Guest Posts

Steps To Using Personalized Video in Email Campaigns

5 Steps To Using Personalized Video in Email Campaigns

In today’s world, it’s essential to stick out. As people become preoccupied and build a higher resistance to sales and marketing content, marketers must create more appealing campaigns to target consumers. That is why including customized and personalized video is such a great idea.  Whether in internal communication, account-based marketing, or e-commerce, videos have become …

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How Students Could Write For Social Media to Create the Best Posts

Success in social media requires you to have excellent writing skills. The algorithms in social media platforms keep on changing and this makes it harder for you to generate great posts for social media. Some social media managers don't have the necessary writing skills to create content. As a student, you can invest efforts, money, …

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The Good, Bad & Evil of Social Media in Education

The Good, Bad & Evil of Social Media in Education

A few years ago, social media didn’t mean much to study experts other than the difficulty of defining students for unimportant activities on popular social media platforms such as Twitter and Facebook. Today, both teachers and students are using social media sites on a huge scale. Educationalists who support the use of social media report …

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How to cite AMA

How to Cite YouTube Videos in AMA Format?

The American Medical Association (AMA) format, as guided in the AMA manual, is mostly used to cite sources used in medical research. Apart from written literature, experts in the medical field use videos to explain medical vocabularies and biological concepts.  Experts in other fields of study also utilize video technology to explain their concepts. During …

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Social Media Strategy for B2B Business

How to Create A Social Media Strategy for Your B2B Business In 13 Steps?

Over the past decade, the use of social media platforms has risen tremendously. In 2020, over 3.6 billion people used social media, and it is expected to rise to 4.41 billion by 2025 (source: Statista) People are using social media for more than communication. More and more people are using social platforms to find new …

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collect data for email marketing

6 Handy Ways to Collect Customers’ Data for Email Marketing

One of the best ways to connect your potential customers to your brand is to personalize your email campaign. In this case, personalization means finding out a thing or two about your potential customers. After all, the more you know about your target customers, the more you can communicate with them. That’s why email marketing …

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Instagram video marketing featured image

Instagram Video Marketing: Secret Weapon To Get More Clients

Video marketing, and especially on Instagram has revolutionized how companies attract and interact with customers. While this powerful tool is fantastic for boosting engagement and reaching a wider audience, certain steps must lead to conversions. Here are some essential considerations for unlocking Instagram video marketing as your secret weapon to get more clients. Add Captions …

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