Instagram is like a treasure trove for businesses, big and small. It’s loaded with tools to help you achieve your goals. One of these gems is Instagram boost post – a way to take your best posts and give them a spotlight for more eyes to see.
And guess what? This kind of promotion on Instagram boosts followers, too. Curious about how this paid promotion works? Well, keep on reading for the lowdown.
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What does boost post mean on Instagram?
Instagram boost post (Instagram promotion) is a paid way to promote your post to a wider audience. When you boost a post, even people who don’t follow you, will see your post on their Feeds, Stories, or Explore.
It’s worth noting that boost Instagram post is basically a form of Instagram advertising. So, in case your engagement is down or you need a faster way to get over your competitors, boosting Instagram posts could be a great solution.
What are the benefits of Instagram boost post?
Boosting posts on Instagram has many advantages that will finally result in a larger audience and more engagement. Let’s explore more benefits:
- By linking your boosted posts, to your website or landing page, you’ll direct interested users to explore your offerings and drive more traffic.
- Promoting Instagram posts is also a valuable way to make sure your event announcements, promotions, or limited-time offers are seen by a larger audience.
- Since Instagram provides insights into your boosted post’s performance, like impressions, engagement rate, and more, you can refine your future strategies.
- And for sure, it’s cost-effective compared to traditional advertising methods.
What are the downsides of Instagram boost post?
When it comes to boosting posts, there are some upsides but also a few downsides to consider.
One of the main downsides is that you don’t have as much customization flexibility as running full ads.
Additionally, boosted posts tend to have a shorter-lasting impact than broader ad campaigns. Just something to keep in mind as you weigh your options!
Can AiGrow take the place of Instagram boosting?
Absolutely! AiGrow offers a range of tools and features to help you grow on Instagram without traditional boosting.
With AiGrow, you can organically grow your followers, schedule and manage posts, interact with your audience, and analyze your performance.
While both methods have perks, AiGrow provides a more complete and long-lasting way to expand your Instagram presence. And there are more, for sure!
With AiGrow, you’re never alone – a dedicated account manager will handle everything for you! Now, it’s time to sign up for free!
How to boost a post on Instagram?
To boost post on Instagram, first, you need a professional Instagram account. luckily, Instagram allows you to promote your posts both from your computer and your mobile device. Let’s show you how to boost Instagram post on different devices.
Instagram boost post on your mobile device
To start promoting your post on your mobile device, follow these steps:
- Go to your profile, select the post you want to boost, and tap on “Boost post” in the most right corner.
- Now, choose your goal from three options: More profile visits, More website visits, or More messages.
- If you’ve selected to get more messages, you need to specify where you want to receive messages (your DM or your WhatsApp business). You should also identify your call to action, and next, tap on Save.
- Your goal is more website visits? Then, insert your URL address and select from one of the action buttons.
- Now, it’s time to select your target audience along with your ad category.
- Turn the automatic on so that Instagram will target audience to your followers or create your own target audience. Once done, tap Next.
- Here, set your budget and duration and select Next.
- In the next step, you’ll review your ad. Plus, you can add your payment info and head over to the next step.
- You can preview your ad in Feed, Stories, Reels, and Explore.
- Accept the terms and boost your post.
Boosting a story on Instagram is as straightforward as promoting posts. When you tap on the “Boost” option, you’ll be taken to the goal-setting page, and from there, the following steps remain unchanged.
How to boost an Instagram post through ad tools?
Instagram boost post is also possible through Ad tools, and the process is quite similar to what we’ve discussed earlier. The only difference is in the first steps. Let’s break it down in a simpler way.
- Open your account, tap on Professional Dashboard, and scroll down to Ad Tools.
Next, click on “Choose a post,” and you’ll be guided to pick your objectives, following the same steps we discussed earlier.
What does a boosted post look like on Instagram?
A boosted post on Instagram looks like a regular post, but it has the label “Sponsored” just above the username of the account that posted it. This label shows that the post has been promoted and is part of an advertising campaign.
Just like ordinary posts, you can like, save or leave comments on Instagram promotion posts. But the main difference is that these types of posts are designed to reach a specific audience beyond your followers.
