How to Add a Link to Instagram Post? New Ways in 2023

Instagram has become one of the most popular social media platforms, with millions of active users posting pictures and videos daily. However, unlike other platforms, Instagram has limitations when it comes to adding links to your posts. In this article, we’ll explore new and creative ways to add links to your Instagram posts in 2023.

How to Add a Clickable Link on Instagram Post

Adding links to Instagram posts has been a challenge for users for a long time. Instagram only allows one clickable link in the bio section; adding links in the caption or comment section has never been possible. However, with the introduction of new features, users can now add clickable links to their Instagram posts.

To add a link to an Instagram post, you need to follow a few simple steps:

• Step 1: Create a new post: To start, you need to create a new post by tapping the “+” icon at the bottom of your Instagram home screen.
• Step 2: Select the content: Choose the content you want to share, either a photo or video.
• Third step: Add the caption: Write a caption for your post. This is where you can add the link.
• Step 4: Add the link: To add a link to your post, simply paste the link into the caption section. Make sure to include the “http://” or “https://” at the beginning of the link. This link is not clickable, but users can copy and paste it on their browser. 
• Step 5: Publish the post: Once you have added the link, you can publish your post by tapping the “Share” button.

Note: There is no way to add a clickable link to feed posts. However, you can try Instagram reels or IGTV videos to access clickable links. 

Importance Of Clickable Links On Instagram Posts

Clickable links on Instagram posts are important because they allow your followers to access your website or other content quickly. Adding a clickable link can promote your business, drive traffic to your website, and increase sales.

However, it’s important to remember that Instagram’s algorithm limits the reach of posts that contain clickable links. To maximize the effectiveness of your clickable link, include a call-to-action in your caption, use relevant hashtags, and post at the optimal time for your audience.

In the next section, we will discuss how to add different types of links on Instagram posts, including website links and YouTube URL links.

Adding Different Types of Links on Instagram Posts

When it comes to adding links to Instagram posts, there are different types of links that can be added depending on the purpose. These types of links include website links, YouTube URL links, and more. Each type of link serves a different purpose and requires a slightly different approach when adding them to Instagram posts. In the following sections, we’ll discuss how to add different types of links on Instagram posts.

New Ways to Add Links to Your Instagram Posts

Instagram Reels

Instagram Reels is a relatively new feature that allows users to create short videos and share them on their feed. You can now add links to your Reels, making it an excellent way to drive traffic to specific pages or products.

Instagram Guides

Instagram Guides is another feature that allows users to create a collection of posts on a specific topic. You can add links to each post in the guide, making it easy to direct your followers to specific pages or products.

Instagram Live

Instagram Live is an excellent way to connect with your followers in real-time. With the new feature, you can now add links to your Live streams, making it easy to direct your followers to specific pages or products.

Link Stickers

Recently, Instagram has introduced link stickers for Stories, which allows users to add clickable links to their Stories. However, these stickers are only available for users with a business account, and not everyone wants to switch to a business account just to add links. You can find this feature in the Instagram stickers box. 

Link in Comments

Another new way of adding links to your Instagram posts is by adding the link in the comments. You can add a shortened link or a link tree link in the comments section, making it easy for your followers to access the link.

How to Add a Clickable YouTube URL Link to an Instagram Post

Are you looking to promote your YouTube video on Instagram and drive more traffic to your channel? Adding a clickable YouTube URL link to your Instagram post can help you achieve this goal. Follow these steps to add a clickable YouTube URL link to an Instagram post:

Step 1: Shorten the YouTube URL

1. Go to a link-shortening service website such as Bitly or TinyURL.
2. Paste the YouTube URL into the link shortening service website.
3. Click on the “Shorten” or “Generate” button.
4. Copy the shortened URL that is generated by the link shortening service.

Step 2: Add the shortened URL to your Instagram post

There are two ways to add the shortened URL to your Instagram post:

Option 1: “Link in Bio” feature

1. Go to your Instagram profile and click on the “Edit Profile” button.
2. Paste the shortened YouTube URL into the “Website” field.
3. Click on the “Save” button.
4. Create a new Instagram post promoting your YouTube video and include a call-to-action to visit the link in your bio.
5. In the caption of the Instagram post, add a message such as “Click the link in my bio to watch the full video.”
6. When someone clicks on the link in your bio, they will be directed to your YouTube video.

Option 2: “Swipe-Up” feature

1. To use the Swipe-Up feature, you need to have a business or creator account and at least 10,000 followers.
2. Create a new Instagram story promoting your YouTube video.
3. Click on the “Link” button at the top of the screen.
4. Paste the shortened YouTube URL into the “Add Link” field.
5. Click on the “Done” button.
6. Add a call-to-action such as “Swipe up to watch the full video.”
7. When someone swipes up on your Instagram story, they will be directed to your YouTube video.

Option 3: Add Links To IGTV Description

1. Open the Instagram app and go to your profile.
2. Tap the “+” icon in the top right corner to create a new IGTV video.
3. Upload your video and fill out the title and description fields.
4. In the description field, include the URL you want to link to. For example, “Visit our website at www.example.com.”
5. Highlight the URL and tap the “link” icon.
6. Enter the URL again in the “Add URL” field and tap “Done.”

Now, when users view your IGTV video, they can tap the link in the description to go directly to your website or social media page.

How to Add a Shopping Link to Instagram Post

Adding a shopping link to your Instagram post has many benefits, including:

• Providing a seamless shopping experience for your customers by allowing them to purchase products directly from your post.
• Increasing your sales and revenue by making it easier for your customers to buy your products.
• Boosting engagement and driving traffic to your website by encouraging customers to visit your site for more information or products.

