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ToggleLooking to cultivate a professional and engaging Instagram presence? Regularly cleaning up your following list can be a solution.
While Instagram doesn’t offer a magic “unfollow all” button, there are effective strategies to achieve a more curated following.
Manual Unfollowing which involves going through your following list and unfollowing each account one by one.
Third-party apps that can identify and mass unfollow inactive users, non-followers, and irrelevant accounts
In this guide, I’ll delve into the details of both methods and provide step-by-step actions along with key tips on who to target for unfollowing. Let’s get started!
Want a professional-looking Instagram profile? Start mass unfollowing with AiGrow!
Can I Mass Unfollow on Instagram with one click?
No, there’s no magic button on Instagram to unfollow multiple accounts with one click.
According to Instagram follow-unfollow limits, you can only unfollow about 30-50 accounts per hour and 200 accounts per day.
However, these limits may change over time. What’s okay today might lead to Instagram action blocked tomorrow.
But this only works for a few unfollows, for business accounts with lots to unfollow, it gets time-consuming.
Suggested post: How to mass follow on Instagram
How To Mass Unfollow On Instagram (Android & iPhone)
To unfollow everyone on Instagram for free through the app for both Android and iOS, follow these steps:
Step 1: Identify accounts you should unfollow. We’ve created special blogs on finding fake followers and ways to spot and remove inactive followers.
You can use these clues to spot them:
- Instagram’s built-in features like engagement analytics, and categories (least interacted with).
- check your followers’ activity manually.
- Or even use third-party apps to find who to unfollow.
For example, Instagram puts the followings in three categories (least interacted with, most shown in feed, and hashtags, creators, and businesses). This is only available on the app version.
You can clearly see a list of accounts that you have not interacted with over the last 90 days. They are good choices to unfollow.
Step 2: Once you spot those accounts, tap Following to unfollow.

How to Unfollow Everyone on Instagram Who Is Not Following Me?
To detect users who don’t follow you back (non-followers) and then unfollow them, follow these steps:
- Go to your profile and tap Following.
- Scroll through the list, and tap the three-dot icon next to a user’s profile.
- Next, select See Shared Activity.
- Here, you’ll see if the account is following you back or not. If they don’t, tap on Following at the top left corner to unfollow them.

Remember; the best part about manual methods is that they’re free and safe (if you don’t cross the borders). The not-so-great part?
They can be time-consuming, especially if you’re going to unfollow a big followers list. But that doesn’t mean jumping to those auto unfollow Instagram tools and apps. There’s a much better option!
How To Mass Unfollow On Instagram (Safe With AiGrow)
What we recommend is to stop wasting time manually unfollowing inactive accounts!
AiGrow helps you quickly and safely clean up your Instagram following, so you can focus on engaging with real, interested followers.
Here’s how AiGrow makes it easy:
- Safe & Manual Unfollowing: Our dedicated account managers handle everything, ensuring your account stays secure.
- Precise Targeting: We identify and remove inactive users, non-followers, and even fake accounts you don’t want to see in your feed.
- Customizable Control: You decide who to exclude (like family and friends) and how many accounts to unfollow at once.
- Proven Results: Many businesses have used AiGrow to improve their Instagram engagement.

For a safe and reliable experience, consider exploring professional social media management services that offer strategic unfollowing strategies as part of a comprehensive growth plan.
Ready to take back control of your Instagram following? Sign up for AiGrow’s Mass Unfollow service with a 14-day money-back guarantee today and see the difference!

Why Do I Need To Mass Unfollow On Instagram?
Well, there are many benefits to unfollowing Instagram accounts in bulk for both personal and professional accounts.
- Keep your follow-to-follower ratio in balance: Accounts with too many followings don’t look professional and users (including Me!) do not trust them easily.
Take the Snickers page, for instance, with 704K followers, it only follows 42 accounts!
2. For a personal account, it’s an opportunity to take care of your mental health.
Image Source: Instagram
- By unfollowing irrelevant and ghost followers, shift your focus to users genuinely interested in your offerings. This can lead to more meaningful interactions, better conversion rates, and potential business opportunities.
- One more thing is that engaging with relevant accounts increases the chances of Instagram showing your content to more users. This will enhance visibility, extend your reach, and drive organic growth.
- Mass unfollowing gives audience insights. By watching how your followers engage, you learn about their likes and behaviors. This will help you understand your audience better.
Who To Mass Unfollow On Instagram?
Mass unfollowing isn’t random; it’s strategic. You must know who to unfollow for the best outcomes. Here’s a list of accounts you should unfollow, for sure:
- Non-followers: Accounts that don’t follow you back.
- Unfollowers: Accounts that once followed you but then unfollowed.
- Ghost (inactive) followers: Users who exist but have no like, comment, or story view from them.
- Bot/fake accounts: Those accounts with a few followers, a large following, no content, and no profile picture.
- Not interested in their content: Users who you don’t have any interaction with.
- Irrelevant accounts: Accounts not related to your niche or business.
Note: You should only follow relevant accounts for the sake of Instagram SEO.
What Happens When You Unfollow Someone On Instagram?
After you unfollow someone on Instagram, several things happen:
- You can’t see their posts anymore.
- Your interactions with their content won’t be visible.
- You won’t receive notifications from their account.
- You can still visit their profile.
How Can I Keep a Clean Following List on Instagram?
If you want to have a clean following list, just stick to these:
- Regularly review and unfollow accounts that no longer interest you.
- Follow accounts relevant to your niche or industry.
- Use Instagram’s features to hide or remove suggested accounts that don’t align with your interests.
- Clean up your following list periodically by unfollowing accounts that no longer add value to your feed.
FAQs on How to Mass Unfollow on Instagram
Let’s review a few common questions regarding the topic:
Q1. Does Instagram Let Unfollow Everyone at Once?
If you’re hoping for a one-click solution, sorry, it’s not that simple. You have to unfollow one by one, and Instagram allows 10-30 per hour and 150 per day.
Q2. How Long Does It Take to Unfollow People on Instagram?
It depends on the number of accounts you are following and the method you choose to unfollow them. Normally, manual ways are time-consuming. On the other hand, using a dependable tool or app can speed up the process.
Q3. Will Unfollowing Anyone on Instagram Delete My Previous Interactions?
No. It only removes them from your following list. Your previous activities will still be visible on your profile and in the feeds of other users.
Q4. Should I Unfollow Those Who Don’t Follow Me On Instagram?
For brands, following many accounts can look unprofessional. To boost your brand’s image, it’s a good idea to remove these users from your following list.
Q5. How Can I Unfollow 1000 Followers on Instagram?
Doing it manually takes a lot of time and energy, especially with Instagram’s unfollow limits. But with tools like AiGrow, it’s safe and easy.



