Instagram Reels Play Bonus & How It Works in 2024

Instagram Reels Bonuses Eligibility How To Qualify And Get Paid

Ever wondered how you could earn extra goodies from Instagram for your awesome Reels? Well, you’re in the right place! I’m here to break down everything you need to know about getting those Instagram Reels Play bonuses.

In this blog, I’ll chat about what makes your content eligible for these bonuses and how you can make the most of them.  Understanding the nitty-gritty of Instagram Reels Bonus eligibility can make your Instagram experience even more rewarding.

Are you ready to know more about it? Let’s get started.

What Is Instagram Reels Play Bonus?

Instagram Reels Play bonus is a program that offers creators and business accounts the chance to earn money from Reels views. But how to get invited to the Instagram Reels bonus program? Actually, this program operates on an invite-only basis, and eligible users receive a notification from Instagram inviting them to activate bonus payouts.

Instagram Reels Play Bonus

[As of March 9, 2023, Instagram has chosen not to extend new or renewed Reels Play deals in the US and India. However, existing Instagram Reels Play deals will be honored until their expiration.]

Also Read: How Much Does Instagram Pay For 1000 Views?

How to Earn Bonuses in Instagram Reels Play?

As mentioned earlier, Instagram Play bonuses are granted through invitations, and you cannot request one independently. 

The earnings for Instagram Play bonuses can vary based on different factors:

1. Performance of Your Reels: The amount you earn per play can fluctuate. Initially, you might earn more per play, but this rate may decrease over time. Additionally, not all plays may count toward a bonus payout.

2. Themed Reel Creation: Bonuses can be tied to the creation of themed reels, especially in response to prompts for upcoming holidays or special days.

Also Read: How to Share Full Reels on Instagram Story?

3. Minimum Earnings Requirement: Some bonus opportunities may have a minimum earning threshold. If you fail to reach this minimum amount, you won’t receive a bonus payout. However, you might still have the chance to participate in future bonus opportunities.

4. Number of Reels Created: The bonus amount you earn may be linked to the number of reels you produce. Creating a specific number of reels might be a requirement to qualify for a bonus per reel.

What Languages Are Eligible for Reels Play Bonuses?

For now, this program is only available in English and Korean languages. But Instagram may support other languages in the future as well. But remember that for the time being, the content in multiple languages can not be monetized.

Instagram Reels Bonus Eligibility Factors

Wondering what Instagram Reels bonus eligibility conditions are? Here are Instagram Reels monetization requirements:

  • To be eligible for a bonus, you must meet all the program conditions.
  • Branded content is not eligible for bonuses.
  • The eligibility for the bonus expires after a certain period, and you will receive a notification about the expiration in the app.
  • An intriguing aspect of the bonus program is that the requirements may differ for various participants. You will receive all the necessary information when you start the program.
  • Just because you get a bonus doesn’t mean Instagram is endorsing or promoting the specific content you made to earn that bonus.
  • To be eligible for bonuses, the content you create must be honest and genuine, and it should not mislead or deceive viewers. If the content is found to be misleading or inauthentic, Instagram will not reward it with bonuses.
  • If there is a bonus opportunity for you, you can track how close you are to earning that bonus by checking your professional dashboard on Instagram. However, it’s important to note that it might take up to 24 hours for the dashboard to be updated with the latest information about your progress and earnings related to the bonus.

Also Read: How to Share Instagram Reel to Facebook?

How to Set Up Bonuses on Instagram?

Instagram will notify you about the opportunity to join their bonus program. To qualify, you must have a professional dashboard, which is exclusively available through a creator or business profile.

To set up bonuses on the professional dashboard, follow these steps:

1. Open Instagram. Then, review and agree to the Terms.

2. Choose your location and business type (Individual or Business owner), then choose Next. This step is optional.

For business owners, the following page will prompt you to confirm your legal ownership and provide legal and tax info.

