Feeling lost in the labyrinth of Instagram management? Your business isn’t the only one.
The platform’s a goldmine for customer engagement and sales, but keeping up with trends, crafting captivating content, and nurturing your audience can feel overwhelming.
This is where an Instagram Account Manager comes in. Whether you’re considering a freelancer or a service, you need to consider some points like their records, availability, expertise, and more.
Want to find your perfect account manager? Read on this blog to discover the secrets to success!
Got an Instagram business account in fashion, travel, fitness, or art? No sweat if it’s something else! With AiGrow, our account managers jump in and handle your account from start to finish, boosting your followers and engagement. Need someone dedicated to your account?
What Does an Instagram Account Manager Do?
let’s put it this way: What should an Instagram account manager or Instagram management services do?
Content creation and scheduling:
- They plan and brainstorm ideas for your Instagram posts including photos, reels, stories, and even lives.
- Besides, they even create posts or collaborate with designers, photographers, and videographers to get the visuals you need.
- Writing catchy captions with relevant hashtags is another thing they do to grow your account.
- And they also, schedule posts in advance using scheduling tools to ensure consistent posting.
Account growth & analytics
- Instagram account managers research and identify relevant hashtags to optimize each post and reach a wider audience.
- Instagram managers analyze account insights to understand what content resonates with your followers and track key metrics like follower growth, engagement rate, and website clicks.
- Then, based on this data and algorithm changes, they develop the right strategies.
Community Management and Engagement
- An Insta account manager responds to comments and messages in a timely and professional manner, fostering positive relationships with your followers
- They track brand mentions and participate in relevant conversations to increase brand awareness.
Keep in mind: A professional Instagram manager or service offers timely progress reports and meetings where you can discuss your needs, goals, expectations, and more.
Do I Need An Instagram Manager?
No, if you have time, expertise, and resources to consistently manage your Instagram account yourself.
Yes, if;
- You’re busy and don’t have time to consistently create content, post regularly, and engage with your audience.
- You’re struggling to grow your following and reach more people on Instagram.
- Your IG engagement is down and you’re not getting the results you want from your Instagram efforts.
- You’re not sure how to use Instagram effectively for your business or brand.
- You want to run targeted Instagram Ads to reach a specific audience and promote your products or services.
How to Have Someone to Manage Your Instagram Account?
If you need an Instagram manager, check out these options:
Freelance Account Managers
You can find freelance Instagram managers on platforms like Upwork, Fiverr, Toptal, and Guru, as well as through social media platforms like LinkedIn and Facebook groups.
They are mostly cost-effective and perfect for small budgets. Moreover, you can find freelancers with different skill sets and experience levels.
But remember, it requires more effort to research and verify freelancer skills and experience. Also, you’ll need to manage the project yourself, including setting deadlines and communication.
Instagram account management services & agencies
Instagram management services are dedicated agencies or companies specializing in social media management.
They have teams with experience in Instagram marketing and proven strategies. In addition, they handle communication, deadlines, and overall project flow.
However, these services can be more expensive with less flexibility in their packages.
If you want to outsource your Instagram marketing, consider your goals, budget, and needs.
Also read: Social Media Outsourcing Companies
How Much Does It Cost to Hire An Instagram Manager?
Well, it depends on different factors such as their skills, what they do, and location. For example, on platforms like Upwork and Fiverr, freelancers offer different prices from $12 an hour to $100 an hour.
Growth services and agencies typically have different pricing levels, from basic to advanced packages. Basic packages might start at around $50-60, while advanced ones could go up to thousands of dollars.
Also read: Instagram account handling charges
What to Look For When Hiring An Instagram Account Manager?
Whether you’re considering a freelancer or an agency, here are key qualities to look for:
Proven track record: They should offer case studies, testimonials, or examples of their past work like increased follower growth, improved engagement, or website traffic from Instagram.
Industry knowledge: Do they understand your industry and its target audience on Instagram? Someone familiar with your niche can create more relevant content and strategies.
Clear Communication Style: Do they communicate clearly and regularly? You need someone who can understand your vision and translate it into an effective Instagram strategy.