Here’s a step-by-step guide on how to add a shopping link to your Instagram post:

Set up Instagram Shopping

Before you can add a shopping link to your post, you need to set up Instagram shopping. Here’s how:

1. Go to your Instagram profile and tap the three horizontal lines in the top right corner.
2. Tap Settings, then Business, and then Shopping.
3. Tap Continue and then select the product catalog you want to use for your shop.
4. Select Done.

Create a Post

Once you’ve set up Instagram shopping, you can create a post. Here’s how:

1. Open the Instagram app and tap the + icon in the bottom center of the screen.
2. Select the photo or video you want to post.
3. Tap Next.
4. Add filters, captions, and tags to your post.
5. Tap Tag Products.
6. Select the products you want to tag in your post.
7. Type in the URL of the product page on your website where customers can purchase the product.
8. Tap Done.

Tips for adding links to your Instagram post

Here are some tips for adding links to your Instagram post:

• Keep your caption short and engaging.
• Use a call-to-action (CTA) to encourage users to click on the link.
• Try a URL shortener to keep your link short and neat.
• Use tracking links to track clicks and measure the success of your link.

Understanding the Limitations of Adding Links to Instagram Posts

After discussing the new ways of adding links to your Instagram posts, it’s important to understand the platform’s limitations.

Link in Bio

The most common way to add a link to an Instagram post is through the “link in bio” feature. This feature allows you to add a clickable link to your Instagram profile, which users can click on to access external content. However, this method has its limitations. You can only have one link in your bio, which means you’ll have to constantly change it if you want to promote different content.

Pro Tip: Using AiGrow’s Link In The Bio Tool, You Can Create Your Own Landing Page And Include Unlimited Links And Buttons. 

Swipe Up Feature

The “Swipe Up” feature is another popular way to add links to Instagram Stories. However, this feature is only available to accounts with over 10,000 followers or verified accounts. This means that smaller accounts are unable to use this feature to promote their content.

Why Can’t I Add Link to Instagram Post?

If you’re having trouble adding a link to your Instagram post, don’t worry, you’re not alone. There are several reasons why you might not be able to add a link, but fortunately, there are also solutions to fix the issue.

Possible Reasons For This Issue:

1. You don’t have a business account: Instagram only allows business accounts to add links to their IGTV posts. If you have a personal account, you won’t be able to include clickable links in your IGTV posts’ description.
2. Your account is new: Instagram may restrict certain features for new accounts, including the ability to add links to your posts. If your account is new, you may need to wait a few days or weeks before this feature becomes available.
3. You’ve been flagged for spam: If you’ve been reported for spamming or violating Instagram’s terms of service, you may have lost the ability to add links to your posts.
4. Technical issues: Occasionally, Instagram may experience technical issues that prevent users from adding links to their posts.

Solutions To Fix It:

1. Switch to a business account: If you don’t already have a business account, you can switch to one by going to your profile settings and selecting “Switch to Business Account.” This will give you access to additional features, including the ability to add links to your posts.

1. Wait a few days or weeks: If your account is new, you may need to wait a few days or weeks before the ability to add links becomes available.
2. Review Instagram’s community guidelines: If you’ve been flagged for spamming, take some time to review Instagram’s community guidelines and make sure you’re not violating any of their policies. Once you’ve corrected any issues, you may regain the ability to add links to your posts.
3. Contact Instagram support: If you’re experiencing technical issues, contact Instagram support for assistance.

FAQs On How to Add A Link To Instagram Post

How Much Is It To Add A Link To An Instagram Post?

Adding a link to an Instagram post is completely free. However, you need to have a business account to be able to add links to your posts. If you don’t have a business account yet, you can easily switch to one for free.

 How To Add A Facebook Page Link to an Instagram Story Post

To add a Facebook Page link to your Instagram Story post, follow these steps:

1. Open your Facebook Page and click on the “Settings” option.
2. Select “Instagram” from the menu on the left.
3. Connect your Instagram account by entering your username and password.
4. Once your Instagram account is connected, go to your Instagram Story and add a new post.
5. Tap the chain icon at the top of the screen.
6. Enter the URL of your Facebook Page and tap “Done.”
7. Your Facebook Page link will now be added to your Instagram Story post.

Also read: How to link Instagram to Facebook page?

How To Add A Link To Your Instagram Story Post

To add a link to your Instagram Story post, follow these steps:

1. Open your Instagram account and go to your profile.
2. Tap the plus icon to create a new Instagram Story post.
3. Add your photo or video content to your Story.
4. Tap the smiley face icon at the top of the screen.
5. Choose the “Link” sticker.
6. Enter the URL you want to link to and tap “Done.”
7. Your link will now be added to your Instagram Story post.

Note that you need a verified Instagram account or at least 10,000 followers to add links to your Instagram Story posts. If you don’t meet these requirements, you can still add links to your bio section, which will appear on your profile page.

Why is My Link Not Clickable On Instagram Post?

If you’re experiencing issues with your links not being clickable on your Instagram post, there could be a few reasons for this. Here are some of the possible reasons and solutions to fix the issue:

Possible reasons for this issue:

1. Instagram doesn’t allow clickable links in captions: If you’ve added a link to your post’s caption, it won’t be clickable. Instagram only allows clickable links in certain areas of the app, such as the bio section or Instagram Stories.
2. Broken or incorrect link: If your link is broken or incorrect, it won’t be clickable. Make sure you’re using the correct URL and that the page you’re linking to is active and accessible.
3. Account not verified: Instagram may only allow clickable links for verified accounts or those with a large following. If you don’t have a verified account or a large following, you may not be able to include clickable links in your post.
4. Technical issues: Instagram may experience technical issues that prevent users from adding clickable links to their posts. This is a rare occurrence, but it’s worth checking Instagram’s status page to make sure there are no known issues.