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ToggleIn today’s digital world, hashtags are the magic sprinkles for cafe marketing! They help hungry customers find your delicious brews. But you also need to know how to use them.
This blog dives into the world of cafe hashtags on Instagram, Facebook, and TikTok, along with tips on how to leverage them. Let’s dive in!
Top Cafe Hashtags for Instagram
Here is the list of the top general hashtags you can use with cafe posts. Feel free to copy and paste them.
Pro tip: Use a mix of high, medium, and low-volume hashtags, consider niche options for targeting specific audiences, and stay updated on trends while also incorporating evergreen hashtags.
#cafe (98M) #cafe´ (14.6M) #caferacer (6.5M) #cafeteria (4.7M) #cafestagram (4M) #coffee (173M) #coffeetime (43.7M) #tea (43.7M) #teatime (7.8M) #coffeelover (30.M) #drink (37.5M) #coffeeshop (22.3M) #coffeelovers (11.2M) #coffeeaddict (14.9M) #coffeeart (4.3M) #moca (4.6M) #latte (16.4M) #latteart (11.4M) #espresso (14.6M) #cappuccino (9.1M) #pastry (22.8M) #barista (12.1M)
#cafehopping (3.5M) #cafelife (3M) #nescafe (1M) #cafelatte (1.7M) #cafezinho (1.3M) #caferacersofinstagram (996K) #cafetime (911K) #caferacers (848K) #cafelover (769K) #caferacerporn (788K) #cafehopper (718K) #cafeespecial (778K) #cafetour (703K) #caferacegram (724K) #cafeteller (634K) #cafevibes (539K) #caferacerstyle (442K) #caferacerculture (559K) #cafeculture (479K) #cafeshop (208K) #cafesg (404K)
Suggested Post: Instagram marketing for restaurants
Having trouble finding the perfect hashtags for your cafe’s Instagram posts?
AiGrow’s free hashtag generator can suggest relevant hashtags based on your content. It helps you discover hashtags related to the cafe industry, target your ideal audience, and include keywords specific to your posts. And it ultimately increases the reach and engagement of your cafe’s content.
Aesthetic & Design Cafe Hashtags
These types of keywords are perfect for describing the visual appeal of a cafe or even the overall vibe. Let’s explore the best ones you can use on all social media.
#cafetour #cafevibes #cafedesign #cafestagram #cafeinterior #cafebbk #cafegram #instacafe #cafedecor #cozy #cozyvibes #cozycafe #cafeshop #cafelife #coffeeaesthetic #cafeteria
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Top Coffee Hashtags
Coffee hashtags help people find and connect with others who share their love of coffee. Here is a list of top coffee hashtags on Instagram, TikTok, and Facebook.
Top 10 Coffee Hashtags on Instagram
#coffeetime (43.7M) #coffeelover (30.1M) #coffeeshop (22.3M) #coffeeaddict (14.9M) #coffeelovers (11.2M) #coffeegram (9.2M) #coffeebreak (9M) #coffeeholic (8.8M) #coffeelife (5.6M) #coffeelove (5.1M)
Suggested Post: Top food & restaurant hashtags
Top 10 Coffee Hashtags on Facebook
#coffeetime (13M) #coffeelover (10M) #coffeesop (8.2M) #coffeelover (5.3M) #coffeeaddict (4.6M) #barista (4.2M) #coffeebreak (2.8M) #coffeelife (1.3M) #coffeeart (958K) #coffeebar (623K)
Top 10 Coffee Hashtags on TikTok
#fyp #espresso #coffeetiktok #coffeetime #latte #morning #coffeedrink #barista #coffeebar #viral

Best Cafe Menu Hashtags
Cafe menu hashtags are those to categorize posts about cafe menus (like latte, espresso, mocha, etc). These hashtags help people find cafes with specific offerings or types of food.
Here are the best menu hashtags you can add to your posts:
#food #foodie #cafemenu #takeaway #dessert #pastry #cake #drinks #coffee #espresso #latte #tea #mocha #pizza #menudesign #restaurant #restaurantmenu #delicious #sandwitch #breakfast #fastfood #bakery #yummy #brunch #tea #glutenfree #vegan #coldbrew #specialtycoffee #milkshake #healthyfood
How to Use Cafe Hashtags to Promote Your Account
Just like restaurants, cafes can leverage hashtags to get discovered by more people. Here’s a simplified approach:
Break Down Your Hashtags into 5 Categories:
- Industry: Since you’re a cafe, this category would be #coffee (or #tea if you specialize in tea).
- Target Audience: Who are you trying to reach? Consider hashtags like #vegancoffee, #latteart, #studyplace, or #dogfriendlycafe.
- Keyword: What’s the focus of your post? Use hashtags related to specific drinks (#coldbrew), pastries (#croissant), events (#openmicnight), or ingredients (#organiccoffee).
- Location: Attract local customers with hashtags for your city (#londoncafe) or neighborhood (#sohovibes).
- Branded: Create unique hashtags specific to your cafe, like your cafe name (#cozycupcafe) or a campaign hashtag (#summersips).
Add 1-2 Hashtags from Each Category:
By including 1-2 relevant hashtags from each category, you create a well-rounded approach. This helps your cafe reach a wider audience while staying targeted.
Pro Tip:
- Use a mix of popular hashtags (high reach) and niche hashtags (lower competition).
- Research trending cafe hashtags to stay relevant.
- Track your post’s performance to see which hashtags resonate best.
- Avoid banned hashtags that might limit your reach.
By following these steps, you can develop a strategic hashtag strategy to promote your cafe and connect with new customers!