Active Listening: They should actively listen to your needs and concerns.
A set of skills & abilities: They need to be experts in various skills such as content creation, community management, Instagram Insights, etc.
Pricing & packages: This means clear pricing, enabling you to see if it fits your budget or not.
Availability: They should also be available to answer your concerns and questions, and be willing to spend time discussing your goals, expectations, and more.
Choose AiGrow for Instagram Account Management
AiGrow offers an Instagram growth service with features ranging from content creation tools to a free hashtag generator. Our dedicated account managers tailor their strategies to your needs and goals.
AiGrow’s experts assist clients in various niches, including fashion, beauty, travel, fitness, music, photography, and influencers. Here are more reasons why AiGrow is a top choice:
- Providing regular reports of account performance
- 24/7 customer support through Emails
- Offering a 14-day money-back guarantee
- Live Strategy meeting to discuss details
AiGrow has straightforward packages designed to fit different business sizes and needs, starting from $75 and going up to $700.
How to Become an Instagram Account Manager?
To become an effective Instagram account manager, you must first be responsible. We’ve already explained the Insta account manager duties.
But what skills do you need to be a social media manager? Let’s explore the most valuable tips on how to be an Instagram account manager that will bring you closer to your goal.
Get Organized
For the first step; you should learn how to organize multiple accounts and efficiently manage collaborations.
To do this, it’s better to get familiar with all Instagram tools. Also, it requires collaborations with many stakeholders and key business executives. Strong communication skills and the ability to arrange lots of information are the crucial elements that account managers should have.
Stay Evolved
As you know, Instagram is continuously evolving and attracting a growing number of users over time. So, it’s important to keep up with Instagram’s changes and trends to create the best content possible.
Use Valuable Strategies & Avoid Accepting Low Price Rates
If you’re new to the role of an Instagram account manager, it can be tempting to accept low rates from your first client but resist that urge. Charge what you know you’re worth. Once you acquire well-paying customers, shift your focus towards implementing effective strategies to emphasize the value of your content.
Managing Your Time on social media
Like other occupations, Instagram business account managers need to manage their time and stay organized at work. Take a break and then come back with energy. Getting some rest helps you refresh your mind and your body. Still, keep in mind that time management is everything!
Know Instagram Better
To become a professional account manager, you must know all the ins and outs of this social media platform. As an Instagram account manager, it’s your job to know how to work with this platform correctly. Even so, some features, including valuable content, video marketing, consistency, and many other things, are important.
What Is an Instagram Account Manager’s Average Salary?
Now that you know how an Instagram manager works, let’s check their salary.
Depending on your skills, work experience, workplace, and negotiation, your salary can be different. But according to the latest research, the average Instagram account manager’s salary is estimated between $40,000 and $70,000 per year.
FAQs
Where Do I Find an Instagram Manager?
Some great companies offer Instagram account manager packages and include many useful services you might need. By referring to their websites, you’re able to buy their packages. But if you want to know the best Instagram growth services here, you can get useful information
Can 2 People Manage One Instagram Account?
Yes indeed. Two or even more people can manage the same account only by having the log information. But for those who are unaware, this can be a risk sometimes if you don’t trust the second person.
Does Instagram Have Account Managers?
Instagram does not have a specific feature or role called “account manager” within its platform.
However, businesses or individuals can hire social media managers or digital marketing agencies to manage and oversee their Instagram accounts on their behalf.
How Much Does an Instagram Social Media Manager Make?
As we mentioned earlier, an Instagram social media manager can make between $40,000 and $70,000 on average per year.
How Many Accounts Can an Instagram Manager Handle?
The number of Instagram accounts a manager can handle can vary depending on several factors, including the size and complexity of the accounts, the level of engagement required, and the available resources.
Generally, an experienced Instagram manager can handle multiple accounts simultaneously, typically ranging from 5 to 20 accounts.
What Are the Risks Involved in Handing Over Your Instagram Management to Another Person?
Handing over Instagram management to someone else carries the risks of trust and security, inconsistent branding, communication issues, content quality concerns, and potential damage to your brand’s reputation.
