Instagram CRM: Benefits, Features, Best Instagram DM CRM

Instagram has become a massive player in the marketing game (no one can deny it, right?) and it’s bringing in all sorts of handy tools to help you connect with your customers. 

Instagram CRM is one of these gems, a total lifesaver for managing your Instagram interactions and keeping your customers hooked. But hey, we get it, not everyone’s a pro at this whole CRM thing yet. 

If you’re still a bit confused about how a CRM or Instagram DM CRM can help your business, welcome to this blog!

I’m here to break it down in a way that’s easy to understand. Stick around till the end, and you’ll be a CRM guru in no time.

What Is Instagram CRM?

Instagram CRM (Customer Relationship Management) refers to using software tools to help businesses manage their Instagram interactions with their customers and leads. 

Instagram CRM tools allow businesses to track and organize their Instagram DMs, comments,  inquiries, and follow-up messages.

Some of the CRM tools also offer additional tasks such as scheduling Instagram posts. 

Is Instagram CRM different from traditional CRM?

Well, both Instagram CRM and traditional one help businesses manage their interactions with their customers. But there are some differences, like:

• Instagram CRMs are specifically designed to help businesses manage their interactions on Instagram, while traditional CRMs can be used to manage interactions across multiple channels, including email, phone, and social media.
• CRM for Instagram includes message tracking, lead management, task automation, and reporting. Traditional CRM features contact management, opportunity tracking, sales pipeline management, and reporting. 

Do Instagram CRMs help?

The answer is a strong Yes.

Instagram DM services have been developed over the past few years, in response to the growing recognition of Instagram as a powerful marketing platform.

Let me share some interesting statistics about the rising number of businesses using CRMs from WebFx:

• CRM is the fastest-growing software in digital marketing.
• 57% of businesses believe that CRM platforms are the most valuable software.
• 94% of users want a contact management feature in their CRM platform.
• 91% of businesses with 10 or more staff use CRM systems.

So, CRM is beneficial for your Instagram marketing. How?

Benefits of Instagram CRM tools for businesses

Benefits of Instagram CRM

If you’re wondering why businesses are jumping on the CRM train for Instagram marketing, let’s check out the awesome benefits it brings for them:

#1. Real-time communication

First and foremost, with an Instagram DM manager, your team can respond to customer inquiries and messages in real time, even when you’re not active on Instagram.

This demonstrates that you’re available and responsive, which can go a long way in building customer loyalty.

#2. Personalized interactions

Instagram CRM software allows you to track customer interactions and personalize your responses accordingly. This shows that you’re paying attention and that you value each customer’s individual needs.

#3. Identify potential customers

This system can help you identify potential customers who are interested in your products or services. This is done by tracking user interactions and behavior on your Instagram posts and stories.

#4. Enhance lead conversion rates

By providing a more personalized and engaging experience, an Instagram CRM DM can help you convert more leads into paying customers. That’s all every business wants!

#5. Automate sales processes

It’s the automation age! Ig CRM can automate certain sales tasks, such as scheduling follow-up messages, sending order confirmations, and managing customer accounts. 

This streamlines your sales process and frees up your team to focus on more strategic initiatives.

#6. Track brand mentions

You can also track brand mentions on Instagram, react quickly to positive feedback, and address negative comments. This proves that you’re actively monitoring your brand reputation and taking steps to protect it.

How Does An Instagram CRM Tool Work?

Instagram CRM services centralize all of your Instagram interactions including messages, comments, mentions, and leads into a single unified platform. 

This allows you to easily track and manage all the interactions from a single dashboard. The process typically involves the following steps:

Step 1: Instagram CRMs connect to your Instagram account using official Instagram APIs. This ensures that your data is secure and that you are compliant with Instagram’s terms of service.

Step 2: The CRM tool then collects all of your Instagram interactions, including messages, comments, mentions, and leads. It then organizes this data into a structured format that is easy to manage and analyze.

Step 3: The tool provides real-time access to your Instagram interactions, so you can respond to messages and comments quickly and efficiently.

Step 4: CRM tools also automate tasks such as sending follow-up messages, scheduling posts, and managing leads. This can save you time and improve your productivity.

Step 5: They generate reports on your Instagram interactions, leads, and sales. These reports can help you identify trends, measure your results, and make data-driven decisions.

Step 6: Some Instagram CRM tools use AI and machine learning to provide advanced features such as lead scoring, automated chatbots, and social listening.

Note: Some Instagram CRM services can integrate with other tools like email marketing platforms or project management tools like Monday.com. 

What Factors to Consider Before Working With Instagram CRM?

To make the most out of CRM software for your Instagram, it’s important to understand the following key factors:

Determine your business goals

In the first place, clearly define why you’re using Instagram CRM. Is it for generating leads, improving customer service, or boosting sales? This will help you choose the best CRM for your Instagram. 

Check the features

Now, you need to evaluate your current Instagram usage to determine what features the CRM should have. 

