Instagram, boasting a massive user base of over 2 billion people, has become a playground for both individuals and businesses. As the platform evolves, so does the need for specialized strategies to outshine competitors.
To stay ahead in this dynamic landscape, businesses are seeking expert guidance and turning to outsource Instagram marketing. Outsourcing Instagram marketing is still young and may not be widely known yet.
In this blog, we’ll go deeper into Instagram marketing outsourcing. Stay tuned!
What Is Outsource Marketing?
Outsource social media marketing is a strategic practice where companies hire an agency or freelancer to run their social media marketing. When it comes to Instagram marketing, outsourcing companies can provide different services including:
- Content creation
- Post scheduling
- Delivering analytical reports
- Competitor research
Why You Need To Outsource Instagram Marketing
Now you know about Instagram outsourcing, you may wonder “Should I outsource my social media”. Or, to put it simply, what are the benefits to outsource Instagram marketing?
Professional managers and marketers usually mention five main reasons to outsource Instagram marketing.
- First and foremost, Outsourcing Instagram marketing introduces you to social media experts who have in-depth knowledge of Instagram marketing strategies. This will lead to better content creation, audience targeting, and engagement.
- If you outsource Instagram marketing, you can focus on the main business activities while leaving the marketing tasks to experts. Otherwise, you would have to spend your time and resources hiring and training an in-house Instagram marketing team.
- Another benefit of social media outsourcing refers to cost-effectiveness. When you outsource social media management, you don’t need to hire full-time marketing staff and invest in infrastructure.
Social media outsourcing companies usually offer flexible packages, allowing businesses to choose the plan that fits their budget.
- If you outsource social media management, you can adapt your marketing efforts based on your current needs. In other words, it allows you to stay quick to changing market conditions and trends.
- outsourcing Instagram marketing brings more creativity as you open the doors to fresh and innovative ideas for your company. These ideas come from people with different experiences and unique perspectives.
What are the main Challenges of outsourcing your Instagram Marketing?
Although the benefits of outsourcing Instagram marketing are clear, there are a few potential challenges as well.
Lack of control
When outsourcing, businesses hand over the reins of their Instagram marketing to external parties. This loss of direct control over the day-to-day operations and decision-making process can be challenging for some companies, as they may feel less involved in the strategy and execution.
Brand Alignment
Sometimes, it becomes a bit challenging to align outsourcing marketing efforts with a brand’s values. However, businesses with clear guidelines and expectations may not get involved.
Quality Control
When relying on external digital marketing agencies, it’s difficult to maintain and keep the quality of content creation, engagement strategies, and customer interactions.
Communication Issues
While working with outsourcing companies, there might be language barriers or differences in work cultures, which can lead to miscommunications, delays, or misunderstandings.
Data Security Concerns
Sharing sensitive data with other agencies could raise concerns about data security and privacy.
Cost Considerations
Although outsourcing can save costs in most cases, it may be more expensive, if the business requires regular updates and revisions.
Preparations Before You Outsource Instagram Marketing
Before you start working with marketing outsourcing companies, you need to clarify the following:
#1. Define your goals
Clearly define what you want to get through outsourcing your marketing strategy. Increasing brand awareness, driving website traffic, or improving sales?
#2. Set a budget
How much can you spend on outsourcing activities? By setting a clear amount of budget, you can narrow down your options and find the agencies that fit within your limitations.
#3. Study about outsourcing agencies
Take the time and research the potential companies for your Instagram marketing needs. You can take a look at their records, and what other clients say about them.
#4. Have a clear contract
Once you’ve selected your partner, it’s time to create a clear and comprehensive contract that defines everything like the scope of work, deliverables, timelines, payment terms, and more. Make sure to have a written agreement.
#5. Establish communication channels
To avoid any misunderstanding, it’s important to set up effective communication channels with your digital marketing agency. Regular check-ins, progress reports, and meetings will ensure everyone is on the same page and that the marketing efforts stay on track.
#6. Provide brand guidelines
When you outsource Instagram marketing, you’d better share your brand guidelines, voice, and aesthetics with the outsourcing team.
#7. Monitor and evaluate the activities
Don’t forget to monitor the performance of your outsourced Instagram marketing efforts. Regularly evaluate the results and discuss feedback with your partner to make necessary adjustments and improvements.
5 Ways to Outsource Your Instagram Marketing
Every business can outsource Instagram marketing in different areas. Here are the five most key ones:
Outsource photography and other visual affairs
Instagram is a visual medium and sharing high-quality images could make you stand out from your competitors. So, it would be wise if you hire a professional photographer and leave the platform with experts.
