Instagram is a powerful platform for cafe marketing. In the blog post, “Instagram Marketing for Restaurants,” we discussed the reasons why restaurants and coffee shops should prioritize this platform, with the most important reason being the vast potential customer base on Instagram.
If you’re launching your cafe’s marketing efforts, the best cafe Instagram accounts can serve as your inspiration and guide.
How can you find them? No worries! We’ve compiled a list of 12 top cafe accounts based on their cohesive style, high-quality photos, content variety, and engagement. Let’s delve into them!
Top Instagram Coffee Shop Accounts
Ready to explore the best cafe Instagram accounts and their posts? Let’s get started!
#1. Peggy Porschen
Peggy Porschen is a great example of cafe marketing on Instagram. With over 700K followers, this account has a complete bio with an online booking link and highlights.
Peggy shares different types of posts including carousels and reels which are highly engaging. Both pictures and videos are high-quality and consistent with the main theme. It also uses cafe hashtags strategically.
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#2. Elan Cafe
Elan Cafe captures hungry eyes with its super high-quality pictures. These posts showcase both the cafe’s amazing environment and its mouthwatering dishes in the best possible light.
They further leverage the power of influencers and bloggers to promote their account, maximizing reach. Catchy cafe captions, like “You + us = a matcha made in heaven,” are another strong point. Consistent posting adds to their overall effectiveness.
#3. Blue Bottle
Blue Bottle immediately captivates attention with its meticulously curated aesthetic. This starts with a simple yet effective cafe bio and neatly organized highlights.
The brand excels in content diversity, crafting engaging captions that spark user interaction. Strategic partnerships further expand their reach, ensuring their message gets seen by a wider audience.
Just like the other cafes mentioned, Blue Bottle maintains a consistent posting schedule, with a particular focus on Reels, a currently trending content format.
#4. La Colombe
La Colombe is crushing it on Instagram with over 190k followers and a whopping 5k posts – that’s one seriously active account!
They’re all about keeping things fresh by using tons of different content formats, and you’ll see keywords popping up everywhere (think Instagram SEO magic!). Plus, they’re total pros at featuring photos from their awesome customers – shoutout to all the La Colombe fans out there!
Their captions are short and sweet, but they get the job done. They know how to spark a conversation, making you want to comment or share their posts. And let’s not forget about all the cool collaborations they do!
#5. 85℃ Bakery Cafe
85℃ knows how to grab your attention right from the start with a short, catchy bio that makes you wanna know more. Then, they hit you with a bunch of mouthwatering pics of their cakes and drinks.
They’ve got a loyal following of over 112k people, and it’s no surprise. They post tons of great content, showing off their cozy cafes and all those delicious desserts. Plus, their Reels are short and sweet, keeping you hooked without dragging things out.
Collaborations are another big thing for 85℃ – they team up with other food accounts and influencers to spread the word. And they don’t forget about their fans! They actually respond to comments, which is pretty cool.
#6. Bettys
Betty’s Instagram is seriously #cafegoals! Their photos are like, professional-grade good – every shot is mouthwatering and bursting with detail.
Plus, their feed is super consistent, so you always know what to expect (amazing coffee and yummy food, obvs). They even feature their awesome staff in the pics, which adds a nice personal touch.
Their captions are short and to the point, but they get the job done. And let’s not forget all the cool collabs they do with other accounts – they’re all about spreading the love!
#7. Farm Girl Cafe
Farm Girl Cafe’s Instagram is a feast for the eyes! They post tons of close-up pics of their yummy drinks and cakes, all in these gorgeous, vibrant colors.
They’re constantly serving up fresh content, from stories to Reels, to keep things interesting. Plus, they team up with other accounts and sprinkle in relevant hashtags to get their name out there.
#8. Fox In The Snow
Fox in the Snow knows what the people want – drool-worthy cake pics! Seriously, their feed is full of these incredibly high-quality photos that just make you wanna grab a fork.
But they don’t stop there! They take you behind the scenes with Reels showing how they whip up all that deliciousness.
Plus, they use their Instagram to keep everyone in the loop about special offers, new locations, and all their latest achievements.
#9. Angelina Italian Bakery
Angelina’s Instagram is a delicious mix! They love showing off their talented bakers and the smiles their treats bring (seriously, those donuts!).
But the real stars are the high-quality pics of their cakes and donuts – they’re like edible art! Their feed is super cohesive, they collab with cool accounts, and their bio and highlights are eye-catching too. One look and you’ll be hitting follow!
#10. Balzac’s Coffee
Balzac’s Instagram has cracked the code to growing a loyal following (over 34k strong!). Here’s their secret sauce:
a super professional bio and organized highlights that grab your attention right away. Plus, they keep things fresh with consistent posting, mixing up Stories, Reels, carousels, and stunning single images.
To top it all off, they use relevant hashtags and, well, their food and drinks basically photograph themselves. What more could you ask for?
#11. Peixoto Coffee
This cafe (and coffee) Instagram account totally hooked me – the bio is so clever, it had me scrolling right away!
Their feed is super organized and clean, with a mix of eye-catching photos and videos. They definitely know their hashtags, and they’re always keeping their audience engaged with fresh posts. It’s clear they put a lot of thought into their content!
#12. Groundwork Coffee
Groundwork’s Instagram is all about giving you the full experience! Their bio is super informative, and their posts are super diverse – they’ve got something for everyone.
Plus, they’re all about collaborating with other foodies and influencers to spread the word. And let’s not forget, they show off not just their delicious food and drinks, but also the cool vibes of their cafes, both inside and out.
Best Coffee Instagram Accounts and Influencers
Now that you’ve seen some winning cafe accounts, let’s explore inspiring coffee Instagram accounts to fuel your own creative posts!
#1. Suannygdesigns
Boasting over 110k followers, this account serves up artistic coffee creations that are a feast for the eyes. They don’t stop at stunning photos, though – they also captivate audiences with short, engaging coffee Reels!
#2. Coffeeders
Coffeeders is a coffee lover’s dream come true! They’ve got a massive following (over 380k strong!) and their feed is bursting with diverse coffee content.
From stunning visuals to engaging Reels and hilarious coffee memes, they’ve got it all. Plus, their unique hashtag #coffeeders is a great way to join the conversation!
#3. Coffee
Simply Coffee curates a collection of stunning coffee pics from around the world, all accompanied by short and sweet captions. It’s a coffee lover’s daily dose of inspiration!
#4. Coffee’n Clothes
This account is my new obsession! It’s a perfect blend of coffee and fashion, with super creative posts that are both stylish and delicious.
They even have their own catchy hashtags #coffeenclothes and #cnexperiences, plus a bio that says it all: “Stylishly Caffeinated!”
#5. James Hoffmann
Calling all coffee enthusiasts! With over 600k followers, Jimseven is your go-to guy for pro coffee tips and recipes. His feed is a treasure trove of informative images and videos to elevate your coffee game.
#6. World Coffee Championships
World Coffee Champs alert! This account is your one-stop shop for everything related to prestigious coffee competitions, from heart-stopping latte art battles to inspiring champion profiles.
#7. Coffeeholic101
This is another account “from a coffee enthusiast to coffee enthusiasts”. Expect posts on everything from latte art and coffee origins to quick brewing recipes.