Source: aspire.io
Boosted posts may also include a “Learn More” or “Shop Now” button, depending on the goals of your advertising campaign. Tapping on these buttons can lead users to your website or a specific landing page, encouraging them to take action.
Does boosting posts on Instagram work?
To be honest, we can’t guarantee that it will work for you 100%. Because the results depend on a few factors you should keep an eye on.
Compelling content: Using high-quality images, engaging captions, and a clear call-to-action is a way to success.
Audience targeting: You won’t hit the goal until you target the right audience based on location, interests, behavior, demographic, and more.
Budget allocation: This is really helpful to set the budget based on your goals and the size of your target audience.
Relevance: Your boosted post should be exactly what a user needs to find.
Useful Tips for Instagram boost post
Want to make the most of boosting Instagram posts? Here are some handy tips.
Know your audience
Before everything, identify your target audience’s interests and preferences to create your content effectively.
Set clear goals
What do you want to achieve? Increasing website traffic, brand awareness, or getting new followers?
Create compelling content
By compelling content, we mean content that most engages your audience. And do you know what people prefer most?
Use high-quality images and carousels
Believe me, eye-catching videos and images could do wonders. Carousel images and videos are also attractive. Don’t forget to add the right call-to-action and engaging caption to make it more appealing. BTW, do you know how to upload high-quality videos to Instagram?
Promote your top posts
You don’t have to promote every post. Pick the ones that have the most likes, comments, shares, and overall engagement. Quality matters too!
Stay consistent
And finally, maintain a consistent posting schedule and visual theme to strengthen your brand’s identity.
Why can’t I boost my Instagram post?
Your Instagram boost post not working? The reasons could include:
- You’re not using a professional account. So, change your account to a creator or business account.
- You’re not a page admin. If you have a Facebook business page linked to your account, you may not have gained admin privileges. In this case, you need to request the admin access.
- You are a new account and Instagram may set limits on new Instagram accounts. To solve this, you need to wait for at least 30 days and then start it again.
- You’re trapped by the Instagram ban and you should send Instagram ban appeal.
- You may have violated copyright. Your post won’t be boosted until you get it fixed.
- You are using the wrong post size. Keep in mind that Instagram doesn’t allow boosting posts featuring images greater than 8 MB.
Note: Reels that use effects can’t be boosted as ads.
FAQs on Instagram boost post
Now that you’re well-versed in boosting Instagram posts, let’s explore some common questions people have about this topic.
If you promote a post on Instagram, will it say ‘sponsored’ above the post?
Yes, if you promote a post on Instagram, it will display the label ‘Sponsored’ above the post. This helps users identify that the content is being promoted and isn’t just a regular, organic post.
What types of posts can I boost on Instagram?
You can boost various types of posts on Instagram, including regular photo or video posts, carousel posts (multiple photos or videos in a single post), Reels, and even IGTV videos.
What is the difference between Instagram boost post and ads?
Instagram boost post is a type of advertising where you pay for it. But there’s a difference in how much you can control things. Let’s explore the differences further.
- Boosting a post is a simpler and quicker way to promote your content to a wider audience.
- It can be done directly from your Instagram profile and requires fewer steps compared to creating a full ad.
- Moreover, you can choose a predefined audience based on factors like location, interests, demographics, and behaviors.
- It’s also suited for quickly increasing the reach and engagement of a specific post among your existing followers and their network.
On the other hand,
- Instagram ads offer more advanced customization and control over various aspects of the campaign.
- It involves using Facebook Ads Manager or Instagram’s Ad tools for a more comprehensive ad creation process.
- It’s well-suited for businesses looking to execute a strategic and tailored advertising campaign with specific goals and comprehensive insights.
How much does it cost to boost a post on Instagram?
The cost of boosting a post on Instagram can vary widely based on factors like your target audience, campaign goals, and duration. However, the minimum cost is around US$1 a day.
Can I edit an Instagram post after boosting it?
No, once you boost a post On Instagram, you can’t get back to edit it. To edit a post, you need to go to your profile and edit the original one. Still, it’s possible to save your post as Instagram drafts and get back to it later.
Can I boost a post right after I publish it?
Yes, Instagram allows you to boost a post immediately after sharing it. To do so, you should turn Boost Post on so that you’ll be directed to the next steps.
