantly promoting your work or services without offering value or engaging with your audience can be spammy. Balance self-promotion with content that educates, entertains, and inspires your followers.
Even though the primary goal of your account might be selling your books or promoting your personality as a writer, you need to give something valuable to the audience to reach these goals.
● Neglecting Instagram stories. Stories provide an opportunity for more casual and behind-the-scenes content. Ignoring this feature means missing out on building a deeper connection with your audience.
Naturally, you might have chosen the profession of a writer because you are not a fan of direct communication with people.
However, going live on your stories or recording informative and fun content pieces are crucial to grow on Instagram as a writer.
● Not analyzing insights. Many writers make this particular mistake: their turn to professionals to build an effective Instagram strategy, apply it, and never change a thing.
Your task is to analyze the performance of your posts and stories to make the necessary adaptations. Instagram provides valuable analytics to help you understand your audience, content performance, and growth patterns.
Neglecting to analyze these insights may result in missed opportunities for improvement.
FAQs on How to Grow on Instagram as a Writer
Now that you’re familiar with the best tips to grow on Instagram as a writer, it’s time to go over some frequently asked questions so that there are no unanswered questions left!
Q1. How Do I Find My Target Audience as a Writer on Instagram?
Finding your target audience on Instagram as a writer requires a strategic approach. Here are some steps to help you find your target audience and grow on Instagram as a writer:
- Identify your writing niche: Determine the specific genre, theme, or topic that your writing revolves around. This will help you narrow down your target audience.
- Research popular hashtags: Look for hashtags that are relevant to your writing niche. Explore posts and accounts that use these hashtags to discover potential readers who are interested in your type of content.
- Engage with similar accounts: Find and follow other writers or accounts that share similar content or cater to the same target audience. Engage with their posts by liking, commenting, and sharing, as this can help you attract their followers who might also be interested in your writing.
Q2. How Can I Collaborate With Other Writers on Instagram to Grow My Follower Count?
Collaborating with other writers on Instagram can be a powerful way to expand your reach and grow on Instagram as a writer. Here’s how you can do it:
- Identify potential collaborators: Look for writers who have a similar target audience or complementary writing styles. Reach out to them through direct messages or comments to express your interest in collaboration.
- Joint giveaways: Organize a joint giveaway where you and other writers contribute prizes related to writing or books. This can attract attention from both your audiences, increase engagement, and potentially lead to new followers for all participants.
- Guest posts: Collaborate with other writers by offering guest posting opportunities. You can feature their writing on your account and vice versa. This cross-promotion allows you to introduce each other’s work to a new audience and gain exposure.
- Shoutouts: Give shoutouts to other writers on your Instagram stories or in your posts. This act of promoting fellow writers can encourage them to reciprocate the gesture, exposing you to their audience.
- Writing challenges: Participate in writing challenges or prompts together with other writers. You can collectively choose a theme or a specific hashtag and encourage each other’s participation. This creates a sense of community and widens your exposure to potential followers.
Conclusion
As you can see, having an Instagram account is not only about commenting on the photos of your friends and posting nice pictures of your brunch. Making your account visible and engaging takes time and energy. Be prepared to face some difficulties at the beginning of your Instagram journey, and remember that there is nothing impossible for a devoted and talented writer. You may become one of the most influential accounts someday.
