Instagram giveaways grow your followers, boost engagement, drive traffic, and increase brand awareness. Yet, as I browse Instagram, most giveaways stick to boring themes.
Aren’t there more fun and creative Instagram giveaway ideas beyond the usual follow and like routine? What about a giveaway picker to help me run the contests? I did some digging, and I’m excited to share the results with you. Stay tuned!
Pick winners effortlessly with AiGrow’s Instagram giveaway picker – Free trial, simple, fair, and efficient!
The Best Instagram Giveaway Ideas
Picking a giveaway idea works best when it aligns with your goals. I’ll share ideas based on different goals. Ready? Let’s begin!
#1. Pet photo contest
This idea is a cool way to get more followers and boost your engagement at the same time. Just tell your followers to share pics of their adorable pets using your special hashtag.
Curious about running an Instagram giveaway? Click the link for a step-by-step guide!
#2. Trivia Challenge
People enjoy testing what they know, and you can use this interest to get them involved with your post. The good news is that you can use ready-made trivia templates and online tools like Typeform and Mural to easily make your own game or quiz.
Example: Test your knowledge! Answer our trivia questions in the comments, follow us, and tag a friend. Get all questions right for a chance to win.
#3. Caption Contest
Another fun giveaway idea is to have people come up with a caption for your post, and you can reward the winner. It’s a great way to turn the contest into something enjoyable, just like this example:
#4. Emoji Challenge
I bet this is one of the most creative giveaway ideas for Instagram that will get you tons of comments. You can do it in different ways. For instance, ask your followers to sum up their day using emojis or mix them with your products (like the below example).
It’s like hitting two birds with one stone—more engagement and growing brand awareness.
#5. Product bundle
Simply make a cool combo of your products, give it as a prize, and ask folks to follow, like, or tag a friend to join!
#6. Guess the product
What’s more effective than asking folks to guess your product and win one? It’s a cool idea, especially on special occasions like your anniversary, to make your brand known.
#7. Travel memories
Blend your customers’ travel memories, be it in pictures or short tales, with a unique hashtag – it’s like sprinkling a bit of magic. Get playful by suggesting they create a virtual memory jar or share a song that whisks them back to a special travel moment.
These ideas aren’t just fun; they’re also a cool way to let more folks know about your brand.
#8. Themed-art giveaways
If your Instagram is all about art and you’ve got a special audience following you, why not ask them to draw something cool with a theme, like Christmas? Check out this Instagram giveaway example:
#9. Random act of kindness
Give your followers a chance to shout out their love for their special someone with a tag. And wouldn’t it be extra sweet if the winner decides to share the prize with their beloved?
#10. Before and After
Here’s a cool Instagram giveaway idea for more people to know about our brand: ask your followers to share their before-and-after pics using your product.
#11. Recipe Challenge
You can also encourage your followers to share their go-to recipes using your product! It’s a fun way to discover tasty ideas and show off how versatile your product can be.
#12. Personal Pairing
Here’s another neat idea to get your followers talking about your product: ask them to share a special item they like to use with it. Take a cue from Fairlife’s giveaway—they’re asking people to mention their favorite cookie to enjoy with Fairlife products.
#13. Review Giveaway
This idea is pretty straightforward – share one of your products or services and invite your followers to drop a review in the comments.
You may also like to learn how to write Instagram giveaway captions.
The best Instagram giveaway picker
If you’re running contests regularly for your business, the manual grind is exhausting! But here’s where AiGrow steps in – the contest giveaway picker. Just follow these easy steps:
- Sign up with AiGrow and add your Instagram account.
- Go to the dashboard, tap Giveaway Picker, and click on “Start a giveaway contest now”.
- Next, you need to enter the giveaway post URL you want to run, your contest name, and the number of winners.
- You can also include hashtags and enter Submit
- Wait for seconds until it’s done.
To create more contests, you can select and buy paid plans.
Run your next giveaway with AiGrow Free Trial!
FAQs
Alright, let’s check out what others are curious about when it comes to Instagram giveaway ideas:
What can I give in an Instagram giveaway?
So many cool things to give to winners. Think your products or services, gift cards, and vouchers, subscription services, Ebooks or other educational resources, travel packages, artworks, or handmade items.
Do Instagram contests really work?
To answer this, let’s peek at the numbers Popsmash found from 10,000 giveaways. On Instagram, giveaways brought follower growth rates between 3.19% for accounts with 2500 followers and 11.87% for those with 250 followers. Also, Onlinedasher mentions a solid conversion rate of 34%.
Where can I find Instagram giveaway templates?
You can find free or paid IG giveaway templates on Canva, Adobe, Pinterest, Freepik, Placeit, CreativeMarket, and EnvatoElements.
