How to Make Money on Instagram in Fashion
You’re a fashion obsessive who has translated your passion for everything fashion into a thriving Instagram page. It’s time to take that passion and turn it into a way to make money.
There are many ways to make money on Instagram, but the the quickest and most lucrative way is through influencer marketing.
Influencer marketing is when business use real people on Instagram to advertise their business through sponsored (paid) posts.
These businesses are looking for two things: a large following and the kind of following that is likely to buy their products.
So to starting getting paid to post on Instagram in the fashion world, for example, that means you want to build a large audience interested in fashion. Simple, right?
To give you an idea of how many followers you need before you can expect to start getting paid to post on Instagram, here’s a rough estimate:
Alternatively, you can use this calculator from Influencer Marketing Hub to calculate how much you may be eligible to make according to the performance of your last 12 posts.
With the above in mind, below is how to make money on Instagram in fashion:
How to Make Money on Instagram in Fashion – Make Content that Your Fellow Fashionistas Want to See
The first thing is pretty self-explanatory – you need to create content that resonates with people interested in fashion.
Some quick examples of this type of content are:
- your daily outfits
- recent clothing hauls
- fashion tutorials
- commentary about fashion trends
- going out outfit + makeup
- motivational quotes from famous designers and fashion-related creators
The above is an example of something you could post as fashionista on Instagram.
Put yourself in the shoes of your audience. As someone interested in fashion, what kind of content would an Instagram page have to have for you to be interested enough to follow that page?
If you need some ideas for content, here are some successful fashion influencers from different areas of the fashion world:
How to Make Money on Instagram in Fashion – Make it Easy for Your Target Audience to Find You Through Hashtags
You could have the best content in the world, but if it’s not reaching anyone it doesn’t matter.
Attaching the right hashtags to your posts make sure that your content is reaching the kinds of people that you want as followers.
If you are creating fashion-related posts but aren’t using any fashion-related hashtags, you’re making it virtually impossible for people in the Instagram fashion community to find your content.
And while using high-volume general hashtags like #fashion is definitely a good start, if you don’t also include smaller, more specialized hashtags more specific to your individual posts, you risk having your posts constantly be drowned out by the hundreds of thousands of other posts using #fashion.
For example, if you about what outfit you’re wearing that day, in addition to using a hashtag like #fashion, you could also include a smaller hashtag like #outfitdaily. This way, in addition to any general traffic you might get from #fashion, you’re also making your posts your visible to a much more specific group of the fashion community who are more likely to appreciate your post about what you’re wearing that day.
As a general rule, try to include at least 11 hashtags in every one of your posts with a mix of popular but general and less-popular but specific hashtags.
Using the right hashtags and creating the right kind of content is so that when you do grow your page to an appreciable size and sponsors begin looking at you, they can see that the kind of people who follow you match up with what those sponsors are looking for in their own audience.
How to Make Money on Instagram in Fashion – Engage with People in the Fashion Community
Hashtags are one way that people can discover. Engaging with people in your community is another.
Neil Patel found that for every 100 likes, he received roughly 6 followers. Take the hashtags that you discovered through your research above and start engaging with people using those hashtags. This way, when you begin gaining followers from your engagement, you know you’re likely getting followers who fit your demographic (people interested in fashion).
If you’re strapped for time, you can use a tool like AiGrow to automate this process and begin automatically engaging with your target audience through Likes, comments, and DMs.
How to Make Money on Instagram in Fashion – Get in Touch With Sponsors
If you’re doing things correctly, 8/10 times sponsors will begin contacting you.
This was a brand that reached out to my fitness apparel page. My page had only been in operation for five months and had just over 1,000 followers.
In same cases, however, it can pay to reach out to sponsors yourself.
This doesn’t always have to begin with a direct DM asking if they can sponsor you. This can come across as desperate.
If after building a sizable audience relevant to your sponsor your dream sponsor still isn’t sliding into your DMs, then you need to start getting creative.
If you’re not doing it already, start commenting and/or answering people’s questions under your dream sponsor’s posts. If your dream sponsor sells products, buy their product, post about your experience, and tag the sponsor in your post.
After enough of these types of things, you can then upgrade to DMs.
Here’s a sample DM you can send to your dream sponsor:
“Hey guys! I’ve been a huge advocate of your brand for years. You were actually an inspiration for creating my fashion Instagram page in the first place. Do you offer any sort of ambassador program? Over the past x years, I’ve managed to grow my audience to over x fashion-obsessed followers who I think would fit with your target audience perfectly. Let me know! Keep up the awesome work.”
You can certainly send out DMs to every potential sponsor one-by-one, but to save you the time and effort you can also use a tool like AiGrow to automatically send out hundreds of DMs a day. See the video below to see how it works:
When these sponsors check out your page and see that 1) you post content that is relevant to their brand, 2) that your followers fit with their target audience perfectly, and 3) that you’ve already purchased and praised their products, it makes the decision to sponsor you that much easier.
Fashion Brands Open to Sponsoring
The brands below have been know to regularly sponsor new and up-and-coming influencers in the fashion community:
Type of fashion: gym attire, lounge wear.
View this post on Instagram
Type of fashion: watches, sunglasses, accessories.
View this post on Instagram
Type of fashion: logo tees, casual wear.
Type of fashion: shoes, handbags, luxury wear.
There are many ways to make money on Instagram in fashion, but becoming an influencer in your community and getting paid to do sponsored posts is by far the quickest and most lucrative.
Have any tips or suggestions not explored above? Have you successfully (or not successfully) grown an Instagram page in the fashion space? Know a way how to make money on Instagram in fashion through a way not related to influencer marketing? We’d love to hear from you.
In the meantime, to help you boost the amount of engagement you get on every single one of your posts, give our new automated Instagram pods a try! Instagram pods are groups of people on Instagram who have similar-sized and similarly-themed pages that agree to comment and Like on each other’s posts.
Here’s how AiGrow’s Automated Instagram Pods work:
- Find (or create) a pod that applies to your niche.
- Drag and drop your post.
- Watch as all other members of your pod begin automatically Liking and commenting on your post.
If getting paid to post on Instagram is your goal, high engagement is a must.