Outsource captions and copywriting
Everybody knows the power of captions in Instagram marketing. You can hire an innovative copywriter to write captivating Instagram captions to boost sales and attract more followers.
Outsource your Instagram posting
You may be interested in creating engaging Instagram content but don’t have enough time to post them. In this case, you can hire someone to plan your Instagram posts ahead of time.
Outsource Instagram engagement
If your Instagram engagement is down, your ranking will drop. That’s why you need to keep a close eye on engaging with your followers. You can bring on board someone who responds to comments and direct messages and interacts positively with your followers, increasing the conversion rate and sales.
Outsource every part of Instagram marketing
Instagram marketing involves many activities. You can choose to outsource part of your marketing plans, such as content creation packages, photography, and more, or entrust the entire process to an external agency.
Top-Rated Agencies To Outsource Instagram Marketing
Here, you can find the most notable social media outsourcing companies and their services and prices.
AiGrow: Economic Prices + Excellent Services
Aigrow is an AI-based Instagram management tool with different services to skyrocket your Instagram account. AiGrow’s Instagram solutions include:
- All-in-one Instagram growth service
- Mass unfollow
- All-in-one bio link
- Mass DMs
Within these offers, AiGrow provides you with various features such as:
- Gaining organic and real followers without using any bot;
- Delivering data-driven and detailed analytics of your Instagram performance;
- Generating hashtags;
- Assigning a dedicated account manager to improve your IG marketing;
- Setting an online session with your account manager to discuss further details of your strategy;
- 14-day money-back guarantee if you’re unhappy with your plan;
- Sending DMs in bulk to your followers;
- Tracking your followers and unfollowing non-followers in mass.
AiGrow packages and prices
Currently, AiGrow offers more than 10 packages at different prices. Let’s see some of them.
- Managed growth monthly 45$/ Quarterly 103$/half annual 90$/ annual 77$
- 14-day money-back guarantee
- Cancel anytime
- Dedicated growth team
- Live Strategy & Onboarding Meeting
- Organic and Real Followers – Hashtags, Competitors, Locations, Gender Targeting
- Analytical Report
- Safe and Secure
- Priority 24×7 Support
- Managed growth+DMs monthly 84$/ quarterly 192$/ half annual 168$/ annual 144$
- 14 Day money-back guarantee
- Cancel anytime
- Dedicated Growth Team
- Live Strategy & Onboarding Meeting
- Organic and Real Followers – Hashtags, Competitors, Locations, Gender Targeting
- Analytical Report
- Score Card and Growth hacks
- Premium Direct Message Marketing
- Premium Instagram Scheduler
- Premium Giveaway Picker
- Premium Bio Link
- Safe and Secure
- Priority 24×7 Support
- Managed DMs monthly 45$/ quarterly 103$/ half annual 90$/ annual 77$
- Dedicated account manager
- Live onboarding meeting
- Smart Targeting – Influencer/Hashtag/ Location/Competitor/Custom accounts
- Manually send 50+ customized messages per day
- Rotate through 3 custom messages
- Guaranteed DM Delivery
- Scorecard/ Daily Report
- Whatsapp/Email Support
- Cancel Anytime
- Safe and Secure
- Managed advanced quarterly 699$/ half annual 599$/ annual 499$
- 14 Day money-back guarantee
- Cancel Anytime
- Dedicated Growth Team
- Live Strategy & Onboarding Meeting
- Organic and Real Followers – Hashtags, Competitors, Locations, Gender Targeting
- Analytical Report
- Score Card and Growth hacks
- Premium Direct Message Marketing
- Premium Direct Message Marketing
- Premium Giveaway Picker
- Premium Bio Link
- Advanced Influencer/Brand Promotion
- Advanced Content Creation
- Safe and Secure
- Priority 24/7 Support
- Mass unfollow 3K 75$/ 6K 150$
- Unfollow 3k/6K followers
- Dedicated Account Manager
- WhatsApp number required for Instagram connection & verification
- Email support
- Safe & Secure
- Priority 24×7 Support
- Content creation plans postmate 499$/ 3 month postmate 474$/ 6 month post mate 449$
- Content Design Template- Feed/Stories (Up to 4x)
- Content Plan Calendar
- Fully Custom Content
- Post Galleries
- Dedicated Account Manager
- Priority 24×7 Support
- Safe & Secure
Start outsourcing your Instagram marketing to AiGrow Now!
