If you’re creating content for Instagram and want it to shine, you’re in the right place. We’re about to explore some handy tips and tricks from real users for acing Instagram content creation. Ready to level up your Insta content? Let’s dive in!
Delve into the best Instagram content ideas for beginners, brands, creators, and more to get maximum engagement!
Creating content for Instagram? Check out these tips
Here are some valuable Instagram content creation practices compiled from successful creators:
#1. Create a content plan
This is the most important step in creating Instagram content. An Instagram content plan includes these elements:
Your content goal: what are you aiming to achieve? Building brand awareness, increasing engagement, driving traffic, or conversions?
Target audience: Answer these questions: Who are you creating content for? What are their interests, pain points, and active times? Which content works best for them?
Note: To be a good content creator on Instagram, you need to be a Social Strategist too. Use Instagram insights to know more about your audience. You can also use tools like Answer the Public to find what your target audience is searching for.
Content calendar: having a content calendar and planning your posts in advance are tips that nearly all creators advise.
When you schedule your Instagram posts in advance, you can kick back and watch your content go live, cutting down on your screen time.
Create a consistent voice: if you’re a brand, you should have a visual look theme, or aesthetic that is aligned with your brand, like a color palette, for instance. Look at this example from Starbucks.
Track your content’s performance: Instagram insights or other analytics tools help you track main metrics such as likes, comments, saves, and shares to find what works well and what needs to be improved.
#2. Be consistent in time
One valuable tip for Instagram content creation is to stay consistent. This means posting at optimal times and engaging with your followers during those periods. Want to know about the best time to post on Instagram? Click here.
#3. Create engaging content
Excitingly, Instagram offers various content formats such as Feeds, Stories, Reels, Carousels, and Live, providing the best opportunities for creativity. Let’s explore some tips shared by Instagram content creators on the Creators page.
Reels
- Reels should be short with catchy hooks in the first seconds.
- Include audio, especially trending ones in your Reels. Did you know you can have access to a collection of royalty-free sounds on Facebook Sound Collection?
- Use transitions, filters, Voiceover, and effects. Instagram has recently added lots of cool built-in features allowing you to make creative Reels like Text-to-speech, Custom stickers, a New clip hub, Text Styles, Fonts, Scale and rotate, and Voiceover.
- Want to reach more audience than your followers? Use Reel templates. Check out this cool one from @chrisashley:
I also suggest you take a look at Inspiration for Reels and listen to different Instagram creators sharing their stories.
You may also like to read how to make your Reels stand out!
Photos & Videos
- Post high-quality images and videos. To make sure of this, you better turn on Upload at high quality. Simply go to Advanced Settings when sharing a post, scroll down, and toggle on Upload at high quality.
- Enhance your images and videos with the creative capabilities of the Instagram camera. Trust me, people are naturally drawn to inventive content. Just check out @challxn, who’s rocking this sweet filter as a perfect example.
- The perfect lighting and angle can transform a video or shot into something captivating. So, make the most of natural light, especially during the golden hours. Find more tips when creating video content for Instagram.
- Have you heard of Dual Camera? It lets you take a picture with the front and back camera at the same time. It’s a great move to capture unforgettable memories. Let’s Karbrulhart show you how to use it in this Instagram post.
- Craft your own editing vibe, so folks instantly recognize your style. Take a cue from @its.jenny, shaking up trends in her videos with some cool editing tricks!
#4. Be yourself
As we approach 2024, the top advice from most creators is crystal clear: authenticity is the key. But what does it really mean?
Share Your Own Story:
- Lay it all out there. Your journey, your struggles, and your triumphs. Sharing your story fosters connection and relatability.
Show Behind the Scenes:
- Pull back the curtain and let your audience into your world. Show them the messy, unfiltered reality behind your creative process or daily life.
Use Real Photos:
- Ditch the heavy filters and Photoshop tricks. Embrace authenticity by sharing genuine, unaltered snapshots that capture the real moments.
Admit Mistakes:
- We’re all human, and mistakes happen. Don’t shy away from admitting them. Being upfront about your missteps builds trust and authenticity.
According to @sophiabella, rocking it with over 300K followers:
“My number 1 piece of advice for aspiring creators is stay true to yourself and your content. People love authenticity and the more You you are, the more people love you”.
#5. Create captivating captions
You’ve likely heard the Instagram caption mantra: short, simple, add a CTA. But wait, there’s more to the tale.
That’s all about tossing in hooks in your captions—little attention-grabbers to keep users tuned in and engaged. Let’s take a look at different hooks.
- Storytelling hook
- Question hook
- Quote hook
- Anecdotal hook
- Curiosity hook
Check these out – examples from Cyndi Zaweski, the content marketing maestro.
#6. Engage with your audience through broadcast channels
Instagram broadcast channels are golden chances to interact directly with your audience, ranking high among the best Instagram practices.
You can effortlessly gather feedback on your content from your followers or even throw a question out there about what they’d love to hear from you.
#7. Share something that people haven’t heard
Honestly, your followers aren’t keen on hearing the same old boring stuff they’ve likely heard a million times. So, hit them with something clever and intriguing. Need proof? Check out how @starandshontwin’s video snagged a whopping 28M views on Instagram.
#8. Don’t forget hashtags and tags
Hashtags and tags are must-haves in your content plan. It’s a crucial Instagram content creation tip for businesses—make sure to use relevant hashtags, product tags, and geotags, and don’t forget to tag your partners.
#9. Get help from content creation tools
Tools and apps are like your creative partners, making free Instagram content creation a walk in the park. For creators and businesses diving into Instagram marketing, essentials include Canva, Capcut, Flick Social, and InShot.
#10. Recycle your Instagram content
No misunderstandings here. I’m not suggesting you swipe content from other platforms and drop it on Instagram. This is all about maximizing your Instagram content for Instagram itself, letting your posts seamlessly reach and engage your followers.
Let’s circle back and hear what Cyndi Zaweski has in store for us on ways to repurpose Instagram content.
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FAQs on creating content for Instagram
Now that we’ve covered some Instagram content creation tips, let’s dive into the most common questions and get you the answers you need:
How can I become a content creator on Instagram?
Becoming an Instagram content creator is a breeze. Just follow these simple steps: head to your Settings and Privacy, tap on Account types and tools, and hit Switch to a professional account.
What type of content is most popular on Instagram?
According to Statista, the most popular content on Instagram falls into the categories of funny, creative, and informative.
How to simplify creating content for instagram?
Opt for easy-to-use tools like Canva or InShot, plan a consistent schedule, and focus on authentic, relatable posts. Keep it simple and engaging!
