Unlocking the power of Instagram stories to share your favorite moments, promote your brand, or connect with your audience is a social media superpower. But what if we told you there’s more to it? In this guide, we’ll unravel the mystery behind one of Instagram’s hidden gems: ‘How to add a link to Instagram story.’
It’s a simple yet effective way to drive engagement and connect your audience directly to the content that matters most to you.
So, let’s dive into the world of clickable connections and discover how to add links to your Instagram stories.
How to Add Link to Instagram Story?
Adding a clickable link to your Instagram story can be a game-changer for engaging with your followers. It’s a simple process that can help you direct your audience to valuable content.
Here is how to put a link on Instagram story:
1. First, open Instagram and head over to the Stories section.
2. Next, choose or capture a picture/ video.
3. Then, tap the sticker icon located at the top.
4. Look for the ‘Link’ option among the stickers and select it.
5. Now, insert your desired link URL and tap ‘Done.’
Note: You can also customize the sticker text to display your preferred message on the link sticker.
6. You’ll instantly see the link on your picture or video.
7. Afterward, you can easily adjust the link’s color and position it wherever you prefer.
8. Once you’re satisfied with the appearance, go ahead and post your story.
Ta-da! You’re all set with a clickable link in your Instagram story. Now, let’s see how these link stickers can help you promote your business. Looking to know how to add link to Instagram post? click the link.
What Is an Instagram Story Link Used for?
An Instagram story link is used to provide a direct and clickable pathway to external content, such as websites, articles, product pages, or any online resource. When you add a link to your Instagram story, it allows your viewers to easily access the linked content with just a tap on the story.
Here are some common uses for Instagram story links:
1. Promotions and Sales: Businesses often use story links to drive traffic to their product pages, promoting sales, discounts, or new product releases.
2. Blog Posts and Articles: Content creators and bloggers can link to their latest articles, blog posts, or other written content, increasing traffic to their websites.
3. Event Announcements: Promote events, webinars, or live streams by linking to event pages or registration forms.
4. Affiliate Marketing: Affiliate marketers can use story links to direct followers to affiliate products or services, earning a commission for each sale.
5. Fundraising: Nonprofits and individuals can link to fundraising campaigns or donation pages to raise funds for causes.
6. Sharing News and Updates: Share news articles, updates, or announcements related to your niche or industry.
7. Collaborations and Partnerships: Collaborate with other brands or influencers and use story links to cross-promote each other’s content or products.
8. Showcasing Portfolio: Artists, photographers, and designers can link to their portfolio websites to showcase their work.
In essence, Instagram story links offer a versatile way to connect your audience with external content, making it a valuable tool for businesses, influencers, and content creators to engage with their followers and drive traffic to specific destinations online.
Also read: Instagram Story Ideas
Who Can Use the Instagram Link Sticker?
The Instagram link sticker can be used by everyone, regardless of their follower count or account type. Unlike the previous “Swipe Up” feature, which was limited to accounts with over 10,000 followers, the link sticker is a more widely accessible option on Instagram.
This change makes it available to a broader range of users for adding clickable links to their Instagram stories.
Also read: How to Repost Instagram Story You’re Not Tagged in
Other Ways of Posting Links on Instagram
Exposing your links on Instagram can be crucial for driving traffic, promoting products, or sharing valuable content. Here is how to post links on Instagram using different methods besides sticker links:
1. Instagram Bio Link: Your Instagram bio continues to be a valuable place to put a link to your website, blog, or other important destinations. You can update this link as needed to promote specific content or campaigns.
2. Link in Instagram Posts: Regular Instagram posts still do not allow clickable links in captions. However, you can mention “Link in Bio” in your post captions and direct users to your bio, where they can find the link. Alternatively, you can use the link sticker in your stories to link to specific posts.
3. IGTV Video Descriptions: You can include clickable links in the video descriptions of your IGTV videos to lead viewers to related content or websites.
4. Instagram Shopping: If you have a business account and sell products, you can use Instagram Shopping to tag products in your posts and link them directly to your online store.
5. Instagram Ads: If you have a budget for advertising, you can run Instagram ads with clickable links that lead users to your desired destination. When running Instagram ads, use call-to-action (CTA) buttons like “Learn More” or “Shop Now” to encourage users to click on the link and take action.
6. Instagram Stories Highlights: You can create Highlights on your profile featuring important content and include links in the descriptions of those Highlights to direct users to relevant information.
7. Collaborations and Shoutouts: Partner with other Instagram users, influencers, or brands for shoutouts or collaborations. They can share your link in their stories or posts.
8. Using DMs to Share Links: You can also use direct messages (DMs) to share links with specific users or groups. Simply send the link in a private message to engage directly with your audience.
Also read: Guide To The Perfect Instagram Story Dimensions
Last Words
In today’s Instagram landscape, adding links to your stories is easier than ever with the new link sticker. It’s a feature for everyone, so no matter your follower count, you can share important links directly in your stories.
By following the steps we’ve outlined in this guide on how to add a link to Instagram Story, you can boost engagement, promote your content, and connect with your followers on a whole new level.
Remember, with the link sticker, your Instagram stories can become powerful tools for sharing what matters most to you and your audience. So go ahead, start adding links, and make your stories truly interactive and engaging!
We recommend you read how to add music to an Instagram story as well.
FAQs
Now that you know how to add a link to an Instagram story, it’s time to take a look at some frequently asked questions in this regard.
1. What Are Instagram Stories Link Stickers?
Instagram Stories Link Stickers are interactive elements that allow users to add clickable links to their Instagram Stories.
These stickers enable users to direct their audience to external websites, blog posts, products, or other online content. With Link Stickers, followers can simply tap on the sticker to access the linked destination.
2. Why Can’t I Add a Link to Instagram Story?
If you’re experiencing difficulties adding a link to your Instagram story, there could be a few reasons for this issue:
1. App Updates: Make sure you have the latest version of the Instagram app installed on your device. Outdated apps might not support new features or updates.
2. Feature Availability: Sometimes, Instagram tests new features on a limited basis before making them available to all users. The availability of features like the link sticker might vary by region or user group. It’s possible that the feature hasn’t been rolled out to your account yet, but it should be available to most users.
3. Technical Issues: Occasionally, technical glitches or issues with your device, network connection, or app settings can prevent the link sticker from working correctly. Try restarting your device, reinstalling the Instagram app, or checking your internet connection.
4. Account Restrictions: If you’ve violated Instagram’s terms of service or community guidelines in the past, your account might have certain restrictions, limiting your access to certain features. Review Instagram’s policies to ensure your account is in compliance.
5. Temporary Outages: Instagram might experience temporary outages or issues with specific features. Check the Instagram Help Center or their official social media accounts for any announcements about known issues.
3. How to Add ‘Swipe Up’ Link to Instagram Story?
You can no longer add a “Swipe Up” link to an Instagram story because Instagram has replaced it with the link sticker. Now, you can use the link sticker to add clickable links to your stories.