Sociallyin
Sociallyin is a social media agency that provides the following services for platforms such as Instagram, YouTube, TikTok, and so on.
- Social Strategy
- Content production
- Community management
- Paid social advertising
- Influencer marketing
- social selling
- Social media consulting
When you choose community management with SociallyIn, their dedicated community managers become the face of your brand. They ensure your page is always buzzing with fresh content and actively engage with your followers.
At the end of each month, they analyze their performance, including engagement and follower growth. Additionally, they provide multilingual social media management in more than 36 languages.
Socialsitics
Socialists is another social media agency that claims to “do organic social” by creating stories for every client’s social media channel.
Socialists is also a comprehensive Instagram marketing tool that handles everything, starting from strategizing and executing plans to monitoring the outcomes. Alongside creating and publishing organic content, they’re also adept at managing social media advertising.
Here’s how they organize their range of social media marketing services:
- Planning and Strategy
- Compelling Content Creation
- Efficient Management
- Targeted Advertising
Disruptive Advertising
Disruptive Advertising is “magnetic marketing for brands ready to scale”. With hundreds of employees, this agency offers a range of services, like:
- Google Ads
- SEO
- TikTok ads
- Creative strategy
- Email management
The agency also promises to boost your revenue through Lifecycle Marketing that builds loyal customers, and drives site traffic. Disruptive is the most reviewed Amazon marketing agency as well.
Lyfe Marketing
Lyfe Marketing is a social media management company offering a range of services around social media marketing, social media advertising, Email marketing, short video advertising, and more.
The company helps businesses short video ads on platforms like Instagram, TikTok, and Facebook. These 60-second or less videos can serve educational, funny, or inspirational purposes.
The agency’s Email marketing plan allows the brands to increase their engagement, open emails, and CTRs.
Lyfe Marketing delivers a variety of plans for different levels of budget, from a ood plan (image ads) to Better plan (video ads) and Scale plan (video+image ads).
Sculpt
As a B2B social media marketing agency, Sculpt helps national and global brands connect with their customers. According to its website, this agency offers five main services:
- B2B social ads
- B2B influencers
- B2B social media
- Social media pricing
- Social media content
Sculpt has a team of designers who provide photos and graphics for businesses. They also let their clients use their social copywriting on different platforms from Instagram to Threads.
Additionally, this agency provides full influencer management services including
- Influencer campaign strategy
- Influencer identification
- Influencer outreach & negotiation
- Influencer contract development
FAQs on Outsource Instagram Marketing
Below, you can read a few common questions people may ask about outsourcing Instagram marketing.
Q1: how much does outsourcing social media cost?
It varies and could depend on certain factors, including the range of services, the size of your business, and the level of expertise of the agency or freelancer. But it might cost from hundreds to thousands of dollars a month.
Q2: How is social media outsourcing for a small business?
Unlike what people might think, outsourcing social media strategies can be an efficient option for small businesses.
Since they may not have internal resources to manage their social media, they can work with experts who ensure a well-planned strategy.
In addition, employing a full-time Instagram manager can be expensive for a small business. By outsourcing to a third-party agent, they can save a lot of money. Besides, these agencies usually have suitable technologies and tools.
Q3: Can I outsource social media management?
Yes, many large or small businesses assign their social media activities to digital marketing agencies or freelancers.
This way, they can make sure their marketing strategy is conducted by experts who have years of experience working with various clients.
Furthermore, they can focus more time on other business goals leaving specific activities like posting, content creation, and analyzing in the hands of experts.
Q4: what is social media marketing outsourcing?
Social media marketing outsourcing is when you hire an external agency or freelancer to take control of the entire or part of your social media marketing.
Instead of handling social media activities in-house, businesses opt to collaborate with external experts to plan, create, execute, and analyze their social media strategies.
Q5: What is an Instagram marketing agency?
An Instagram marketing agency is a specialized company that offers services and expertise in managing and executing marketing strategies specifically tailored for the Instagram platform.
AiGrow is a reputable Instagram marketing agency providing solutions to grow your Instagram presence.
Final Thoughts
Now that many businesses decide to outsource Instagram marketing, it’s crucial to consider both pros and cons of outsourcing IG marketing. In addition to creating a clear plan, the companies should select the right partner to outsource their strategy. Moreover, they should analyze which part of their strategy they should outsource.
Having a clear strategic approach can open up new opportunities, expand your reach, and ultimately lead to significant growth and success on Instagram.
