You might have heard the term “Instagram impressions”. But what are? How do they work? Are they a good way to measure how many people are seeing your posts? This post will explain all that and more!
What Are Impressions on Instagram
When you create a post or upload a story to Instagram, it can show up in the feeds of people who follow you. Impressions are how many times your content has been shown to Instagram users.
Instagram impressions are based on views, not unique viewers. So if the same person scrolls past your post twice, that’s two impressions.
Why Are Impressions on Instagram Important
Instagram impressions are meant to track how often a person is exposed to your brand, product, or content. Over time, the more impressions you build, the more familiar a user will be with your company.
However, it’s important that you don’t annoy your audience by bombarding them with the same advertisement or post too frequently. This is called “ad fatigue,” and it can make people lose interest in your brand.
Reach vs Impressions on Instagram
The terms that marketers get confused about most often are impressions and reach. While both relate to how many times your content was seen, they aren’t exactly the same.
But each metric is important in its own right, and knowing the differences between them will help you better understand influencer marketing analytics.
As we noted above, impressions measure how many times a post was displayed, and whether or not the viewer clicked it.
Reach refers to the number of unique people who are exposed to a piece of content. There are many factors that play into your reach: audience size, social media algorithms, and more.
Note: When your Instagram impressions are much higher than your reach, you can safely assume that your content is engaging many people and leaving a lasting impression.
Instagram Impressions vs Engagement
Instagram engagement includes all of the ways that users can interact with your content — by liking, commenting on, sharing, and saving your posts.
As far as the three metrics of impressions, reach and engagement are concerned, engagement is arguably the most important. This is because it involves the user directly— it’s not enough that they just see your content; you want them to actually interact with it. Below you can see how to calculate Instagram engagement using a simple formula :
When you create content that inspires users to take the next step with your brand, you’re moving them further along in their decision-making process.
Know more about Instagram engagement down and the best solutions to increase it.
How to Find Impressions on Instagram
Instagram Insights, also known as Instagram analytics, is available on business profiles and enables you to see information about your account over the past week.
You can view all sorts of information about your followers, the impressions your profile has received, and more through these analytics.
To see insights on your account, click the button at the top right of your profile. You will see various choices, including statistics. There you can see data on how many people viewed your profile in one week.
Instagram Impressions Breakdown
Instagram breaks down its impressions into even more categories, as seen below:
Instagram Impressions From Other
Impressions from Other on Instagram can come from a variety of sources, including when people
Share or save posts, tag friends in photos or videos, get mentioned by others on Instagram, or receive notifications about your activity.
Instagram Impressions From Profile
What does impressions from profile mean on Instagram? Impressions from profile on Instagram comes from the times a user clicked on your post directly from your profile.
Instagram Impressions From Home
What does impressions from home mean on Instagram? you can post a photo or video to your Instagram feed and have it appear on the home feeds of everyone who follows you. Your followers might see it, but there’s no guarantee that 100% of them will see every post you make.
The Instagram algorithm prioritizes the posts a user sees first by a number of factors, including recency, interest, and user relationships.
Note: It’s a good sign when a large percentage of the people who follow you are viewing your content directly on their home feeds, as this indicates that you are doing a good job of consistently engaging your audience.
Instagram Impressions From Explore
To see if your content has been featured on the Explore page, go to your post on Instagram and click “View Insights.” It will tell you how much of your reach and engagement came from the Explore tab.
Instagram Impressions From Hashtags
This shows people found your content using hashtags. Adding a few strategic hashtags makes your post visible to people who don’t follow you and helps people search for your content. Try tagging relevant keywords for your post so that anyone can find it.
Impressions on Instagram Story
What does impressions mean on instagram story? the number of times your story has been viewed is displayed in the bottom left corner of the screen when you open it.
As you now know the meanings behind different Instagram post analytics, you can better recognize what kind of content performs well and how your channel grows. Use this information to develop strong strategies for your Instagram marketing.
How to Increase Impressions on Instagram
If you want to grow your brand on Instagram, tracking your Instagram impressions is one of the most effective things you can do. Here’s how to increase your impressions on Instagram.