For example, you may only need an Instagram DM CRM to manage the messages. Or, if you have a large following and significant interactions, you’ll probably need a tool with a broader scoop.

Compliance with Instagram Policies

This is very crucial. So, make sure the service you choose doesn’t violate Instagram guidelines. 

Establish data privacy practices

Your data security matters as it is the personal information of your followers and leads.

Plan how you want to manage the data collected and protect it. Ensure that your CRM platform complies with data privacy regulations such as GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act). 

You may also like: How to get more DMs on Instagram

Content Strategy

Remember to align your Instagram CRM efforts with a robust content strategy. Understand the type of content that resonates with your audience and how CRM can support content planning, scheduling, and performance tracking.

Involve key team members

Engage relevant team members in the implementation and ongoing management of your Instagram CRM. This includes customer service representatives, sales personnel, and social media managers.

Instagram CRM integration

Sometimes, Integration with other CRM systems, email marketing platforms, or customer support tools may be necessary for a cohesive approach. 

So, consider how Instagram CRM fits into your overall marketing and customer engagement strategy.

Measure and analyze results

Don’t forget to regularly track your Instagram CRM performance using key performance indicators (KPIs) such as lead conversion rates, customer satisfaction ratings, and social media engagement metrics.

Then, use this data to refine your strategies and optimize your CRM usage.

Best CRMs for Instagram

#1. AiGrow: Top Instagram DM CRM

If you’re looking for a safe CRM for your Instagram DMs, AiGrow is the best option. This Instagram messaging tool is entirely manual and up to Instagram rules.

Plus, different types of users, from individuals, bloggers, and influencers to social media agencies can use it. 

Here are AiGrow’s key features:

• Dedicated account manager. So, they will manually send targeted DMs. It both saves your time and protects your account security. 
• Smart targeting. To get targeted followers, we will send DMs to your active followers, new followers, and followers of an influencer. 
• Customized messages: You can choose up to 5 custom templates. The messages will be customized for each recipient.
• Daily Report, Email, and WhatsApp Support
• Cancel anytime
• 14-days money-back guarantee

How to get started with AiGrow?

To use AiGrow’s managed DM service, you first need to sign up for free. Then, follow these steps:

Add your Instagram account and confirm it.

Once you’re in your dashboard, you can view the packages, pick one that fits your needs, and pay for it. 

After payment is completed, you’ll have an onboarding session with your account manager to discuss the details.

Finally, you can update your targeting and messages on the screen below.

#2. HubSpot

HubSpot offers a free Instagram CRM with the following features:

• Sales engagement tools
• Sales automation
• Marketing automation
• Help desk automation
• Multi-touch revenue attribution
• Customer feedback surveys

This tool has received 4.4 stars from users on Getapp. 

HubSpot Pricing and Plans

While HubSpot’s CRM is free, you can go on with paid plans to get more features. These plans are suitable for both businesses and individuals. The prices range from 20 Euros per month to 4,758 Euros per month. 

Learn how to mass DM on Instagram!

#3. Zoho CRM

Zoho positions itself as a Social CRM that integrates with social networks like Instagram and allows you to understand and interact with customers, gain market insights, and provide better customer service. 

In addition to Instagram, it integrates with Facebook and X. The key features include:

• Canvas design studio (Friendly UI)
• Process management
• Personalized customer journey
• Analytical reports and forecasts
• Sales aid
• Performance management
• Customer segmentation and event management
• Team collaborations
• Mobile app

Zoho Pricing and Plans

Zoho offers monthly and annual plans (Standard, Professional, Business, and Ultimate). The pricing ranges from 14 to 65 Euros. 

#4. Kommo

Kommo is another Instagram CRM platform that allows you to automatically organize all your clients in a board-like view. Other features are:

• Unified inbox that gathers all conversations from channels like WhatsApp, as well as Instagram comments, story reactions, and DMs.
• Salesbot: You can build bots that not only send messages but also perform other actions like setting tasks.
• Task management like managing campaigns
• Integrate with Facebook Messenger, Telegram, Skype, Slack, and more.
• Analytics and reports

Kommo’s Pricing and Plans

This service offers transparent pricing with three plans: Base, Advanced, and Enterprise. The prices are $15, $25, and $45 per month. But you can use a 14-day free trial. 

#5. Front

Front is a popular CRM that allows you to send and receive direct messages and manage comments on IG posts. 

Workflow automation, shared inboxes, live chat, delivering insights and team performance, and integration with apps like Dropbox, Facebook, Github, and Google Drive are some of the features. 

Front Pricing and Plans

Front has solutions for businesses and small teams with three different plans (Growth at $59, Scale at $99, and Premier at $229). However, you can also use a free trial. 

FAQs

Is there a CRM for Instagram?

Yes, there are several Instagram CRMs like AiGrow, HubSpot, and Kommo that help you manage your interactions with your followers, leads, and customers on the platform.

Which is the Best Instagram CRM?

There’s a whole bunch of excellent Instagram CRMs out there, including AiGrow, Kommo, HubSpot, Front, and Zoho.