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How to Mass Unfollow on Instagram in 2021

Note: if you’re not interested in why you should mass unfollow on Instagram and just need a tool to start unfollowing right away, use AiGrow.

With a few clicks, you can begin automatically unfollowing all users who aren’t following you back. Plus, as you continue to follow new users, it will automatically unfollow all users who don’t follow you back within a certain amount of time.

This way, not only do you keep a natural-looking follower/following ratio as you continue to grow, but you can also rest assured that every new follower you gain is genuinely interested in your Instagram page.

Click the button below to start unfollowing right away.

How do you know if you need to perform a mass unfollow on Instagram?

As odd as it sounds, it’s important to first understand why someone would want to unfollow users on Instagram in the first place.

Why would you need to perform a mass unfollow on Instagram?


With over 1 billion monthly active users on Instagram, there’s a big opportunity to gain a following, but people make snap judgments based on what they see from your channel. One of the ways people judge your page is by the number of people you follow.

Following too many people can signal that you’re a spammer, you poorly use an automation tool, or that there is something generally bad about your channel that is making people not want to follow you back.

Whatever the reason is, following too many people without having an equal amount of followers is a signal to people that there is something fishy about your page. Fishiness is not how you build a successful Instagram page.

If this situation describes you, a quick and easy way to defish your page is to perform a mass unfollow.

How to know if you need to perform a mass unfollow on Instagram

Here’s what your follower/following ratio says about you according to Workmacro (the number represents the ratio of your following compared to the number of followers you have – 400 is <0.5x of 1,000, 500-1,000 is 0.5-1x of 1,000, etc.):

<0.5 Spammer: You are inexperienced with Instagram automation tools and are spamming followers in hope for follows back.

0.5-1 Suspicious: You are likely to be using Instagram automation tools, but are following the wrong people or have poor quality content leading to poor follow back rates.

1-2 Normal: You have some success with Instagram automation, but need to focus on other strategies to drive more engagement.

2-10 Micro-Influencer: Users that are either master of Instagram automation or has incredible content to grow their account.

10+ Influencer: Likely to be micro-celebrities or rising stars that are popular on other social media channels.

If you’re in the <0.5 Spammer or 0.5-1 Suspicious bracket and you want to add some credibility to your channel, you need to mass unfollow on Instagram.

Who should you include when performing a mass unfollow on Instagram?

Knowing who to unfollow can be tricky.

here are three basic kinds of Instagram users you’re going to want to unfollow:

  • Inactive accounts
  • Bot/Fake accounts
  • Those who haven’t followed you back (to a degree)

who should you mass unfollow on Instagram?

You could certainly remove every person you follow who fits the descriptions listed in the article above all by yourself, one by one, but depending on how many people who follow, this can be extremely time-consuming.

Here’s how to speed up the process and mass unfollow on Instagram (using tools where possible), depending on the kind of users you want to unfollow:

Inactive accounts

Someone who hasn’t been active since 2016 is probably worth unfollowing.

you can manually go through and unfollow all the inactive users but this process can be super time-consuming.

You’re better off using a tool like Followers Assistant or Cleaner IG which both allow you to unfollow inactive accounts in bulk.

Bot/Fake accounts

Bot accounts are trickier to identify because they can often closely mimic human behavior.

here are some tell-tale signs that a user you are following is a bot and is worth unfollowing:

  • Humongous following but a small number of followers (what we’re trying to avoid, ourselves….)
  • Followers largely consist of new or inactive accounts
  • Large following but terrible or non-existent content

If you find a user you’re following to portray any of these signs, best to hit the unfollow button.

Bot accounts can act similarly to inactive accounts because they don’t engage with any content or new post. This type of Instagram user is also known as a “ghost follower”.

ghost followers can be mass unfollowed using the same tools listed above.

Users who haven’t followed you back

A common way to legitimately build your Instagram is by following similarly-sized and similarly-themed users in your industry. When reciprocated, this method of growth benefits everyone – particularly smaller/newer channels that are just starting.

When you follow a large number of users and they don’t follow you back, however, it can lead to you following too many people with few too many actual followers to balance things out.

A simple way to make sure that every one of your followers is reciprocated is to use a tool like AiGrow.

If you follow a user and that user doesn’t follow you back within a certain amount of time, you will automatically unfollow that user. This is also a super-easy way to maintain a proportionate follow/following ratio.

With AiGrow, you can unfollow/follow without doing it on your own. Just let our experts take your account to the highest level. This is helpful for Instagram users wanting to clean up their following before they dive back into growing their page.

If you don’t want to clean the house before growing your Instagram, we have a solution for you.

AiGrow also allows you to grow your Instagram account while simultaneously unfollowing users who don’t follow you back.

Cleaning up who you’re following makes your profile look more trustworthy to visitors, more attractive to potential followers and brands, and narrows down the content on your Instagram feed to stuff you really want to see.

Start unfollowing right away by clicking the button below.

Update August 2020:

How to mass unfollow on Instagram 2020

What we recommend is to use AiGrow, because a team of experts will take its responsibility.

They will keep your account safe and won’t surpass any Instagram limits because they are well informed about all of the Instagram algorithms.

But if you really want to do it yourself, you can follow the following tips:

  • If you want to do a mass unfollow safely and successfully, keep in mind that you shouldn’t overdo it and look like a human.
  • You have a 200 unfollow limit(10 unfollow per hour would keep your account safe).
  • Try to warm up your account, what we mean is that don’t just unfollow 200 people on your first day. Start by 50 people/day and increase the number to 200 in a few days
  • Use the “least interacted list” to avoid attracting Instagram’s focus on your account.

You can access this list by going to your following list and choose in under the categories.

It is a list of 50 people that refreshes every time you clean it and is literally designed for this event.

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