Build a reputation on Instagram
To get more impressions, you should fill out your profile completely and accurately by adding a profile photo, filling out your bio, and adding a link to your website in your bio.
Once you’ve filled out your profile, start sharing interesting posts to grow a vibrant and successful account. It takes time, but the results can be worth it!
Make sure you use high-quality images
To ensure that your followers can clearly see the photo and that it will stand out in their feed, make sure that you take clear and well-lit pictures.
Be sure to use relevant hashtags
Hashtags are a great way to increase Instagram impressions. People use hashtags to get ideas for their own posts and to see what other people are talking about.
Post At The Right Time
Posting your Instagram photos at the right time of day can help you reach more of your followers, who will see your posts in their feeds.
Know more about the best times to post on Instagram.
Like, Share, & Comment On Other Posts
When you like, share, and comment on other Instagram posts, you not only help other accounts gain more exposure but also boost your own Instagram impression.
Sharing a post lets your followers see what else you’re up to on Instagram, and encourages them to engage with and comment on that post. Comments help kick-start conversations with other Instagram users, and all of these actions help increase your Instagram impressions.
Note: If you’re short on time, you can use a reliable Instagram growth service to help you interact with your followers and other Instagram accounts.
Make use of Instagram ads
Instagram ads can help you get your account in front of more people and target your ideal audience when you create an ad. Include relevant keywords and hashtags in your caption.
Also read: Why am I losing followers on Instagram?
How Many Impressions is Good on Instagram
When you have a large following, aim to reach an average of 15% of your followers with each post and 2% with each Story. If you have fewer followers, try to reach 36% through posts and 7% through Stories.
Conclusion
In this post, we have looked at Instagram impressions and how to measure them. We discussed why it’s important to track your Instagram impressions and how to increase them.
We also looked at some of the most commonly asked questions around impressions, including how they apply to brands, influencers, and ads. With these tips in mind, you’ll be able to create more competitive social campaigns on Instagram!
FAQs
How Many Impressions Should I Get From Hashtags?
The highest average engagement rate by impressions (3.41%) is generated by posts with 3-4 hashtags. This fits with Instagram’s own recommendation to keep between 3-5 hashtags on each post.
According to some research, accounts with more than 50K and 1M followers see a decrease in impression rates as they use more Instagram hashtags. The best practice for these accounts is to use 3 to 4 hashtags to maximize their chances of reaching the average engagement rate (3.42%).
Do Hashtags Help Impressions?
On March 15, 2022, Adam Mosseri, the head of Instagram, told users in one of his Stories that hashtags don’t “really” influence where posts end up on your followers’ feeds.
But keep in mind that accounts with a high number of followers get lower impression rates when they use more than three hashtags.
They should use three-four hashtags to obtain better impressions rates. Accounts with a mid-sized number of followers can get a higher impression rate if they use more than five hashtags.
Why Are My Instagram Impressions So Low?
If you are asking “ why have my Instagram impressions dropped”, you may want to share content that people will find interesting, like, and comment on. The more they do so, the more likely the algorithm will recommend your posts to others.
Why Instagram Shows Low Impressions From Hashtags?
There are a few reasons why you have low impressions from hashtags on Instagram. The first reason is that you might be shadowbanned. The second reason is that the hashtags that you’re using are ineffective.
The third reason is that your account could be set to private. If this happens, try using other hashtags to get more engagement.
How Does Instagram Determine Your Explore Page?
Posts in Search & Explore are selected automatically based on a variety of factors including the accounts you follow on Instagram, the photos and videos you like on Instagram, and who you’re connected to on Instagram.
How Do You Know If Your Post Is on Explore Page?
To find out if your content has been placed on the Explore page, go to that specific post on Instagram and click “View Insights.” The page will show you how much of your reach and engagement came from the Explore tab.
Do My Own Views Count on Instagram Impressions?
No, your views of your own posts do not count in the meter for views. The system knows that you are viewing your own account.
What is the Difference Between Views & Impressions on Instagram?
Your Instagram impressions refer to the total number of views, including by users who returned to it multiple times. If someone’s interested, there’s a higher likelihood they’ll return to your post again and again.
What is the Average Impressions on Instagram Story?
Instagram Stories receive an average of 427.2 monthly impressions.