3. Here, you must add the payout method, and then choose Next. This step is also optional and you can skip it.

4. Review the description of the bonus(es) and tap Activate bonus.

As additional bonuses become accessible, you can revisit the Professional dashboard and choose the Bonuses option.

5. Then tap Done. Once you’ve established a bonus on your platform, you need to choose a specific bonus opportunity before posting new content. Only then will that content contribute to your earnings through the bonus program.

If you choose to bypass the process of completing your business or payout information initially, you will be required to provide this information at a later time in order to receive your initial payout.

This means that in order to receive a bonus payout, it is necessary to link a payout account. Failure to add a payout account will result in certain consequences:

1. If you don’t add a payout account within 5 months or if your earnings surpass $500, you won’t be able to continue monetizing with bonuses.

2. If you don’t add a payout account within 6 months, you will be deprived of all rights to receive the payment.

Also, read: Top Instagram Growth Services.

What Types of Content Are Not Eligible?

To qualify for the Instagram Reels Play bonus, certain criteria must be met, and specific conditions can render a reel ineligible for the bonus program:

1. Unsupported Language: Reels in a language not supported by the bonus program do not qualify.

2. Watermarking: Reels with watermarks from third-party platforms are ineligible; only reels created by the user can earn bonuses.

3. Inauthentic Engagement: Reels with inauthentic engagement, such as fraudulent or artificially boosted views, may be disqualified.

4. Permanent Deletion: If a reel is permanently deleted, credit for plays received may be forfeited, and the reel may not contribute to bonus earnings if deleted.

Bonus on Instagram Reels

5. Rights Holder Claim: A reel is not eligible if it is claimed by another rights holder.

6. Reels Violations: Accumulating three strikes for violations related to reels will result in a 30-day suspension from earning money through Reels Play bonuses.

7. Appeal Decision Timing: If you win an appeal, the plays on your reel will count toward bonus program progress. However, plays after the bonus program deal expires will not be considered.

8. Branded Content: Reels classified as branded content are currently ineligible for the Reels Play bonus.

Also Read: Best Time to Post Reels on Instagram

How Much Does Instagram Pay You For its Reels Bonus Program?

The specifics of the bonus program may differ for each participant. Instagram calculates how much you’ve earned when the bonus period is over, but the payment for that bonus comes in the next month.  

You can discover the expiration date and terms of the bonus by selecting “Bonuses” in the Professional Dashboard, both during onboarding for each bonus and when reviewing the program details.

Also Read: Can You See Who Watched Your Reels on Instagram?

When Does Instagram Pay You for Reels?

Meta sends the money in USD to your bank or PayPal. If you change your payout method within 10 days of getting paid, you’ll have to wait until the next month.

Payments can take 1-7 business days depending on your bank. Usually, around the 21st of each month, you’ll get paid for the money you made the previous month.

Last Words on Instagram Reels Bonus Eligibility

In a nutshell, diving into Instagram Reels play bonuses means more fun and rewards for you. Knowing how to qualify for bonuses is your ticket to extra treats if you’re sharing laughs, talents, or connecting with your followers, 

To sum it up: Be consistent, get creative, and stay updated on Instagram’s rules. Your next Reel could be the one scoring you a cool bonus!

FAQs

Now that you know how to get paid for Reels on Instagram, it’s time for some frequently asked questions regarding our topic.

1. How Many Views Do You Need on Instagram Reels to Get Paid?

You need at least 1000 views in order to get paid on Instagram Reels.

2. Does Instagram Pay for Reels?

Yes, Instagram pays for Reels that are part of the bonus program for views. Accounts that have been invited to participate in the bonus program can earn money based on the views their Reels receive. Note that not all Reels are eligible, and participation is typically by invitation.

3. How to Monetize Instagram Reels?

The bonus program operates on an invite-only basis, and Instagram sends notifications to eligible users to join. Remember that even if you meet all the requirements, receiving an invitation is not guaranteed.

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Picture of Annahita Bizhanpur
Annahita Bizhanpur
You can reach us via cyrus@aigrow.me
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